THE FASTEST POINT BETWEEN TWO HUMAN BEINGS IS A STORY.

Michael Margolis
Fables/tales/myths/legends/lorewhatever its format, narrative storytelling has
played a pivotal role in the transmission of knowledge between human beings since
time immemorial.
The Bitcoin protocol like the semi-conductor and the Internet before itholds the
promise of becoming the third fundamentally disruptive technology of the Digital Age,
propelling society toward its next leap forward in human evolution.
However, the challenge lies in explaining this technical concept to non-technical
peopleotherwise the protocol remains a promise unfulfilled. Cyberfunks Alliance
has organized operations to address this problem with high certainty, low risk &
relative ease.

FUN IS ONE OF THE MOST IMPORTANT AND UNDERRATED INGREDIENTS

IN ANY SUCCESSFUL VENTURE. Richard Branson
Bitcoin Awakens is the first and only active entertainment experience for the Digital
Currency space.. Our mission is help people change the way they perceive, experience,
and define Bitcoinby utilizing the power of play.
Bitcoin literacy meets fun-filled adventure as players take center stage in a gush of
competition, mystery, & camaraderie in a cryptocurrency obstacle course set in a
parody/satire based on scenarios from the Star Wars Universe.
In teams of 3, players earn clues, solve challenges, learn Bitcoin technology while
conducting blockchain transactions needed to unlock coordinates to various obstacles,
including a secret location for one final ordeal in honor of the mysterious creator of the
Bitcoin protocol

30% OF MIT UNDERGRADUATES COULD NOT

FIGURE OUT HOW TO ACCEPT THEIR $100 OF BITCOIN
-@gerrithall (Gerrit Hall)

THE BITCOIN AUDIENCE BANDWIDTH

DEMOGRAPHIC
GENDER/AGE:
96% MEN Tech savvy, financially astute,
risk tolerant between the ages of 26-50
HOUSEHOLD INCOME:
<$100,000 - 38%
$75,000 - 18%
$50,000 - 21%
$40,000 - 7%
>$30,000 - 16%
EDUCATION LEVEL:
High School 30%
College 39%
Professional 31%

PSYCHOGRAPHIC
Mostly Millennials & Generation Xers, these
people are technically astute, investment-savvy
and adventurous individuals. Mostly, affluent,
fiscally conservative but socially tolerant, live
and let live college students, entrepreneurs,
and professionals.
They feel a growing affinity for brands that help
them to take control of their lives and offer
unique, memorable, and worthwhile experiences
rather than more possessions. Moreover, they
are most likely to share the experiences that
inspire them.

THE UNBANKED AUDIENCE BANDWIDTH

DEMOGRAPHIC
HOUSEHOLD INCOME:
Greater than $40,000 - 41%
Less than $40,000 - 34%
SMARTPHONE PENETRATION:
Unbanked- 67% use mobile phones of
which 65% are smartphones
Underbanked 90% use mobile phones
of which 73% are smartphones
MOBILE BANKING BY RACE (2014):
Hispanic 53%
Asian 48%
Black 43%
White 34%

PSYCHOGRAPHIC
Mostly Millennials & Generation Xers, these
people are urban, tech-savvy, social media
savvy, smartphone users. They are voracious
media consumers, powerful cultural influencers,
taste makers, and media trend setters.
As adroit and well-informed commentators they
constantly create mainstream trends in music,
fashion, television, & movies, etc. and lead
national conversations on important social
issues. There is an expectation for the brands
they patronize to reflect certain social values:
40% of Blacks expect brands to support social
causes.

THE UNBANKED AUDIENCE BANDWIDTH

*Key statistics & demographics in this deck gleaned from the American Values Survey produced by the Public Religion
Research Institute, 2013, PwC Bitcoin In Entertainment, Media, & Communications Report 2014, CoinDesk Research Who
Really Uses Bitcoin? 2015, & US Federal Reserves Board of Governors Consumers and Mobile Finance Report, 2015.

CYBERFUNKS ALLIANCE

BITCOIN LITERACY PLUS FUN-FILLED ADVENTURE

VALUE OF DIGITS | MONETARY THEORY | DECENTRALIZATION

OPEN SOURCE SOFTWARE DEVELOPMENT | PUBLIC KEY CRYPTOGRAPHY

OUR ESTEEMED MARKETING PARTNERS

BESPOKE SPONSORSHIP CAMPAIGN - $10,000

1 EVENT
25% OFF

3 EVENTS
50% OFF

$7,500

$15,000

Logo visibility in marketing materials, select social media campaigns, event website, and video
trailer.
Bespoke marketing campaign including Ask Me Anything (AMA) to a closed-door, captive
audience with our partners (EXCLUSIVE)
Targeted Sharing Economy marketing to include Arcade City Austin (Bitcoin P2P rideshare)
Innclusive (Bitcoin AirBnB) (EXCLUSIVE)
Branded Exhibit Space4 X 8 Free Standing Meter Board/Signage, plus standard table/chair
setup | 2-minute plenary Keynote address Opportunity to distribute marketing materials/swag
Game Mechanics Integration Max Visibility: All teams must complete. (EXCLUSIVE)
CyberCrunk After Party SponsorIncludes Meetup.com sponsor designation. Super Max Visibility.
All Teams, Staff, Volunteers.

Each event includes 2 complimentary teams (6 Tickets)

CYBERFUNKS ALLIANCE
REYNALDO POULLARD

FRED CONSTANTINESCO

FOUNDER & CHIEF EXPERIENCE OFFICER

rpoullard@cyberfunks.tech | 512.822.0117

CO-FOUNDER & CHIEF OPERATING OFFICER

events@cyberfunks.tech | 214.717.9327

A Geographer from Los Angeles, California,

Rey co-founded worlds first radio station
created by expatriates for the expatriate
community. After returning from South
America, he was inspired to become an
advocate for the Unbanked, creating active
entertainment experiences as a vehicle to
raise awareness, education, and drive
diversity for the most underrepresented
in the Bitcoin Economy. He is a graduate of
California State University, Fullerton.

A lawyer from Dallas, TX, Fred started his own oil

and gas business. From there he went on to start
several businesses, including a medical
marijuana collective in California. After having
trouble with banking services, Fred searched out
for an answer: Bitcoin. Fred moved back to
Dallas and started up Proof of Lunch: A bitcoin
and blockchain discussion every Friday.