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ELLEN MARSALA

1 First Avenue
Baltimore, MD 12345

name@email.com

Home: 555.123.4567
Mobile: 555.234.5678

ADMINISTRATIVE MANAGEMENT : WORKFLOW COORDINATION : CUSTOMER RELATIONS


Policy & Procedure Design
Relationship Development
Recruitment & Training
Client Communications
Performance Reporting
Event Management
Project Leadership
MS Office

Managed high-volume operations and administrative workflows, guided teams


to exceed goals, and provided leadership to generate desired results.
Developed and deployed policies, procedures, and systems for startup
organizations, working with associates to drive SOP compliance.
Possess strong interpersonal and communication skills, known for the ability to build
camaraderie and cohesion among a team; very likeable and easy to work with.
Proven hands-on web management experience including developing online
directories, authoring content, and optimizing interfaces and navigation.

PROFESSIONAL HIGHLIGHTS
BALTIMORE SUN, Baltimore, MD
Classified Advertising Manager

2006 to 2009

Surpassed revenue and customer service targets while managing daily operations and workflow for a department
with eight team members working together to optimize revenue, profitability, and customer relations. Established
and communicated performance goals, monitored achievement of objectives, and provided ongoing coaching and
motivation. Launched new product and service offerings, diligently identifying the target market to ensure each
team member understood clients needs and preferences. Directed print and online activities including sole
responsibility for the Baltimore Sun jobs website. Maintained control of expenses to maximize profitability.
Problem Solving
& Innovation

Identified opportunities to enhance existing and develop new revenuegenerating offerings; created new programs and services from the ground up,
developing policies, procedures, and systems to ensure viability.
Spearheaded creation of an online business directory, developing the
infrastructure to support this business venture. Assembled a six-person call
center team, outlined performance objectives, and oversaw goal achievement.

Goal Attainment

Generated unprecedented revenues for the classified advertising manager


position, going anywhere from 5% to 50% over quotadriving monthly
revenues of up to $260,000and securing loyal customer relationships.

Recruitment
& Retention

Recruited, trained, and retained key personnel, building a loyal and dedicated
team of top performers; motivated the team like never before, leveraging
coaching experience to cultivate camaraderie and collaboration.

Event Planning
& Coordination

Mapped out every detail for the annual career fair, an event co-sponsored by
the Baltimore Sun and the City of Baltimore; grew event, doubling revenue
generated and attracting 1,000+ attendees and employers.

Internal & External


Communications

Excelled in working with a highly diverse group of employees and customers,


demonstrating sensitivity to individuals from different backgrounds. Tailored
communication style to best suit the audience, eliciting support and buy-in.

Relationship
Development

Secured loyalty of local business leaders, cultivating relationships and


developing a strong network within the Baltimore region.
CONTINUED

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