Professional Documents
Culture Documents
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Melcrum 2015
Central department structured by communication technique or audience, acting as a production or technical service center
Center of Expertise
Central department that provides strategic and technical services, divided by expertise, techniques, processes and by audience
Business Partner
Business partners are aligned by customer or region and can be based in IC or within the customers department
Cost Center
Structured by customer, services or staff charged back to customers. The Center can also act as the broker of externally contracted services
Profit Center
Similar to a Cost Center, while also performing as an in-house agency that can compete on the street, making a profit
Independent
Department
Departments aligned by functions (e.g., internal comms, design), structured by business units or regionally
Overarching
Committee
A cross-organizational committee coordinates planning for common programs, corporate brand and messaging and is often used with the
Independent Department structure
Shared Services
Independent Department structure that also pools together common services, structured separately from the rest of the IC function
Insourcing
Sharing attributes of the previous three structures, one department leads comms management, common activities or a major program or project
Outsourcing
All or a major portion of the function is outsourced to an external agency to manage, acting as an internal department
Guiding principles
Before you can begin structuring your IC function, there are a few guiding principles you need to consider. When these
are applied, youll be well-positioned to develop the most relevant model and structure for your function.
Know the problem
The reason to create a new model and structure is to solve a problem. Before you begin to think about the solution,
define the problem you need to solve. This will help you gauge the relevancy of the models and structures in this
collection.
Define expectations
After solving your problem, what improvements or gains are you expecting? Do you want to increase ICs influence,
improve efficiencies, or something else? You may also think of this as part of your measures of success.
Start with an operating model
An operating model provides the foundation needed to design your organizational structure. Without a defined model,
an organizational structure may be flawed and not solve your problem.
CENTER OF
EXPERTISE
Centralized tools and processes boost
effectiveness and efficiency through
standardization
SHARED
SERVICES
Pool of skilled communicators
flexes to address business
priorities as they emerge
GLOBAL
COMMS COUNCIL
Corporate heads of
communication work with
communicators in the
regions and business units
to manage the drumbeat of
communication across
the globe
Key Goals
Business Unit
Business Unit
Function
Comms
Shared
Services
Business Unit
Comms
Business Unit
Digital
Business Unit
Shared Services
Exec./ Org. Communications*
Communications Consulting
Outsourced Services
Design & Video Services
Dedicated Services
Exec./ Org. Communications*
Function Communications
Program Communications
Employee Communications
Leader Communications
Self-Service
Content
Training
Templates & Resources
Exec. Communications*
Teams
Themes
Business
Unit
Business
Unit
Business
Unit
Leadership Communications
Operations
Function
Services
& Change
Business Unit
Business Unit
Business Unit
Business Unit
CEO/Executive Comms
Businesses
Government Relations
Company A
Corporate Branding
PR
Employee Communication
Organization-wide
Operating
Model
Chief of Staff
CEO/Executive Comms
Company A
Business Unit
Business Unit
Business Unit
Business Unit
Centers of Expertise
Business Unit
Government Relations
Corporate Branding
PR
Employee
Communication
Organizational
Structure
Business Partners
IC Delivery Manager
IC Managers
Design
Manager
Content
Manager
Event
Specialist
Content
Specialist
Corporate office
Functions
Change communications
Strategy and leadership
communications
Community management
Guidelines and policies
IC skills
Benchmarking
Functions
Direct
Support
Events
Manager
IC Managers
Advisement
Content
Manager
IC Managers
Head of IC
Leadership/
Strategy
Business
Partner
Manager
Manager
Manager
Content
Delivery
Intranet
Manager
Manager
Manager
Center of Expertise
Head of IC
Employee
Communications
Executive
Communications
Design Studio
& Intranet
Manager Comms
CEO
Design
Employee Comms
Business Units
Intranet
Regional
Functions
Corporate
IC Business
Partner
Business Unit
IC Business
Partner
Business Unit
IC Business
Partner
IC Research
& Insight
Manager
IC News &
Channel
Manager
IC Research
& Insight
Specialist
News &
Channel
Specialist
IC Specialist
IC Program
Manager
Senior IC
Specialist
Senior IC
Specialist
Senior IC
Specialist
Employee
Engagement
Manager
News &
Channel
Specialist
IC Program
Specialist
IC Program
Specialist
IC Program
Specialist
IC Program
Specialist
IC Program
Specialist
Senior
Employee
Engagement
Specialist
IC Program
Specialist
Employee
Engagement
Specialist
Employee
Engagement
Specialist
IC Program
Specialist
Employee
Engagement
Specialist
Employee
Engagement
Specialist
International
IC Business
Partner
Employee
Engagement
Specialist
Business Unit
IC Business
Partner
IC Specialist
Employee
Engagement
Manager
Senior IC
Specialist
Employee
Engagement
Specialist
IC Program
Specialist
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Melcrum 2015