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Advertisement planning:
Planning helps an organization chart a course for the achievement of its goals. The
process begins with reviewing the current operations of the organization and identifying
what needs to be improved operationally in the upcoming year.
Setting goals that challenge everyone in the organization to strive for better performance is one
of the key aspects of the planning process. Goals must be aggressive, but realistic.
Organizations cannot allow themselves to become too satisfied with how they are currently
doing--or they are likely to lose ground to competitors.