Three Logan Square

Suite 4100
1717 Arch Street
Philadelphia, PA 19103
215.851.9586
www.EducationInEcuador.org

Turning a Page in Education

Campaign Goal
Education in Ecuador will host a month-long mission trip geared toward those
interested in improving education and literacy in rural, poverty-stricken
communities.
Situation Analysis
After months of hard work, Education in Ecuador has finally obtained a space to
create a school for rural children of Ecuador. By hosting a mission trip to Sierra,
Ecuador, students from Temple University will be able to provide helping hands in
order to complete the school before the upcoming year begins.
Organizational Background
Education in Ecuador is a nonprofit organization, which focuses on providing rural
children from Ecuador an education past Primary school. The organization serves as
a resource for the Ecuador community, advocate for education and literacy, and
partner to other nonprofit organizations.
Campaign Theme and Messages
Turning a Page in Education will be hosted in Sierra, a rural community of Ecuador.
This event will bring students who have a passion for education and volunteering
together to make a difference in a low socio-economic community. Individuals
involved in the mission trip will be able to learn about the Ecuadorian culture, learn
about socio-economic conditions in the country and help establish a school for rural
students.
Turning a Page in Education
This message is symbolic of what Education in Ecuador stands for, which is moving
forward in education. By hosting a mission trip to complete a school in Sierra,
students will then be able to receive an education, or turn a page in their book.

How can a student travel, make a difference in someones life, and afford
it while paying their way through college?
Many students want to have the chance to travel during their time in college, but
find that it isnt something they can afford on top of loans and working a part-time
job. However, a mission trip is a great way to do this, because it provides many
amenities that otherwise wouldnt be paid for if a student was making this trip on
their own.
Education in Ecuador provides a safe and cost-efficient way for students to
travel and make a difference in a community that needs help. By attending
the mission trip to Sierra, Ecuador, during the month of July, 2016, you can
experience the culture of Ecuador and see the effects that lack of
education and literacy have on a community.
This message answers the previous question and fulfills college students desire to
experience the world.
Want to find out if this is possible for you? Visit
www.EducationInEcuador.org to see the cost, what is provided through the
organization, travel list, recommended health precautions and itinerary
for the trip.
This message offers an easy way to get information on the mission trip. By making
it easy for students, they are more likely to take part in this trip.
Objectives and Tactics
Education in Ecuador will inform publics of the mission trip to Sierra, Ecuador, which
allows publics to help make a difference for low socio-economic and rural area
children and their families. Education in Ecuador will inform 500 publics about
Turning a Page in Education by May 7, 2016.
Create brochures to distribute to publics about the trip
Develop pitch letters to distribute to local and international media
Create a digital newsroom, which provides information about the trip and its
benefits
Distribute advisories to appropriate media outlets
Have information table at Temple University
Distribute broadcast reader to appropriate media
Education in Ecuador wants to change the opinion of 500 publics about stereotypes
commonly perceived with mission trips by May 14, 2016.
Host meeting session for students to find out information and answer any
questions
Distribute broadcast reader to local and international radio stations to run
Run social media chat with #TTE16, which stands for Temple Takes Ecuador
16. A chat will allow for conversation around the trip and can answer
questions individuals may have

Host mission trip with a plan of 15-30 students who will take part in Turning a Page
in Education, which will begin on July 1 and end July 31, 2016

Promote Turning a Page in Education on social media platforms:

o Facebook
o Twitter
o Instagram
o YouTube
o Website
Issue a press release to all relevant media outlets about the event
Distribute event itinerary, recommended health precautions, travel listen and
cost information on social media platforms
Feature blog posts from students perspective during their time on mission
trip
Keep a video log to share on the YouTube page and embed to website

Publics
Primary Publics
Students from Temple University
Parents: Philadelphia and Sierra
Local community: Philadelphia and Sierra
Children living in Sierra, Ecuador
Other nonprofit organizations
Education department in Ecuador
Media:
o Radio:
Philadelphia:
WPEB: 88.1 FM
WXPN 88.5 FM
WRTI: 90.1 FM
WXTU: 92.5 FM
WMMR: 93.3 FM
WIP: 94.1 FM
WBEN: 95.7 FM
Ecuador:
America 104.5 FM
Atalaya 680 AM
Central AM
Centro 97.7 FM
Centro Guayaquil FM
JC Radio 107.3 FM
Kiss 105.3 FM
o TV Stations:
Philadelphia:
KYW: CBS 3
WPVI: 6 ABC

 WCAU: NBC 10
WTXF: FOX 29
WYBE
WPSG: The CW Philly
Ecuador:
ECTC Ecuador TV
Teleamazonas Guayaquil
RTU Noticias
Teleamazonas Quito
o Newspapers:
Philadelphia:
The Philadelphia Inquirer
Spirit Community Newspaper
Philadelphia Weekly
Roxborough Review
Westside Weekly
Philadelphia Tribune
Newspaper Guild of Greater
Daily Pennsylvanian
Ecuador:
El Universo
El Telgrafo
Diario Crnica
Diario el Norte
El Telgrafo Manta
El Comercio
Secondary Publics
Public transportation
Government
Police
Local businesses
Donors
Partners/sponsors
Supply stores
Media Relations Plan
Two Months Before
Distribute advisories to Education in Ecuador members, local and
international media outlets
Make sure website is updated with all necessary information about Turning a
Page in Education
Make phone calls to members of local and international media outlets to pitch
the event and offer interview from CEO about the event taking place

Create a digital newsroom with interviews from Sierra, Ecuador members who
will be impacted by Turning a Page in Ecuador and Education in Ecuador
employees talking about why this event is important to them and the Sierra,
Ecuador community
Utilize social media accounts to promote and explain the event to both the
public and media outlets
Create and distribute brochures to Temple University students, which will
provide all the necessary information about Turning a Page in Education
Invite Temple University students to visit Education in Ecuadors info table to
find out about the mission trip
One Month Before
Distribute press releases to local and international media outlets to detail the
event itinerary and provide specific details about the event
Host meeting session at Temple University for students to find out information
and answer any questions
Share trip information on social media platforms to inform publics and
potential sponsors
Run Twitter chat utilizing #TTE16, which stands for Temple Takes Ecuador 16,
to ask any questions about the trip, cost, itinerary or any other necessary
information or questions
Distribute media kits to local and international publics who may be interested
in running stories, sponsoring a portion of the trip, or partnering with
Education in Ecuador
Share broadcast reader with local and international radio stations about the
event
One Week Before
Have student post blog about why the decided to take the trip, what to
expect during their time in Ecuador and what he or she hopes to take away
from the trip
Distribute itinerary to students, partners, parents and media outlets to keep
updated about trip
Meet with individuals going on trip to ensure that everyone is prepared and
has completed all travel requirements
Make copies of all students passports, birth certificates and insurance cards
to ensure that there are no issues if anything is lost or stolen
During Event
Take photos of students working hard on tasks at hand, which can be used to
write feature stories throughout the month and be shared on social media
Focus newsletter for the month on the trip to Sierra, Ecuador, so stakeholders
and target publics can see the efforts being made by Education in Ecuador
Have student bloggers during the trip to post about experience and culture
Utilize #TTE16 to have students, leaders and media share posts about the
trip, so publics and stakeholders can see things from another perspective

Utilize a GoPro to create a promotion video for future trips to Ecuador this
will allow potential individuals to visuals what is expected during the trip

One Week After

Share pictures on blog, website and social media accounts which were taken
during the trip and can show the progress made over the month-long trip
Share video log on YouTube channel to see the procession of the school being
completed
Write feature story after event to summarize how the event went and any
newsworthy information
Follow up with media outlets who wrote stories or covered the event
Thank sponsors, local community and media who helped make Turning a Page
in Education a successful mission trip
Schedule
Turning a Page in Education is a month-long mission trip to Sierra, Ecuador, which
will help the Sierra community provide education to children living in the urban
area.
Week One
Day 1
The group of students will be spending the day traveling from Philadelphia to Sierra,
Ecuador. There will be a layover in at the Atlanta Airport
Day 2
This will be in introduction day. The volunteers will spend the day seeing the local
area to get an idea of where they are working and why the community needs the
help. They will also have the day to recuperate from traveling, figure out roommates
and enjoy a welcome dinner from local community members.
Week Two
Day 3
The group will be taken to the location where the school will be built. During this
time they will go over health and safety guidelines for working at the site. The
students will be shown what will be changed during the their time in Ecuador
Day 4-5
Students will work on demolition of old walls, removal of old furniture and clearing
out the building
Day 6-8
Volunteers will be replacing and prepping drywall for painting next week
Day 9
Students will spend the day as tourists and site seeing with a local tour guide

Week Three
Day 10
This will be a free day for student to relax and spend time doing what they choose
Day 11-12
The group will be painting the classrooms, hallways and exterior of the building over
these two days. The goal is to finish one coat finished over these two days
Day 13
Students will spend the day hiking Chimborazo with a tour guide from the Sierra
area
Day 14-15
The group will continue painting over these two days. The goal is to complete the
second coat and paint trim and doors as well.
Day 16
Students will spend the day as tourists and site seeing with a local tour guide
Week Four
Day 17
This will be a free day for student to relax and spend time doing what they choose
Day 18
Volunteers will spend the day cleaning all the floors, windows and counters that
may have accumulated dirt during the renovation
Day 19-20
The group will take a short trip to Pedernales to relax and enjoy a beach in Ecuador
Day 21-22
Volunteers will spend the day assembling and placing all classroom furniture into
appropriate locations
Day 23
Students will spend the day as tourists and site seeing with a local tour guide
Week Five
Day 24
This will be a free day for student to relax and spend time doing what they choose
Day 25
Volunteers will spend the day unpacking all the supplies and books for the school
Day 26
Books that were collected during the book drive in Philadelphia will be sorted and
placed in the library
Day 27
This will be the last day to finish putting things into place for the school. The group
will be putting finishing touches on classrooms such as: posters, bulletin boards and
school supplies
Day 28
This will be the reveal day of the school to the Sierra community. There will be a
traditional Ecuadorian dinner and celebration sponsored by the local community

Day 29
This day will be dedicated to saying goodbyes, packing and arriving at the airport by
8 p.m. for an 11 p.m. flight
Day 30
Students will spend the day traveling to Philadelphia from Sierra, Ecuador, with a
layover in Ft. Lauderdale.