Professional Documents
Culture Documents
MB0023
SET 1
Business Communication
As a Project Head, I convened a meeting of site engineers and site supervisors and I
send a communication that is intended to be received by them. I have sent the
following communication to my sub ordinates through a notice and displayed on the
office notice board:
“Coming Thursday, to complete our project targets for the month a review meeting
is arranged and all should attend. If anybody is not able to attend should find out the
contents of the meeting from their peers with out fail”.
But my communication went wrong and out of 12 sub ordinates, only four have
attended at 3.00 PM who checked with me the time of the meeting.
1. The “Channel” I have chosen did not ensure the receipt of the communication by
“Receivers”.
2. The communication lacked the “Chronological context”---- Thursday being a half-
day work in this part of Middle East.
3. The communication has created a “Psychological noise” by not mentioning
correct time of the meeting and confusion has been created.
4. The “social context” also is one of the cause for the failure of the
communication as I have not taken all my executives into confident by giving
any advance information or a intention of the meeting earlier
5.I didn’t planned the meeting date very early, so that everybody can communicate
and know about it.
The Commerce Department said spending fell 0.5 percent, the largest decline since
December, after an upwardly revised 1.4 percent increase in August. Consumer
spending in August was previously reported to have advanced 1.3 percent.
Spending adjusted for inflation fell 0.6 percent in September, also the largest decline
since December, after rising 1 percent the prior month, the Commerce Department
said.
Personal income was flat last month after rising 0.1 percent in August. That was also
in line with market expectations.
=236/10 =23.6
2.No. of difficult words per hundred =No. of difficult words/Total no. of words
x 100
3.Add the number of difficult words per hundred and ave. sentence length
=9 +23.6=32.6
4.Multiply the figure obtained in Step 4 by 0.4 ,to calculate reading level
Fog index 13 is bit higher for business writing, as the normal shall be between
8 and 11. But as the magazine is NEW YORK TIMES- BUSINESS EDITION, the
readers are having high standard, so the fog index 13 is appropriate.
3.Imagine that you are the Chairperson of the Board of Studies of the
Department of Management & Commerce of Sikkim Manipal University
Department of Distance Education. You have been asked to call a meeting
of the members of the Board to discuss the launch of new management
programs and new specializations in the existing management program.
What kind of meeting would be required? Prepare a comprehensive agenda
for the participants of the meeting.
Ans.
A meeting is any focused conversation that has a specific agenda and set up
in advance.
As the meeting has been called to discuss the launch of new management
programs and new specializations in existing management programs, this type of
meeting is a called Task Oriented Meeting that is to discuss and make
arrangements for a specific event. All the key people involved may be asked to
attend the meeting to discuss the arrangements that are to be made for this.
AGENDA
To :
Mr. Rajoth [In charge - Administration]
Mr. Basith [In charge – Curriculum]
Ms. Mora [In charge –Adv. & Marketing]
Mr. John [In charge – Admissions]
Mr.Pillai [In charge – Examination]
The idea is to show what the "human element" can do to solve some of the
world's problems, such as countering climate change and providing clean water,
decent housing, health, safety, and an affordable and adequate food supply.
The specific objectives of this ad are :
1.To create positive attitude towards the organisation
2.To project the personality, culture and values of the organisation
3.To safeguard their reputation
4.To make understand about their organisation.
5.To project the organisation as socially responsible
The "Human Element" push, now a year old, has boosted Dow's brand-equity
rating, as measured by Core Brand, 25%, but here's how Dow CEO Andrew Liveris
reckons the campaign will be successful: when a Dow employee in a bar anywhere in
the world can tell the guy next to him where he works and get the response, "Oh,
Dow. That's good."
Dow has lots of constituencies beyond its direct customers: local communities that
might or might not welcome Dow in their backyards, legislators, journalists,
environmentalists, charitable organizations and foundations, employees,
shareholders, investment analysts and consumer influencers—the 10% of the
population that "thinks a little more, that's more connected,". One unexpected
benefit is that the ads have served as a highly effective recruiting tool.
The TV spots and print ads are written by Draft FCB's John Claxton (who also does
the voice-over). They are powerful, even lyrical in tone—for money, the best
corporate campaign today. Listen to this: "For each of us, there is a moment of
discovery. We turn a page. We raise a hand. And just then, in the flash of a synapse,
we learn that life is elemental." (How many ads would dare use the word "synapse"?)
It goes on: "And in the dazzling brilliance of this knowledge, we may overlook the
element not listed on the chart—its importance so obvious its presence is simply
understood. The missing element is the human element. And when we add it to the
equation, the chemistry changes. ... The human element. Nothing is more
fundamental, nothing more elemental."
Dow is addressing the litany of problems one at a time. To emphasize the need for
clean water, the company is sponsoring a worldwide relay race with the Blue Planet
Run Foundation. Ads running in magazines such as The New Yorker and Harper's are
headlined, "This summer, 20 runners will cross four continents to bring someone a
drink of water."
It's hard to correlate a company's stock price with the impact of corporate
advertising. But for the record, Dow's stock appreciated almost 29% in the last year
(as of the close of trading on Aug. 1,2009). Competitor DuPont's stock was up about
20% only.
Dear Madam,
Yours Faithfully,
AMEER ABBAS
PROFILE:
Educational Qualification :
Personal Profile:
Date of birth : 16-05-1977
Gender : Male
Nationality : Indian
Marital Status : Married
Languages Known : English, Arabic, Hindi, Malayalam, Tamil
Permanent Address : Shaji Manzil
East Street-Koduvayur
Palakkad(Dt)-Kerala
INDIA-678501
6.Case Study
The Power of Nonverbal Communication
The foundry workers were mostly older men and were a closely knit team.
Many of them were related and had been in the foundry for several years.
Therefore, they felt that they knew the business in and out and that a
technical education had no value. In fact, Mr. Vishwanath had mentioned to
me even at the time of my joining, that I was the only engineer ever to be
employed in the foundry. He also let me know that the foundry workers,
although a good group, were very clannish, since they had been working
together for several years. Therefore, it would probably take them some
time to accept me.
A few weeks after this incident, I happened to visit the enamel shop. As I
entered, I noticed a worker cleaning the floor with a hose, from which water
flowed at high pressure. I was aware that it was the practice to clean the
shop at least once a week.
I turned my back on the worker and was busy near a dipping tank, when I
suddenly felt the force of a stream of water hitting me. I was almost
knocked down by the pressure and slipped on the wet floor. When I turned
around, the worker looked away in the other direction, as if he had not
noticed this happening. However, I was pretty sure that he had intentionally
turned the hose on me.
Questions
1. How could the engineer, the foundry workers and Mr. Vishwanath be
more effective, both verbally and nonverbally?
2. What do you suggest that the engineer should do, after the hosing
incident?
Ans.
Verbal communication provides the opportunity for personnel contact and two
away flow of information. Nonverbal communication on the other hand is the
communication without words. It refers to any way of conveying meanings without
the use of verbal language. This is generally unintentional.
The engineer, the workers and Mr. Viswanath can be more effective both
verbally and nonverbally.
Engineer:
The engineer has recently graduated from engineering college, is with full of
enthusiasm and interest to start his career as an assistant to Mr. Viswanath. The
foundry was family owned and it is located in a small town in Tamilnadu. Instead of
introducing himself to the foundry workers after few days he joins, he would have
done it on the day of the joining itself. He has been moving in the foundry and
observing the workers activities without introducing himself. He could have wished
them daily or whenever they happen to se him or he happened to see them.
Nonverbally he might be showing some signs of pride as he is the only person with
technical qualification in the foundry. He might have spent most of his time with Mr.
Viswanath and started to move closely with him. This might have been taken
wrongly by the foundry workers as he is occupying their space and inviting more
trust from Mr. Viswanath than the foundry workers.
Foundry Workers:
The foundry was family owned one. The workers were closely knit with them and
were mostly older men. This means that they have formed an internal circle among
them and they were having good work experience and are working in the foundry for
many years. The sudden entry of a qualified engineer into the foundry and he was
observing their work and advises by him was not getting acceptance from the
workers as the behaviour of the engineer was entirely different form the workers.
They were not able to accept anyone in their circle of influence. They also believe
that technical education adds no values to the business. Instead of policing and
playing tricks with the engineer like taking and laughing behind him etc., they would
have got themselves introduced to the engineer by showing seniority and accept the
engineer into the organisation. This would have helped him, gain more knowledge
from their experience and share his technical knowledge with them.
Mr. Viswanath:
He was the president and General Manager of the foundry. The business was a family
owned and is in a small town in Tamilnadu. Most probably he would have taken
workers form the town and trained them in the work. They might have close
relationship with him. He was realised that to cope up with the technical snags in the
foundry, better to hire a technically qualified person.
As he is having a close relationship with workers, he would have consulted them and
when the engineer joins the organisation, he could have organised a small gathering
and introduced workers t the engineer and the engineer to the workers, by
explaining his roles clearly and seeking cooperation from workers.
He was warned the engineer verbally about the situation he may face, but not given
any advice on how to cope up with it.
After facing all sort of problems as result for ineffective verbal and nonverbal
communication like,
The engineer can go and speak to the worker in a cordial manner and explain his
intentions that neither he is not against them nor he dislikes their job. But want to
be friendly with them and want to learn from them as they are more experienced
than him. Instead coming to work and doing his job, he can interact with them
whenever h has time and mingle with them so that they will accept him as a member
of their team.
As the foundry is having some technical problems, he could understand the problems
form them and based on his technical knowledge advise them on how to do the work
in a better way by overcoming the snags.
Most importantly engineer can exchange a sweet smile [not laughing] with the team
on the foundry, as the nonverbal communication is more powerful than the verbal
communication.
ASSIGNMENTS - MBA - I SEMESTER
MB0023
SET 2
Business Communication
Situation one:
In a very big foundry or iron scrap factory, there will be huge noise inside the
plant. So if any Engineer, when asking the main operator to shut down the process,
he normally inform him to shut down the process verbally and by gesture he crosses
his both the hands, so that the main operator can understand, even if he didn’t hear
his sound fully.
Situation two:
Normally if there are any project success, if the information comes, both the
parties (co-officers) will inform this as well as they may make a high five act to
support this success.
Situation three:
Vertical communication
Outline:
b. Key idea:
The main idea of the presentation should be based on EduNext.
c. Audience Analysis:
As the students are newly admitted and they are moving to a PG course like
MBA, the students will be more attentive. More over the presentation is regarding a
web-portal which is more useful for them.
d. Delivery style
A relaxed, extemporaneous style of speech and delivery will suit most formal and
informal oral report situations. Effective speakers can deliver a presentation with
great clarity yet with a relaxed and open manner. Extemporaneous speaking does
not rely on a memorized text, nor is it a droning reading of a written manuscript.
Instead, this style of speaking relies on visuals as cue cards.
The presentation may be allocated 30 minutes (this could be an hour if you are
in a large team, in which case scale the timings up). After the prepared presentation,
we will lead a short period of discussion and entertain questions. You should plan on
interacting with your audience during this period (perhaps during the entire 30
minutes). If, when you finish, no one has any questions or comments, it is your
responsibility to stimulate some discussion. One way to do this is to leave out
something in your talk that you expect them to question, and then turn the question
on the audience if they are silent.
4. Write a letter to your distributor, conveying the bad news of one of your
product lines being phased out or discontinued, offering some form of
compensation in return.
Ans.
To
M/s Glaxo Agencies
Kochi-15
Dear Sir,
Please be advice that with effect next month the __________ product line
that we have been supplying will be phased out in the market. However, we could
offer you a better and one of the most innovative product now in the market.
We have confidence that your inspection and testing of the product would
prove to you the high quality of this product. And for this purpose you are invited for
a meeting to discuss further regarding the same.
The enclosed folder is indicative of its competitive price and quality.
We have always valued our esteemed relationship built over the years, and
we will do our best to maintain it.
Sincerely yours,
S/d
5. As a Sales Manager, prepare a one page report in memo format
addressed to the VP Marketing, providing sales updates for a newly
launched FMCG product.
Ans.
Date:12th Nov.2009
The sales of the new face cream that we launched last month came down
drastically this week compared to last week. This week being the last week of the
month and the all over sales of the cosmetics are down , count for the downward
trend of the sales.
But anyhow we have met our monthly target we put forward for the new face
cream. I’ll forward the individual sales status and figures as soon as I receive from
sales staff. Please find attached the general sales update figures.
Regards
S/d
Sales Manager
The paper recounts the history of email, its changing role in business, and
the emergence of new Web 2.0 collaboration tools, such as StratAssemble's
PlanDone, that offer new and better ways for companies to manage their
workflow.
Email usage drains workplace resources and hinders the timely completion
of projects of all types. Given today's fast pace of business, communication
in real-time and keeping staff on the same page are crucial to staying
ahead. Yet delays caused by using email to coordinate business-critical data
between individuals, departments, and remote locations actually slow
productivity.
1. Lack of security
2. Attachment problems
3. Reliability problems
4. Spam clutter
6. Scattered data
Questions
1.Evaluate email communication as a tool for internal communication, based
on the facts mentioned in the case.
Ans.
1. E-mail is ideally suited for large organizations, organizations that have a purely
online presence, traveling employees and off – site workers. All types of
information, including reports, company goals, policies and HR related
announcements may be posted on the intranet.
The primary advantages of the E-mail from the facts mentioned above are –
• Facilitates discussion of preliminary ideas, prior to meetings
• Avoid “ shouting”
• Respond promptly
• Respect privacy
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