Section

Details
Executive Summary

Introduction
2

2.1 Nature of Business

2.2Factors Influencing Decision
2.3 Industry Profile
2.4 Location of Business
2.5 Basic Amenities
2.6 Future Prospect of Business

Purpose of Business Plan

Business Background
4.1 Business Particular
4.2 Equity of Contribution
4.3 Logo Description

Personnel Particular of Partners

5

5.1 Personal Details of Partners

5.2 Business Cards
5.3 Partnership Agreement

Administration Plan

7.1
7.2
7.3
7.4
7.5
7.6
7.7
7.8

Introduction
Organizational Chart and Structure
Manpower Planning
Schedule of Task and Responsibilities
Remuneration Plan
List of Office Equipment and Supplies
Office Layout Plan
Administration Budget

Marketing Plan

Page

8.1
8.2
8.3
8.4
8.5
8.6
8.7
8.8

Description of Products
Target Market
Market Size
Competitors
Market Share
Sales Forecast
Marketing Strategies
Marketing Budget

Operational Plan
9

9.1
9.2
9.3
9.4
9.5
9.6

Operation Process
Process Flow Chart
Layout of Office
Operational Schedule
List of Equipment
Operational Budget

Financial Plan
10

10.1
10.2
10.3
10.4
10.5
10.6
10.7

Introduction
Project Implementation Cost Schedule
Source of Finance
Table of Depreciation
Loan Amortization Schedule
Hire-purchase Repayment Schedule
Analysis of Financial Statement
Cash-flow pro-forma
Profit and loss pro-forma
Balance sheet pro-forma

11

Conclusion

12

Appendices

EXECUTIVE SUMMARY

INTRODUCTION

2.1

Nature of the Business

Roti John Carter The board members were unanimous in choosing Roti
John Carter (RJC) as the name of our business. The name was derived and
inspired from an 80s movie that had showcase or highlight on the
scrumptious taste of submarine sandwiches (roti john). Therefore, as a
novice fast-food restaurant, we vow to serve our potential customer only
the best of our roti john.

Business Tagline We Serve Only the Best

Mission: To share on the brilliant recipe, made-to-order roti john which

consequently will delight their taste-bud and prospecton the new fast-food
restaurant in town!

Vision: Roti John Carter is committed on leading, serving and becoming

number one in Malaysian fast food industry. In detailed explanation, our
vision is to make the operation as environmental and social friendly
aspossible. We are here to provide the fastest service to Malaysian while
ensuring that the ingredients used will be of highest quality and standards.

2.2

Factors Influencing Decision

We have decided to open a business solely based on sandwiches/roti john
due to high demand in the market. Subsequently, we will be the first fastfood restaurant that sells submarine sandwiches or upgraded style of roti
john to the Kuantanese.

Apart from that, our quick service will be an aid for those who are in a
rush for meetings and appointment. As for families and picky-eaters, we
are providing them variety of choices on our roti john to simply satisfy
their taste-buds. This way, our RJC will be the number one choice for the
best fast-food restaurant in town!

2.3

Industry Profile
The main idea is to serve Malaysian with the new menu that we have
improvise in our roti john to suit their appetite and demands. Franchise
like Roti John Carter, can provide satisfaction towards the customer to
come, relax and enjoyed light meal.

2.4

Location of Business
Our restaurant will be located in InderaMahkota 8, nearby TuttiFrutti and
McDonalds. The location was chosen due to the opportunities it

represented as it is in the middle of office buildings and neighbourhood.

Not to mention, it is situated along the main road heading towards the city
centre so it is definitely a strategic spot that will attract businessman,
passers-by and the residents of InderaMahkota.
Adress:Lot B156, InderaMahkota 8/33, 25200, Kuantan, Pahang.

2.5

Basic Amenities
Since our business will be in InderaMahkota 8, there are several facilities
or basic amenities that are merely walking distance from our restaurant
like workshop, yogurt outlet, mini market, mamak stall and sports
boutique. As for the accommodation inside the restaurant, we will provide
them with wash room and seating area.

2.6

Future Prospects of Business

Our hope for this business is to get in line with other fast-food outlet in
term of service, products, affordability etc. Since the world is advancing in
terms of technology, we will be taking this opportunity to market our
product, online as in five years time; our goal is to multiply our outlets in
several states of Malaysia, preferably, Kuala Lumpur and Johor Bahru.In
the meantime, we will continue to add more varieties to our menu items
so that we can expand our target market to cater the needs of all
Malaysian.

PURPOSE OF BUSINESS
PLAN

BUSINESS BACKGROUND
3.1

Business Particular

Name of Business:
Business Address:

Roti John Carter

Lot B156, InderaMahkota 8/33, Bandar
InderaMahkota, 25200, Kuantan, Pahang.

E-mail Address:

rotijohncarter@yahoo.com

Website:

rotijohncarter.com

Telephone Number:

09 8123 888

Fax Number:

09 8124 888

Form of Business:

Partnership

Main Activity:

Fast Food Restaurant

Date of Commencement:

1st of January 2013

Date of Registration:

3rd of November 2012

Name of Bank:

Bank Rakyat

Bank Account Number: 220121667122

3.2

Equity of Contribution

Name

% of Equity

RM

Arifin b. AbdGhani

20

24 000

Nursyafiqahbt.Roslan

20

24 000

Elvinraj A/L Selvadurai

20

24 000

NurulSyazwanibt.Bustamam

20

24 000

Muhammad Farees b.
MohamadPoad

20

24 000

3.3

Logo Description

The image of letter J and C symbolises our company name of John Carter
that is inspired from an 80s movie regarding submarine sandwiches.
The color brownish-orange represents creativity for we will continue to

improve on our products by offering variety of roti john to the customers.

As for the circle, we hope to unite Malaysian of all races in our restaurant

while they are queuing to buy our sandwiches 1Malaysia.

The color green on J and blue on C stands for environmental-friendly and
quick service that our restaurant is trying to give out.
We have also included the name, Roti John Carter Enterprise below our
logo so that the customers would easily grasp and understand the
meaning behind our logo.
Lastly, we have also included our tagline at the bottommost, We Served
Only The Best to dismiss their fears on our product.

PERSONNEL PARTICULAR OF PARTNERS

5.1

Personal details of partners

Name of partner :

Arifinb. AbdGhani

Permanent Address:

No. 18,Lorong 10/30, Bandar InderaMahkota,

25200, Kuantan, Pahang.

NRIC Number

790606-01-6123

Phone Number

017-7047744

E-mail

epainchalebuto91@gmail.com

Gender

Male

Age

33 years old

Marital Status

Married

Qualification

Master in Administration

Degree in Business Administration

Courses Attended

Skills

Expert in franchising

Business Communication at Zenith, Kuantan

Experiences

7 years

Present Profession

CEO Roti John Carter Enterprise

Previous Career :

Small franchise

Name of partner :
Permanent Address:

Nursyafiqahbt.Roslan
No. 16,LorongInderaMahkota 15/36,
Bandar InderaMahkota, 25200, Kuantan, Pahang.

NRIC Number

801222-03-5708

Name of partner :
Phone Number :

Elvinraj A/L Selvadurai

017-9286938

Permanent Address:
E-mail
:

No. 7,LorongInderaMahkota 15/17,

nursyafiqah@yahoo.com

Gender

Bandar InderaMahkota, 25200, Kuantan, Pahang.

Female

NRIC Number
Age

:
:

840803-12-5555
32 years old

Phone Number
Marital Status

:
:

012-8387105
Married

E-mail
Qualification
Gender

:
:
:

vin92083@hotmail.com
Master in Business Account from Uni. Malaya

Male
Degree in Accounting from UNITEN

Age
:
Courses Attended

28 years old
:
Seminar on Business in UKM, Kelantan

Marital Status

Married
Finance and Audit management in Singapore

Academic Qualification:
Degree in Marketing
Skills
:
Expert in finance and business calculation
Skills
:
Present Profession

High communication skills in marketing and advertising

:
Financial Manager in Roti John Carter Enterprise

Previous Career :

as well as fluent English and Mandarin.

3 years in KUB TrusBhd as Accounting Manager

Experience

3 years

Present Profession

Previous Career :

Marketing Executive for 2 years in SelayangSdn. Bhd.

lol

Marketing Manager in Roti John Carter Enterprise

Name of partner :

NurulSyazwanibt.Bustamam

Permanent Address:

No. 4,LorongInderaMahkota 17/9,

Bandar InderaMahkota, 25200, Kuantan, Pahang.

NRIC Number

820003-14-5855

Phone Number

012-6441331

E-mail

syazwanibustamam@gmail.com

Gender

Female

Age

30 years old

Marital Status

Married

Academic Qualification:

Degree in Marketing from UiTM Shah Alam

Courses Attended

None

Skills

Able to speak in 5 languages, Chinese, English,

Bahasa,
French and Arabic
Experience

Present Profession

2 years
:

Operational

Manager

in

Roti

Enterprise
Previous Career :

Marketing Executive in TerusMajuSdn. Bhd.

John

Carter

Name of partner :

Muhammad Farees b. MohamadPoad

Permanent Address:

No. 45,LorongInderaMahkota 1/27,

Bandar InderaMahkota, 25200, Kuantan, Pahang.

NRIC Number

840803-12-5555

Phone Number

017-7123457

E-mail

fareesfuad@yahoo.com

Gender

Male

Age

28 years old

Marital Status

Married

Academic Qualification:

Bachelor (Hons) in Marketing and Diploma in

Business

Administration from UniKL

Courses Attended

Skills

Expert in advertising and marketing

Few courses in Singapore and Johor Bahru

Highly sociable and skilled in communication

Experience

2 years

Present Profession

Marketing Manager in Roti John Carter Enterprise

Previous Career :

Assistant Manager in TRC Corporation

5.2

Business Cards

5.3

Partnership Agreement

The agreement letter is made on 19 September of 2012 between:

Arifin Abdul Ghani,

NursyafiqahRoslan,
NurulSyazwaniBustamam,
Muhammad FareesMohamadPoad
Elvinraj A/L S.Selvadurai.
Referred to hereafter aspartners

NAME AND BUSINESS OF PARTNERSHIP

1.1

The partners agree to carry on a business of Roti John as partners under

the name of Roti John Carter Enterprise. No person may be introduced as a
Partner and no other business may be carried on by the Partnership

1.2

without the consent in writing of all the Partners.

The principal place of business of the Partnership is presently:

TERM
2.01 The Partnership begins on the 1 st October of 2012 and continues until
terminated in accordance with this agreement.

PARTNERSHIP SHARES AND CAPITAL

3.01 The Partners shall participate in the assets, liability, profits and losses of
the Partnership in proportion to the equity contribution beside their
respective names (Partnership Shares):

Partners

Percentage of

RM

equity
Arifin b. Abdul Ghani
Nursyafiqahbt.Roslan
NurulSyazwanibt.Bustamam
Muhammad Farees b.
MohamadPoad
Elvinraj A/L Selvadurai

20%
20%
20%
20%
20%

Total

30,000
30,000
30,000
30,000
30,000

150,000

3.02 The Partners shall contribute a total of RM150.000 in cash, in proportion of

their respective Partnership Shares, to the startup capital of the
Partnership by no later than the 1st day of October of 2012.
3.03 It further capital is required to carry on the Partnership business, the
Partners shall contribute it as required in proportion to their respective
Partnership Share.

MANAGAMENT OF PARTNERSHIP BUSINESS

4.01 Each partner takes part in the management of the partnership business.
4.02 Any difference arising in the ordinary courses of carrying on the
Partnership business shall be decided by the Partnership Shares.

PARTNERS DUTIES AND RESTRICTIONS

5.01 Each Partner shall devote substantially all of his ordinary working time to
carrying on the business of the Partnership
5.02

Each Partner shall at times daily and punctually pay and discharge but
separate debts and liabilities and shall save harmless the property of the
Partnership and the other Partners from those separate debts and
liabilities and, if necessary, shall promptly indemnify the other Partners for
their share of any actual payment or discharge of his separate debts and
liabilities by the Partnership.

5.03 No Partner shall assign or encounter his share or interest in the

Partnership without the previous consent in writing of the other Partner.
5.04

No Partnership shall bind the Partnership or the other Partners for

anything outside the ordinary courses of carrying on the Partnership
business.

FISCAL YEAR END

6.01 The fiscal year end of the Partnership shall be January 1 in each year.

TERMINATION OF PARTNERSHIP
7.01 The Partnership may be dissolved at any time during the joint lives of the
Partners by a Partner giving notice in writing to other Partners of his
intention to dissolve the Partnership, in which case the Partnership is

dissolved as from the date mentioned in the notices as the date of

dissolution or, if no date of dissolution is mentioned, as from the date of
communication of the notice.
7.02 The Partnership is dissolved on the death or insolvency of any of the
Partners or on any of the Partners becoming a mental incompetent so
found by court of law.
7.03 On dissolution of the Partnership, subject to any contrary agreement
binding the former Partners and their estates and after making any
necessary adjustment in accordance with generally accepted accounting
principles to allow for any debt balances in the Partners separate capital
counts, the Partnerships business shall be promptly liquidated and applied
in the following order:
(a) To pay the debts and liabilities of the Partnership
(b) To refund and outstanding add outstanding Additional Advances,
together with accrued interest

Below are the signatures of all partners that have agreed with all the terms
stated:

.
(ARIFIN ABD GHANI)
General Manager

.
(NURSYAFIQAH ROSLAN)
Financial Manager

.
(ELVINRAJ A/L SELVADURAI)
Marketing Manager

.
(MUHAMMAD FAREES MOHAMAD POAD)
Marketing Manager

.
(NURUL SYAZWANI BUSTAMAM)
Operational Manager

ADMINISTRATION
PLAN
7.1

Introduction
Roti John Carter Enterprise was created on

. As an entrepreneur,

we venture into Roti John business and we believe that we are able to
compete equally with other competitor in this same business.
The objective of this business is to serve the best Roti John from
local high quality ingredients to the customer. Our vision is to provide
variety of great tasting of Roti John with variety choices served only for
Malaysia and make sure our franchise and operations as environmentally
and socially responsible as possible.
We will try to provide the best services in a way that has a positive
impact on the people of Malaysia by ensuring our food meets the highest
quality and safety standard and satisfied customers by giving them what
they prefer and demands. The mission of this business is to delight every
customer and make them share this great experience with the great taste
of bun, made to order Roti John and the delicious recipe of meats mixture.
Our franchise was located around the new building store at
Kampung Padang Jaya in line with the Sakan Mart. The location was
chosen there because the opportunity to attract both rural and urban
people to come and enjoyed the new business park with a good
accommodation of parking lot and other nearest stores. Besides, the view
can be seen clearly from the road as people pass by. So, it would be a
strategic spot to build business there.

ORGANIZATIONAL CHART AND STRUCTURE BASED ON FUNCTION

Roti John Carter is divided into three department, which are Marketing
department, Financial department and Operational department. Under these 3
departments, 3 Manager has been chosen to lead each department with their
knowledge and leadership skills and will refer to the General Manager on how to
run the business.

GENERAL MANAGER
ARIFIN BIN ABD
GHANI

OPERATIONAL

FINANCIAL

MANAGER

MANAGER

NUR SYAZWANI
BT BUSTAMAM

NURSYAFIQAH
BT ROSLAN

MARKETING MANAGER
-MUHAMMAD FAREEZ B
MOHAMAD POAD
--ELVINRAJ A/L SELVADURAI

MANPOWER PLANNING
Roti John Carter five partners have five partners which manage the business.
With 2 General Managers, a Marketing Manager, a Financial Manager and An
Operational Manager as shown in table below.

POSITION

NUMBER OF EMPLOYEES

General Manager

Marketing Manager

Financial Manager

Operational Manager

Total

SCHEDULE OF TASK AND RESPONSIBILITIES

POSITION

GENERAL MANAGER

MAIN TASKS
-Have strong leadership qualities
-Planning and monitoring the strategic progress of the business
-Have ability to constantly make difficult decision.
-Able to delegate responsibilities to the employee.
-Describe the goals and company clearly to the workers.

MARKETING
MANAGER

-Promote to the people about the Roti John Carter

-Evaluate the financial aspects of budgets, expenditures,
research and development , return-on-investment and profit
Loss projections.
-Direct, formulate, and coordinate marketing activities and
Promotion managers.

FINANCIAL
MANAGER

-Approve or reject, or coordinate the approval and rejection of,

Lines of credit and commercial, real estate and personal loan.
-Managing company's financial accounting, monitoring and
reporting systems.
-Evaluate data pertaining to costs in order to plan budgets.
-Monitor order flow and transactions that brokerage firm
Executes on the floor of exchange.
-Submit delinquent accounts to attorneys or outside agencies
for Collections.

-establish procedures for custody and control of assets,

records,
Loans, collateral and securities, in order to ensure safekeeping.
-Communicate with stockholders and other investor.
-Evaluate financial reporting systems, accounting and collection
Procedures, investment activities.

OPERATIONAL
MANAGER

-Provide support as needed to all parts and service operations

-Lead a team to be positive contributors towards achieving the
company and department key performance indicators

REMUNERATION PLAN

In an organization, EPF (Employees Provident Fund) scheme is one of the most

important things to take care of. Therefore, we decide to provide EPF to all
employees of our organization. It is a social security for our employees that
encouraged by the Government that can promises retirement benefits. The
scheme acquires the employers to contribute at least 12% of the employees
basic salary. In additional, we also provides SOSCO (Social Security Organization)
to the employee which is 2% from basic salary to ensure the employee will
receive compensation if they are any injuries happen at the workplace.

Position
General
Manager
Financial
Manager
Marketing
Manager
Operational
Manager
TOTAL

No. of
employees
1

Monthly
salary(RM)
1500

EPF (12%)

SOSCO(2%)

Total

180

30

1710

1200

144

24

1368

1200

144

24

2736

1200

144

24

1368
7182

List of Office requirement and supplies

FIXTURE AND FITTING

Item

QUANTITY

COST PER UNIT

(RM)

TOTAL COST
(RM)

OFFICE CHAIR

50

150

OFFICE TABLE

100

200

PRINTER

200

200

TELEPHONE

100

200

FAX MACHINE

200

200

STATIONERY

50

FILE CABINET

100

200

CABINET

300

300

TOTAL

1500

OFFICE MACHINERY

ITEM

QUANTITY

Computer
Air Conditioner
Total

2
3

PRICE PER UNIT (RM) COST (RM)

1 200
500

2400
5000
3900

PRICE PER UNIT

(RM)
117
50
120

COST (RM)

EMERGENCY EQUIPMENT

ITEM
Fire Extinguisher
Fire Alarm
First Aid Kit
TOTAL

QUANTITY
2
2
2

234
100
240
574

DEPOSIT
TYPE

COST(RM)
3000
100
130
3230

Shop rental
Telephone line installation
Internet installation
TOTAL
UTILITIES COST
TYPE

COST (RM)
50
89
250
400
789

Telephone Bill
Internet Bill
Water Bill
Electric Bill
TOTAL

RENOVATION COST
PARTICULAR

COST (RM)
5000
5 000

Renovation
TOTAL
OTHER EXPENSES
ITEM

QUANTITY

PRICE PER UNIT

COST (RM)

Toilet Tools
-Pantry

(RM)
10

20

-Heater
Suraus Equipment

50

50

-telekung

30

30

-sejadah

10

30

-carpet

60

60

-curtain
TOTAL
REGISTRATION

70

70
260

TYPE

COST (RM)
200
200

Registration
TOTAL
7.7 Administrative Budget
PARTICULARS

FIXED ASSETS

MONTHLY

OTHER

TOTAL

(RM)

(RM)

(RM)

(RM)

FIXED ASSETS
Renovations
Office Machinery

5 000

5 000
3900

3900
Fixture & Fittings
Emergency Equipment
WORKING CAPITAL
Salaries, EPF, SOCSO

1500

Shop rental
Utilities
OTHER
REQUIREMENTS
Deposit
Registration
OTHER EXPENSES
TOTAL

1500
574

10 400

7182

7182

3000
789

3000
789

10 971

3230
200
260
4 264

3230
200
260
24 827

TOTAL ADMINISTRATIVE BUDGET

CAPITAL EXPENDITURE + MONTHLY EXPENDITURE + OTHER EXPENDITURE
= RM 10 400 + RM10 971+ RM4 264
= RM 25 635

MARKETING
PLAN

8.1

Description of Products
Roti John Carter is a fast food restaurant that sells all kinds of
submarine shaped sandwiches to cater the needs of everyone from all
walks of life, be it careerist, newlyweds, large size families, young adults
or working parents. The sandwiches are made-to-order upon their arrival
to our store, according to their preference of bread and toppings. The
sandwiches will be ready in 5 minutes time and not to mention, they could
also ask for additional orders like beverages or salad to complement their
meal.
Furthermore, our USP (Unique Selling Point) is Scrumptious madeto-order sandwiches in 5 minutes time. We are emphasizing on our quick
service that would make the customer grin in satisfaction as they would
not have to hear their tummy grumble while waiting in line. Also, since the
meal consist of medium sizes sandwiches, they would just need to grab it
and go, without worrying if they would be late for their dental appointment
or a compulsory-family-meeting. Not to mention, since their meal is made
of carbs, protein, vitamin, minerals, they will have all the energy needed
for the rest of the day due to the nourishment that comes from the bread
and toppings.
In terms of our advantages, we will be the only restaurant in town
that is offering made-to-order sandwiches to the Kuantanese. Also, our
fast service will be an eye-opener for them for we will definitely surpass
our competitors in terms of time management due to our efficient skills.
Besides that, our product is guaranteed to be HALAL from JAKIM as we are
merely using top-notch ingredients so our integrity would not be
questionable.

8.2

Target Market

We are dividing our market into differnet groups of customers that

required dissimilar products or type of roti john. We are optimistic that we
are able to attract these prospective customers due to the geographic,
demographic

and

psychographic

segmentation.

Below

are

the

explanations:

Segmentation

Geographic

Variables

Description

Country

The state chosen is Kuantan,

Density

Pahang, precisely in InderaMahkota

Climate

8, that is an urban area with an

equatorial climate (hot and humid
throughout the year).

Age
Gender
Family Size
Demographic

Income
Religion
Family Life cycle
Race

Psychographic

Lifestyle
Personality

There are several neighbourhoods in

the area so we are targeting on
male and female age of 16 to 40.
Also, family members of 1-5+ that
would want to merely grab lunch
and continue with their day ahead.
They could also be newlyweds, small
families or youngsters as bread is
one of Malaysians staple food. As for
that, we are focusing on those with
income of RM250 a month and
above for our meal is affordable to
Chinese, Indian or Malays that are
living in the area of InderaMahkota
8.

Since our prospective customers

are from different races and age, we
are segmenting them into different
stages for they would have different
preferences of sandwiches yet we
would take all of them into account
as we are a developing fast-food
outlet that caters to the needs of
everyone. So, they could be
individuals from lower or higher

social class that are extrovert or

introvert.
8.3

Market Size
We have successfully identified our market size in Kuantan which is
approximately around 1900 000+ consisting of secondary students,
college students, and families and working adults. There are various stores
around the area like McDonalds and TuttiFrutti, petrol station of Shell and
Petronas as well as office buildings. Further, behind the building and
opposite of the road are housing areas for lower, middle and higher
income residents. All in all, we have a huge and attractive market size that
fit well into the companys objective and resources.

Market size of Laundry services area Kuantan Pahang, 2011 (estimated)

MARKET SEGMENT

MARKET SIZE

MARKET SIZE
(%)

8.4

STUDENT

411 000

30

FAMILY

959 000

70

TOTAL

1 370 000

100

Competitors
There are two competitors around the area of InderaMahkota which
are TuttiFrutti and McDonalds. Firstly McDonalds that was opened early
2012 which is only a walking distance from our building. McDonalds is one
of the gigantic companies that were founded in 1940 so they have
decades of expertise in the fast-food industry. McDonalds primarily sells
hamburgers which have expanded its menu to salads, beverages and
breakfast items. Whats more is that, they would carry out huge
promotional activities to market their product and to stay connected with

their customers so they have trouble-free time in starting out in a new

market. Thus, they are stable financially due to the constant support and
appreciation of the customers from all over the globe.
Next, TuttiFrutti that offers on-the-go frozen yogurt or dessert. The
outlet is situated a few doors beside our store and the outlet have widely
spread around Malaysia from October, 2009 which is originated from
California, United States. Today, they have more than 100 outlets
nationwide. They are the largest retailer of the self-serve premium frozen
yogurt which has its own distinctive flavour and toppings to match. Hence,
they are also stable financially due to worldwide popularity and 3 years of
experience in the business.
Addresses: McDonalds is located at InderaMahkota 8 (Jalan Bukit Ubi),
25200, Kuantan, Pahang whereas TuttiFrutti is situated at B-168, Ground
Floor, Lorong IM 8/33, Bandar InderaMahkota, 25200, Kuantan, Pahang.

8.5

Market Share
8.5.1 Market Share Before Entry of Roti John Carter Enterprise

Competitors

Percentages (%)

Total (RM)
959,000

McDonalds

70

411,000
TuttiFrutti

30

TOTAL

100

1 370 000

Market Share

30%
McDonalds

Tutti Frutti

70%

8.5.2 Market Share After Entry of Roti John Carter Enterprise

Competitors

Percentages (%)

Total (RM)
904,200

McDonalds

66

274,000
TuttiFrutti

20
191,800

Roti John Carter

14
1,370,000

TOTAL

100

Market Share
McDonalds

Tutti Frutti

Roti John Carter

14%

20%

66%

8.6

Sales Forecast
8.6.1 Sales Forecast for Roti John Carter Enterprise

Month

Sales Collection
19,100

January
15,350
February
14,900
March
14,200
April
16,900
May
17,000
June
16,000
July
14,600
August
14,200
September
14,800
October
15350
November
19,400
December

Total

YEAR
2012
2013
2014

RM 191,800

INCREASE OF

ESTIMATED SALES

PERCENTAGE
10%
15%

(RM)

Calculation for the sale forecast for the 2nd year and 3rd year :
YEAR 2:
- 10% of the total sale forecast from year 1
- 191 800 X 10/100
= RM 19180
Year 2: RM 191 800 + RM 19180
: RM 210 980
YEAR 3:
-

15% of the total sale forecast from year 1

191 800 X 15/100

= RM 28 770
Year 3: RM 191 800 + RM 28 770
: RM 220 570

191,800
210,980
220, 570

8.7

Marketing Strategies

In order for us to achieve the sales forecast that we have mentioned, we need to
develop and implement an effective marketing strategy that subsequently will
generate sales from our prospective customer. There are four basic tools that can
be used: 4Ps that stands for Product, Price, Place and Promotion.

8.7.1 PRODUCT
Type of Product
Ala Carte ;
Fame
Ancient
Basics

RJC Meal ;

8.7.2 PRICE
As for the price, we are using the method of cost-based pricing We
will determine the products price by adding a mark-up percentage
to the cost of product. There are two types of cost-based pricing
which are Cost-Plus Pricing and Breakeven Analysis and the one that
we are going to use is Cost-Plus Pricing.
Menu

Unit Cost

8.7.3 PLACE/DISTRIBUTION

Mark-Up Price

Our restaurant is located at Lot B156, InderaMahkota 8/33, Bandar

InderaMahkota, 25200, Kuantan, Pahang which are at the corner lot
of an office building, nearby TuttiFrutti and McDonalds. We have
unanimously agreed to sell our product of roti john directly to the
customers so we are applying a Selling Direct Distribution Channel.
This way, we will be constantly in touch and able to keep track of
our products from our restaurant until it reaches the end user which
is our customers.

8.7.4 PROMOTION
The promotional tools that we are going to use are through
advertisingvia printed media, broadcast, and internet and sales
promotion of coupons and contests.

Method

Printed Media

Strategies

Flyers and Banner

We will be using flyers and banners that will be
changed every month, according to the menu
specialties/ value offer. The flyers will be distributed
to our prospective customers whereas the banners
will be posted in front of the restaurants wall and
door.
Business Card
We have designed our specially customized business
cards to each of the board of directors. The business
card includes personal details of each manager like
name, phone number, email and position. So that it
will be easier for the customers to contact the
respective person for inquiries.

Social Network
We are going big on promotional activities via Internet
as it a vastly expanding medium and not to mention, it
is free of charge! So, we will sign up our restaurant on

Twitter, Facebook and Blogger which we will monitor and

update from time to time. This way, the customers will
always keep in touch with us and they will immediately
know on our recent activities, new added meal etc.
Internet

Sales Promotion

Website
Since we have just establish our restaurant, we have
already make our own website at rotijohncarter.com
which we have included all sorts of information
regarding our menu, nutritional values, background
history of restaurant, companys organizational chart
etc. Along these lines, we hope that our customers will
put their trust on us and would not question on our
credibility in the fast-food industry.

Coupons
In regard to our loyal customers, we will be giving
free coupons of discounts (15% and 30%) for certain
meal. Also, during their birthdays, we will ensure that
they will get coupons for free meal, according to
their preference as they are our number one priority
and we want to express our gratitude for their
cooperation and support.
Contest
From time to time, we will be giving out freeadmission contest for anyone who is interested. For
example, an eating contest of 30 roti johns in 20
minutes that in return, they will be given special
prizes. In hope that we will be able to strengthen our
bond with them.

8.8

Marketing Budget
Item

Fixed Asset
(RM)

Monthly
Expenses (RM)

Other Expenses (RM)

Fixed Assets

Signboard

RM3500

Working
Capital

Business
Card

RM120

Flyers &
Banner

Bulletin
Board

RM500

RM60

Maintenance
TOTAL

RM500
3560

500

720

TOTAL MARKETING BUDGET

CAPITAL EXPENDITURE + MONTHLY EXPENDITURE + OTHER EXPENDITURE
TOTAL = RM 2 560 + RM 500 + RM 720
= RM 3 780

OPERATIONAL PLAN
9.1

Operation Process

Types of Input

Capital

Description
The source of finance required to
operate a business. We have
agreed to contribute an equal

amount for each partner to run

our business.

Machinery

Raw Material

Labor

9.2

Process Flow Chart

Machinery is important to help

us run the business as it
planned. For example
transportation has been required
for delivering purposes.
Raw material is necessity in our
business. Example
In order to conduct our business
efficiently all the partners have
agreed to be responsible for
each task. We also agreed to
hire extra workers and drivers.

A
B

9.3

Layout of Office

D
G

H
E

SYMBOLS
A

DESCRIPTION
Operational Managers Office

9.4

Marketing Managers Office

Financial Managers Office

General Managers Office

Meeting room 1

Meeting room 2

Restroom for workers and guests

Coffee bar and entertainment

Front door

Back door (Emergency Use Only)

Operational Schedule

Operational schedule for all Managers. In agreement the working

days were 6 day per week, from 8.00 am until 5.00 pm. Saturday half

day which starts from 9.00 a.m until 1.00 pm. Closed in public
holiday.

TIME/DAY
MONDAY

12.00 PM 12.00 PM
12.00 PM
1.30 PM
Working hours Lunch

TUESDAY

Working hours

Lunch

Working hours

WEDNESDAY Working hours

Lunch

Working hours

THURSDAY

Working hours

Lunch

Working hours

FRIDAY

Working hours

Lunch

Working hours

SATURDAY

Working hours

Lunch

CLOSED

SUNDAY

CLOSED

CLOSED

CLOSED

POSITION

1.30 PM 5.00
PM
Working hours

TASK AND RESPONSIBILITIES

 Each worker starts their working hour depends on the

shift that has been scheduled. Divided into three shifts.
Morning, evening (each of 8 hours) and full-time (12
hours)

WAITER/COO
K

Morning work shift starts at 9.30 am and end at 6.30

pm. Evening work shift starts at 1.00 pm and end at
10.30.pm.
A waiter who works morning shift needs to set up of
the store such as check the cleanliness, maintaining
and cleaning the quality of all equipment and do the
opening.
Responsible for taking food and beverage orders from
patron on order slip and transmit the order to the cook.
The cooks grill and prepare Roti John as required in the
orders in a short preparation time.
Once Roti John is done, waiter need to collect payment
from customer and serve and deliver the Roti John.
The workers need to check on the customers who are
having the mean at the restaurant from time to time to
make sure they are okay.

Once the patrons are done eating, the workers need to

remove the food packaging and the disposable cups
and clean the table.
As clock strikes 945 the workers who are on evening
shift need to do the cleaning such as sweep and mop
at night.
Do closing once have personally
supervised the
service area and make sure all the equipment are in an
appropriate place.

 Pick up the raw materials from specified locations and

deliver to restaurant.
Verify all the items listed on the list order are loaded,
give payment if needed and ready to deliver.
LORRY DRIVER
Once arrived at the restaurant, unload the raw
materials according to the item listed.
Make sure all raw materials are delivered promptly and
accurately.
Give the receipt to the operational manager to double

check the payment and list of the orders,

Submit weekly
trip report.

report for all the deliveries and daily

Lorry driver needs to develop and maintain an efficient

routing system.

MANPOWER PLANNING

POSITIO
N

NUMBER
OF
WORKER
S

JOB
STATUS

REMUNERATUI
ON PER
MONTH (RM)

EPF
(12%)

SOCSO
(2%)

TOTAL
(RM)

WAITER

PERMENA
NT

600

72.00

12.00

2052.0
0

LORRY
DRIVER

PERMENA
NT

700

84.00

14.00

798.00

TOTAL

2850.0
0

WORK SCHEDULE FOR THE WAITER

DATE

WAITER 1

1/4/2013
7/4/2013

8/4/2013
14/4/2013

15/4/2013
21/4/2013

22/4/2013
28/4/2013

29/4/2013
4/4/2013

9.30 AM
6.30 PM

9.30 AM
10.00 PM

1.00 PM
10.00 PM

9.30 AM
6.30 PM

9.30 AM
10.00 PM

WAITER 2

9.30 AM
10.00 PM

1.00 PM
10.00 PM

9.30 AM
6.30 PM

9.30 AM
10.00 PM

9.30 AM
10.00 PM

WAITER 3

1.00 PM
-

9.30 AM
6.30 PM

9.30 AM
10.00 PM

1.00 PM
10.00 PM

1.00 PM
10.00 PM

10.00 PM

WORK SCHEDULE FOR LORRY DRIVER

TIME DATE

MONDAY

9.00 AM
12.30 PM

12.30 PM
1.30 PM

1.30 PM
5.30 PM

WORKING HOUR

LUNCH TIME

WORKING
HOUR

TUESDAY

WORKING HOUR

LUNCH TIME

WORKING HOUR

WEDNESDAY

WORKING HOUR

LUNCH TIME

WORKING HOUR

THURSDAY

WORKING HOUR

LUNCH TIME

WORKING HOUR

FRIDAY

WORKING HOUR

LUNCH TIME

WORKING HOUR

SATURDAY
HALF DAY UNTIL
12.30 PM

9.5

List of Equipment/Operational Machinery and Furniture Expenses

a.) Material Requirement

Item

Quantity Required

Price per unit

(RM)

Total Purchase

Square Flat Wok

2
Soft-drink machine
1
Freezer
2
Oven
2

b) Raw Material
ITEMS

CAPITAL
EXPENDITURE
(RM)

MONTHLY
EXPENDITURE
(RM)

OTHER
EXPENDITURE
(RM)

FIXED ASSET
STORE/RESTAURAN
T
MACHINE AND
4990.00
EQUIPMENT
MONTHLY EXPENDITURE
DIRECT
MATERIAL COST
Meat

6000.00

Beef

6000.00

Lamb

5000.00

Curry

480.00

Egg

189.00

Mayonnaise

45.00

Bbq Sauce

54.00

Tomato / Chili
sauce
Spring onion

90.00

Cucumber
Straw

100.00

Disposable Cup

420.00

Food wrapper

360.00

Tissue

120.00

Salt

Cheese
French fries

500.00

DIRECT LABOR
COST
Workers salary
Overhead Cost
Electricity
Water Supply

200.00
70.00

OTHER
EXPENDITURE
Store Rental Yearly
Total

36000.00

FINANCIAL PLANNING
10.1 Introduction of Financial Plan
This is the financial planning of our company showing the short-term and long-term
financial planning. The project implementation cost schedule is stated here. Every
sources of funds were stated here and there are Cash Flow annually for 3 years in
order to make sure that this project runs smoothly. Profit, loss and balance can be
determine from here.

10.2 PROJECT IMPLEMENTATION COST SCHEDULE

A

RM
CAPITAL EXPENDITURE (FIXED

RM

RM

ASSETS)
Administrative
Fixture

1500.00

Office Equipment

3900.00

Renovation Cost

5000.00

Marketing
Signboard

3500

Operational
Machinery
B

C
D
E

4990.00

Fixtures and fittings

Working Capital
Administrative

10,971.00

Marketing

500.00

Operations
Other Expenditures
Deposit
TOTAL
Contingency cost (10%)
Total Project Implementation Cost

3230.00

10.3 Sources of finance schedule

SOURCES

RM

Equity contribution:
Capital:

1) ARIFIN BIN ABD GHANI

30 000

2) NURSYAFIQAH BT ROSLAN

30 000

3) ELVINRAJ A/L SELVADURAI

30 000

4) NUR SYAZWANI BT BUSTAMAM

30 000

5) MUHAMMAD FAREEZ B MOHAMAD

30 000

POAD

TOTAL

150 000

One of the partners ( Arifin B AbdGhani) is contributing an asset, which is

second hand van for stock delivery with the value of RM 16 000.
The capital accounts of the partners must be maintained at all times in the
proportions in which the partners share in the profits and losses of the
partnership.

10.4 Table of depreciation

TYPE OF ASSET

: Fixture

ORIGINAL COST

: RM 1500

USEFUL LIFE

: 5 years

METHOD

: STRAIGHT LINE METHOD

YEAR

ANNUAL

ACCUMULATED

DEPRECIATION

DEPRECIATION

1500

300

300

1200

300

600

900

300

900

600

300

1200

300

300

1500

TYPE OF ASSET

: OFFICE EQUIPMENT

ORIGINAL COST

: RM 3900

ECONOMIC LIFE

: 5 years

METHOD

: STRAIGHT LINE METHOD

YEAR

ANNUAL

ACCUMULATED

DEPRECIATION

DEPRECIATION

NBV

NBV

3,900

780

780

3,120

780

1 ,560

2,340

780

2,340

1,560

780

3,120

780

780

3,900

TYPE OF ASSET

: Kitchen Pot

ORIGINAL COST

:?

ECONOMIC LIFE

: 10 years

METHOD

: STRAIGHT LINE METHOD

YEAR

0
1
2
3
4
5
6
7
8
9
10

ANNUAL

ACCUMULATED

DEPRECIATION

DEPRECIATION

NBV

CASH FLOW PRO-FORMA (ANNUALLY)

Years 1
(RM)

Years 2
(RM)

Years 3 (RM)

Equity - cash in hand

150 000

Cash sales

191,800

210,980

779 700

B. TOTAL CASH INFLOW

918 000

745 800

779 700

27 360

27 360

27 360

42 456.60

42 456.60

42 456.60

Advertising

12 000

12 000

12 000

Fuel

14 400

14 400

14 400

Salaries & wages

93 600

93 600

93 600

EPF

11 232

11 232

11 232

SOCSO

2 340

2 340

2 340

A. CASH INFLOW

C. CASH OUTFLOW
Operation Expenditure:
Operation Overhead
Direct labor
Marketing Expenditure :

Administrative Expenditure :

PRO-FORMA INCOME STATEMENT

YEAR 1
RM
Sales

RM
678 000

Less : Operating Expenses

Administrative

166 068

Marketing

26 400

Operational / Production

69 816.6

Interest :
-Term loan
-Hire Purchase

15 000
840

Depreciation charges :
MOTOR VEHICLE (VAN)

6000

MACHINERY

6000

FURNITURE AND FITTING

912

OFFICE EQUIPMENT

2430

PRE-OPERATIONAL

8890

Total Operating Expenses

302 356.60

NET PROFIT BRFORE TAX

375 643.40

PRO-FORMA BALANCE SHEET

YEAR 1
RM

RM

NON CURRENT ASSET

Van (30 000 6000)
Office Equipment (12 150 2430)

24 000
9720

Machinery (60 000 6000)

54 000

Furniture and Fixtures (4 560 912)

3 648

Renovation

10 000

CURRENT ASSET
Cash in hand

Deposits

517 445.40

4 230

TOTAL ASSETS

623 043.40

EQUITY & LIABILITIES

Capital
Net profit

90 000
375 643.40

LONG TERM LIABILITIES

Term loan

135 000

Hire purchases

22 400

TOTAL EQUITY AND LIABILITIES

623 043.40