IHS AEROSPACE, DEFENCE & SECURITY

IHS Janes Media

Solutions 2016
Target the worlds most senior AIR,
LAND and SEA defence audiences

IHS Janes The closest thing to a commercial intelligence organisation.

60 Minutes / USA

Every day...

98%
of the worlds
MoD/DoD* use
our intelligence

1 million+
Defence and Security
Professionals

Consulting Services

Defence Industry &

Market Analysis

Defence Market
Forecast

Advertising &
Marketing Solutions

Country Risk & Military

Capabilities Analysis

Terrorism & Insurgency

Analysis

Defence Equipment &

Technology Profiles

Parts and Standards

Information

The best content attracts the best audience

MAGAZINES

EVENT PUBLICATIONS

DIGITAL / ONLINE

YEARBOOKS

*Worlds MoD/DoDs with significant developed defence infrastructures

BPA Worldwide is the worlds most rigorous and trusted audit, providing independently verified circulation
data. This guarantees your audience reach and justifies the value of your marketing spend.

Contents

www.janes.com

Magazines
IHS Janes Defence Weekly........................................................................................................................................ 4
IHS Janes International Defence Review............................................................................................................. 6
IHS Janes Navy International .................................................................................................................................. 8
IHS Janes Intelligence Review ...............................................................................................................................10

High Impact Solutions

Overview ..........................................................................................................................................................................11
Capability Profiles ........................................................................................................................................................12
Regional Advertising Solutions...............................................................................................................................13

Digital & Online

IHS Janes 360.................................................................................................................................................................14
janes.ihs.com..................................................................................................................................................................16
IHS Janes News Briefs................................................................................................................................................17
Third Party Email & Direct Mail................................................................................................................................17

Event Marketing
Show Dailies ...................................................................................................................................................................18
Bonus Magazine Distribution ..................................................................................................................................19

Janes Yearbooks
Yearbooks & Directories........................................................................................................................................... 20

Rates & Data

Advertising Rates........................................................................................................................................................ 22
Production Requirements....................................................................................................................................... 30
Contact us........................................................................................................................................................................36

IHS Janes magazines, show dailies, reference books and online

platforms deliver an unrivaled senior audience of defence and
security professionals.

IHS Janes Defence Weekly

Read by the worlds most senior military and government defence audience

173,180+
TOTAL READERSHIP PER ISSUE
(6.3 READERS PER COPY)**

A superb platform for marketing your capabilities to the

global defence sector with advertising opportunities
including print, online and digital.
Recognised and trusted throughout the defence
community since 1984, IHS Janes Defence Weekly
boasts a strong international audience across
194 countries* comprising of the worlds most senior
defence professionals.

Tri-service news
Exclusive breaking stories

Must have in the military operational and

conceptual world in order to coordinate what

Analysis behind breaking stories

is possible and what is not (realistically) in the

procurement world.

Issues & events

Deputy Chief of Defence Forces, Germany Defence Departments/

Ministries/Joint Chiefs of Staff

Platforms & components

Satellite imagery reports
In-depth analysis
Geopolitics
Interviews
Implications

Very valuable, global and up-to-date coverage.

My preferred publication for many years.

Deputy Permanent Secretary of Defence - Defence Departments/

Ministries/Joint Chiefs of Staff

Good representation of diverse platform.

Lt.Cl. USA, Military

IHS Janes gives a good overview and insight,

perfect to keep myself up-to-date.

Air Force Staff & Units

Source: JDW Harvey Ad-Q Study June 2013

IHS Janes Defence Weekly is audited by BPA Worldwide, the worlds most rigorous and trusted
audit, providing independently verified circulation data. This guarantees your audience reach
and justifies the value of your marketing spend.
4

IHS Janes Defence Weekly in numbers

Organisation breakout*

Seniority breakout*

71.5%

Defence leaders

36.8%
30.8%
3.9%

85.5%
Government/Armed Forces

10.3%

Senior Military

Senior Government
Senior Defence Industry Management

4.5%

Others allied to the field, Qualified-Paid,

Education Research, Libraries,
Media Communications
Defence Industry

Geographic breakout*

North America

Caribbean, Central
& S. America

Africa

Europe

Middle East

Asia & Asia Pacific

35.3%

33.5%

2.7%
3.8%

GO DIGITAL

20.1%

4.6%

24% MORE
ENGAGEMENT
when you integrate
with digital***

6.3

92%

95%

65

194

Readers Per Copy**

Readers Who Read

All Sections**

Of Copies Kept**

Minutes Average
Reading Time**

Countries in Weekly
Circulation*

* Source: BPA Brand Report June 2015

** Source: Readership Survey 2014
*** Source: Stand Out Social Marketing: How to Rise Above the Noise, Differentiate Your Brand, and Build an Outstanding Online Presence: M Lewis, 2012

IHS Janes International Defence Review

Target the worlds most senior MoD / DoD audience interested in current and
emerging technologies

129,960+
TOTAL READERSHIP PER ISSUE
(6.5 READERS PER COPY)**

Essential monthly reading for senior defence

procurement decision makers for more than 40 years.
Includes regular Precision Guided Weapons, Upgrades
and Unmanned Systems content.
Advertising opportunities include print, online and digital.

Detailed analysis in every issue

Air, land, sea platforms & systems
Emerging capabilities
Upgrades & modernisation
Unmanned systems - air, land & sea
Precision guided weapons
Equipment profiles
Technology reviews

With my job I am interested in the latest

developments in weapons systems, defence

policy and crisis response and IHS Janes fits all of
my requirements. Thank you.

Defence Advisor/Military Rep - Diplomatic (Military, Attaches,

Ambassadors, etc

Very useful in gathering the necessary data to

generate requirements for the acquisition

of equipment.

Deputy Chief of Planning, Programming and Building BR - Air Force

Staffs & Units

Good general updates on markets and

emerging capabilities/customer requirements.

Principal Associate & Managing Director Defence Industry Contractor

Source: IDR Harvey Ad-Q Study June 2013

IHS Janes International Defence Review is audited by BPA Worldwide, the worlds most rigorous
and trusted audit, providing independently verified circulation data. This guarantees your audience reach and justifies the value of your marketing spend.
6

IHS Janes International Defence Review in numbers

Seniority breakout*

Organisation breakout*

76.8%

Defence leaders

40%
33.9%
2.9%

90.7%

Government/Armed Forces

6.3%

Senior Military

Others allied to the field, Qualified-Paid,

Education Research, Libraries,
Media Communications

Senior Government
Senior Defence Industry Management

3%

Defence Industry

Geographic breakout*

North America

Caribbean, Central
& S. America

Africa

Europe

Middle East

Asia & Asia Pacific

32.7%

35.8%

2.5%
2.9%

GO DIGITAL

21.3%

4.7%

24% MORE
ENGAGEMENT
when you integrate
with digital***

6.5

76%

98%

73

75%

Average Readers
Per Copy**

Play a purchasing role

for their organisation**

Of Copies Kept**

Minutes Average
Reading Time**

Took action as a result

of advertising**

* Source: BPA Brand Report June 2015

** Source: Readership Survey 2014
*** Source: Stand Out Social Marketing: How to Rise Above the Noise, Differentiate Your Brand, and Build an Outstanding Online Presence: M Lewis, 2012

IHS Janes Navy International

Reach the highest levels of naval command worldwide

28,610+
TOTAL READERSHIP PER ISSUE
(7.7 READERS PER COPY)**

The best title for communicating with the worlds senior

naval officials, respected for its extensive coverage of key
procurement and technological developments affecting
navies worldwide. Advertising opportunities include print,
online and digital.

In addition to assisting me to maintain general

situation awareness of naval matters/issues, IHS

Key Features
Maritime reporting
Global developments
Strategic and tactical analysis
Procurement news
Technology developments
Fleet reviews
Program profiles
Operations and training
Technology developments
Amphibious warfare
Maritime aviation
Maritime security issues
Naval exercises
Force structures and doctrine

Janes Navy International often addresses

issues/domains where we in NATO have a
particular interest. I am most grateful for such
articles/analysis.

Policy, Plans & Requirement Multi-National

DefenceOrganisations

The usual high standard.

Operations, Navy/Marine Staffs & Units

Source: JNI Harvey Ad-Q Study June 2013

4 out of 10 issues of IHS Janes Navy

International are bonus issues
Four issues a year of IHS Janes Navy
International distribution is doubled, as all
senior naval readers from IHS Janes Defence
Weekly and IHS Janes International Defence
Review are added to its base distribution.

IHS Janes Navy International is audited by BPA Worldwide, the worlds most rigorous and
trusted audit, providing independently verified circulation data. This guarantees your audience
reach and justifies the value of your marketing spend.
8

IHS Janes Navy International in numbers

Seniority breakout*

51.2%

Defence Leaders

43.1%
7.6%
0.5%

Organisation breakout*

88.1%

Government/Armed Forces

11.9%

Senior Military

Senior Government
Senior Defence Industry Management

Industry/Others (Others Allied to the

Field; Qualified-Paid, Education Research,
Libraries, Media Communications)

Middle Level Military & Government

35.4 %

Geographic breakout*

North America

Caribbean, Central
& S. America

Africa

Europe

Middle East

Asia & Asia Pacific

40.6%

13.4%

2.2%
2.7%

GO DIGITAL

35.2%

5.9%

24% MORE
ENGAGEMENT
when you integrate
with digital***

7.7

88%

97%

73

79%

Average Readers
Per Copy**

Play a purchasing role

for their organisation**

Of Copies Kept**

Minutes Average
Reading Time**

Took action as a result

of advertising**

* Source: BPA Brand Report June 2015

** Source: Readership Survey 2014
*** Source: Stand Out Social Marketing: How to Rise Above the Noise, Differentiate Your Brand, and Build an Outstanding Online Presence: M Lewis, 2012

IHS Janes Intelligence Review

Reach the highest levels of government intelligence worldwide
Internationally renowned for forecasting geopolitical
security, IHS Janes Intelligence Review identifies global
security risks before they hit the headlines, predicting
rather than reacting to events.
In 1993, it revealed Osama Bin Laden - 8 years before the
11th September terrorist attacks.
First-hand global editorial combines with detailed analysis
from subject experts, to provide advanced warning of
step-changes in risk. As a result, the magazine attracts
a security audience that is often hard to reach via other
marketing channels.

Our readers say

Key Features

Janes reputation is such that I am surprised that

you have the need for a questionnaire like this.

Extremely
useful
and
well-used.

This
publication
is
a
good
resource
of general

and specific information regarding intelligence

and security issues.

I
read
Janes
Intelligence
Review every month.

It allows me to keep abreast of current affairs and

Terrorism & insurgency

Cyber security & threats
gives me information not found in other sources.
I have used this magazine for discussion groups
Political instability
and for information on articles that I may write for
Organised crime
various groups.
CBRN proliferation
Regional security
Resource disputes
Geographic breakout*
Energy security
Ethnic violence separatism & civil war
Caribbean, Central
Terrorism and insurgency
North America
& S. America
Europe
Serious and organized crime
Proliferation and procurement
62%
17%
International security
1%
State stability
19%
Resource watch
1%
China watch
GO DIGITAL
Country risk watch
24% MORE
Satellite imagery analysis
ENGAGEMENT
Middle East
Asia & Asia Pacific

when you integrate

with digital***

10

* Source: Publishers Statement Aug 2013

*** Source: Stand Out Social Marketing: How to Rise Above the Noise, Differentiate
Your Brand, and Build an Outstanding Online Presence: M Lewis, 2012

High Impact Solutions

Generate awareness and drive engagement
Exceptional visibility
Exclusive positioning
Global distribution or region specific

Belly Band
A sealed band around an IHS Janes magazine, requiring
readers to unwrap your advertisement to access the inside.
The Belly Band opportunity is available at over 39 defence
and security events worldwide with magazine distribution.

Cover wrap
Your four-page message
dominating the front and
back of an IHS Janes
magazine.

Gatefold

Island cover wrap (Show Daily)

A powerful impact across three pages in a premium position

of the magazine.

Gain maximum front cover exposure at the

worlds leading international events.

Other Opportunities
Front Cover Stick-on

Insert

Reprints / e-Reprints

A peel-off card, CD/DVD or other

item attached to the cover of an
IHS Janes magazine, prominently
attracting attention and making
your message portable.

Distribute your message to a

specific region in print or in CD/
DVD format.

Have a relevant or interesting

article reprinted to use with your
own marketing campaign.

11

High Impact Solutions

Explain in detail a complex system or a complete capability to IHS Janes readers
Capability Profiles
Capability Profiles enable you to leverage the expertise
and writing of the worlds leading editorial team in
defence and security to suit your specific needs. They
use words and images in an editorial style with a subtle
marketing twist to deliver your message.

Promote an exhibition attendance

Celebrate an anniversary
Deliver a regional marketing campaign
Support a specific programme competition
Publish your capability profile in the relevant
IHS Janes magazine
Target global circulation or specific regional
audience(s) of your choice
Translate your Capability Profile into
another language
Receive extra copies of your supplement plus a
PDF version to add to your marketing collateral
All Capability Profiles will be listed online at
IHS Janes 360

12

Regional Advertising Solutions

Reach highly-targeted audiences
Deliver a targeted message to a specific part of the world
with our regional advertising.
With up to seven regions of the world to choose from,
IHS Janes presents you with the opportunity to deliver
targeted messages to your region of choice.
This flexibility enables you to tailor to specific
regional audiences.

Regions include:
North America
UK only
Middle East
Asia & Australasia
Europe (inc. UK)
Worldwide excluding North America
South America (New for 2016)

Translate your advertisement into the relevant

language for a nominal fee.

NEW for
2016

13

IHS Janes 360

www.janes.com

Connect and engage with the worlds largest international online defence audience

IHS Janes 360 is a leading free-to-view

news website for defence and
security professionals

Showcase your dynamic content to a powerful international

audience of senior defence and security professionals.
Use sponsorship, banner, video & contextual advertising
to raise brand awareness and drive engagement of your
message, products and services.

410,300+

1,547,000+

Unique Visitors*

Page Views*

Average per month

About IHS Janes 360

Key Features
Free-to-view
The latest defence and security news
& analysis

Providing in-depth news and analysis brought to you by

IHS Janes world-renowned panel of experts, IHS Janes
360 goes beyond what is reported in the media and is
routinely referenced for analysis and commentary by
major media outlets.

Multimedia video and audio

Who visits IHS Janes 360?

Article extracts from IHS Janes paid for content

MODs and DODs worldwide

Satellite imagery analysis

Governments and embassies

Special reports
Dedicated exhibition news section

Intelligence agencies
Armed forces in operations

IHS Janes 360 website channels

NATO

Defence
Platforms (Land, Sea & Air)

Prime and subcontracting manufacturers

Weapons (Air Launched, Infantry & Naval)

To maintain confidentiality, we cannot reveal many

customers identities or user profiles.

C4iSR & Mission Systems (Air, Land,

Maritime, Joint & Common Equipment)
CBRNE & EOD Defence
Security
Country Risk

Connect with your target demographic / tier of user

by choosing any or all (site takeover) of the website
channels on IHS Janes 360.

Military Capabilities
CBRN Assessment
Terrorism & Insurgency
Industry
Multimedia
Press
Events including Show Daily microsites
Magazines
14

*Source: Adobe Omniture, May - July 2015

IHS Janes 360

www.janes.com

Sponsorship, banner, video & contextual advertising opportunities

Online Display Advertising
Leaderboard

Continuity sponsor

Leaderboard
Continuity sponsor
Sponsors 1, 2 and 3

Sponsor 1

Multimedia
Video pre-roll advertiser
10 second pre-roll advertisement on all
IHS Janes 360 videos.
Sponsor 1 (300x250) position on Multimedia page.
Sponsor Video in video gallery and 110x40 pixel
tile on home page alongside featured video.

110x40

Sponsor Video Package

Video

Sponsor video featured as hero video on home

page for one week, remaining in home page
listings for following three weeks.
Sponsor 2

Sponsor 2 (300x250) position on Multimedia

page, with video featured in the multimedia
gallery for one year.

IHS Janes 360 Regional Breakout

Page Visits*
Caribbean, Central
& S. America

North America

Asia

Europe

34%

36%

3%
2%

18%

3%
4%

Sponsor 3

Africa

Middle East

Australia

15

janes.ihs.com
Connect with the upper echelons of defence and security professionals

Key Features
Defence Equipment & Technology Solutions
Security Intelligence Solutions
Defence Industry Solutions
Market, Programme & Budget Forecasting
Scenario Modelling Tools
Data Analysis Tools
Transport Intelligence

Use exclusive online advertising to deliver your

message to the highest level of senior government,
military and security professionals.
The online platform for hosting all paid-for content,
janes.ihs.com provides insight, analysis and forecasting
services for senior professionals within the defence and
security sector.
With a level of detail more akin to that of a government
intelligence organisation, janes.ihs.com attracts an
expert audience who use its tools to stay informed and
gain perspective on key developments shaping the
military landscape.

Consulting & Advisory Services

janes.ihs.com (subscriber site)

22,900+

410,200+

51,400+

Unique visitors*

page VISITS*

visits*

Average per month

16

*Source: Google Analytics, May - July 2015

IHS Janes News Briefs

Ideal for tactical/message-to-market/event marketing/upcoming awareness
Choose from six targeted and opt-in audiences across
the global defence and security sector.
Sponsorship of our free e-mail service places your html message within
our lead news stories. Bookable on a weekly basis across six different
categories and circulated every Tuesday direct to the desktops of decision
makers worldwide.

News Briefs: Average recipients per email*

27,422

25,585

24,961

defence

security

air forces

23,161

22,703

15,422

land forces

naval

airport
*Source: Eloqua, May - July 2015

Third Party Email & Direct Mail

Send your message directly to IHS Janes readers
Effective, customised messages direct to your
target audience.
Research, new product launch, branding and awareness; whatever your
requirement IHS Janes third party solutions deliver your message to the
heart of our core readership.
What are the benefits of third party advertising?

Organisation breakout

Better open rates consumers receive a clearly branded

communication from their trusted source
Boost in brand trust and favourability through affiliation with
IHS Janes Publications.
Highly targeted communications selections include seniority
breakout and region.

53%

Military

13,000+
opted-in
subscribers

26% Government/MoD/DoD
21% Industry
17

Show Dailies
Connect with thousands of top officials and attendees at leading events in 2016
Every year the largest global defence events choose
IHS Janes as the publisher of choice for their event
show dailies.
With a reputation for delivering outstanding editorial
coverage from key defence and security exhibitions
around the world, IHS Janes Show Dailies are the go-to
source for the most important show news for
many attendees.

NEW for
2016

Advertising benefits:
Unique branding opportunity - deliver a strong
message to key show attendees
Boost traffic flow to your booth - showcase your
presence/location
Benefit from online hosting of show dailies for up
to two years
High impact solution to reach your target market
Translation services available

Show dailies are distributed from/to:

All visitors, VIP, delegations & trade
Key exhibition vantage points
Registration areas
Every exhibitor stand
IHS Janes 360: Digital version via social media +
online hosting on janes.com
Our editorial team work around the clock to deliver
all the latest news as it happens, in print, digital and
multimedia formats.

Official & Exclusive

Show Daily Publishers 2016

18

Bonus Magazine Distribution

Increased exposure at no extra cost

45,000+
ADDITIONAL MAGAZINES AT OVER 39 GLOBAL
DEFENCE EXHIBITIONS

Capitalise on 45K+ additional magazines

being distributed at leading defence
exhibitions in 2016.
Align your message with an upcoming defence
event to receive bonus distribution of your
advertisement at that show, in addition to the
fully audited global subscriber circulation.

Europe
International Armoured Vehicles
Counter Terror Expo
ITEC
UDT
GPEC

Eurosatory*

North America

Farnborough Airshow
MSPO
DVD
Euronaval

Surface Navy
HAI Heli-Expo
AUSA Global Force
AAAA
AUVSI
Sea Air Space
SOFIC

Asia and
Asia Pacific

CANSEC*
AFA Air & Space Conference
Modern Day Marine
AUSA
I/ITSEC

Middle East & Africa

Global Aerospace Summit

South America
FIDAE
Exponaval

UMEX*
DIMDEX

Defexpo
Singapore Airshow
DSA
KADEX
Land Forces
ADEX

Indo Defence*
IDEAS
BRIDEX

SOFEX*
Security Israel Expo

Africa Aerospace & Defence*

Official & Exclusive Show Daily Publishers 2016

19

Yearbooks & Directories

Relied on since 1898 by the worlds governments, militaries and industries
Defence Air & Space
Since 1898, the worlds governments, militaries and
industries have relied on IHS Janes authoritative
yearbooks in the field, the office and in the library.

IHS Janes All the Worlds Aircraft: Development

& Production
IHS Janes All the Worlds Aircraft: In Service
IHS Janes All the Worlds Aircraft: Unmanned
IHS Janes Space Systems & Industry
IHS Janes Aero Engines

Defence Land
IHS Janes Land Warfare Platforms: Armoured
Fighting Vehicles
IHS Janes Land Warfare Platforms: Artillery & Air Defence
IHS Janes Land Warfare Platforms: Logistics,
Support & Unmanned
IHS Janes Land Warfare Platforms: Systems Upgrades
IHS Janes Police & Homeland Security Equipment
IHS Janes EOD & CBRNE Defence Equipment
IHS Janes Mines & EOD Operational Guide

Defence Weapons
IHS Janes Weapons: Air-launched
IHS Janes Weapons: Ammunition
IHS Janes Weapons: Infantry
IHS Janes Weapons: Naval
IHS Janes Weapons: Strategic

Defence C4ISR & Mission Systems

IHS Janes C4ISR & Mission Systems: Air
IHS Janes C4ISR & Mission Systems: Joint &
Common Equipment
IHS Janes C4ISR & Mission Systems: Land
IHS Janes C4ISR & Mission Systems: Maritime
IHS Janes Flight Avionics
IHS Janes Simulation & Training Systems

Available in print and digital

Defence Sea
IHS Janes Fighting Ships
IHS Janes Unmanned Maritime Vehicles

Directories
IHS Janes International Defence Directory
IHS Janes ABC Aerospace Directory

20

Yearbooks & Directories

Be more than a name in the book

AD
VE
RT
YO
UR

AD YOU
VE R
RT

An invaluable dedicated market research tool for both procurement

and manufacturing, each reference title offers prominent advertising
positions for all-year-round visibility.

Heritage & loyalty

118 years of publishing history

Focused marketing channels

27 + niche titles

Front cover

Back cover

Longevity of campaign
Minimum 12 months shelf life

Substantial pass-along rate

AD
VE
RT

Up to 35 users per copy

Additional advertising benefits

YO
UR

1,000 additional bookmarks for marketing purposes when you

purchase a yearbook bookmark.
Receive a free copy of the title (minimum half page,
full colour to qualify)

YO
UR

YO
UR

AD
VE
RT

AD
VE
RT

Inside front cover

Opposite contents

Fractional on
index pages

YO
UR

AD YOU
VE R
RT

YOUR ADVERT

AD
VE
RT

YOUR ADVERT

Opposite executive overview

Against your
competitor

Spine

Bookmark

21

PRODUCTION REQUIREMENTS - PRINT

Magazines
Dimensions
Type area

Width x Depth (mm)

Width x Depth (in)

Double page spread*

(trim)
(bleed)

420 x 275
426 x 281

16.5354 x 10.8268
16.7717 x 11.063

Full page

(trim)

210 x 275

8.2677 x 10.8268

(bleed)

216 x 281

8.5039 x 11.063

(trim)

420 x 135

16.5354 x 5.315

(bleed)

426 x 138

16.7717 x 5.4331

122 x 186

4.8031 x 7.3228

91 x 250

3.5827 x 9.8425

186 x 122

7.3228 x 4.8031

(vertical)

59 x 250

2.3228 x 9.8425

(horizontal)

186 x 78

7.3228 x 3.0709

(vertical)

91 x 122

3.5827 x 4.8031

(horizontal)

186 x 60

7.3228 x 2.3622

186 x 28

7.3228 x 1.1024

Half page spread*

Half page island
Half page

(vertical)
(horizontal)

Third page
Quarter page
Eighth page

*IDR is perfect bound, live matter should be kept within 12mm / 1/2inch of either side of the central gutter edge. All bleed adverts must
have a 3mm bleed on all sides. Type and important subject matter should be kept at least 8mm from the trim area on all sides

Directories, Annuals, Bi-Annuals

IHS Janes International ABC Aerospace Directory
IHS Janes International Defence Directory

Bi-Annual Titles

Dimensions

Dimensions

Type area

Width x Depth(mm)

Front cover
Outside back cover*

Full page

Half page

Quarter page
Eighth page

Type area
Front cover

7.0866 x 5.9055

202 x 297

7.9528 x 11.6929

8.6614 x 12.1654

(bleed)

208 x 303

8.189 x 11.9291

6.8898 x 10.7874

(type area)

177 x 263

6.9685 x 10.3543

Half page

(horizontal)

177 x 128

6.9685 x 5.0394

Quarter page

(horizontal)

177 x 62

6.9685 x 2.4409

Eighth page

(horizontal)

177 x 29

6.9685 x 1.1417

8.4252 x 11.9291

(bleed)

220 x 309

(type area)

175 x 274

(trim)

210 x 297

8.2677 x 11.6929

(bleed)

216 x 303

8.5039 x 11.9291

(type area)

185 x 263

7.2835 x 10.3543

88 x 263

3.4646 x 10.3543

185 x 128

7.2835 x 5.0394

(vertical)

59 x 263

2.3228 x 10.3543

(horizontal)

185 x 88

7.2835 x 3.4646

(vertical)

88 x 128

3.4646 x 5.0394

(horizontal)

185 x 62

7.2835 x 2.4409

(horizontal)

185 x 29

7.2835 x 1.1417

Width x Depth(mm)

Width x Depth(in)

Full page

All Other Annual Titles

Dimensions
Type area
Front cover
Outside back cover*

Full page

Half page

180 x 150

7.0866 x 5.9055

(trim)

222 x 324

8.7402 x 12.7559

(bleed)

228 x 330

8.9764 x 12.9921

(type area)

185 x 299

7.2835 x 11.7717

(trim)

216 x 318

8.5039 x 12.5197

(bleed)

222 x 324

8.7402 x 12.7559

(type area)

185 x 279

7.2835 x 10.9843

85 x 279

3.3465 x 10.9843

(vertical)
(horizontal)

Third page
Quarter page
Eighth page

30

Width x Depth(in)

180 x 150

7.0866 x 5.9055

214 x 303

(vertical)

Width x Depth(mm)
(trim)

180 x 150
(trim)

(horizontal)
Third page

Width x Depth(in)

185 x 136

7.2835 x 5.3543

(vertical)

59 x 279

2.3228 x 10.9843

(horizontal)

185 x 93

7.2835 x 3.6614

(vertical)

85 x 136

3.3465 x 5.3543

(horizontal)

185 x 68

7.2835 x 2.6772

(horizontal)

185 x 29

7.2835 x 1.1417

* Space required for barcode

PRODUCTION REQUIREMENTS - PRINT

Technical Specifications

PDF pre-flight

File Format

The flightchecking application must ensure the following:

PDF (1.3 or higher), TIFF JPG, EPS accepted. Files must be

supplied as CMYK process only, without ICC profiles (no
spot, RGB, LAB or solid Pantone colours should be used).

PDF version 1.3 or higher Image resolution = 300 dpi (min) @ 100%

PDF files must be supplied as single pages, including spreads.

Pages must be created to include bleed when required.
Crop marks must be included to show trim marks. A 3mm
offset is recommended for bleed.

All fonts embedded Colour = CMYK.

File names should include: Advertiser, Publication and
Issue date.
File Transfer Methods

Files must contain all images in high resolution, CMYK

format and have all fonts embedded.

File Transfer Services. Transmit large files (over 10mb) by

file transfer using your own trusted file transfer method to
ads@ihsjanes.com; or request to use IHS File Transfer by
emailing ads@ihsjanes.com.

Avoid logos or images from websites, as the resolution

will be 72dpi, ie too low for printing.

Please include the name of your company in the filename

and also the publication and date of insertion.

Fonts should be PostScript Type 1. We cannot guarantee

that OpenType or MultipleMaster fonts will print correctly.

E-mail. Files may be transmitted via e-mail recommended

file size 5 Mb maximum. Send your files to ads@ihsjanes.com

Files should be run through a flightchecking application

before transmission to ensure file and colour integrity.

Files can also be sent by mail on CD or DVD. Media must

be write protected and contain only the file required for
each advertisement.

Content of digital files must be verified before transmission,

and all relevant graphics and fonts must be included. The
file content remains the responsibility of the sender.

For more information contact the Ad Copy Team at

ads@ihsjanes.com

No finished artwork can be accepted as a Word, PowerPoint,

Excel, Corel Draw, MS Publisher or PageMaker file.

31

PRODUCTION REQUIREMENTS - ONLINE / DIGITAL

IHS janes 360 and janes.ihs.com
Advertising
Leaderboard 360

728x90

Sponsor 1

300x250

Sponsor 2

300x250

Sponsor 3

300x600

Home tile/Multi-media Sponsor tile

110x40

Ad serving via Google DFP (Doubleclick for Publishers).

IHSJanes.com is optimised for Google Chrome.

File Format
Image files Animated or static GIF (72 dpi, 256 colours
or less), JPEG (72 dpi). Please send file and URL or
redirects / ad tags (all major ad servers recognised in
Google DFP).
HTML5 Via 3rd party redirects/ ad tags (all major ad
servers recognised in Google DFP).
Flash files Due to recent browser developments for
flash ad delivery (including via redirects / ad tags) please
contact us for more information.

E-mail News Briefs

Logo must have max depth of 125 pixels as an animated*
or static GIF (72dpi, 256 colours or less), JPEG (72 dpi),
14kb maximum file size.
10 words headline text (optional).
3-4 lines (30-40 words) of body text.
URL to your website.
If you are still unclear on format then please contact
your local IHS representative for a recent example of IHS
Janes News Brief advertising.
*Animated GIFs must not start with a blank frame as many
email managers strip out the animation leaving only the
first frame visible and the image would then appear to be a
blank space to some users.
Industry Links
10-15 words of copy, bold text optional. 15 words is a
strict limit and copy over 15 words will not be accepted.
Target URL for link or keyword option.
Please contact your local IHS representative with
questions or for guidance on this innovative service.

Creative Guidelines

Deadlines

Loop limitations Loop limit of three may be requested

if animation is particularly distracting to users.

Creative material should be supplied to us by e-mail

5 working days prior to flight date unless advised
otherwise. E-mail your materials to: ads@ihsjanes.com

Multiple creatives IHS can accept multiple creatives

for any one campaign. Default setting will be concurrent
delivery of all creatives evenly unless advised otherwise.
Please note that different creatives can have different
associated URLs.
Videos These are permitted, but sound must be either
click or mouseover activated by the user and must
have clearly marked volume control and standard video
controls. Video should be hosted by a third party.
Accessibility guidelines Please note that people with
photosensitive epilepsy can have seizures triggered by
flickering or flashing in the 4 to 59 flashes per second
(hertz) range with a peak sensitivity at 20 flashes per
second as well as quick changes from dark to light (like
strobe lights). Please ensure that your creative does
not feature this level of animation. Also please note it is
required that we must have alt text for all ads that appear
on IHSJanes360.com.
If you have other rich media/online advertising formats
not mentioned above please contact your local IHS Janes
sales representative to discuss details.

32

TERMS & CONDITIONS

IHS Advertising Sales, Terms and Conditions
By sending its advertisement and/or all the
material with respect to the advertisement, and in
consideration for the privilege of the publication
by IHS Global Limited (IHS) of the advertisement,
the advertiser (Advertiser), on its behalf and on
behalf of its agency, agree to be bound by these
Advertising Terms and Conditions (the Agreement).
For the purposes of this Agreement, the term
Advertiser shall include the applicable Advertisers
agency. This Agreement may not be modified except
by express written agreement signed by the parties.
1. Definitions:
a. Annuals, Bi-annuals and/or Handbooks means
the books published by IHS on an annual or bi-annual
basis, and which may be used for the publication by
IHS of the relevant advertisement.
b. Conference Event means any conference or
webinar organized and hosted by IHS for which the
Advertiser has obtained a sponsorship package.
c. Digital Advertising means the publication by IHS
of the relevant advertisement on any digital platform
including, without limitation, web site, Internet, e-mail
newsletters or any other electronic media.
d. Flight Date is the first day on which the Digital
Advertising commences.
e. Magazine means the IHS publications released
on a regular basis by IHS, and which may be used for
the publication by IHS of the relevant advertisement.
f. Order Deadline is the last date on which all the
sales orders with respect to advertising should
be received by IHS Copy Control and Operations
Department to ensure the publication of relevant
advertisement.
g. Copy Deadline is the last date on which all the
material with respect to advertising can be supplied
to the IHS Copy Control and Operations Department
to ensure the publication of relevant advertisement
or the commencement of advertising campaign.
2. Unless otherwise mutually agreed by the parties,
cancellations and transfers of the advertisements
in Annuals, Bi-annuals and/or Handbooks, may be
accepted by IHS only if in writing and if received not
less than six (6) weeks before the Order Deadline.
Any Digital Advertising cancellations must be notified
in writing, to IHS not less than thirty (30) days before
commencement of advertising campaign and any
Conference Sponsorships cancellations, if any, must
also be notified in writing to IHS not less than forty
five (45) days before the commencement of the
first day of the Conference Event and Advertiser
acknowledges all fees paid prior to cancellation shall
be forfeit.
3. Any deviation with respect to Clause 2 above may
be agreed at a sole discretion of IHS at an additional
charge.

4. IHS cannot be held responsible for alterations or

corrections to proofs if returned after the specified
Copy Deadline.
5. All production work handled by IHS, including
creation/reproduction of advertisement, will be
charged to the Advertiser and shall be included in
the invoice.
6. IHS at its sole discretion, reserves the right to
refuse or cancel any advertisement without reason
or notice or to alter/postpone the publication date
of print advertisement or the Flight Date of digital
advertisement or the commencement date of
Conference Sponsorships.
7. IHS cannot take any responsibility for the content
of advertisements submitted by or on behalf of the
Advertiser, including but not limited to printers errors
or errors arising out of instructions given verbally to
IHS.
8. Advertisers material is held by IHS at the owners
risk. IHS will retain film/PDF version or other digital
material for up to twelve (12) months and reserves
the right to destroy them thereafter. IHS accepts
no liability for the loss and/or destruction of original
artwork or advertisements after such twelve (12)
months period.
9. IHS is not responsible for any loss howsoever
occasioned, as a result of delay or failure to
publish any edition of Annuals, Bi-annuals and/or
Handbooks or to release any campaign in the case
of Digital Advertising and Conference Sponsorships;
however where any such edition/campaign is
published/released later than as scheduled, the
Advertiser must pay at the stipulated rate for all the
advertisements which have in fact been published/
released.
10. The Advertiser hereby warrants to IHS that its
advertisements do not in any manner whatsoever,
infringe any third partys existing intellectual
property rights including copyright; that the
advertisements contain nothing objectionable,
indecent, immoral, defamatory or illegal. The
Advertiser shall indemnify, defend and hold harmless
IHS, at all times, against any claim, loss, injury or
damage which may be occasioned to/against IHS
in relation of any breach of this warranty and/or
arising from the placing of its advertisement in the
IHS publications and/or from commencement of any
advertising campaign or otherwise.
11. Each invoice rendered by IHS to the Advertiser
shall be paid within thirty (30) days date of the
invoice. Should any invoice remain unpaid after the
expiry of the said thirty (30) days, then IHS reserves
the right to charge interest on the outstanding
invoice at the rate of five percent (5%) above the
European Central Bank Marginal lending facility
rate. Such interest shall accrue on a daily basis
from the due date until the date of actual payment
33

TERMS & CONDITIONS

IHS Advertising Sales, Terms and Conditions Continued

of the overdue amount. The interest shall be paid
immediately on demand by IHS. Notwithstanding
the above provisions, where the Advertisers
agency fails to pay by the due date, IHS shall have
a right to make 5% reduction on the gross rate for
calculation of any commission otherwise allowed to
the Advertisers agency and IHS may, at its option, to
recover payment in full directly from the Advertiser,
unless the Advertiser has already paid its agency. In
the event that IHS receives such payment from the
Advertiser, IHS shall, subject to any other claims it
may have against the agency remit to the agency
forthwith on receipt of payment, the commission due
to the agency calculated in accordance with subclause (a) above.
Without prejudice to the above rights, where there is
a delay in the payment by the due date with respect
to the print advertising, IHS, in its sole discretion,
may discontinue the provision of the advertising
service(s) if Client does not pay any invoice within
the payment period provided in Clause 11 of this
Agreement. With respect to Digital Advertising,
IHS shall have the right to withdraw the digital
advertisement from the web site (unless otherwise
agreed by IHS and confirmed in writing).
12. a. A complimentary copy of the Magazine will be
provided for each display advertisement therein, for
the personal use and retention by the Advertiser.
b. The Advertiser agency placing a full or half page
of the display advertisement either by themselves
or through its agency in the Annuals, Bi-annuals
and/or Handbooks shall receive a tear sheet of the
Advertisement, for their record.
c. Upon written request of the Advertiser and/or the
Advertiser agency to IHS a PDF copy of the classified
advertisement may be provided for their record.
For avoidance of doubt, no complimentary copy
of the Magazine will be provided for any classified
advertisement.
d. The export, re-export or transfer of the Annuals,
Bi-annuals and/or Handbooks may be controlled by
U.S. and UK export control laws and in the event,
the Advertiser decides to transfer above mentioned
complimentary copy(s), the Advertiser shall ensure
that such transfer/export is not prohibited and
is in compliance with the U.S., UK and any other
applicable nation laws.
13. Should the Advertiser fail to supply
advertisement material of an acceptable standard or
instructions by the specified Copy Deadlines for any
issue or edition/campaign, and has not cancelled or
amended the issue date/Flight Date as the case may
be, as originally made, then IHS reserves the right to
charge the full cost of the advertisement booked.

34

14. IHS may charge to the Advertisers account

the cost of enforcing any of its rights against it for
nonpayment of outstanding amount in accordance
with payment terms as stated under Clause 11
above including any expenses incurred by reason
of the its breach of these terms and conditions.
Should IHS refer an outstanding account to either
a debt collection agency or solicitors for collection,
then any further business to be transacted with that
Advertiser would be handled on a pro forma basis.
15. The Advertiser may not sub-let or dispose in
any way of space booked in any IHS publication or
service.
16. Both parties represent and affirm that (i) they
will comply with all applicable country laws relating
to anti-corruption and anti-bribery, including the US
Foreign Corrupt Practices Act and the UK Bribery
Act; and (ii) they will not promise, offer, give or
receive bribes or corrupt actions in relation to the
procurement or performance of this Agreement.
For the purposes of this section, bribes or corrupt
actions means any payment, gift, or gratuity,
whether in cash or kind, intended to obtain or retain
an advantage, or any other action deemed to be
corrupt under the applicable country laws.
17. In the event of breach of any of the provisions
of these terms and conditions by IHS, IHS total
aggregate liability for any damages/losses incurred
by the Advertiser arising out of such breach shall
not exceed at any time, the amount already paid
for the related advertisement by such Advertiser. In
no event, IHS shall be liable for any indirect, special
or consequential damages of any kind or nature
whatsoever, suffered by the Advertiser, including,
without limitation, lost profits or any other economic
loss arising out of or related to the subject matter of
these terms and conditions.
18. Either party may be excused from the
performance of any obligation under this Agreement
(other than payment obligations) due to any act or
condition whatsoever beyond the reasonable control
of and not occasioned by the fault or negligence of
such party.
19. These terms and conditions and any dispute
or claim arising out of or in connection with them
or their subject matter shall be governed by and
construed in accordance with the laws of England
and Wales and shall be subject to the exclusive
jurisdiction of English Courts.
20. No term of this Agreement is intended to confer
a benefit on or to be enforceable by, any person who
is not a party to this Agreement.

On the world stage

The Daily Telegraph, The Guardian,
The Wall Street Journal, BBC,
The New York Times, Gulf Times,
Reuters, NBC News, CNN, CNBC,
France 24, Financial Times

China Building
Airstrip in Spratly
Islands, Satellite
Images Show

Iranian Phantom
jet strikes the
Islamic State
in Iraq

Russias armour
revolution

Saudi Arabia
Replaces India as
Largest Defence
Market for US, IHS
Study Says

The Wall Street

Journal

BBC

Mail Online

CNN

35

image: Crown copyright 2009

Front cover images: Top Jamie Hunter. Middle Crown copyright 2013. Bottom Nexter

IHS Janes Media Solutions

Contact us:
UK / ROW:

North/Central/South America:

Tel: +44 (0) 20 3253 2199

Fax: +44 (0) 20 3253 2103
Email: defadsales@ihs.com

Tel: +1 (703) 236 2424

Fax: +1 (703) 236 0608
Email: defadsales@ihs.com

IHS Aerospace, Defence & Security

IHS Aerospace, Defence & Security

Advertising
Sentinel House
163 Brighton Road
Coulsdon Surrey, CR5 2YH
United Kingdom

Advertising
1800 Diagonal Road
Suite 275
Alexandria, VA-22314
United States

9552_0715AA