Catanduanes State University

COLLEGE OF EDUCATION
Graduate Studies
PINKY T. TALION
MA- FILIPINO
Human Behavior in the Organization

October 1, 2016
Sat/ 12:00- 3:00
Prof. Eleonor G. Osido

I. THE THREE BASIC STEPS TO ORGANIZATION CHANGE

1. Planning for Change- the first step to any change strategic change, oriented or employee
oriented change. Planned change follows the following steps.
a.
b.
c.
d.
e.
f.

Develop new goals and objectives

Selection of the agents of change
Diagnose the Problem
Select the Change Methodology
Develop a System of Change
Strategy for Plan Implementation

II. MANAGING ORGANIZATIONAL CHANGE

1.
2.
3.
4.
5.
6.

Change brought about by the environment

Change in Place of Work
Change in Time Schedule
Changes in the Nature of Work
Changes in Technology
Change in Management Structure

III. THE DYNAMICS OF ORGANIZATIONAL CHANGE

The organizational system is a process of change with time and the prevailing
condition in the business environment. It has to change from time to time and as new
people come in the organization, it changes in values and organizational perspective.
There are basically two types of change in Organizational Dimensions:
1. Structural Dimensions- refers to the organization system operating in the
organization. It has something to do with the characteristics and values of the
composing factors and the behavior of people in the system.
The following are the features of structural dimensions:
a. Formalization- organization operates with formal written policies and procedures.
b. Specialization- any change in the system and technology carries with it changes in
specialization of people in the organization.
c. The Hierarchy of Authority- changes in management chain of command requires
adjustment to new supervisory practices.
d. Standardization- any new standards in quality and work performance requires
changes in work system.
e. Professionalism- as organization changes, its direction, mission and vision requires a
new professional in carrying out its task of expansion.

f. Personnel Ratio- the introduction of new machines and new technology will require
revision in personnel component.
g. Complexity- division of work must be made along the following dimensions;
1. Vertical Complexity
2. Horizontal Complexity
3. Spatial Complexity
h. Centralization- refers to the hierarchical levels of authority in decision making.
1. Changes in Contextual Dimensions
2. Organizational Size
3. Organizational Technology
4. Organizational Environment- These are external factors that affect the
organization in its operation. They are the following:
a. The government
b. The other industries
c. The suppliers
d. The financial institutions
e. The customer or stakeholders
5. Organizational Strategy
IV. ORGANIZING STARTEGIES

Organization must develop specific strategic action plan to cope with changing
environment. Business in this world of expansion and globalization creates competition
beyond the imagination of ordinary mortals.
The following strategies have to be identified:
1.
2.
3.
4.
5.
6.

Organizational Expansion
Organizational System of Investments
Structural Reforms
Human Resource Management
Public Relation Strategy
Strategic Customer Relation and Marketing System

Marketing organizations need to determine the following:

1.
2.
3.
4.
5.
6.

The needs and wants of potential and present customers

The strategy to produce and sell the product
The current competitors and the strategy to overcome them
Pricing strategy that maximize profit and market share
Marketing and distribution system
Development of long term customer satisfaction and patronage

V. Trends in Organization That Will Affect Business in the Next Decade

The fast changing condition in the global arena and the introduction of modern technology
greatly affect the conduct of the business in the next decade.
The following business trends in the conduct of organizational activities will greatly affect
the global landscape:
1. The fast change on how company conduct business.
2. Outsourcing of materials and parts from other countries.