ANALYSIS

Hypothesis Testing:
1. To check the Gender influence on buying behavior of Noodles.
Ho Individual Gender affecting sales of Patanjali
H1 - Individual Gender not affecting sales of Patanjali
To check the above hypothesis, we are going calculate the customer
responses with the help of Regression method of data analysis.
Users of Patanjali Atta

Male
44

Female
26

Total
70

Noodles
Non Users of Patanjali Atta

26

11

37

Total

107

Noodles

z-Test: Two Sample for

Means

Mean
Known Variance
Observations
Hypothesized Mean
Difference
z
P(Z<=z) one-tail
z Critical one-tail
P(Z<=z) two-tail
z Critical two-tail

Variable
1
35
1
2
1
15.5
0
1.64
0.00
1.97

Variabl
e2
18.5
1
2

Conclusion:
Calculated Z value, Zcal (1.97)>1.96
Above calculation we can see that our consider H o is wrong.
Individual Gender is not affecting sales of Noodle business.
Patanjali Atta Noodles has to target both Gender to achieve their business target
& also to increase the sales of noodle.
Even now days in all age group are preferring the noodle, because it is very easy
to prepare & consumes very less time.

2. Doing hypothesis to check the health factor of Noodles:

Ho Hygiene Noodles are considerable

H1 - Hygiene Noodles are not considerable

To check the above hypothesis, we are going calculate the customer

responses with the help of T-test chart type data analysis.

t-Test: Paired Two Sample for

Means
Variable 1
Mean
Variance
Observations
Pearson Correlation
Hypothesized Mean
Difference
df
t Stat
P(T<=t) one-tail
t Critical one-tail
P(T<=t) two-tail
t Critical two-tail

4.056074
766
1.543995
768
107
0
0
106
25.44091
992
3.04257E47
1.659356
034
6.08514E47
1.982597
262

Variable
2
1
0
107

Consideration =0.05
From the above T-test calculation we understand that P value is less than
considered value.
Calculated P (6.08514E-47) < 0.05
By above calculation we conclude that our above consideration is right, hence
we understand that people are more interested in Hygiene Noodle.
PAL is more sensitive about health of people hence they have considered below
point at the time of making Noodle in India in the competition of Maggi Noodles.

Patanjali Noodles has 100% Wheat Flour but other make has 10-15% Atta
in their Atta noodles.

They are using Rice bran oil is used to make these noodles instead
of palm oil that is often used by other brands.

3. To check buying decision of Patanjali Atta Noodles comparing with Gender

Ho Gender & buying decision of Patanjali atta Noodles is not independent
H1 - Gender & buying decision of Patanjali atta Noodles is dependent

To check the above hypothesis, we are going calculate the customer

responses with the help of Chi-square method of data analysis.
Female
Male

Yes
28
48

No
9
22
Total

37
70
107

Chi-square = 0.594
Degrees of freedom =
1
Probability = 0.441
Table Value= 3.841
Chi Square<Table
value
Ho cant be rejected.
From above comment we can say that our assumption is correct.

Gender & buying decision of Patanjali atta Noodles is not independent. Anyone
can buy Atta noodles as per their wish.

4. To check price affordability of Patanjali Atta Noodles comparing with other brand
Ho Patanjali Atta Noodles are not expensive
H1 - Patanjali Atta Noodle is expensive

To check the above hypothesis, we are going calculate the customer

responses with the help of T-Table method of data analysis.
t-Test: Paired Two Sample for
Means
Variable 1
Mean
Variance
Observations
Pearson Correlation
Hypothesized Mean Difference
df
t Stat
P(T<=t) one-tail
t Critical one-tail

1.710280
374
0.207723
506
107
1
107
6.575472
767
9.38991E10
1.659356

Variable
2
1
0
107

034
1.87798E09
1.982597
262

P(T<=t) two-tail
t Critical two-tail

From the above T-test calculation we understand that P value is less than
considered value.
Calculated P (1.87798E-09) < 0.05
Ho cant be rejected.
By above calculation we conclude that our above consideration is right, hence
we understand that Patanjali Noodles are affordable compare to other brands.

5. Check the Buying behavior of Patanjali Atta Noodles is relevant on age or not
Ho Buying behavior of Atta Noodles is not relevant on age
H1 - Buying behavior of Atta Noodles is relevant on age
To check the above hypothesis, we are going calculate the customer
responses with the help of Chi-square method of data analysis.
Age
Below 25
Years
26 -50 Years
51 & Above

Buying Atta
noodles

Not Buying Atta

noodles

17
45
8

10
24
3
Total

Buying Atta

Results
Not Buying Atta

27
69
11
107

Row Totals

Below 25 Years
26 -50 Years
51 & Above
Column
Totals

noodles
17 (17.66) [0.02
]
45 (45.14) [0.00
]
8 (7.20) [0.09]
70

noodles
10 (9.34) [0.05]

27

24 (23.86) [0.00]

69

3 (3.80) [0.17]

11
107 (Grand
Total)

37

Chi-square = 0..33
Degrees of freedom =
2
Probability = 0.85
Table Value= 5.991
Chi Square<Table
value
Ho cant be rejected.
From above comment we can say that our assumption is correct.
Gender & buying decision of Patanjali atta Noodles is not independent. Anyone
can buy Atta noodles as per their wish.