RELEVANT EXPERIENCE

CF
CRISTELLE FORNESI
cristelle.fornesi@gmail.com
650. 703. 9483
cristellefornesiportfolio.weebly.com

EDUCATION

University of Kansas
BS in Journalism, Strategic Communication
Lawrence, Kansas
May, 2016

University of Stirling
Journalism & Media Studies
Spring, 2015
Stirling, Scotland

VML, Chicago, IL
Social Strategy Intern, June 2016 - Present
o Collaborate with the social team on delivering social marketing strategies that deliver on performance results and
client business objectives
o Research, plan and execute monthly strategy briefs for Kimberly Clark brands social media channels, which include
content suggestions, content calendar, and creative considerations
o Work with creative teams to deliver social content for Kleenex, Cottonelle, Scott and Viva brands. Oversee content kick
off, creation, brand review, revisions and brand approval processes. Schedule all social content in Sprinklr
o Maintain execution timelines for project workstreams, ensure each deadline is met and the creative team is on track
within each timeline
o Develop educational briefs on social and marketing channel value, best practices and current trends in social media
marketing to client and internal teams
o Coordinated VMLs first annual Social Media Day; created social content calendar and assisted with all planning,
logistics and onsite event support

University Daily Kansan, Lawrence, KS

Marketing Specialist, August 2015 - January 2016

o Created, planned and executed guerrilla marketing campaigns for clients including The Spectacle, Tower Properties
and KU Athletics
o Conducted on-campus focus groups to research the effectiveness of past marketing campaigns
o Planned campus-wide events promoting the University Daily Kansan, such as basketball watch parties, the 2015
Housing Fair as well as the upcoming Spring Festival which is set to take place in 2016
o Assisted account executives in creating strategic, integrated campaigns to pitch to clients in the entertainment,
non-profit and lifestyle industries
o Co-led weekly marketing meetings to set monthly sales initiatives and brainstorm creative marketing outreach tactics

Merchants of Beverage, San Francisco, CA

Social Media Marketing Intern, Summer 2015
o Responsible for the creation of original daily social media content on several social media accounts including
Twitter, Facebook, Instagram, LinkedIn and Pinterest which resulted in a 26 percent increase of overall social following
over the course of eight weeks
o Created monthly social media calendars and was responsible for coordinating each chosen opportunity
o Assisted with writing product descriptions for print marketing collateral as well as promotional content for the
Merchants of Beverage website
o Coordinated monthly social media photo shoots by writing shot lists that included the product and style used in each
shot
o Compiled social media reports that detailed the effectiveness of each tactic, campaign and strategy implemented every
week
o Pitched media kits to lifestyle and cocktail bloggers resulting in two published, sponsored articles on Home Bar Girl
and Liquor.Coms Drinkwire

University Daily Kansan, Lawrence, KS

Print Account Executive, January 2014 - December 2014

SKILLS
Microsoft: Word, Excel, PowerPoint
Adobe: InDesign, Photoshop
Keynote, Google DFP
Facebook, Twitter, Instagram
Snap Inc., LinkedIn, Pinterest
Sprinklr, Sprout Social
Wordpress, Weebly, Prezi

REFERENCES
Kylie Fligstein, SourceRock Partners
Analyst, kfligstein@sourcerockpartners.com

Katie Prevost, San Francisco Magazine

Marketing Director, kprevost@modernluxury.com

o Managed 15-20 university and non-profit accounts; exceeded monthly quota of $8,078.48 by 23 percent
o Met with several lifestyle and retail clients to discuss their advertising needs
o Collaborated with creative and marketing teams to design advertising campaigns

San Francisco Magazine, San Francisco, CA

Marketing Intern, Summer 2014
o Assisted with organizing large scale events of 2,000+ attendees, specifically, San Franciscos annual Best of the Bay
Area party, HSBC networking event, and Eat, Drink, SF, a chef profiling event
o Researched and contracted businesses to donate gifts for Habitat for Humanity silent auction and raffle; secured 110
sponsors, raising $21,500
o Managed VIP check-in booth and at-door ticket sales
o Updated website photo galleries with client media kits

RELATED ACTIVITIES
Kappa Delta Sorority
Active Member, August 2012 - 2016
Alumnae Relations Chair, December 2013 - December 2014
o Maintained relationships with alumnae by writing and distributing a monthly press release
o Planned and executed the Spring Alumnae Tea as well as several networking workshops for the chapter

Social Chair, December 2012 - December 2013

o Planned and executed a total of 12 social functions with other KU Greek chapters
o Coordinated with local vendors to secure event venues, transportation, food and security; managed a budget of
$3,000