Asurveyofinvestorsforanalyzingthevariousaspectsoffixeddepositmarketformmfsl 140127031723 Phpapp02

TITLE
Industry Internship Project Report

Submitted in Partial Fulfillment
For The Degree Of
Post Graduate Diploma in Management Programme
Submitted By
Name:- Satyendra Singh
Roll No:- 59
Batch:- 2012-14
Under the guidance of
Dr. Gurpreet Singh Arora
Mr. Alpesh Ajagiya
Dean
Releationship Manager FD
St. Kabir Institute of Professional
Studies
Mahindra & Mahindra
Finanacial Services LTD.
Submitted To
St.Kabir Institute of Professional Studies
June 2013
St.Kabir Institute of Professional Studies Ahmedabad
Declaration
I hereby state that the Project Report titled, A survey of investors for
analyzing the various aspects of Fixed Deposit market for MMFSL At Amreli
submitted by me to St.Kabir Institute of Professional Studies, Ahmadabad, is
a bonafide work undertaken by me as a part of Industry Internship Program
and is not submitted to any other University or Institution for the award of
any degree/diploma or published any time before.
Date: 15th July, 2013
Na
me: Satyendra Singh
(PGDM Batch
2012-14)
Certificate
This is to certify that the IIP project titled, A survey of investors for
analyzing the various aspects of Fixed Deposit market for MMFSL At
Amreli is submitted by Satyendra Singh
in partial fulfillment of the
requirements for the degree of Post Graduate Diploma in Management

Program of St. Kabir Institute of Professional Studies, Ahmedabad.
Date: 15th July, 2013
Signature:
__________
Gurpreet
Singh Arora
(Faculty
Guide)
ACKNOWLEDGEMENT
"Gratitude is not a thing of expression; it is more a matter of feeling."
There is always a sense of gratitude which one express towards others for their help and
supervision in achieving ones goals. This formal piece of acknowledgement is an attempt to
express the feeling of gratitude towards people who helped me in successful completion of my
training.
I express my sincere gratitude to my corporate mentor Mr.Alpesh Ajagiya, Relationship
Manager FD, Mahindra Finance, Regional office Rajkot for his able guidance, continuous
support and cooperation throughout my project, without which the present work would not have
been possible. I would also like to thank Mr. Shivraj Wala branch Manager Mahindra Finance
at Amreli branch for giving me an opportunity to be a part of the team and learn a lot from the
same.
The entire team of Mahindra Finance also deserves a special mention for their constant support
and help throughout the tenure of the internship which helped me in learning new things and
processes at every step.
Special thanks to Mr. Suketu Shah & Mr. Gurpreet Singh Arora who guided me to work
honestly and gave valuable suggestions for improving my work. Last but not least I would also
like to place appreciation to all the respondents whose responses were of utmost importance for
the project.
Above all no words can express my feelings to my parents, friends and all those persons who
supported me during my project. I am also thankful to all the respondents whose cooperation &
support has helped me a lot in collecting necessary information.
I would also thank almighty God for his blessings showered on me during the completion of
project report.
Abstract
Investment is the employment of funds on assets with the aim of earning income or capital
appreciation. Investment is the most important things today. People are earning more, but they do
not know where, when and how to invest it. A proper understanding of money, its value, the
available avenues for investment, various financial institutions, the rate of return/risk etc., are
essential to successfully manage ones finance for achieving lifes goal. Through this study, an
analysis has been made into preferred investment avenues among peoples in Amreli, Gujarat,
India. The results highlight that certain factors like education level, awareness about the current
financial system, age of investors etc make significant impact while deciding the investment
avenues. The study is based on personal interviews with people, using a structured questionnaire.
Actually, the present study identifies the preferred investment avenues among the individual
investors using self assessment test. The study is based on primary sources of data which are
collected by distribution of a close ended questionnaire.
The data has been analyzed using percentage and chart with the help of statistical software.
There are large numbers of investment opportunities available today but there people are more
prefer fixed deposits for their investment. In this study is going to briefly analyzing the various
aspects of Fixed Deposit market for MMFSL at Amreli
Table of content
Chapter: 1 Introduction.
1.1 Introduction of the topic/ study9
1.2 Purpose of the study.9
1.3 statement of the problem..9
1.4 Objectives of the study...10
1.5 Scope of the study.10
Chapter: 2 Industry/Company overview.
2.1 Mahindra & Mahindra overview..11
2.2 Mahindra & Mahindra Vision& Mission statement.13
2.3 SWOT analysis of Mahindra & Mahindra14
2.4 MMFSL overview15
2.5 The Board of Directors.16
2.6 Milestones of MMFSL 17
2.7 Mahindra Insurance Brokers19
2.8 Mahindra Home Finance..21
2.9 Products of MMFSL.22
2.10 Competitors of MMFSL.23
2.11 S.W.O.T. analysis of MAHINDRA FINANCE.25
2.12 Marketing strategies of MMFSL26
Chapter: 3 Reviews of Literature/ Theoretical Background..27
Chapter: 4 Research Methodologies.
4.1 Methodology31
4.2 Questionnaire constituents...31
4.3 Data collection method31
4.4 Sample size..31

4.5 Sampling technique.31
4.6 Research design...31
4.7 Statistical tool..31
Chapter: 5 Data analysis & Interpretation...32
Chapter: 6 Findings &recommendation50
6.1 conclusion52
Bibliography53
Appendix..55
List of Tables
T.No
1
2
3
4
Title
Awareness about Mahindra Finance
Product will prefer for investment
Invested in any Company Fixed deposit before
They are aware of following FDs
Page. No.
32
33
34
35
Would you like to know about Mahindra finance FD
36
Age
37
Occupation
38
Income
39
knowledge about Financial market
40
10
Percentage of your income which generally invest
41
11
In which segment they generally invest
42
12
Objective of the investment
43
13
MMFSL product is liked or not
44
14
Preferences for the investment instrument
45
15
Income * percentage of your income which generally invest Cross tabulation
46
16
Income*investments Cross tabulation
47
17
Occupation*$investments Cross tabulation
48
18
Age*Investments Cross tabulation
49
List of Figures
F.No
1
2
3
4
Title
Page. No.
32
33
34
35
36
Age
37
Occupation
38
Income
39
40
10
Percentage of your income which generally invest
41
11
In which segment they generally invest
42
12
43
13
MMFSL product is liked or not
44
14
45
15
Income * percentage of your income which generally invest Cross tabulation
46
16
Income*investments Cross tabulation
47
17
Occupation*$investments Cross tabulation
48
18
49
Chapter: 1
Introduction
INTRODUCTION
An investment is a sacrifice of current money or other resources for future benefits. A sacrifice
takes place now and it is certain but the benefit are expected in the future and tends to be
uncertain. In the investment the risk elements and the time elements places a major role.
Investment avenues are classified many investment avenue like non marketable financial assets,
Bonds, Real estate, Mutual funds, Equity shares, Life insurance policies and Fixed deposits etc.
Almost everyone has a portfolio of investments; the portfolio is likely to comprise financial
assets and real assets. This project mainly focuses on the fixed deposits.
Purpose of the Study:A study of the investors for analyzing the various aspects of Fixed Deposit market for MMFSL.
Statement of problem:Based on the definition of problem, it is clearly understandable that a problem does not
necessarily mean that something is seriously wrong with a current situation that needs to be
rectified immediately. But a Problem could simply indicate an interest in an issue where
findings the right answers might help to improve an existing situation.
In this scenario the investment portfolio should be mainly focused on availability of right amount
of money at the right time to the right person can be called as an efficient portfolio.
Here the problem of the study is mainly focused on finding out analyzing the various aspects of
Fixed Deposit market for MMFSL at Amreli.
Objectives:1. To identify the level of general awareness about Mahindra & Mahindra Financial services Ltd.
And MMFSL Fixed Deposit.
2. To analyze the role of different demographic variables of the investors (Age, Gender, income
& occupation) on the preference for Fixed Deposits?
3. To find out relative preference of investors among the various financial instruments
(FD/Equities/MF/Other).
4. To find out the preference of investors among the alternative FD products available in the
market.
5. To analyze the response of investors towards the MMFSL fixed deposits.
SCOPE OF THE STUDY:The Scope of the study is to probe among the investor of Amreli. The study was conducted for
the period of eight weeks carrying various places in Amreli district. And in study we did many
activities with colleges professors & pensioners for MMFSL FD.
Chapter: 2 Industry/Company Overview

Founded in 1945 as a steel trading company, they entered automotive manufacturing in 1947 to
bring the iconic Willys Jeep onto Indian roads. Over the years, they have diversified into many
new businesses in order to better meet the needs of our customers. They follow a unique business
model of creating empowered companies that enjoy the best of entrepreneurial independence and
Group-wide synergies. This principle has led our growth into a US $16.2 billion multinational
group with more than 155,000 employees in over 100 countries across the globe.
Today, their operations span 18 key industries that form the foundation of every modern
economy: aerospace, aftermarket, agribusiness, automotive, components, construction
equipment, consulting services, defense, energy, farm equipment, finance and insurance,
industrial equipment, information technology, leisure and hospitality, logistics, real estate, retail,
and two wheelers. Their federated structure enables each business to chart its own future and
simultaneously leverage synergies across the entire Groups competencies. In this way, the
diversity of their expertise allows us to bring their customers the best in many fields.
Their Brand
Since 1945, they have built Their Company around the core idea that people will succeed if
they are just given the opportunity. Employees across the Group constantly challenge
conventional thinking to create solutions that make a significant difference in the lives of their
customers. Thats why everything they buildbe it a tractor, financial service, solar-powered
lamp, or softwareis designed to empower you to reach your potential.
Internally, they follow three basic tenetsaccepting no limits, thinking alternatively, and driving
positive change in everything we do. These brand pillars guide all their actions and business
decisions from deciding whether or not to enter a new field or planning a portfolio of services.
Purpose & Values:Their motivation to give their best every day comes from their core purpose: they
will challenge conventional thinking and innovatively use all their resources to drive positive
change in the lives of their stakeholders and communities across the world, to enable them to
Rise.
Their products and services support their customers ambitions to improve their living standards;
their responsible business practices positively engage the communities they join through
employment, education, and outreach; and their commitment to sustainable business is bringing
green technology and awareness into the mainstream through their products, services, and lightfootprint manufacturing processes.
This commitment to sustainabilitysocial, economic, and environmentalrests upon a set of
core values. They are an amalgamation of what we have been, what we are, and what we want to
be. These values are the compass that guides their actions, both personal and corporate. They
are:
Good corporate citizenship
They will continue to seek long term success in alignment with the needs of the communities
they serve. They will do this without compromising on ethical business standards.
Professionalism
They have always sought the best people for the job and given them the freedom and the
opportunity to grow. They will continue to do so. They will support innovation and well
reasoned risk taking, but will demand performance.
Customer first
They exist and prosper only because of the customer. They will respond to the changing needs
and expectations of our customers speedily, courteously and effectively.
Quality focus
Quality is the key to delivering value for money to their customers. They will make quality a
driving value in our work, in their products and in their interactions with others. They will do it
'First Time Right.'
Dignity of the individual

They will value individual dignity, uphold the right to express disagreement and respect the time
and efforts of others. Through their actions, they will nurture fairness, trust, and transparency.
Mahindra and Mahindra vision and mission statement
Vision:
To create a fully collaborative environment in which suppliers can deliver exactly what
the company needs, when it needs it, and at a competitive cost.
Mission:
To create India's largest automobile and automobile-related products distribution network
by providing dealers and customers with the largest choice of unique world-class
products and services.
SWOT Analysis of Mahindra & Mahindra

Strength:
1. Mahindra has been one of the strongest brands in the Indian automobile market
2. Mahindra group give employment to over 110,000 employees
3. Excellent branding and advertising, and low after sales service cost
4. Sturdy SUVs good for Indian roads and off-road terrain
Weakness:
1. Mahindras partnership with Renault did not live up to international quality standards
through their brand Logan
Opportunity:
1. Developing hybrid cars and fuel efficient cars for the future
2.Tapping emerging markets across the world and building a global brand
3.Fast growing automobile market
4.Growing in the market through electric car Reva (controlling stake) and entry into twowheeler segments
Threats:
1. Government policies for the automobile sector across the world
2. Ever increasing fuel prices
3. Intense competition from global automobile brands
4. Substitute modes of public transport like buses, metro trains etc.
MAHINDRA & MAHINDRA FINANCIAL SEVICES LIMITED

Empowering potential. Transforming lives.
Two decades ago, Mahindra and Mahindra Financial Services Limited (MMFSL) commenced its
journey in the rural non-banking finance industry. And with that was born a vision to transform
rural and semi-urban India into a self-reliant, flourishing landscape. Since then, they have come a
long way, empowering millions of ambitious individuals with personalized finance for a wide
range of vehicles, home development requirements and many other diverse endeavors all to
help them live their dreams and Rise in life.
At Mahindra Finance, they are guided by a firm belief in people, their dreams, and their potential
to achieve those dreams. Hence, their socially inclusive business model facilitates loans to
customers based not on their current financial status, but their future earning capacity. This
philosophy has instilled a sense of confidence in the minds of rural and semi-urban India a
confidence that allows them to believe that no dream is too big. Today, as one of the leading nonbanking finance companies, they are proud to have touched over 2 million such lives.
During the course of their journey, apart from emerging as the top tractor financer in India, they
have constantly strived towards developing skill sets of the local population. Which is why, they
provide employment to over 13,000 people at over 650 branches across India. This not only
ensures equal growth opportunity for all, but also enables us to serve our customers better
through local understanding and expertise.
So is it a humble farmer or a budding entrepreneur they are committed to empower every
individual with resources to help their dreams see the light of day.
Our Mission
To transform rural lives and drive positive change in the communities.
Our Vision
To be a leading financial services provider in semi-urban and rural India.
The board consists of six noted directors vested with the charge of general supervision, direction
and management of the operations of their company. The primary responsibilities of the Board of
Directors include:
Overseeing high standards of corporate governance and compliance with various laws
Overseeing our financial management and approving various lines of business
Shaping our policies and procedures
Monitoring our performance and evolving the growth strategy
Setting up counter-party and other prudential risk management limits
The Board of Directors:
Mr. Bharat N. Doshi

Chairman
Dr. Pawan Kumar Goenka

Mr. Uday Y Phadke

Director
Mr. Ramesh Iyer
Director
Managing Director
Mr. Dhananjay Mungale

Independent Director
Mrs. Rama Bijapurkar

Independent Director
Milestones of MMFSL
1991- Incorporated as Maxi Motors Financial Services Limited
Received certificate of commencement of business
1992:- Name changed to Mahindra & Mahindra Financial Services Limited

1993:- They commence financing of M&M Utility Vehicles
1995:- With an aim to expand our business, they establish their first branch outside
Mumbai, at Jaipur.
1996:- They start financing M&M dealers for purchase of tractors

1999:- They introduce tractor retail financing in rural and semi-urban areas
2001:- A decade of good work results in our total assets crossing the 10 billion mark
2002:- They get into financing of non-M&M vehicles and
International Finance Corporation grants us Tier II debt
2004:- Listing of non-convertible debentures on BSE on the wholesale debt market

segment
2005:- Mahindra Insurance Brokers Ltd. becomes our wholly owned subsidiary
2006:- Issued our IPO

Collaboration with Maruti Udyog Limited
2007:- Mahindra Finance was issued certificate by the RBI under section 45-IA of the Reserve
Bank of India Act, 1934 classifying it as an Asset Finance Company Deposit Taking
2008:- They enter the home loan business through our subsidiary, Mahindra Rural Housing
Finance Limited (MRHFL)
2009:- NHB provides 12.5% equity participation for our subsidiary, MRHFL
2010:-Introduction of finance for Commercial Vehicles and Construction Equipments
2011:- Total Assets crosses the Rs. 100 billion benchmark
Maiden QIP Issue
Joint Venture with Rabobank subsidiary for tractor financing in USA
2012:- They cross the benchmark of financing more than 2 million customers through more
than 600 branches
Maintenance of an 18% Capital Adequacy, complying with the minimum requirement of
15% set by the RBI
Subsidiaries of MMFSL
MAHINDRA INSURANCE BROKERS
They live in a day and age where staying protected against the uncertainties of tomorrow is of
paramount importance. Understanding this very requirement, Mahindra Insurance Brokers Ltd.
(MIBL), our subsidiary, provides 360o insurance solutions, tailor-made for the diverse needs and
risk profiles of our varied consumer base. While providing direct insurance broking for the retail
customer base of around 1.3 million and catering to a large number of corporate customers, the
company also offers a range of plans for the Life as well as Non-life insurance segments.
MIBL is committed to provide value to its customers by understanding their insurance needs and
risk profile in a highly detailed and systematic manner. This helps in chalking out more
innovative, cost-effective and customized insurance solutions. And its uncompromising
adherence to the highest standards of quality is evident from the fact that it is one of the few
insurance broking companies in India to have been awarded the prestigious ISO 9001:2008
Certification for Quality Management Systems.
MIBL was granted a Direct Broker's License by the Insurance Regulatory and Development
Authority (IRDA) in May 2004, enabling it to undertake direct insurance broking in Life and
Non-life businesses. In addition, MIBL has empanelled itself with various public and private
insurance companies to fulfill its promise of delivering customized solutions to customers. In
September 2011, MIBL was granted a Composite Broker license by the IRDA, thus foraying into
the Reinsurance Broking business along with Direct Broking. As a Total Insurance Risk
Solutions provider, MIBL also plays an integral role in the Risk Management portfolio of
customers.
Our Vision:
"To be India's no.1 Insurance Broker in revenue by 2015."
Strategic Partnership
During the year under review, Mahindra Insurance Brokers Limited (MIBL) has entered into
Definitive Agreements with Inclusion Resources Private Limited (IRPL), a subsidiary of
Leapfrog Inclusion Fund (LFIF), incorporated in Singapore and Mahindra & Mahindra Financial
Services Limited (MMFSL), its parent company to expand the Company's services to consumers
in rural and semi-urban areas of India, by bringing in IRPL's international knowledge and
experience, especially in using low cost technology solutions to provide insurance in mass
markets. In addition, given IRPL's expertise and association in reinsurance globally, IRPL would
help the Company to connect with various global reinsurers to assist in the Company's
reinsurance broking business.
LFIF is the world's first and largest investor in companies that insure under-served people in Asia
and Africa, and has International Finance Corporation (IFC), European Investment Bank (EIB),
KfW Development Bank, Germany, FMO Development Bank of The Netherlands, etc. as its
investors. LFIF has a specialist focus on mass market insurance and invests in companies that
provide insurance to the "Next Billion" emerging market consumers. LFIF is unusual in two
respects, first its focus on social impact and secondly, its focus on insurance.
Your Company has received the necessary approvals from the Insurance Regulatory and
Development Authority and the Foreign Investment Promotion Board as well as the Reserve
Bank of India for the aforesaid transaction.
Consequent to the above, MIBL is now an 85% subsidiary of MMFSL. IRPL has acquired a
stake of 15% in MIBL
In short, MIBL's role encompasses everything from risk profiling to claims administration for
customers, all the while empowering customers with innovative solutions, superior services and
professionalism at every level.
MAHINDRA HOME FINANCE
It could take a lifetime to create a place you can call home. At Mahindra Rural Housing Finance
Ltd. (MRHFL), the intent is to make the journey to your dream home a little shorter.
MRHFL, India's largest rural housing finance company, was incorporated with an objective to
transform the rural and semi-urban landscape by providing cost-effective and flexible home
loans. So be it home construction, purchase, extension or improvement, MRHFL provides loans
for most home finance requirements. Today, it successfully serves over 1 laky customer and
operates in more than 17,500 villages across states like Maharashtra, Madhya Pradesh,
Rajasthan, Gujarat, Bihar, Andhra Pradesh, Tamil Nadu, Karnataka and Kerala.
In fact, MRHFL has been responsible for some major transformations in rural India. People in
the remote villages have very little chance of getting loans from established financial institutions
due to lack of documents. And local money lenders prove too expensive. This is where MRHFL
comes into the picture and provides affordable home loans with minimum documentation.
It has facilitated the up gradation of many 'Kuccha' and unstable structures made of mud to
'Pucca' houses made of bricks and mortar, changing the flooring of houses from rough cement
base to tiles. In short, huts have turned into homes, and dreams into realities.
A subsidiary of MMFSL, Mahindra Rural Housing Finance was incorporated on April 9, 2007
and obtained a certificate of registration to commence the business of a Housing Finance
Institution from the National Housing Bank on August 13, 2007. Mahindra & Mahindra
Financial Services Limited (MMFSL) holds 87.5% of the equity of MRHFL and the National
Housing Bank (NHB) holds the remaining 12.5%. NHB, in turn, is a fully owned subsidiary of
the Reserve Bank of India (RBI).
Our Mission:
"Transforming rural lives. Together"
Products of MMFSL
Loans
Loans go a long way in helping you achieve your goals and ambitions. Your dreams are unique
and may require specialized assistance on the path to fulfillment. Thankfully, we at Mahindra
Finance offer you a wide array of loan options. Be it for purchasing a vehicle, property or for
your child's education you can choose from our variety of Vehicle, Personal, and Home and
SME loan. We are confident that the trust we place in you will lead to a successful and fruitful
relationship
Vehicle Loans:Tractor Loans

Utility Vehicle Loans
Car Loans
Three Wheeler Loans
Commercial Vehicle Loans
Two Wheeler Loans
Used Vehicle Loans
Personal Loans:Personal Loans

Gold Loans
Home loans
SME Loans:We understand that some business dreams need that extra push to see the light of day. Our SME
Loans are here for just that. Catering to the funding needs of small and medium enterprises, our
quick and hassle-free SME Loans are tailor-made for your varied business requirements. So be it
expanding a small business or accumulating funds for new purchases rest assured, there's
Mahindra Finance by your side
Project Finance
Equipment Finance
Corporate Loans
Secured Business Loans
Working Capital Loans
Bill Discounting
Lease Rental Discounting
Financial Advisory
Insurance Solutions
Investments:St.Kabir Institute of Professional Studies Ahmedabad
Fixed Deposits
At Mahindra Finance, we help you get the most out of your hard-earned money. Invest in our
wide range of fixed deposit schemes, mutual funds or bonds to help your money grow over a
period of time. In addition, our team of skilled professionals will assist you in selecting a plan to
perfectly match your current financial requirement. This way, you can guard yourself from rising
inflation rates and gain maximum returns on your savings.
Mutual Funds
In today's time, we all realize the need to move from just 'saving' to 'investing' our money in the
right areas. It's only then that we help our money to achieve its potential for growth. And mutual
funds are where your money can really flourish and easily beat the inflation. At Mahindra
Finance, we recognize this opportunity and have designed various schemes to help you invest
your money and gain the most from it.
Competitors of MMFSL
1. Shriram Trans. Finance
2. L&T Finance Holdings
3. Reliance Capital
4. Bajaj Finance
5. Sundaram Finance
6. Muthoot Finance
7. Manappuram Finance
8. PTC India Fin. Service
Major Competitor MMFSL FDs

HDFC LTD
Sri Ram Finance
LIC Home Finance
Post office (K.V.P)
Mass Finance
SBI
Bajaj Finance
S.W.O.T. ANALYSIS OF MAHINDRA FINANCE
STRENGTHS
Mahindra Finance has advantage of brand name of Mahindra &Mahindra Group.
Mahindra Finance has large asset base of Rs.5000 crores.
It has large distribution channels with 350 branches all over the nation.
Company has large financial base as its IPO was subscribed 26.88 times.
WEAKNESSES
Mahindra Finance provides advisory service and they do not have share broking facility which
their competitors have.
Mahindra Finance is not known to the people.
Mahindra Finance does not make advertisement of its product.
Opportunities
Mahindra Finance has entered into mutual fund distribution which is growing as per Indian
market development
Automobile sector in India is growing as foreign companies entering in India which is useful for
Mahindra Finance as it provides vehicle loans
Mahindra Finance helps individuals in making financial planning which is most profitable in as
investment trend is changing in India.
Threats
the biggest threat for Mahindra Finance in the market is new entry of foreign non-banking
financial institutions.
In case of vehicle financing company has tough competition from large banks like State Bank of
India, ICICI etc.
Marketing strategies of MMFSL
1. Grow in rural and semi urban markets for vehicle and automobile Financing
2. Expand Branch Network
3. Leverage existing customers base through Direct Marketing Initiatives
4. Diversify Product Portfolio
5. Broad base Liability Mix
6. Continuing to attract, train and retain talented employees
7. Effective use of technology to improve productivity
8. Leverage the Mahindra Ecosystem
Chapter: 3 Reviews of Literature/

Theoretical Background
LITERATURE REVIEW
Theoretical framework:
Melainie Powell, David Ansie, July (1997) This paper studies whether gender differences in
risk propensity and strategy in financial decision making can be viewed as general traits or
whether they arise because of contextual factors. The results of this study tells that females are
less risky seeking than males irrespective of familiarity and framing of , costs or ambiguity. It
also says that males and females adopt different strategies in financial decision environments but
these strategies have no significant impact on their ability to perform.
Manish Mittal and R K Vyas, (2007). In this paper, it is investigated on how investment choice
gets affected by the demographics of the investor. Mutual funds, followed by equity were the
most preferred choices for investment and derivatives were least preferred. The results revealed
that the differences are not significant for mutual funds, debentures/bonds, real estate/bullions
and derivatives between male and female. However males preferred equities and females
preferred post office deposits. Young aged investors (26-35) invest in mutual fund, while middleaged investors (36-45) invest in debentures/bond. People with income less than Rs.1 lakh per
annum invest in low-risk investments like post office deposits, while investors with income
between Rs.1 lakh-2.5 lakhs invest in mutual funds and people with income between Rs. 2.5-4
lakhs invest in equities. Investors with less education prefer high-risk investments, such as,
equity and derivatives. Undergraduate investors invest in high-risk, high-return investments, such
as, derivatives and real estate/bullion. Graduates prefer moderate risk and moderate return
investments like debentures/bonds, while postgraduates and professionals invest in mutual funds
and equity. The propensity to take risk decreases with increase in education level. Service class
people like to invest in equities and mutual funds while business class have shown an inclination
to invest in debentures/bonds and real estate/bullions. Housewives prefer safe investments like
real estate/bullions, while professionals invest their money in post office deposits and derivatives
and students prefer high investments like derivatives and equities. The study provided evidence
that the investment choice depends on and is affected by the demographic variables such as
gender, age, income, education and occupation.
Meenu Verma (2008) the author has observed that demographic profile and investor personality
can be the two determinants for making perception about the investor psychology. The study
revealed that real estate, followed by mutual funds are the most preferred choices for investment
among the investors. It was noted males prefer real estate, PPF and equity shares as attractive
avenues for investment, females prefer bank FD, insurance and bullions. Young investors find
investing in equity shares/derivatives more comfortable, while old investors prefer PPF as their
first choice. Middle aged investors prefer investing in mutual funds and NSC. Thus it clearly
shown that as age increases, the ability to take risks decreases and people go towards safer
investments. People with low income prefer investments in low risk investments like NSC.
People with high income like to invest in real estate. Middle income groups prefer investing in
bank FD and mutual funds. The study provides the evidence that the investment choice depends
on and is affected by the demographic variables such as gender, age, income, education,
occupation as well as various personality types such as conservative, medium moderate and
aggressive.
Syed Tabassum Sultana (2010) concludes that the individual investor still prefers
to invest in financial products which give risk free returns. This confirms that
Indian investors even if they are of high income, well educated, salaried,
independent are conservative investors prefer to play safe. The investment
product designers can design products which can cater to the investors who
are low risk tolerant and use TV as a marketing media as they seem to spend
long time watching TVs.
Giridhari Mohanta & Dr. Sathya Swaroop Debasish (2011) studied that investors
invest in different investment avenues for fulfilling financial, social and
psychological need. While selecting any financial avenue they also expect
other type of benefits like, safety and security, getting periodic return or
dividends, high capital gain, secured future, liquidity, easy purchase, tax
benefit, meeting future contingency etc.
Hannan and Berger (1991), provide a stylized model of monopolistic competition that
illustrates how firms with market power not necessarily change prices when there is a change in
costs. This theoretical model shows how firms decide to change prices or not by comparing costs
and benefits of such decisions; moreover, they allow for differences between down-pricing and
up-pricing decisions. For the U.S. banking industry they found that there is greater price rigidity
in more concentrated markets, and the stickiness was higher when there was a stimulus to
increase deposit rates.
Sushant Nagpal and B S Bodla, (2009). The author in his study observes that the individuals
may be equal in all aspects, but their financial planning needs are very different. Demographics
alone no longer suffice as the basis of segmentation of individual investors. It is by using
lifestyles or psychographics along with demographics that synergism between investors can be
generated. It was studied that the modern investor is a mature and adequately groomed person.
The individual investors prefer less risky investments. Blind investments are scarce, as a
majority of investors are found to be using some source and reference groups for taking
decisions. Brokers who are in direct touch with investors play a vital role in keeping the capital
market lively by providing various services to investors. Investors have made media as a part of
their investment life. Psychographics play an important role in determining investment behavior
and preferences of individual investors. The study concludes that investors lifestyle
predominantly decides the risk taking capacity of investors.
William E. Warren, Robert E. Stevens and C. William McConkey, (1990). In this study, it is
found that Demographics characteristics are a good predictor of whether investors will be light or
heavy investors. None of the lifestyle characteristics proved to be a predictor of stock and bond
ownership. But demographics were found to be a strong predictor of whether investors would
have heavy or light concentrations in stocks and bonds. Not only do life style dimensions help
differentiate between investor behavior types (active/ passive); they may also be useful in
differentiating between light and heavy investors in particular investments (stock and bonds).
Avinash Kumar Singh (2006) The study entitled "Investment Pattern of People" has been
undertaken with the objective, to analyze the investment pattern of people in Bangalore city and
Bhubaneswar analysis of the study was undertaken with the help of survey conducted .After
analysis and interpretation of data it is concluded that in Bangalore investors are more aware
about various investment avenues & the risk associated with that. All the age groups give more
important to invest in equity & except people those who are above 50 give important to
insurance, fixed deposits and tax saving benefits. Generally those investors who are invested in
equity, are personally follow the stock market frequently i.e. in daily basis. But those who are
invested in mutual funds are watch stock market weekly or fortnightly. In Bangalore, investors
are more aware about various investment avenues and the risk associated with that. But in
Bhubaneswar, investors are more conservative in nature and they prefer to invest in those
avenues where risk is less like bank deposits, small savings, post office savings etc.
Sudalaimuthu and senthil kumar (2008) Mutual fund is the one of investment avenues the
researcher research in this area about investors perception towards mutual fund investments has
been analyzed effectively taking into account the investors reference towards the mutual fund
sector, scheme type, purchase of mutual fund units, level of risks undertaken by investors, source
of information about the market value of the units, investors opinion on factors influenced to
invest in mutual funds, the investors satisfaction level towards various motivating factors, source
of awareness of mutual fund schemes, types of plan held by the investors, awareness of risk
category by investors, problems faced by mutual fund investors. Running a successful mutual
fund requires complete understanding of the peculiarities of the Indian Stock Market and also the
awareness of the small investor. The study has made an attempt to understand the financial
behavior of mutual fund investors in connection with the scheme preference and selection. An
important element in the success of a marketing strategy is the ability to fulfill investor
expectation. The result of these studies through satisfactory on the investors perception about
the mutual funds and the factors determining their investment decisions and preferences. The
study will be useful to the mutual fund industry to understand the investors perception towards
mutual funds investments and the study would also be informative to the investors.
Sunil Gupta (2008) the investment pattern among different groups in Shimla had revealed a
clear as well as a complex picture. The complex picture means that the people are not aware
about the different investment avenues and they did not respond positively, probably it was
difficult for them to understand the different avenues. The study showed that the more investors
in the city prefer to deposit their surplus in banks, post offices, fixed deposits, saving accounts
and different UTI schemes, etc. The attitude of the investors towards the securities in general was
bleak, though service and professional class is going in for investment in shares, debentures and
in different mutual fund schemes. As far as the investments are concerned, people put their
surplus in banks, past offices and other government agencies. Most of the horticulturists in
Shimla city who belong to Apple belt though being rich have a tendency of investing then
surpluses in fixed deposits of banks, provident funds, Post Office savings, real estates, etc. for
want of safety and suitability of returns.
Chapter: 4 Research Methodologies

Research Methodology
Methodology:
The research design is descriptive in nature. Questionnaire method is used for primary data
collection. Each respondent (investor) is given a questionnaire to be filled up.
Secondary data was gathered from books, journals and websites for review of literature. The
sample size is restricted to 750 respondents.
QUESTIONNAIRE CONSTITUENTS:
The questionnaire was divided into three parts:

In the first part, the factors of the investors were recorded primarily for their
awareness about Mahindra finance and fixed deposits plans. The second part
of the questionnaire was related to the demographic factors of the investors
were recorded primarily for their classification. The various avenues the
investor had invested in and details regarding investment in market.
The final part of the questionnaire was related to the behavioral details,
which recorded the investors reaction to the various financial market
information.
Data collection method
Questionnaire method is used for primary data collection. Each respondent (investor) is given a
questionnaire to be filled up.
Secondary data was gathered from books, journals and websites for review of literature.
Sample size
The sample size is restricted to 750 respondents.
Sampling technique
Sample design supported with convenience sampling was used for collecting data.
For data analysis and correlation testing different charts and graphs are used.
Research design
The research design for the study is descriptive in nature.
Statistical tool
SPSS, MS Excel 2007.
Chapter: 5 Data analysis &

Interpretation
Data analysis & Interpretation
Table 1.

Frequency
Percent
Valid Percent
Cumulative
Percent
Valid
Yes
454
75.7
75.7
75.7
No
146
24.3
24.3
100.0
Total
600
100.0
100.0
Figure 1

Yes
No
24%
76%
Figure1. Shows that the study of 600 respondents we found that out of 600 respondents majority
(76%) of respondents are aware about Mahindra finance and only 24% respondents are not
aware.
Table2.

Frequency
Percent
Valid Percent
Cumulative
Percent
fixed Return product

High risk. High return Shares
Valid
Moderate risk, Moderate return

mutual fund
Total
480
80.0
80.0
80.0
98
16.3
16.3
96.3
22
3.7
3.7
100.0
600
100.0
100.0
Figure 1
Fixed Return product
High risk. High return Shares
Modarate risk,Modrate return Matual fund
16%
4%
80%
According to survey out of 600 respondents, we found that 80% people are prefer Fixed Deposit
product for investment, and 16% people are prefer Shares and very less no of people are prefer
mutual fund for investment so we can say that the majority of the respondents are prefer Fixed
deposit products.
Table3.

Frequency
Percent
Valid Percent
Cumulative
Percent
Valid
Yes
221
36.8
36.8
36.8
No
379
63.2
63.2
100.0
Total
600
100.0
100.0
Figure 1

Yes
No
37%
63%
Figure3. From the analysis of data that has been collected from local people from Amreli, we can
see that the majority of respondents are not invested their money in Fixed deposit of any
company before.
Table4. They are aware of following FDs

Frequency
Percent
Valid Percent
Cumulative
Percent
Valid
Sri Ram Finance
1.2
3.2
3.2
HDFC LTD
49
8.2
22.2
25.3
Mahindra Finance
10
1.7
4.5
29.9
LIC Home Finance

Others
Total
Total
137
22.8
62.0
91.9
18
3.0
8.1
100.0
221
36.8
100.0
600
100.0
Figure 1

Sri Ram Finance
HDFC LTD
LIC home Finance
Others
8% 3%
Mahindra Finance
22%
5%
62%
From the survey we found that the large numbers 62% of respondents are more aware about LIC
Home Finance and 22% are aware about HDFC Ltd. And few numbers of the respondents are
aware about Mahindra Finance & Sri Ram Finance.
Table 5. Would you like to know about Mahindra finance FD

Frequency
Percent
Valid Percent
Cumulative
Percent
Valid
yes
272
45.3
45.3
45.3
no
328
54.7
54.7
100.0
Total
600
100.0
100.0
Figure 1
Yes
No
45%
55%
In figure 5. According to survey out of 600 respondents 45% respondents are like to know about
Mahindra Finance fixed deposits and 55% are not like to know about MMFSL fixed deposits, so
we can say that in figure 4. We found that only 8% people are aware about MMFSL FD but now
45% people want to know about MMFSL FDs.
Table.6 Age
Frequency
Percent
Valid Percent
Cumulative
Percent
Valid
10-20years
.7
.7
.7
21-35years
92
61.3
61.3
62.0
36-55years
53
35.3
35.3
97.3
2.7
2.7
100.0
150
100.0
100.0
56 and above
Total
Figure 6.
Age
10-20years
21-35years
36-55years
56 and above
3% 1%
35%
61%
It is understood from the chart that 61 percent of the respondents are belonging to the age group
of 21-35 years, 35 percent of the respondents are in the age group of 36-55 years, 3 percent of
the respondents are in the age group of 56 above years.
Table. 7 Occupation
Frequency
Percent
Valid Percent
Cumulative
Percent
Business
Profession
Valid
Service
Govt. job
Total
66
44.0
44.0
44.0
St.Kabir
of Professional11.3
Studies Ahmedabad
17 Institute11.3
55.3
60
40.0
40.0
95.3
4.7
4.7
100.0
150
100.0
100.0
Figure. 7
Occupation
Business
Profession
Service
Govt. job
5%
44%
40%
11%
According to survey we found that the out of 600 respondents, 44% respondent have their own
business and 40% respondents do services and11% belong to professions and very less numbers
of respondents do work in govt. sectors.
Table. 8 Income
Frequency
Percent
Valid Percent
Cumulative
Percent
Valid
Less than 10000
22
14.7
14.7
14.7
11000-20000
72
48.0
48.0
62.7
21000-35000
53
35.3
35.3
98.0
2.0
2.0
100.0
150
100.0
100.0
36000 and above

Total
Figure.8
Income
Less than 10000
11000-20000
21000-35000
36000 and above
2% 15%
35%
48%
From the analysis of data that has been collected from local people from Amreli, we can see that
the majority of respondents 48% are belong to 11000-20000 income group and 35% respondents
are belong to 21000-35000 income group and 15% respondents from less than 10000 and very
less numbers of respondents are belong to 36000 and above income group.
Table. 9 knowledge about Financial market

Frequency
Percent
Valid Percent
Cumulative
Percent
Valid
Excellent
18
12.0
12.0
12.0
Good
60
40.0
40.0
52.0
Average
33
22.0
22.0
74.0
limited
27
18.0
18.0
92.0
None
12
8.0
8.0
100.0
Total
150
100.0
100.0
Figure.9

Excellent
Good
Average
8%
Limited
None
12%
18%
22%
40%
Form the survey we found that out of 150 respodents 40% respodent have good knowledge about
financial market and 22% have average, 18% have limited knowledge and 12% have excellent
knowledge and very few number of respodents have no idea about financial maket.
Table 10. Percentage of your income which generally invest

Frequency
Percent
Valid Percent
Cumulative
Percent
Valid
less than 10%
70
46.7
46.7
46.7
10%-25%
65
43.3
43.3
90.0
25%-50%
4.7
4.7
94.7
None
5.3
5.3
100.0
Total
150
100.0
100.0
Figure. 10
Percentage of income which they are generally invest

Less than 10%
10-25%
above 50%
none
25-50%
5% 5%
47%
43%
From the survey we found that the large numbers of 47% respondents are generally invested their
income less than 10% and 43% are 10-25% their income they are generally invested and only 5%
respondents are not invested their income.
Table 11.In which segment they generally invest

Frequency
Percent
Valid Percent
Cumulative
Percent
Organized
Valid
113
75.3
75.3
75.3
2.0
2.0
77.3
Both
34
22.7
22.7
100.0
Total
150
100.0
100.0
Unorganized
Figure 11.
In which segment they generelly invest

Organized
Unorganized
Both
23%
2%
75%
Accourding this chart we can say that the 75% respodent are generelly invested in the oganized
sector and very less numbers of people are like to invest their money in the unorganized segment.
Table 12.objective of the investment

Frequency
Percent
Valid Percent
Cumulative
Percent
Valid
Earn a rate of return
58
38.7
38.7
38.7
Capital gain
14
9.3
9.3
48.0
Tax saving
3.3
3.3
51.3
73
48.7
48.7
100.0
150
100.0
100.0
All of the above

Total
Figure 12

Earn a rate of return
Capial gain
Tax saving
All of the above
39%
49%
3% 9%
Accourding to this chart we found that the 49% respodents objectives are multiple objective of
the investment and 39% respodents main objective of the investment is to Earn a rate of return
and few number of respodents main objectives are gain capital gain and tax savings.
Table 13. product is liked or not

Frequency
Percent
Valid Percent
Cumulative
Percent
Valid
Yes
118
78.7
78.7
78.7
No
32
21.3
21.3
100.0
150
100.0
100.0
Total
Figure 13.
Product is liked or not

Yes
No
21%
79%
From the analysis of the data that has been collected from local people, we can see that majority of the
respondents are liked the MMFSL FD product.
The respondent who like the product are 79%. And only 21% respondent they are not like the MMFSL
fixed deposits product.
Table 14. Preferences for the investment instrument

Responses
N
1a
Equity market
Govt. Sec.
Fixed Deposits
Percent of Cases
Percent
12
7.9%
8.0%
1.3%
1.3%
102
67.5%
68.0%
Mutual Funds
10
6.6%
6.7%
Insurance
2.6%
2.7%
Billion (Gold & silver)
0.7%
0.7%
20
13.2%
13.3%
151
100.0%
100.7%
Real estate
Total
Figure 14

Equity market
Govt. Sec.
Fixed Deposits
Matual Funds
Insurance
Billion (Gold,silver
Real estate
1%
13%
3%
8% 1%
7%
68%
Accourding to this chart and table we found that out of 150 respodents 67% respodents
preferences for the investment instrument is fixed deposits, and 13% preference for Equity
market and rest of the respodents preference for the investment instrument are 1% Govt. sec &
billion, 7% matual fund, 3% insurance.
Figure 15,
Table 15.income * percentage of your income which generally invest Cross tabulation
percentage of your income which generally invest

>10%
Income
10-25%
25-50%
Total
None
less than 10000
11
22
11000-20000
54
17
72
21000-35000
44
53
36000 and above
70
65
150
Total
80
70
60
income less than 10000
50
income 11000-20000
40
income 21000-35000
income 36000 and above
30
20
10
0
Accourding to this analysis we found that the income 11000-20000 group are generally invest
their income less than 10% and income 21000-35000 group are generally invest their income in
10-25%, and very few people who invest 25-50% income in any kind of investment.
Table 16. income*investments Cross tabulation

1a
Equity
market
Govt.
Sec.
Fixed
Deposits
Mutual
Funds
Insurance
Billion
Real
Estate
income
less than
10000
Count
15
11000-20000
Count
60
21000-35000
Count
27
14
36000 and
above
Count
Count
12
102
10
20
Total
Figure 16.
According to this chat we can see that the every income group of respodents they all are prefer
fixed deposits for the investment instrument and only income group 21000-35000 is prfer Equity
market,matual fund and real estate and only few people who prefer billion for investment and
only resaon behind the investment in billion is family use.
Table 17. occupation*$investments Cross tabulation

investments
Equity
market
occupation
business
Count
Govt.
Sec.
4
Fixed
Deposits
0
53
Mutual
Funds
Insurance
2
Billion
Real
Estate
0
Profession
Count
service
Count
36
Govt. job
Count
Count
12
102
10
20
Total
Figure 17.
According to this table and Chart we can say that the highest numbers of business man they
invest their money in the fixed deposits and very few business holders invest their money in the
equity market, mutual fund ,insurance and real estate and the analysis also show that the
respodents who have profession they a invest their money in the fixed deposits as well as in the
real etate and very few numbers of service holder respodents invest their money in the Govt.
sec.,
Table 18.

Investments
Equity
market
Age
10-20
years
21-35
years
Govt.
Sec.
Fixed
Deposits
Mutual
Funds
insurance
Billion
Real
Estate
Count
Count
66
10
36-55
years
56 and
above
Total
Count
35
10
Count
Count
12
102
10
20
Figure 18.
According to table we can see that the large numbers of the respodents who belongs to 21-35
years age group they are invest 72 percent of their money in fixed deposits and to 35-55 years
age group they are invest 64 percent of their money in fixed deposits, so we can say that the age
group 21-35 year respodents are invested in FD more than age group 36-55 years.
Findings & recommendation

After conducting a survey and analyzing the participants response from investors. We first
identify the various aspects of Fixed Deposit market& awareness about MMFSL and after that
through quantitative research we can finally see the relative importance and rating of each of
these factors. This information helped us to identify which factors are most important and
identify which are the major aspects of the fixed deposits market.
1:- According to analysis of data that has been collected from local people from Amreli, we
found that out of 600 respondents majority (76%) of respondents are aware about Mahindra
finance and only 24% respondents are not aware.
2:- According to survey out of 600 respondents, we found that 80% people are prefer Fixed
Deposit product for investment, and 16% people are prefer Shares and very less no of people are
prefer mutual fund for investment so we can say that the majority of the respondents are prefer
Fixed deposit products.
3:- From the analysis of data that has been collected from local people from Amreli, we found
that the majority of respondents are not invested their money in Fixed deposit of any company
before .only 37% people are invested their money in the Fixed deposits because of the most of
people are belong to villages and they have small business and agriculture background. So we
can say that they cannot prefer any kind of investments.
4:- From the survey we found that the large numbers 62% of respondents are more aware about
LIC Home Finance and 22% are aware about HDFC Ltd. And few numbers of the respondents
are aware about Mahindra Finance & Sri Ram Finance.
5:- According to survey out of 600 respondents, 45% respondents are like to know about
Mahindra Finance fixed deposits and 55% are not like to know about MMFSL fixed deposits, so
we can say that in figure 4. We found that only 8% people are aware about MMFSL FD but now
45% people want to know about MMFSL FDs.
6:- Accourding to survey we found that out of 150 respodents 67% respodents preferences for the
investment instrument is fixed deposits, and 13% preference for Equity market and rest of the
respodents preference for the investment instrument are 1% Govt. sec & billion, 7% matual fund,
3% insurance.
7:- Accourding to analysis of the data we found that the 49% respodents objectives are multiple
objective(rate of return capital gain and tax savings) of the investment and 39% respodents main
objective of the investment is to Earn a rate of return and few number of respodents main
objectives are gain capital gain and tax savings.so we can say that when investors invest their
money for investment they consider first rate of return.
8:- Form the survey we found that out of 150 respodents 40% respodents have good knowledge
about financial market and 22% respodents have average knowledge, 18% respodents have
limited knowledge and 12% respodents have excellent knowledge and very few number of
respodents have no idea about financial maket. So we can say that the allmost people have
knowledge about financial markets.conclusion from this findings we can say that the financial
litreracy is high in Amreli.
9:- From the analysis of data we found that the income 11000-20000 group are generally invest
their income less than 10% and income group 21000-35000 are generally invest their income in
10-25%, and very few people who invest their income in 25-50% in any kind of investment.and
we also found that the nobudy invest 50% money from their income. from this finding in
conclusion. As the level of income increases the people are wiling to invest more proportion of
their income, but only upto a certain limit.
10:- From the analysis the data we found that the every income group of respodents they all are
prefer fixed deposits for the investment instrument and only income group 21000-35000 is prfer
Equity market,matual fund and real estate and only few people who prefer billion for investment
and only resaon behind the investment in billion is family use.
11:- From the analysis of the data that has been collected from local people, we found that
majority of the respondents are liked the MMFSL FD product.
The respondents who like the product are 79%. And only21% respondent they are not liked the
MMFSL fixed deposits product
12:- According to survey we found that the highest numbers of business man they invest their
money in the fixed deposits and very few business holders invest their money in the equity
market, mutual fund ,insurance and real estate and the analysis also show that the respodents
who have profession they a invest their money in the fixed deposits as well as in the real etate
and very few numbers of service holder respodents invest their money in the Govt. sec.,
13:- According to this study we can say that the large numbers of the respodents who belongs to
21-35 & 36-35 years age group they are genrelly invest their money in fixed depodits and they
also invest their money in the real estate and equity market.
Recommendation
1. Company should have to motivate their brokers to promote the brand.
2. PR events like fairs, exhibition should organize on regular occasion to boast sales of broker.
3. Marketing activities like Pamphlets, News paper ads should be encouraged to increase sale of
broker.
4. Mahindra Finance does not have any product for SIP program, compared to their competitor
HDFC bank have number of SIP program.
Conclusion:
The study on preferred investment choices has been undertaken with the Objective, to analyze
the investment choice and the various aspects of Fixed Deposit market of local people in Amreli
district. Analysis of the study was undertaken with the help of survey conducted.
After analysis and interpretation of data it is concluded that in Amreli district, Gujarat
respondents are medium aware about various investment choices but they do not aware about
stock market, equity, bond and debentures. The study is conducted by taking a limited number of
sample sizes which is stated earlier. And this study reflects the perceptions of those respondents,
who are residing in Amreli. This study brings out the several aspects of s of investing in Fixed
Deposits through the factors that influence the decision making of an active respondent in this
sector. This sector has the great ebbs and flows and can be synonymously coded as the
marketplace. The factors influencing the investors of Amreli district has been analyzed. After
analyzing the data we can conclude that the majority of people are the aware about Mahindra
Finance and response about MMFSL FD the analysis of the data that majority of the respondents
are liked the MMFSL FD product. The respondent who like the product are 79%. The findings of
the present study indicate that as per the age-wise classification, the investors in the age group of
above 35 years are actively participating in the investment in fixed deposits .business class and
the govt. job people are more interested to invest their money in the fixed deposits Investing in
the fixed deposit has been activity confined to the govt. job person, senior citizen and household
class in the past. But today. The results conclude that in todays era the person must think about
future life. Even the individuals must leave with planning of finance for make their life become
comfortable, relax able and luxuries todays man is also good investor because market gives him
a lot of opportunities of investment. It is also evident that investment strategies of people keep
changing as well as the factors that influence the decision making keeps changing. The study
reveals that there exists an independency between the demographics and majority of the factors.
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David Ansie, Melanie Powell, July 1997, Gender difference in risk behavior in financial
markets: An experimental analysis. Journal of Economic Psychology, Volume 18, Pages
605-628.
Appendix
Market survey
Name:_________________________________________
Address:___________________________________________________
__________________________________________________________
__________________________________________________________
Contact No: __________________Occupation:____________________
E-mail____________________________________________________
1) Are you aware about Mahindra Finance?
a. Yes
b. No
2) Which product you will prefer for investment?
a. Fixed Return product
b. High risk, High return Shares
c. Moderate risk, Moderate returns Mutual Fund
3) Have you ever invested in Company Fixed Deposit before?
a. Yes
b. No
4) Which of the following FDs you are aware of?
a. Sri Ram Finance
b. HDFC LTD.
c. Mahindra Finance
d. LIC Home Finance
e. Others
5) Would you like to know about Mahindra Finance FD?
a. Yes
b. No
Market survey
1. Name _____________________________________
2. Gender
Male
Female
3. Age
10-20 years
21-35 years
36-55 years
56 and above
4. Occupation
Business
Profession
Service
Govt. Job
5. Monthly income
Less than 10000
11000-20000
21000-35000
36000 and above
6. How would you rate your knowledge about the financial markets?
Excellent
Good
Average
None
7. What percentage of your income do you generally invest?
Less than10%
10% - 25%
25%-50%
none
8. In which segment do you generally invest in?
Organized
Unorganized
Limited
Above50%
Both
9. Rank your preference for the following instruments from 1 to7 and allocate your
investments.
Financial Instruments
a. Equity Market (Share Market)
b. Government Securities
c. Fixed Deposits
d. Mutual Funds
e. Insurance
f. Bullion (Gold, Silver, Diamonds)
g. Real estate
10. What is the objective of your investments?
a. Earn a rate of return
b. Capital Gain
d. Tax savings
e. All of the above
Rank
11. The MMFSL fixed deposit like by you or not?

Yes
No
12. If yes, then why?
______________________________________________________________________________
__________________________________________________
13. If no, then why?
______________________________________________________________________________
________________________________________________
THANK YOU

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TITLE

Industry Internship Project Report

St.Kabir Institute of Professional Studies Ahmedabad

St.Kabir Institute of Professional Studies Ahmedabad

in partial fulfillment of the

requirements for the degree of Post Graduate Diploma in Management

St.Kabir Institute of Professional Studies Ahmedabad

St.Kabir Institute of Professional Studies Ahmedabad

4.4 Sample size..31

Would you like to know about Mahindra finance FD

knowledge about Financial market

Percentage of your income which generally invest

In which segment they generally invest

Objective of the investment

MMFSL product is liked or not

Preferences for the investment instrument

Income * percentage of your income which generally invest Cross tabulation

St.Kabir Institute of Professional Studies Ahmedabad

Income*investments Cross tabulation

Occupation*$investments Cross tabulation

Age*Investments Cross tabulation

Would you like to know about Mahindra finance FD

knowledge about Financial market

Percentage of your income which generally invest

In which segment they generally invest

Objective of the investment

MMFSL product is liked or not

Preferences for the investment instrument

Income * percentage of your income which generally invest Cross tabulation

Income*investments Cross tabulation

Occupation*$investments Cross tabulation

Age*Investments Cross tabulation

St.Kabir Institute of Professional Studies Ahmedabad

St.Kabir Institute of Professional Studies Ahmedabad

Chapter: 2 Industry/Company Overview

Dignity of the individual

Mahindra and Mahindra vision and mission statement

St.Kabir Institute of Professional Studies Ahmedabad

SWOT Analysis of Mahindra & Mahindra

MAHINDRA & MAHINDRA FINANCIAL SEVICES LIMITED

St.Kabir Institute of Professional Studies Ahmedabad

Overseeing our financial management and approving various lines of business

Shaping our policies and procedures

Monitoring our performance and evolving the growth strategy

Setting up counter-party and other prudential risk management limits

The Board of Directors:

Mr. Bharat N. Doshi

Dr. Pawan Kumar Goenka

Mr. Uday Y Phadke

Mr. Ramesh Iyer

Mr. Dhananjay Mungale

Mrs. Rama Bijapurkar

1992:- Name changed to Mahindra & Mahindra Financial Services Limited

1996:- They start financing M&M dealers for purchase of tractors

2004:- Listing of non-convertible debentures on BSE on the wholesale debt market

2006:- Issued our IPO

St.Kabir Institute of Professional Studies Ahmedabad

MAHINDRA INSURANCE BROKERS

MAHINDRA HOME FINANCE

Vehicle Loans:Tractor Loans

Personal Loans:Personal Loans

Investments:St.Kabir Institute of Professional Studies Ahmedabad

Major Competitor MMFSL FDs