Corporate Profile

www.chester.com.my

TABLE OF CONTENTS

PAGE

1.

COMPANY BACKGROUND

2.

CHESTER PROPERTIES SDN BHD GROUP OF COMPANIES

3.

CHESTER PROPERTIES SDN BHD OFFICES

4.

MANAGEMENT & TEAM

5.

COMPANY MISSION AND VISION

12

6.

KEY AREAS OF COMPETENCIES

14

7.

CHESTER CARES

20

8.

OUTSTANDING SERVICE & COMMITMENT

21

9.

EXCELLENT TRACK RECORD

26

10.

TESTIMONIES

32

11.

ACHIVEMENT

33

12.

PROJECT ACTIVITIES

36

13.

CSRS ACTIVITIES

39

14.

CURRENT PROJECTS

40

15.

CONTACT DETAILS

55

Company Background
Chester Properties Sdn Bhd, previously Chester Properties, was founded by Mr.
Howard Chew and Mr. Sean Yong in 2006 with principals Ms. Betty Kanapathy
and Mr. David Cheong. A young and dynamic company, Chester Properties Sdn
Bhd has within a short time grown from a single-office entity in Kota
Damansara to include branch offices in Desa Sri Hartamas, Bangsar, and all the
way in Gangnam-gu, Seoul, South Korea, China, Hong Kong.
The expansion to Korea is a major step forward as well as a great reputation
boost for Chester Properties Sdn Bhd in our aspiration to become a regional
player and to ultimately achieve global recognition.
To further enhance the skills set and productivity of our team of professional
real estate negotiators, Chester Properties Sdn Bhd established a dedicated
training facility, the Chester Training Centre in Sunwaymas, Kota Damansara.
This is to ensure a continuous learning culture in order to provide industryleading services, advice and assistance to Chester Properties Sdn Bhd's vast and
varied list of customers.
3

Chester Group of Companies

Chester
Development Sdn
Bhd

Chester
Management
Services

Chester
Properties Sdn Bhd

Chester Kota
Damansara (HQ)

Chester Puchong
(Branch)

Chester
Vitateam Enterprise

Chester Prima

Chester
Tmn Danau
Desa
(Branch)

Chesterfield
Management Services

Chester Constrauction &

Renovation

Chester Properties
Management

Chester Central
Hub

Chester
Damansara
Perdana
(Branch)

Chester
Dutamas
(Branch)

Chester
Korea

Chester Marketing
Sdn Bhd

Chester Partners
Holdings Sdn Bhd

Chester
Johor
(Branch)

List of Chester Group of Companies

Chester Development Sdn Bhd (897341-T)
Chester Properties Sdn Bhd (886832-U)
Chester Partners Holdings Sdn Bhd (940076-W)
Chester Management Services (001782420-W)
Chester Properties Management (002018824-X)
Chesterfield Management Services (002034153-K)
Chester Vitateam Enterprise (001983906-P)
Chester Marketing Sdn Bhd (1025493-T)
Chester Prima (001970928-P)
Chester Central Hub (002203936-M)
Chester Construction & Renovation
Chester Properties Sdn Bhd (Kota Damansara)
Chester Properties Sdn Bhd (Dutamas)
Chester Properties Sdn Bhd (Taman Danau Desa)
Chester Properties Sdn Bhd (Puchong)
Chester Properties Sdn Bhd (Damansara Perdana)
Chester Properties Sdn Bhd (Johor)

Our Headquarters

Our Branches

Chester Properties Sdn Bhd

WISMA CHESTER
No 8, Jalan PJU 5/22, The Strand,
Seksyen 5, Kota Damansara,
47810 Petaling Jaya, Selangor
Tel: +603 6142 6000
Fax: +603 6142 6111

Dutamas Branch
B4-02-06, Solaris Dutamas,
No.1, Jalan Dutamas 1,
50480 Kuala Lumpur.
Tel: +603 6205 3633
Fax: +603 6205 4766

Our KOREA Office

Chester Korea Pty Ltd
Unit 301, Sung-bo Building,
106-6, Nonhyeon,
Gangnam-gu, Seoul,
South Korea (135-705)
Tel: 82-2-2540-1456
Fax: 82-2-2540-1457
Training Centre
Chester Training Centre
19-3B, Sunway Mas Commercial Centre,
Jalan PJU 1/3C,
47301 Petaling Jaya, Selangor.
Tel: +603 7806 2467
Fax: +603 7804 4686

Taman Danau Desa Branch

5-3-6, Jalan 3/109F, Danau Business Centre,
Taman Danau Desa, Off Old Klang Road,
58100 Kuala Lumpur
Tel :+603 7984 6118
Fax :+603 7984 7118
Puchong Branch
96-1, Jalan Puteri 5/5,
Bandar Puteri Puchong
47100 Puchong, Selangor,
Tel : +603 - 8065 2286
Fax : +603 - 8065 3286

Our Branches
Damansara Perdana
C-1-09, Ritze Perdana 2
Commercial,
Jln PJU 8/1, Damansara Perdana,
47820 Petaling Jaya, Selangor
Tel : +603 7722 1871
Fax : +603 7731 3590

Johor
32A, Jalan Indah 28/1,
Taman Bukit Indah, 81200 Johor Bahru
Tel: 07 300 9636 Fax: 07 300 9637

Project Division Company

Chester Klang Office
145B 2nd Floor,
Persiaran Pegaga,
Taman Bayu Perdana,
41200 Klang,
Selangor

Chester Taiping
No. 154, Jalan Simpang,
34600 Taiping,
Perak Darul Ridzuan.

Chester Cheras Office

Block C-5-1
Menara Uncang Emas
85, Jln Yoke Yew
55200 Kuala Lumpur

Chester Ipoh Office

7A Jalan Medan Ipoh 1D,
Medan Ipoh Bistari,
31400, Ipoh Perak.
7

Associate Company
Chester Marketing Sdn Bhd
No: 6-2, 6-3, Jalan PJU 5/20c, The Strand,
Pusat Perdagangan Kota Damansara,
47810 Petaling Jaya, Selangor.

Chester Property Group Pty Ltd

Level 2, 710 Collins Street,
Docklands,
VIC 3008, Australia

Tel : 03-6150 0002 Fax: 03-6150 0030

Tel: +613 9097 1738

Website: www.chesterproperty.com.au
(set up to link with www.chester.com.my)
Email: admin@chesterproperty.com.au
winnie@chesterproperty.com.au

Panel Lawyer
Ong & Partners
Advocates & Solicitors
No. 10-1, Jln PJU 5/22,
The Strand, Seksyen 5,
Kota Damansara,
47810 Petaling Jaya,
Selangor
Tel : +603 6142 2928
Fax : +603 6142 6928
Contact Person
Lawyer-In-Charge - Tricia Lim
012 828 6929
tricialim@ongpartnerslaw.com

Management Team
Howard Chew
(Founder / Group CEO)
Howards story has been nothing short of being spectacular.
Having graduated with flying colours in Business Management
in Australia, Howard ventured into the real estate industry with
relatively zero experience.
In only 1 year, this young man had equipped himself with an
abundance of knowledge and skills in the property industry
during which he also made his first "pot of gold".
With a zest for bigger things, Howard conceived and helmed
Chester Properties in 2006. Under his leadership, Chester grew
from just a handful of negotiators to the present day strength of
80 well-trained, professional negotiators spread over 4 local
branch offices with an overseas office in Seoul, Korea and 300
well-trained project marketing consultant.
A go-getter at heart, Howard believes that to be a successful
negotiator, aggressiveness, hard work, self-belief and discipline
are attributes that one cannot do without - the same qualities he
expects and instils in his team at Chester Properties.
9

Management Team
Sean Yong
(Co-Founder / Group COO)
Sean Yong is an affiliate member of Malaysian Institute of Estate
Agents (MIEA). He has been involved in auction properties for
years, assisting clients in dealing in and transacting with hundreds
of auction properties.
He also has broad experiences and enviable records in agency
management, consultancy and sale of investment properties.
Currently, Sean focuses mainly on domestic property projects and
handles the management and operations of Chester Properties.
Sean Yong is very self-driven and believes in teamwork. "Together
Everyone Achieves More and Grows As A Family" it echoes.

10

Chester's Team of Professionals

11

OUR MISSION
Our mission is to provide each and every customer
the most pleasant property buying and selling experience.
To achieve this we match each of our clients with the right property, taking into
account his/her individual needs and lifestyles. Then we facilitate the buying and selling
process, exploring all possible options, offering advice and guidance along the way. We
assist our clients throughout the process, from beginning to end, ensuring that each case
closes according to expectation and without any unwanted surprises.
Along with the reputation and high standards associated with our brand, we
ensure a team of dynamic and exceptional professionals in the real estate industry
through continuous learning and training. Our team stays keenly attuned to the latest
trends not just in properties, but also in current financing options and related legal
procedures so that customers are sufficiently advised.
But most importantly, the CHESTER Team is dedicated to making sure that
every case, every client receives nothing less than the full CHESTER experience - one
of integrity, honesty, safety, guidance and exceptional personal service.
12

OUR VISION
To become a globally respected real estate team recognized for
integrity, sincerity, productivity and service excellence.
At CHESTER, we have a passion for what we do and that is helping to make other
people's dreams come true. We know trust is the most important element of the entire
buying/selling process. Our business is about developing and securing relationships,
not just negotiating properties. Trusted relationships - forged by a unique consultative,
educational approach that enables our clients to make confident, truly informed
decisions.

13

Chester's Key Areas of Competency

Project Development & Marketing Division
Working closely in partnership with developers, our expert team of project
marketers manage our clients' new project launch and match their product to
Chester's massive database of qualified and targeted buyers.
Existing partner developers include SunCity, Mah Sing, Glomac, Sunrise,
Country Heights, among others.

14

Chester's Key Areas of Competency

Corporate Business Division
We provide fast and quality service to our corporate clients whether they are
looking for office space, factory, commercial units or even lodging for their
staff.
Existing corporate customers include corporations in the Oil & Gas,
Telecommunication, Plantation, Technology and Services industries.
Surian Industrial Park @ Kota
Damansara

V-12 Corporate Park @ Batu Tiga, Subang

Jaya

15

Chester's Key Areas of Competency

Investment Division
At Chester, we believe in building relationships whether it's with our staff, our
customers, our corporate customers, or our partner developers. We believe in
creating a win-win situation for all parties concerned as we nurture lasting
relationships.
Chester Investor Club (CIC) was set up with this in mind as we gather the bulk
purchasing power of interested investors and negotiate for more benefits from
developers who enjoy a higher sales turnover in return.

16

Chester's Key Areas of Competency

Secondary Market Division
Our experienced and well-trained negotiators personally carry out inspection
of properties before matching them to clients requirements. This include
high- and medium-end commercial properties, residential properties,
buildings & lands.
With over 40 qualified negotiators for this division, we also have dedicated
team members catering to specialized areas within the Klang Valley for
residential and commercial properties. Our goal is to provide excellent aftersales service even after deals are closed, as buyers and tenants may need
further assistance with their properties.

17

Chester's Key Areas of Competency

Overseas Project Development
We are well experienced in managing overseas projects with many of our
successful project developments covering properties from places as far as
London and Dubai.
We go out of our way to make sure that every project we manage leads to one
eventuality - success. We expect nothing less, and neither should our project
customers.
Dalston Square,
London, England

Trump Soho
Manhattan,
New York

18

Chester's Key Areas of Competency

Chester Development
Chester Development, our property development arm, was established in
2009, and along with it the first boutique bungalow in Setia Eco Park, Setia
Alam, our maiden project.
The greater objective behind this establishment
was to gain a more in-depth perspective into the
property industry, looking from the other side,
in order to better understand the needs and
requirements of our customers and partners and
to ultimately serve you even better.

19

Chester Cares
Chester Corporate Social Responsibility (CSR)
The Chester Foundation was established on 1 April 2010 as part of
Chester's Social Responsibility initiatives. Chester Properties Sdn Bhd will
allocate 1% of its total revenue (commissions) to the Chester Foundation
which will come under the control of a elected committee. All accounting
procedures will be transparent and all donation and sponsorship decisions
must be approved by this committee.
Objectives of the foundation :a) The foundation will comply to Chester's Corporate Social
Responsibility Policy
b) To extend help to the disabled, elderly and orphaned to create a
healthier,
more comfortable and meaningful life.
c) To extend sponsorship to the SPCA ( Society for the Prevention of
Cruelty to Animals) and any other societies.
20

Outstanding Service And Commitment

At the core of every successful business is the
belief and culture of continual improvement in all
areas of business. We at CHESTER are not only
firm believers of this; we are active proponents of
improving the way we serve our customers, our
corporate customers and our team of negotiators.
What goes around comes around and sometimes
it can come in the most satisfying manner. During
the 2009 Business Of The Year Award, Chester
Properties Sdn Bhd was awarded The Service
Provider Of The Year. This honour has been a
great motivation for us to continue to strive for
what we believe in ever since.
It is this same belief and commitment of giving
the best and continually improving ourselves that
has led us to some of our milestone
achievements in our exciting journey towards our
vision.

21

Outstanding Service And Commitment

Business Of The Year Award Service Provider Of The Year

SMI & SME WORLDWIDE NETWORK

22

Outstanding Service And Commitment

TOYM Year 2010 Ten Outstanding Young Malaysian Award

JUNIOR CHAMBER INTERNATIONAL MALAYSIA

23

Outstanding Service And Commitment

The 10th Asia Pacific International Honesty Enterprise Keris Award 2011

24

Asia Honesty Entrepreneur Award 2013

25

Excellent Track Record

No.
1.

Project Type

Price

Achievement

Date

Total GDV

Monterez Bungalow
Land

RM 390,000-

Within 1 month, Chester sold the

balance 20 lots of bungalow land
units

April 2010

RM8 million

Within just 1 week, our Chester

Investor Club snatched 10 units and
within 3 months, sold 16 units of
Semi-D Houses

June 2010

RM30 million

RM 500,000
2.

Jelutong Heights
Semi-D Houses

RM 1,638,000RM 2,788,000

3.

Park 51
Condominium

RM 301,888

Chester managed to bulk-sell 30

units to its Chester Investor Club
members

July to Oct
2009

RM9 million

4.

Pacific Place
Condominium &
Shops

RM 360,000-

Within a short 2 weeks Chester sold

150 units condo & a few units of
shop lots!!

July 2010

RM60 million

RM 2.2 million

26

Excellent Track Record

(continued)
No.

Project Type

Price

Achievement

Date

Total GDV

5.

Villa Laksamana,
Batu Caves,
Double Storey
Terrace Houses

RM 360,000-

Within 2 months, Chester sold 26

units to purchasers

March & April

2010

RM10.24 million

Pacific Place,
Shop Lots

RM 3.4 million-

Within 2 weeks, Chester sold 5 units

to purchasers

Sep 2010

RM10.24 million

6.

RM 565,000

RM 3.9 million
7.

Bangsar Trade
Centre (Type Soho
& Retail)

RM 500K

Within 1 month, Chester manage to

sold 350 units to public purchaser &
Chester Investor Club

June 2011

RM200 million

8.

Suria Jelutong
(Soho)

RM 235,000-

Within 2 weeks Chester managed to

sold 180 units Soho & 5 retails & 5
shop lots

Jan 2011

RM57 million

RM 1.9 million

27

Excellent Track Record

(continued)
No.
9..

Project Type

Price

Achievement

Date

Total GDV

Sentul Prime
(Condo)

RM 330,00 -

Chester managed to sold to Chester

Investor Club for whole project within
1 month time, total 70 units

May 2011

RM30 million

Chester managed to sold to Chester

Investor Club for whole project within
3 weeks times, total 143 units

June 2011

RM60 million

Chester managed to sold to Chester

Investor Club for whole project within
2 months times, total 150 units

Feb 2012

RM25 million

RM 500,000
10.

11.

Kintaman (2sty &

21/2sty house, 2sty
shop)

RM 260,000-

Starz Valley, Nilai

(Condo)

RM 150,000 up

RM 574,000

28

Excellent Track Record

(continued)
No.

Project Type

Price

Achievement

Date

Total GDV

Alam Avenue 2,
Shah Alam (3&4 sty
Boutique Shop
Office & 5 sty
Boutique Shop
Office with Lift)

RM 1.5 million

Within 2 days, Chester managed to

sold 20 units to purchaser

May 2012

RM35 million

13.

Regina USJ 1
(Condominium)

RM 621,100RM 769,700

Within 3 days, Chester manage to

sold 70 units to purchaser

May 2012

RM35 million

14.

M3 @ Melati (Mix
development
Commercial retails
space & Condo)

RM 280,048 RM 585,303

Within 3 days, Chester managed to

sold 128 units to purchaser

May 2012

RM48 million

12.

RM 2.5 million

29

Excellent Track Record

(continued)
No.

Project Type

Price

Achievement

Date

Total GDV

15.

Trivo, Bukit
Jelutong (Shop)

RM 1.7 million

Within 1 month, Chester managed to

sold 6 units to purchaser

March 2013

RM12 million

RM 3.2 million

16.

Suria Jelutong
(Condominium)

RM 299,000RM 938,000

Within 2 months Chester manage to

sold 80 units to purchaser (balance
units for developer)

August 2013

RM40 million

17.

Plaza MITC (Hotel

SOHO)

RM 450,000 -

Within 1 month, Chester managed to

sold 50 units to purchaser

August 2013

RM30 million

RM 800,000

30

Excellent Track Record

(continued)
No.

Project Type

Price

Achievement

Date

Total GDV

18..

Suria Jaya (SOHO)

RM 212,000 -

Within 2 months, Chester managed

to sold 150 units to purchaser

August 2013

RM40 million

RM 500,000

19.

B3 Commerze
Square (Shop)

RM 1.8 million
up

Within 1 week, Chester manage to

sold 6 units to purchaser (balance
units for developer)

August 2013

RM12 million

20.

Aurora SOHO
(Condo)

RM 500,000 up

Within 1 month, Chester managed to

sold 40 units to purchaser

March 2014

RM20 million

31

Testimonies
Developer

Customer
It was 2010 while I knew about Chester Properties, they have introduced me a new
launch project in Ara Damansara - Pacific Place. To be frank, I never expect this
project able to get such optimistic value appreciate within a short period. Thus, I would
like to acknowledge the investment opportunity from Chester Properties. In face, you
are the EXCELLENT one!!
~~ Jeffrey Yap
This is my first visit to Chester's office on the launching of Bangsar Trade Centre. I was
thought to hang around and simply go through this project, until Chester agent
approached to me & explained to me the potential of this project. Therefore, I trusted
them and book one unit from them.
~~ Dato Ng
I do like to survey on properties as I'm always on heat in this field. I'd meet a lot of
agents but this is the first agent from Chester Properties that I actually felt comfortable.
He brought me to go round and round in Setapak area, analyze the current market,
inspire me with his advice with very pleasant manner. Therefore, I decided to buy a
unit from him on M3 project in Melati.
~~ Claire Lim
I really can't reach my feeling just by several words on appreciating Chester
Properties, since this is a first (perhaps I can say risky too) investment on properties
with my very hard-save capital. I just brought one unit of Pacific Place from Chester
Properties by launching price at RM 300k. Few months ago, my friend was told me the
current market is asking about RM 400k++!!
Woah!!! I just would like to share this excitement and say thank you Chester
Properties.
~~ Julie Natham (20/06/2012)
32

Our Achivement
(Bangsar Trade Centre Exclusive By Chester)

33

Our Achievements
(We Created The Most Crowd And Achieved The Highest Sale Record
For Our Expo And Our Chester Event)

34

Our Achievements
(We Created The Most Crowd And Achieved The Highest Sale Record
For Our Expo And Our Chester Event)

35

Project Activities
Suria Jelutong Official Launch by Chester Group - 9th March

36

Project Activities
Special Event For M3 (5th May - 6th May 2012)

37

Project Activities
Alam Avenue 2, Shah Alam Launch (11 - 14May 2012)

38

CSRs Activities
(Taman Megah Handicapped Centre)

39
39

Current Project - Residential

Duet Residence

Lake View Residency

DVouge

40

Current Project - Residential

(continued)
Serenity

Ros Residence @ Kajang

Seven @ Tun Dr Ismail

41

Current Project - Residential

(continued)
Cubic Sky

Symphony Residence @
Kajang

The Raffles Suites,

Nusajaya

Gombak Residensi 126

42

Current Project - Residential

(continued)
Urbana Residences

Ramal Villa @ Kajang

Vila Elemen @
KGSAAS Shah Alam

Suria Hills, Setia Alam (Phase II)

43

Current Project - Residential

(continued)
Maxim Citilights

Mutiara Ville

CloudTree

Permata Residence, Cheras

44

Current Project - Residential

(continued)
Tijani Ukay

Kuantan Waterfront Resort City @

Kuantan
Aurora SOVO @ Bukit Jalil

45

Current Projects - Commercial

Alam Avenue 2

B3 Commerze Square, Shah Alam

Plaza MITC

Sutera Square

46

Current Project - Commercial

(continued)
3 Tower @ Jln
Ampang

Avenue Crest

DVouge

47

Current Projects - Industrial

KIP Perdana Industrial Park

Kemuning Industrial Park

Hi-Tech 6, Semenyih

48

Our Business Partner

49

Our Business Partner

50

Our Business Partner

51

Our Business Partner

52

Our Business Partner

53

Banks

54

Contact Details
Chester Properties Sdn Bhd
WISMA CHESTER
No 8, Jalan PJU 5/22, The Strand,
Seksyen 5, Kota Damansara,
47810 Petaling Jaya, Selangor
Tel: +603 6142 6000
Fax: +603 6142 6111
Email : admin@chester.com.my

www.chester.com.my

55