Professional Documents
Culture Documents
Case Studies
a rich cocktail of
health, ethic and
humour
touchpoints from
delivery vans,
seasonal xmas
packaging and an
enviable workplace
for staff all make a
strong relationship
beween brand,
user and
the internal
organisation.
advertising talks
to the user in a
friendly language
product extensions
all fit with the
brand ethics and
personality
fun health and
integrity
an active clothing
brand manufacturing garments
made from 100%
quality marino
wool from NZ
Jeremy Moon
Founder, CEO
touchpoints all
stem from the
brand vision
design is central
in Icebreakers
branding.
garments are
tagged with a
baacode tracing
the wool back
through its natural
supply chain
advertising
and packaging
emphasises the
difference between
icebreakers
raw material
and that of their
competitors. It
seeks to highlight
the natural base
of their working
materials.
staff at icebreaker
live and breathe
the brand: they
are outdoor
enthusiasts
themselves,
enabling them
to test their own
products first
hand.
The design goal was to make Coke feel happy, fresh and
honest again. Campaigns to make a personal connection
with consumers of all ages were launched, making the
brand relevant to a new generation and reconnecting with
people who grew up with the brand.
touchpoints
made the
campaigns easy
to connect with
and encouraged
consumer
involvement with
the brand on a
massive scale
The Museum of
Modern Art seeks
to create dialogue
between the
established and
the experimental,
the past and
present.
The bold
and dramatic
communication
system works
well on the web,
its easy to use,
meets visitors
expectations and
communicates
visually
Features include:
access to 32,000
works of art and
a dictionary of
art terms and a
database of artist
bios
Conclusion
Local, and global, public and private, these highly successful
projects created by branding firms and design consultancies
inspire and exemplify original, flexible lasting solutions to
identified need states
Thank you!
Prepared by Lisa Molloy 2013