CHAPTER I

BUSINESS CONCEPT
1.1 INTRODUCTION
The tourism industry is a major contributor to the world economy. According to the estimates
of the World Tourism Organization (WTO), international tourism alone generated $1.4 trillion in
receipts (4.1 per cent of World GDP) in 2000. Estimates of the World Travel and Tourism
Council (WTTC), on the other hand, put the impact of tourism on the economy at a much higher
level because it includes domestic tourism. As reported by the WTTC, tourism grossed US$566
billion in world visitor exports and created employment for 73.1 million persons in the year
2000.
The hotel and restaurant industry is the combination of institutions, supporting human
resources, financing mechanisms, information systems, organizational structures that link
institutions and resources that cater to the needs of domestic and foreign travelers.
Institutions include government departments and agencies, private providers of lodging and
catering services, such as hotels, motels, restaurants, fast food establishments, educational
institutions that provide training and other types of organizations responsible for the promotion
of hospitality services. The local hotel industry is already in its mature stage characterized by
overcapacity of available rooms and gradual standardization of prizes across categories of
services.
The members of local restaurant and fast food industry, on the other hand, is in its growth
stage and has increasing consumer demand for every improving product. The growth is proven
by the rapid expansion of food outlets in key areas in Metro Manila and the provinces. The
popularity of fast food establishments came in the 1980s, and over the last years, the industry
has consistently posted double-digit growth rates.
Supporting human resources include hotel and restaurant managers and assistant managers,
housekeeping supervisors, security personnel, chefs, cooks, waiters, bartenders, and other related
workers and professionals directly involved in hotel and restaurant services.
Financing mechanisms include equity infusions of local and foreign investors, particularly
for international hotel chains and loans from fiduciary institutions.
Information systems include computer networks within and among institutions including
electronic mail, printed media such as journals, magazines, and newsletters, telephone systems
including voice mail and data transmission, interactive multimedia, and other information media
technology that facilitates sharing or exchange of information, summarizes and collates data.

The hotels, catering and tourism sector is one of the fastest growing sectors of the global
economy. It is also among the top-job creating sectors because its labour intensive nature and the
significant multiplier effect on employment in other related sectors.
In the Hospitality sector, it includes: hotels, motels& motor inns, restaurants, clubs, caravan
parks, bed& breakfast, hostels, fast food outlets, resorts, convention & conference venue, service
apartment, entertainment or sports venue, casino complexes, cruise ship. It comprised of a
variety of sectors providing a range of services and facilities and a range of jobs in various
department. Possibilities to work as a chef, housekeeper, receptionist, marketing executive,
concierge.
In the tourism sector, it required skills & abilities like automated ticketing & reservation,
sales & marketing, information & customer service, administration &accounting and strategic
planning.
The hospitality and tourism sector includes lodging, restaurants, theme parks, cruise lines,
transportation, and additional fields within the tourism industry. This sector includes four
clusters: food services, accommodation, activities/amusement and transportation.
Food and beverage outlets can range from restaurants and bars to nightclubs and posh dining
rooms. Kitchen staff, room service staff, food and beverage servers and bartenders are just some
of the positions that are available in this area.
As changes occur in consumer preferences, and competition increases, the food and beverage
industry becomes increasingly sophisticated in the way it handles management and corporate
strategies. Many restaurants, especially chains, are diversifying, coming out with their own retail
product lines. Specialty cafs market their products to airlines and offices. Food and beverage
chains have found a niche in bookstores, department stores and in casinos. As the lines between
traditional food and beverage operations and other industries blur, employers and employees
alike will have to continue to react to changing customer expectations with innovative ideas and
responses.
The food and beverage sector encompasses all types of establishments supplying food and
beverages for consumption from fine dining and ethnic restaurants to institutional food outlets
and catering firms, from pubs and bars to nightclubs and lounges.

1.3 BUSINESS NAME

LE PATISSERIE
"We Bake Memories"

The J.CRIMS Company decided to name the restaurant Le Patisserie pronounced as

ptisi. In English term, Pastry is a type of French or Belgian bakery that specializes in pastries
and sweets. Pastry is a dough of flour, water and shortening that may be savory or sweetened.
Sweetened pastries are often described as bakers' confectionery. The word "Pastries suggests
many kinds of baked products made from ingredients such as flour, sugar, milk, butter,
shortening, baking, and eggs. Small tarts and other sweet baked products are called pastries.
The owners come up with the idea of Le Patisserie because once the customers will see or
heard the name; the first thing that will come up with their mind is it is all about pastries. It was
inspired by Pastry Chef so we come up with the idea of selling pastries like cakes, cupcakes,
pies, bread with additional foods like pizza and pasta. A uniqueness of the food that will surely
make the costumers to come back time after time. We want to give them food that they can
usually experience in Manila, and now it will be offered here in Bulacan so they will not have a
hard time traveling that far.
The owners of Le Patisserie come up with the tagline of We Bake Memories because
we want to give them a memorable experience when they dine in our restaurant. The customers
wont be fed only by the looks of the food but the name itself, by bringing them to the past and to
know different people who has a big contribution in the country like the Philippine presidents as
well as the heroes, because the pastries and other items will be named after them.

1.4 BUSINESS LOGO

Le patisserie logo represents the Philippines, the brown color symbolizes the "salakot" a hat
which mostly used by farmers and the skin color of the Filipino w/c is kayumanggi and a
common symbol for Filipino identity, that's why we chose it for having a Filipino touch in the
restaurant. The slice of cake and cupcake is what "le patisserie" sell, the blue and red color
behind it symbolizes the Philippine flag and lastly the chef hat and a mustache which represents
the "heroes" of the Philippines

1.5 TYPE OF BUSINESS ORGANIZATION

A Partnership is a business that is owned by partners. There are two types of partnership, the
limited and general. J.CRIMS Company chose General Partnership because it is an association of
two or more people carrying on a business with the goal of earning a profit. A partnership is
viewed as being one and the same as its owners. There is little formality involved in creating a
partnership.
1.6 NAME OF FIRM
J.CRIMS COMPANY
The name J. CRIMS Company comes from the combination of the initials of the name of the
owners. To avoid having a hard time thinking a catchy business name we decided to make it
simple. Since all the partners/owners will be involve and responsible in making and planning the
business, we ended with a name symbolizes equality and fairness in our group.
1.7 NAME OF PROPONENTS
NAME

Geronimo,
Coleen

ADDRESS

TYPE OF
PARTNERSHIP

Rocka Village II
Tabang , Plaridel

General

NATIONALITY

AMOUNT OF
CONTRIBUTIO
N

Filipino

P1,250,000.00

Eloise A.
Guevara,
Francesca
Anna M.
Mateo,
Marimar H.
Zafra,
Reicheline
Zafra,
Janna
Raizza
Santiago,
Sharmaine
Castro, Rica
Marie
Lusiyoy,
Michelle
Navarro,
Regina Joie
Vizconde,
Rannie
Angel
Mangune,
Ian Dominic
Agulto,
Carlos
Mikko

Bulacan
Concepcion
Baliuag, Bulacan

General

Malamig Bustos,
Bulacan

General

Pantubig San
Rafael Bulacan

General

0458 Niugan
Angat Bulacan

General

Banga II
Plaridel, Bulacan
Sto Cristo
Candaba
Pampanga
Camella Tangos
Baliuag, Bulacan
Olympia
Subdivision
Pulilan Bulacan
Diliman 1st San
Rafael Bulacan
Tiaong St.
Baliuag Bulacan
Milflora Homes
Sabang Baliuag,
Bulacan

Filipino

P1,250,000.00

Filipino

P1,250,000.00

Filipino

P1,250,000.00

Filipino

P1,250,000.00

Filipino

P1,250,000.00

Filipino

P1,250,000.00

Filipino

P1,250,000.00

General

Filipino

P1,250,000.00

General

Filipino

P1,250,000.00

General

Filipino

P1,250,000.00

General

Filipino

P1,250,000.00

General
General
General

1.8 ESTABLISHMENTS NEAR VICINITY

JOLLIBEE
Jollibee Foods Corporation is a Filipino multinational
Chain of fast food restaurants headquartered in Pasig. JFC
is the owner of the popular fast food brand Jollibee, dubbed

as Asia's answer to McDonald's in the fast food burger

business.

MINI STOP
Ministop convenience store is a franchise chain in Japan.
Unlike most other convenience stores in Japan, Ministop
stores feature a kitchen that prepares sandwiches, snacks
and take out bento boxes on demand, and has a seating
area where customers can sit down and eat immediately.

FRESH OPTIONS
Fresh Options take pride in providing our customers
with fresh and safe meats. Expert veterinarians and
technical personnel supervise farms and take care
of the animals health and nutrition. They develop a highquality feeds and ensures the animals are safe and healthy.

SWEET EXPRESSIONS
Sweet Expressions located at Rocka Complex Plaridel,
Bulacan offers personalized cakes and cupcakes for
birthdays, weddings, debut, and other special occasions.

CHOOKS TO GO
Chooks-to-Go is a chain of stores owned by Bounty Agro
Ventures, Inc. (BAVI), a privately owned company operating
in the Philippines. It offers roast chicken and processed meats
for off-premise consumption, and is the largest roasted chicken
retail business in the country
1.9 NAME OF AVAILABLE TRASPORTATION
The Le Patisserie is located at the town of Plaridel, Bulacan. It is accessible for those who
lived in Baliuag, Malolos, and Manila. People who will visit the restaurant will not get lost
because it is along the highway and can be easily seen.

From Baliuag to Le Patisserie, ride a jeepney with routes to Tabang, Meycauayan,

Bocaue and stop at Rocka Complex in front of Le Patisserie.

From Malolos to Le Patisserie, ride a jeepney with routes to Tabang and stop at Rocka
Complex in front of Le Patisserie.

From Manila to Le Patisserie, take any Cabanatuan bound bus. It can be Baliwag Transit,
ES Transport and ask the bus conductor to drop you in Rocka Complex in front of Le
Patisserie.

1.10

MISSION

To give the customer a professional, friendly and courteous service. To maintain the
cleanliness and comfortability of the restaurant for our guest and staff. To provide food for
everyone with high quality ingredients and our aim is to provide happiness and joyful through
our delicious food. To offer affordable price to the customers and to engage charitable doings and
provide healthy food.
1.11

VISION

Le Patisserie aims to be recognized as one of the top dining experiences in our cities because
of the outstanding food and unique experience provided and be the first choice for fine dining.
The restaurant that provides unmatched attention and services.

1.12 OBJECTIVES
The Le Patissere " is looking forward to be one of the most competitive shop in Plaridel
and nearby places in Bulacan. The proponent dreams of making profit and staying long term in
the business. In establishing Le Patissere, the business objectives are the ff:

To earn Profit

To satisfy our customer by providing the best quality of product ( pastries) at affordable
price

To provide the most courteous service to our customers

To establish an environment-friendly pastry shop

To expand the business not only in the Philippines but also in other country