Chapter 1: Introduction

Definition of Prospectus
A brochure or other document describing the major features, attraction, or
service of a place, institution, or business to prospective clients, owners, or
members. In other words prospectus means a document describing the
major features of a proposed project, business venture, etc. in enough detail
so that prospective investors, participants, or buyers may evaluate it.
The prospectus is Latin word which means view (see prospect).
Finding prospect for our business and then nurturing them into leads are the
building blocks of a sales cycle. Without prospect, there would be no leads,
and without leads we cannot come in the top of sales pipeline and we cant
expect sales at the bottom. Prospect are the first key ingredient to business
success. But first we must understand what a prospect is?
A prospect is someone (be it person, a department in company or a company)
who has an interest in your business and your product. A prospect is someone
who has a need, desire or interest in what you offer.

Different ways to find prospect

Prospect can be obtained in a variety of ways such as online (e.g. social
media), in the physical world (at a trade show) or they can approach you
first(visit your website or fill in a web from).
1. Social media
Networking platform are the manna of the business world. Not only do they
offer a great way to connect with customer, but also a new place for you to
grow your list of perspective customers. It is a great way to start crating
nurturing relationship through engaging in conversation, sharing relevant
content and generally getting to know the people who are keen followers of
your brands.
2. Influencers

Connect

with

influencers

on

Facebook,

Twitter, and

Google+

and

communicate with them. Share some of their content and by law of reciprocity,
they will share some of yours. This way they will be showing your business
and ultimately recommending your brand and your product to entire audience
3. Social Proof
Post case studies and success stories of people and companies who have
experienced success thank to you and your product. Make use of positive
feedback and learn form negative comments.
4. Content
Good content is one of the easiest and most effective way to finding prospects
for your business. Good content is relevant to your target market and is the
key to people subscribing to communication from you, sharing your content
with others and ultimately helping you in build a loyal audience. And this loyal
audience is your prospective future client that could potentially be nurtured to
become your loyal customer.
5. Networking Event and Trade Show
As effective of some digital approaches to finding prospects are good old
networking should still be essential part of your routine. Engage with people
face to face, tell them about yourself, your business and your product and
ask about them. Exchange contact detail, add them to your data base and
keep in touch.
6. Customer Referrals
Make existing customers your brand ambassadors. The cost of retaining
customer is lower than that of acquiring a new one, loyal customer tend to buy
more and spend more. So treat them well and they will recommend you. Word
of mouth is one of the most powerful tools that any business can employ
to attract prospect, so make sure your client have something good to say
about you.
7. Email
3

Use emails, follow ups and automated communication to keep in touch with
your prospect and turn them into solid leads. Expand your audience and get
your message across to more people, nurture leads and navigate them
through sales funnel using targeted content distributed via email. The best
thing about email is that it can be use together with other tools such as social
media or networking event.
8. Optimize your website
Chance are that your website will be the first point of contact between a
prospective customer and your business. So make sure that your website live
up to the task. Make the whole experience user friendly, check if it is easy to
find information and the navigation on the website is good, use key words and
do not forget the sign up form. Make sure every page gives the option to the
visitor to sign up to receive your content.
9. Dont Ignore the Small Stuff
Some of the way you can find prospect are so small that we tend to omit
them, but we should not. For example do you have a fish bowl

on your

counter where people can put their business cards if they want to receive
communication from you? Do you have a call to such action such as Give us
a call now or visit our website today in your email signature.
10. Focus on Long Term Relationship
It is easy to focus on where your next sale is coming from, but unless you
have a long term vision and orientation. You finding prospect that would
potentially turn into leads and then sales, but do not forget that during that
time you are also nurturing a relationship. A relationship between you and a
prospective customer, and ideally you would like them to stay with you for the
long run, not just purchase and go. If nurtured well, a large proportion of your
prospect can turn into valuable leads.

ICT in Education
ICT is the Information and Communication Technologies. ICT in Education
means Teaching and Learning with ICT
4

ICT

is

the

integration

of

information

processing,

computing

and

communication technologies. ICT is changing the way we learn, work and live
in society and are often spoken of in a particular context, such as in
education, health care, or libraries. A good way to think about ICT is to
consider all the uses of digital technology that already exist to help individuals,
businesses and organizations use information. ICT covers any product that
will store, retrieve, manipulate, transmit or receive information electronically in
a digital form and is concerned with these products. Importantly, it is also
concerned with the way these different uses can work with each other. For
example, personal computers, digital television, email, robots.

Figure 1 Sources of ICT

Educational ICT tools can be divided into 3 categories: Input source, Output
source and Others.
Worldwide research has shown that ICT can lead to improved student
learning and better teaching methods. A report made by the National Institute
of Multimedia Education in Japan, proved that an

increase in student

exposure to educational ICT through curriculum integration has a significant

and positive impact on student achievement, especially in terms of
"KnowledgeComprehension" "Practical skill" and "Presentation skill" in
subject areas such as mathematics, science, and social study.
However, you can see that there are many education technology solutions
provided in the world which may cause confusion among educators about
how to choose the right ICT solution. Let's have a look at the advantages and

disadvantages of ICT tools for education and discover what kind of education
ICT solution is suitable for your school needs.
MAIN ADVANTAGES OF ICT TOOLS FOR EDUCATION

Through ICT, images can easily be used in teaching and improving the

retentive memory of students.

Through ICT, teachers can easily explain complex instruction and

ensure students comprehension.

Through ICT, teachers are able to create interactive classes and make
the lessons more enjoyable, which could improve student attendance
and concentration.

MAIN DISADVANTAGES OF ICT TOOLS FOR EDUCATION

Setting up the devises can be very troublesome.

Too expensive to afford.
Hard of teachers to use with a lack of experience using ICT tools.

The role of Information Technology in Education

Information technology in education has improved communication. In

regions that were once thought hard to reach such as places in subSaharan Africa are now accessible through eLearning. Tutors can
lecture learners over long distances and scholars can achieve their
academic papers through eLearning. Also, students that feel like

studying from home can now do it.

Advancement of information technology in education has improved
research. There are very many online libraries that assist teachers and
students with comprehensive reading materials. Teachers and lecturers

are also able to post their work online for their students to read.
With thorough research, students also get updated information. Every
change made in the syllabus is always revised through the internet.
Students can also check what units they are to cover in a semester
through the internet.

Information technology in education has improved and has also

brought about an easy access to different learning resources. They
help to improve teaching skills and learning abilities of students. These
learning resources include audio and visual education. Students are
taught with projectors in classrooms or lectured through class
speakers. Students and teachers can also easily download eBooks
from the internet which can be read from anywhere through your phone

or tablet.
Through eLearning, students can now study whenever they want.
There are no fixed timetables so people from different time zones can
now do the same courses in the same academic institute. Students can
also take their examinations whenever they want with time provided to

them.
For children with disabilities, information technology in education has
brought gadgets to help them with learning. For instance, the hearing
impaired use electronic devices called hearing aids. They can also use
visual learning where sign language is used on electronic media to
enhance communication. This has been a role of information

technology in education.
Combined learning is also improved. Information technology in
education has made it possible for learners to have study groups.
Students can now create combined ideas, solve problems and learn

more through group studies and academic forums online.

The incorporation of information technology in education has brought
so many positive changes. More academic systems should embrace
technology because it makes teaching more effective and aids in
practical learning. Students should also embrace it because in the
future, most of the jobs will be technologically based. With time,
everyone will see the significance of information technology in
education.

The purpose of this training was to have practical experience of working within
the organization, in the field of marketing and have to exposure to the
important management practices in field of marketing.
While writing this report the language has been keep simple and the entire
discussion has been logical and has coherent outlines. The main motto of the
project work was a prospect finding for My Class Campus App at Career
Khojj in Surat region. It includes through market research in various features
of My Class Campus App provide by Career Khojj.
And in detail prospect response analysis, by surveying number of prospects.
The project report is divided into two parts, first part consist market research
for finding out awareness of E learning application and its benefits, and
second parts consist survey report of various prospect response about need
and usage of My class Campus App towards Career Khojj.
This project report is all about market research to find out prospectus for My
Class Campus App at Career Khojj in Surat city. And to measure the
prospectus readiness to adopt My Class Campus App. The market research
helps Career Khojj about their application are beneficial to institute or not.

Chapter 2 Industry Profile

(A) Global
Information and Communication Technologies (ICTs) play an increasingly
important role in the way we communicate, learn and live.
The challenge is to effectively harness these technologies in a way that
serves the interests of learners and the larger teaching/learning community.
UNESCO considers that ICTs can contribute to universal access to education,
equity in education, the delivery of quality learning and teaching, teachers
professional development as well as improve education management,
governance and administration provided the right mix of policies, technologies
and capacities are in place.

UNESCO takes a comprehensive approach to ICTs in education. It is through

the Organizations Intersectional Platform that it focuses on the joint work of
the Communication and Information, Education and Science Sectors where
the issues of access, inclusion, equity and quality in education can be
addressed.

UNESCO - its country and regional offices as well as institutes in

collaboration with its partners, develops resources that can help countries
elaborate effective ICTs in education policies, strategies and activities. This
includes ensuring that strategies meet the challenges caused by the digital
divide and the most disadvantaged populations.

Its programme includes:

Capacity building and policy advice for the use of technologies in

education, particularly in emerging domains such as mobile learning

Ensuring that teachers have the skills necessary to use ICTs in all
aspects of their professional practice through tools such as the ICT
Competency Framework for Teachers (ICT CFT)

Supporting the use and development of multilingual educational

resources and software which are available for use and re-use as a
result of open licenses (open educational resources OER; free and
open source software FOSS)

Promoting ICTs for inclusive education, including for persons with

disabilities and gender equality

Collecting statistics and developing indicators on the use of ICTs in

education

10

Providing policy support to ensure that the potential of ICTs are

harnessed effectively throughout the education system.

The UNESCO Institute for Information Technologies in Education

(IITE), based in Moscow, specializes in information exchange, research
and training on the integration of ICTs in education.

UNESCOs Bangkok office is notably involved in ICTs for Education in

Asia and the Pacific.

UNESCO works with the educational community worldwide Ministries

of Education, specialised institutions, teachers, and of course learners to effectively leverage the potential of ICTs in order to benefit quality
teaching and learning.

For developing countries ICTs have the potential for increasing access to
and improving the relevance and quality of education. It thus represents a
potentially equalizing strategy for developing countries.

ICTs greatly facilitate the acquisition and absorption of knowledge,

offering developing countries unprecedented opportunities to enhance
educational systems, improve policy formulation and execution, and
widen the range of opportunities for business and the poor. One of the
greatest hardships endured by the poor, and by many others who live
in the poorest countries, is their sense of isolation. The new
communications technologies promise to reduce that sense of
isolation, and to open access to knowledge in ways unimaginable not
long ago

ICTs

are

potentially

powerful

tool

for

extending

educational

opportunities, both formal and non-formal, to previously underserved

constituenciesscattered and rural populations, groups traditionally
excluded from education due to cultural or social reasons such as
ethnic minorities, girls and women, persons with disabilities, and the
11

elderly, as well as all others who for reasons of cost or because of time
constraints are unable to enroll on campus.

Anytime, anywhere. One defining feature of ICTs is their ability to

transcend time and space. ICTs make possible asynchronous learning,
or learning characterized by a time lag between the delivery of
instruction and its reception by learners. Online course materials, for
example, may be accessed 24 hours a day, 7 days a week. ICT-based
educational delivery (e.g., educational programming broadcast over
radio or television) also dispenses with the need for all learners and the
instructor to be in one physical location. Additionally, certain types of
ICTs, such as teleconferencing technologies, enable instruction to be
received simultaneously by multiple, geographically dispersed learners

(i.e., synchronous learning).

Access to remote learning resources. Teachers and learners no longer
have to rely solely on printed books and other materials in physical
media housed in libraries (and available in limited quantities) for their
educational needs. With the Internet and the World Wide Web, a
wealth of learning materials in almost every subject and in a variety of
media can now be accessed from anywhere at anytime of the day and
by an unlimited number of people. This is particularly significant for
many schools in developing countries, and even some in developed
countries, that have limited and outdated library resources. ICTs
alsofacilitate

access

to

resource

persons

mentors,

experts,

researchers, professionals, business leaders, and peersall over the

world.

12

(B) National
The Information and Communication Technology (ICT) in schools have been
subsumed in the Rashtriya Madhyamik Shiksha Abhiyan (RMSA). Now ICT in
Schools is a component of the RMSA. The Information and Communication
Technology (ICT) in Schools was launched in December, 2004 and revised in
2010 to provide opportunities to secondary stage students to mainly build their
capacity on ICT skills and make them learn through computer aided learning
process. The Scheme is a major catalyst to bridge the digital divide amongst
students of various socio economic and other geographical barriers. The
Scheme provides support to States/UTs to establish computer labs on
sustainable basis.
The ICT School Scheme of the Department of School Education and
Literacy, Ministry of Human Resource Development, was launched in the
year 2004 05 and revised in December 2010. To facilitate holistic
planning and implementation in schools as well as optional utilization of
funds available under the Centrally Sponsored Scheme, the erstwhile
stand a lone Schemes, namely, ICT School Scheme, Girls Hostel,
Inclusive Education for Disabled at Secondary Stage (IEDSS) and
Vocational Education Rashtriya Madhyamik Shiksha Abhiyan (RMSA) with
the approval of the Cabinet Committee on Economic Affairs (CCES) in
May 2013.
RMSA is a major scheme launched in March, 2009 with the vision of
making secondary education of good quality available, accessible and
affordable to al young persons in the age group 15-16 years.
The objective of the scheme is to enhance access and improve quality of
education at secondary stage, while ensuring equity. The scheme
envisages enhancing the enrollment for classes IX-X by providing a
secondary school within a reasonable distance of every habitation,
improving quality of education imparted at secondary level through making
all secondary schools conform to prescribed norms, removal of gender,

13

socio-economic and disability barriers, universal access to secondary level

education by 2017, and universal retention by 2020.

Components
The scheme has essentially four components:

The first one is the partnership with State Government and Union
Territories Administrations for providing computer aided education to
Secondary and Higher Secondary Government and Government aided
schools.

The second is the establishment of smart schools, which shall be

technology demonstrators.
The third component is teacher related interventions, such as provision
for engagement of an exclusive teacher, capacity enhancement of all
teachers in ICT and a scheme for national ICT award as a means of

motivation.
Fourth one relates to the development of a e-content, mainly through
Central Institute of Education Technologies (CIET), six State Institutes
of Education Technologies (SIETs) and 5 Regional Institutes of
Education (RIEs), as also through outsourcing

The highlights of the revised scheme are

The non-recurring expenditure for school has been revised from Rs.
6.7 lakh to Rs. 6.4 lakh whereas annual recurring expenditure has
been revised from 1.34 lakh to Rs. 2.70 lakh. The recurring cost will be

provided for a period of 5 years from the year of sanction.

The objective of the Scheme is to cover all Government and
government aided secondary and higher secondary schools by giving
priority for early coverage of schools in educationally backward blocks

and in areas having concentration of SC/ST/minority/weaker section.

Under the revised scheme, there is a provision of a suitably qualified
full time computer teacher in each secondary and higher secondary
school. In case of higher secondary school having computer related
14

subjects as elective, there would be need for a post graduate in

computers teacher.
There are provisions for in-service (induction and refresher) training for
all teachers in secondary and higher secondary schools to enable them

to impart ICT enabled teaching.

150 smart schools would be sent up by State Government and UTs at
the district level using a grant of Rs. 25 lakh for a schools and a
recurring grant of Rs. 2.5 lakh per year. This would enable provision of

at least 40 computers in each such school.

There is a provision to strengthen SIETs to contribute to e-content

development.
Management, monitoring and evaluation will be strengthened.
Convergence with the existing programme would be essential
especially in teacher training and ensuring reliable power supply and

internet connectivity.
The scheme includes National Award for teachers using ICT in schools

in the teaching learning process.

The sharing pattern will be 75.25 between the Centre and the State
except for the north eastern States including Sikkim where the ration
would on 90.10.

Coverage
The scheme currently covers both Government and Government aided
Secondary and Higher Secondary Schools. Financial assistance is provided
for procurement of computers and peripherals, educational software, training
of teachers, development of e-contents, Internet connectivity & set up of smart
schools. So far, 87033 government and government aided secondary and
higher secondary schools have been approved for coverage under ICT in
Schools Scheme.

Financial Assistance And Cost Norms

Financial assistance is given to States, CIET and SIETs on the basis of the
approvals accorded by Project Approval Board (PAB) chaired by Secretary
(School Education and Literacy). The project cost is shared between Centre
15

and States in ration of 75:25 except for the NER states including Sikkim
where it is 90:10.

Smart School
Under the existing Information Communication Technology in School Scheme
as against the target of setting up of 150 more such schools, this Ministry has
approved for coverage of 63 Smart School so far. The Smart Schools are
being established in the Districts by conversion of one of the existing State
Government schools to serve as a role model and Technology Demonstrator
among the neighbourhood schools.

National Award For Teachers Using ICT For Innovation In

Education
Under the ICT in Schools, to promote computer enabled learning and usage
of ICT in teaching in Government and Government aided Secondary and
Higher Secondary Schools has provision for instituting the National Award for
innovative use of ICT to motivate the Teachers and Teacher Educators for
innovative use of ICT in teaching-learning.
The National Award for Teachers using ICT for innovation in education for the
year 2010, 2011, 2012 and 2013 was given away to the 9 awardees along
with the National Teacher Award on Teachers Day

E Content
Education

through

Information

and

Communication

Technology

(ICT),launched by Ministry of Human Resource Development, Government of

India.
The term E Content means digital content that can be transmitted over a
computer network such as the internet.
There following E content launched by MHRD.

16

1. NPTEL (National Programme Technology Enhanced Learning )

NPTEL provides E-learning through online Web and Video courses in
Engineering, Science and humanities streams. The mission of NPTEL is to
enhance the quality of Engineering education in the country by providing free
online courseware.

Figure 2 National Programme on Technology Enhance Learning

2. Virtual Lab
Objectives of the Virtual Labs to provide remote-access to Labs in various
disciplines of Science and Engineering. These Virtual Labs would cater to
students at the undergraduate level, post graduate level as well as to
research scholars.

17

Figure 3 Virtual Lab

3. Talk To Teacher
A-VIEW is an award winning indigenously built multi-modal, multimedia elearning platform that provides an immersive e-learning experience that is
almost as good as a real classroom experience developed by Amrita eLearning Research Lab.
18

Figure 4 Talk to teacher

4. Spoken Tutorial
The Spoken Tutorial project is the initiative of the Talk to a Teacher activity
of

the

National

Mission

on

Education

19

through

Information

and

Communication Technology (ICT), launched by the Ministry of Human

Resources and Development, Government of India.

Figure 5 spoken Tutorial

5. CEC (Consortium for Educational Communication)

20

Annually CEC organises Video Competition and Prakriti.Prakriti is an

annual film festival on environment, human rights & development. Video
Competition is an annual competition meant to nurture within media
centres and other educational institutes in the country.

Figure 6Constrium for Educational Communication

21

6. E Yantra
E-Yantra is an initiative to incorporate Robotics into engineering education
with the objective of engaging students and teachers through exciting
hands-on application of math, computer science, and engineering
principles.

Figure 7 E - Yantra

7. ISLERS (Indian Sign Language Education & Recognition System)

This project is aimed to develop an automatic Indian Sign Language
education and recognition platform for hearing impaired students of India.
The system can substantially help in the primary/vocational/higher education
of hearing impaired students and people of India. The framework is

22

proposed to be extended to 14 different languages of India with extensive

interactive features in the audio-visual mode.

8. Digital Library Inflibnet

The UGC-Infonet Digital Library Consortium was formally launched in
December, 2003 by Honourable Dr.A P J Abdul Kalam, the President of India
soon after providing the Internet connectivity to the universities in the year
2003 under the UGC-Infonet programme.

Figure 8 Digital Library Inflibnet

23

9.Quantum& Nano Computing

The Quantum-Nano Centre is a multidisciplinary centre at Dayalbagh
Educational Institute, Agra set up under MHRD National Mission on
Education through ICT, with partners as IIT Kanpur, IIT Delhi and IIT Madras,
besides several international collaborators.

24

Figure 9Quntum& Nano Computing

25

10. ERP Mission

The ERP mission is to Implement, maintain, improve, and support the
County's integrated financial, procurement, human resource and payroll
information systems.

Figure 10 ERP Mission

26

11. Oscar++
Project OSCAR (Open Source Courseware Animations Repository)
provides a repository of web-based interactive animations and simulations,
that we refer to as learning objects (LOs). These learning objects span
topics in science and engineering at the college level, and maths and
science at the school level. Students and teachers can view, run and
download these learning objects.

27

Figure 11 Open Source Courseware Animation Repository

28

12. Fossee (Free and Open Source Software for Education)

FOSSEE project is part of the National Mission on Education through ICT
with the thrust area being "Adaptation and deployment of open source
simulation packages equivalent to proprietary software, funded by MHRD,
based at the Indian Institute of Technology Bombay (IITB).

Figure 12 Free open software For Education

13.E Kalpa
This project on 'Creating Digital-learning Environment for Design' also
called 'e-kalpa' is sponsored by the Ministry of Human Resources,
29

Government of India as part of the National Mission in Education through

Information and Communication Technology.
14. Pedagogy Project
This project is an experiment to systematically design and develop learnercentric curricula, suitable for outcome-based learning for 4 year degree
programmes in six major engineering disciplines. This project is NOT, yet
another attempt to develop content, although each curriculum document is
expected to include around 80 pages of course notes and 120-125 self
assessment problems and solutions.

15. Virtual Learning Environment

VLE, an online environment of e-resources caters to several disciplines
taught at undergraduate and postgraduate level. It is an initiative of Institute
of Life-Long Learning, University of Delhi. Conceived in 2012, VLE today
boasts state of art material that addresses emerging needs of a diverse
student body, not only of Delhi University but other universities as well.
Drawing from several successful Moodle models, the multi-media interactive
contents loaded on VLE are categorized discipline-wise.

16.Text Transcription
The main objective of ICT text transcription project is to create accurate text
transcriptions of all NPTEL video lectures in engineering sciences from
Phase I and other metadata for video indexing and searching.

17. Aakash Education Portal

30

This project envisions empowerment of teachers, through workshops

conducted for thousands of teachers at one go, using a unique blend of
technology and an innovative pedagogy. Thousands have experienced the
effectiveness of this approach, and of the resulting open source contents.

18.OSS for Math Education

Project consists of organizing four workshops (of 5 days each) for
popularization of Open Source Mathematical Software at the National level
in the educational eld. The aim of the workshops will be to familiarize the
participants to Mathematical Software for teaching and learning of
Mathematics.

19. SOS Tool

Software and simulation packages are useful tools for the analysis of
systems and solving problems by the students of Science, Social Science,
Engineering, Management and related disciplines.

20. GIAN
Govt. of India approved a new program titled Global Initiative of Academic
Networks (GIAN) in Higher Education aimed at tapping the talent pool of
scientists and entrepreneurs, internationally to encourage their engagement
with the institutes of Higher Education in India so as to augment the countrys
existing academic resources, accelerate the pace of quality reform, and
elevate Indias scientific and technological capacity to global excellence.

31

In order to garner the best international experience into our systems of

education, enable interaction of students and faculty with the best academic
and industry experts from all over the world and also share their experiences
and expertise to motivate people to work on Indian problems, there is a need
for a Scheme of International Summer and Winter Term. During the Retreat
of IITs with Minister of Human Resource Development Smt. SmritiZubinIrani
on 29th June, 2014 at Goa, it was decided that A system of Guest Lectures
by internationally and nationally renowned experts would be evolved along
with a comprehensive Faculty Development Programme not only for new IITs,
IIMs, IISERs but also other institutions in the country.

Figure 13 Global Initiative of Academic Networks

32

(C) State
Among several initiatives taken by vibrant Gujarat, the Knowledge
Consortium of Gujarat established by the Department of Education of
Gujarat.

Vision
To facilitate the access and dissemination of information by integrating
ICT into higher education and thus enable the community of teachers
and students to equip themselves with the requisite digital literacy.

Objective

To facilitate access to the students to the pool of information available

on the internet.
To compliment the teaching-learning process in the classroom through
ICT resources.

To equip the teachers and students with the digital literacy required to
operate in a knowledge society.

To revamp the processes involved in examination, assessment and

administration with the help of ICT.

To train teachers in the preparation of e-content. To impart training to

the administration staff also so that administration can work smoothly
and effectively with the help of ICT.

Current situation:
KCG has made concerted efforts to transform the State through the
upgradation in terms of ICT resources. KCG has played a key role in the
process through which colleges can acquire 1GBPS internet connection
33

in the State. As per the scheme of the central government, the 75 %

amount for the internet connection will be paid by the MHRD and the
remaining 25 % to be paid by the state universities. Gujarat is the only
state in the country to pay the 25 % of the amount which is supposed to
be paid by the state universities.

KCG has conducted a series of workshops for creating awareness about

NME-ICT and has covered the length and breadth of Gujarat for
promoting the use of ICT in education. A State level NME-ICT Task
Force has been formed with representation from different Universities. It
has been termed as GUJARAT SAKSHAT MISSION. The Task force
which includes tech-savvy faculties has also been involved in training
Faculties for e content development.

KCG proposes to promote e-content development in Gujarati too under

the project `Sakshat thi Shikshith. Gujarat will be the first State in
the country to promote e-content development in the regional language
as a State level initiative.

Goals Possible
1. Short term- 0 to 6 months

Creating awareness among faculties and students of all the colleges

and Universities in the State about NME ICT.

Educating all the faculties about the open source softwares available in

the market to develop e content.

Mentoring all the faculties interested in uploading proposals and

handholding wherever necessary.

Development of the KCG website

2. Medium term -6 to 12 months

34

KCG proposal for SakshatthiShikshith

KCG proposal for Translation of the existing texts in the University

GranthNirman Board ( publishing house )

Setting up atleast two Assessment Centres in the State with around
100 Computers each on a pilot basis to start On demand Online

Examinations.
Start Training on use of ICT in Teaching-learning across all faculties of

the State
Train in the development of e content using open source software
Facilitate design and development of Online courses as a part of the
CBCS to be introduced in 2011-2012

3. Long term- one year to 5 years

Every student of the should be empowered to access e-content on any

of subject, anytime with ease.

Ensuring the necessary infrastructural support needed to faculties for

the same.
To render the teachers and students of the State ICT empowered and
ICT enabled, taking higher education to newer heights and reaching
globally acceptable standards.

35

(D) PESTEL
A PESTEL analysis is a describes a framework of macro-environmental
factors

used

in

the environmental

scanning component

of

strategic

management. It is a part of the external analysis when conducting a strategic

analysis or doing market research, and gives an overview of the different
macro-environmental factors that the company has to take into consideration.
It is a useful strategic tool for understanding market growth or decline,
business position, potential and direction for operations.
PESTLE analysis is an important tool in the educational sector has it makes it
possible to improve the process of decision making. This is especially true if
you take into consideration world demands are changing and there is a need
to ensure education matches up to these changing needs. It also helps focus
on the bigger picture of future education.
In the education sector, this analysis also makes it possible to determine
environment changes that might impact the planning, management and future
36

financing of the industry. The following is an outline of the political, economic,

social, technology and environment factors that affect and influence the
education industry.
1. Politcal Factors
Privatization of schools and colleges which make great impact on education. A
government initiative creates the risk that school and colleges may fail to
deliver the policy or diverted from local priorities. Continuous changes to skills
require to be a teacher. Changes in curriculum with short leads times.
Requirement to be a self managing and self financing. Sometime central or
local government funding decision may affect establishment of finance.
2. Economic Factors
In India from lower to higher class study is free. However there are several
private schools and colleges are charged higher price. So education in India is
more up to upper class people.Shortage of materials on national and
international market. Cost of resources such as books or papers, teaching
and support staff and technology solution such as laptops. Local or central
government funding decision can affect general performance of the industry.
3. Social Factors
Changes in the local population either increase or decrease in numbers. In
ability for the industry attract qualified staff. Demographic changes can affect
like nature of student needs e.g. student with English as a second language.
In ability of staff to acquire or access training that is needed to ensure the
industry continuous success.
4. Technological Factor
Risk of choosing the inappropriate technology and out dated computer
hardware major factors that affect the education industry. Change to
equipment or re setting standard at regular interval. Disturbing / illegal images
on the internet that affect security measure.
37

5. Legal Factor
Legal factor may play huge impact on the education sector like safety and
health legislation or new legislation that creates administrative burden on
institute.
6. Environmental Factor
Some factor are play vital role to disturb surrounding environment like
disposal of waste, changes in local bus routes, use of huge amount of
photocopier toner and paper to deliver printed information.

(E) Current Trend

In recent years, India has witnessed a steady rise in the sales of laptops,
smartphones, touch pads, iPads, ePads, and other digital gadgets. It bears
testimony to the fact that our country is slowly but steadily getting tech-savvy.
According to a report published by an Indian university, the number of mobile
internet users in the country is expected to reach 160 million by the end of
2015.
The success of education technologies has swept across the country. Further,
with the incumbent Indian governments much-touted Digital India initiative,
the use and popularity of these technologies are expected to gain momentum.
The latest top six trends in education technologies in India are as follows:
Digital learning
38

Digital learning is one of the top trends being witnessed in the Indian
education sector. Nowadays, more and more schools are increasingly
embracing digital learning. Interestingly, this trend is no more confined to
metros and tier-II cities only. Schools in rural India are now also harnessing
the benefits of interactive whiteboards, animated and quality contents and
various digital teaching and learning tools.
M Learning
As per reports, over 150 million students in our country access internet using
their mobile phones. Given this whopping number of mobile internet users,
most of the websites are now available in a mobile-friendly version, with their
resolution and interface being reduced significantly. Further, the availability of
free Wi-Fi facility has led to an increase in the number of mobile internet
users.
Mobile Learning enables students to learn and get academic support through
mobile devices. The best part of m Learning is that it facilitates learnercentric learning. More specifically, it enables students to access information
as per their individual requirements in order to meet their own educational
objectives.
In rural India where many people cannot afford computers and laptops, M
Learning through Smartphones is empowering them to access online
educational content.
App-based learning
Now students to install apps even for the purpose of learning. More and more
window and android-based educational applications are turning up to facilitate
the teaching-learning process. By installing these apps, students can also get
easy access to lots of educational websites.
Learning with ePad/iPad

39

Another growing trend observed in educational technologies in India is

learning with the help of ePad and iPad. In our country, obtaining a tablet PC
is no more a utopian dream, as its cost has decreased drastically in recent
years. Now, you can purchase a tablet PC for as low as Rs. 3,500. Further,
several tablets PC manufacturers have started embedding their PC with
diversified educational materials. Some of them include assessments,
tutorials and different types of educational contents. Further, iPad and ePad
are now increasingly being used in various competitive exams, including IIT,
JEE, GMAT, and GRE.
Interactive self-assessment
These days, many educational institutions are coming up with various
interactive self-assessment solutions. Mainly available in CD and DVD
formats, these solutions comprise a vast repository of academic papers of
previous years. Considered as great self-learning tools, these solutions
enable students to prepare themselves for exams, evaluate their performance
on their own, and find out the areas of improvement.
Online educational forums
Last but not the least; online educational forums are also gaining prominence
as a potent educational technology medium. These forums facilitate a close
collaboration between students and teachers. Here, students can easily
connect with teachers to discuss various subjects and topics. Further,
students can share and exchange ideas with peers and gain better
understanding of any subject and topic. Above all, these forums have given a
facelift to the age-old concept of collaborative and cooperative learning.

40

(F) Major players

The Indian education companies are providing customized education as per
the requirements and expectations of the students as well as their
parents. Most of the top education companies in India are coming up with
technology based advanced education and are always prepared to meet
requirements of the educational institutes, schools and colleges. This
advanced education is predominantly IT-based, which can be accessed from
any part of the world. Whether you have a broadband connection, Wi-Fi
internet services or mobile internet, you can get quality education from
anywhere and anytime. This is the reason why the importance of e-learning
courses and facilities is increasing at such a fast pace. Education companies
in India are facilitating this process of audio-visual education, giving a new
dimension to the landscape of Indian education.

Top Education Companies in India

1. ACK Media
ACK Media is India's leading entertainment and education company for young
audiences. Some of India's most-loved brands including Amar Chitra Katha,
41

Tinkle, Karadi Tales and well-known proprietary characters like Suppandi are
part of ACK Media. They develop products for multiple platforms including
print, home video, broadcast television, films, mobile and online services.
2.Educomp Solution Limited
Educomp Solutions Limited is an India-based education company. The
Company is primarily engaged in the provision of educational support
services. The Company operates through four segments: Higher Learning
Solutions (HLS), consisting of vocational, higher education and professional
development; School Learning Solutions (SLS), consisting of Smart Class and
Edureach (information and communications technology or ICT) business.
3. NIIT
NIIT Limited is an Indian Multinational company that offers learning
management and training delivery solutions to corporations, institutions and
individuals. It has three main lines of business worldwide: Corporate Learning
Group (CLG), Skills and Careers Group (SCG), and School Learning Group
(SLG).
4. Sky India Computer Education Private Limited
Sky India Computer Education is recognized for offering world class learning
solutions in the field of information technology. Web animation, Hardware and
Networking, Software development, Accountancy are course provide
5. Next Education India Private Limited
Next Education is a fast-growing, technology-driven company revolutionising
the education system in India. Using the latest technology, they create cuttingedge products for the education sector that make learning and teaching
easier, more fun, and more effective. The firm that offers learning solutions for
students design teaching aids for classrooms as well as self-learning
packages.

42

6. Career Launcher India Private Limited.

Career Launcher focuses on diverse segments of education, and across
learners of multiple age-groups. It offers entrance coaching for CAT, IPM,
CLAT, AILET, UPSC for shaping live and career of student.

7. Maxmind Abacus and Vedic Academy

Maxmind Abacus & Vedic Academy is open to franchise services and offers
training programs in the field of Advanced Mental Arithmetic for kids falling
under the age group of 5 to 14 years. Majority of Maxmind courses are
devised following scientific techniques of brain management, which enable
children to tap their faculties of brain in right direction.With the help of
Maxmind Abacus & Vedic Academy, kids learn to make use of their right brain
while doing calculations.

43

44

(G) Major Offering

ICT in education offers service that can add value to providing strategy
architecture implementation and integration with following services to
increase the literacy level.

Mobile Learning. New advances in hardware and software are making mobile
smart phones indispensible tools. Just as cell phones have leapfrogged
fixed line technology in the telecommunications industry, it is likely that mobile
devices with internet access and computing capabilities will soon overtake
personal computers as the information appliance of choice in the classroom.

Cloud computing applications are increasingly moving off of the stand

alone desk top computer and increasingly onto server farms accessible
through the Internet. The implications of this trend for education
systems are huge; they will make cheaper information appliances
available which do not require the processing power or size of the PC.
The challenge will be providing the ubiquitous connectivity to access

information sitting in the cloud.

Personalized learning. Education

systems

are

increasingly

investigating the use of technology to better understand a students

knowledge base from prior learning and to tailor teaching to both
address learning gaps as well as learning styles. This focus transforms
a classroom from one that teaches to the middle to one that adjusts
content and pedagogy based on individual student needs both strong

and weak.
Smart portfolio assessment. The collection, management, sorting, and
retrieving of data related to learning will help teachers to better
understand learning gaps and customize content and pedagogical
approaches. Also, assessment is increasingly moving toward frequent
formative assessments which lend itself to real-time data and less on
high-pressure exams as the mark of excellence. Tools are increasingly
available to students to gather their work together in a kind of online

45

portfolio; whenever they add a tweet, blog post, or photo to any online
service, it will appear in their personal portfolio which can be both peer

and teacher assessed.

Instant Access to Educational Information technology speeds the
transfer and distribution of information. Students can easily access
academic data using computers and new technologies like mobile
phone application. IT experts have coded educational applications
which can be used by students to access information very fast. These
mobile phone applications are replacing some old
methods like borrowing of books in libraries, now days students can
use Library mobile phone applications to download books inform of ebooks, so they have these books at any time which saves them time
and helps them read at any time anywhere.

Long Distance learning Information technology enables students

across the globe to study from anywhere through online education.
This has been possible due to the wide spread of cheap broadband
internet in both developed and non-developed countries. Unlike in the
past, when some courses used to be provided in developed countries,
so for a student to study those courses they had to go through the
hassle of moving from their home country which was to expensive.
Now days, a student can have access to these courses online. Many
universities have opened their educational curriculum to the world. So
at a small fee, a student can be part of that university. These students
do the same exams and are marked by the same teachers.

46

Chapter 3Company Profile

47

(A) Company Profile

CAREEKHOJJ

is youngest company in

Information and Communication Technology in

Education. Started in 2013 as a education start
up by Rachit Dave Founder and CEO,
RutvijVora founder and CTO, Raj Kothari
Founder and Business Head.

48

CAREERKHOJJ is21st century technology solution provider for education

industry. Company concept is to provide complete solution for the students
like self-evaluation for students discovering Career streams, real time
discussion with experts and fellow student with similar interest and virtual
classroom facility. We are bridging the gap between student and educator
via CAREERKHOJJ mobile platform.
CAREERKHOJJ act as mirror and help the student in realising their latent
abilities by providing CAREERKHOJJ Online Assessment toolsand guide
them by providing all the available option in terms of selection of branches,
search 256+ careers, college selection.
Here

this

unique

plate

form

CAREERKHOJJ

provides

students

opportunities to:

Make own career path and khoj careers.

Watch live review video of expert.

Schedule Careerkhojj Counselling.

Choose Career Expert

Take DR. RR online assistance in your interested category

Online assessment career test to access your talent

Live career discussion with expert of entire India.

Vision
A branch of crazy people trying to innovate and solve problem in digital
education and career domain.Redefining the way career guidance, knowledge
sharing and communication happens between students and educators.

49

Mission

To improve overall experience and development of student through

internet and mobile technology.

Focus to make quality education possible for all regardless of location

or other constraint.

Millions of students will be able to take their learning experience to

next level through our platform.

Achievements

The concept CAREERKHOJJ was declared as the 3 rd most innovative

concept of India year 2013 on the National Platform of I.I.T Bombay.

CAREERKHOJJ got featured by DNA Ahmedabad edition on 10 th

December,2014 for its very new concept.

Awarded as Fastest Crowd Founded Project by Start51 on January

2015 in official platform of Gujarat Technological University.

For national level expansion to help millions of students in reaching

their destination via CAREERKHOJJ.

50

Company Timeline

Figure 14 Company Timeline

Benefits With CAREERKHOJJ

1. Students
Student be a partner with mentors and discover their career journey through
assessment

program

and

discuss

module

irrespective

of

location

constraints.
2. Counsellors
Counsellors get dedicated online login which enables tracking of student
profile, assessment results, comment posting, synopsis creation for each
mentoring session and access the entire CAREERKHOJJ encyclopaedia.

51

3.Parents
Parents are able to help their child make right career decision based on
scientific analysis instead of social influence .
4. College
College can create virtual classroom for their student an make connection
between teachers, student and admin via dynamic module of app.

5. School
Career khojj online plate form gives school a centralise location to track
the progress and measure outcome across the entire population with live
notice board facility .

Company Product
Company introduce My Class Campus App.
It is a platform which helps student, teachers and parents get connected. It is
a common tool to interact, share & learn together via dynamic tools of this
app. Here, everybody is free to learn & grow via digital connected campus of
a institute which help an individual in daily activity like sharing digital
materials, discuss on board, creating and participating in live test, notice
board, calendar module and many more.
In todays digital generation of mobile and internet, My Class Campus App
work as your personalized e campus, where students, parents and teacher
can be connected one place.

Modules
52

CALENDAR : Manage attendance, events and assignments via class

calendar.

TEST : Schedule timer based live test, spot results, ranking, admin
insights, make practice test for daily practice.

DISCUSS : Live Chat and interaction with classmates, and teachers.

LIBRARY : Make your virtual library and store unlimited documents,

videos, materials. Share with classmates.

Features

Dashboard

Notification

Easy Access

Connect

Attendance

Live / Schedule Test

Spot Result

Company Services

1. Online assessment test

Mapping of your inherent traits by approx 30 minutes online test.
2. Stream Khojj
53

Make own career path by exploring all available career paths by Careerkhojj
path directory.
3. Video Khojj
Visual career guide by which you can search and explore all available career
video encyclopaedia.
4. Find Study Centres
Find the best suitable colleges, institute, & School according to your criteria.
5. Expert Counselling
Select mentor according to your choice and ask queries, career guidance
and tele counselling.
6. Personalized Career Report
Report contain detailed description of your aptitude, personality and 3 best
career recommendation for you

54

55

(B)Organogram

56

Figure 15 Organogram

(C) Divisions / Departments

1.Marketing / Research & Development Department

The marketing department is play vital role in It serves as the face of your
company, coordinating and producing all materials representing the business.
For marketing of their products, they use their own website for promoting and
selling of products to related companies and distributors. Redefining the way
career guidance, knowledge sharing and communication happens between students
and educators. Continuous research and identify different verity of need of the
prospect and try fulfil their client requirement.

2. HRD Department

57

Role of this Department is to recruitment of manpower, parting training

into general banking, identification of vacancies, updating existing
employees with latest technology, motivating employees to give better
service to their customers etc.
3. Finance Department
The finance department is responsible for basic bookkeeping to provide
information to assistant managers in making strategic decisions,
management of the organizations cash-flow and ensuring there are
enough funds available to meet the day to day payments. This area also
encompasses the credit and collections policies for the companys
customers, to ensure the organization is paid on time, and that there is a
payment policy for the companys suppliers. In most organizations there
will be some form of forecast prepared on a regular basis to
systematically calculate the on-going cash needs.

(E) SWOT Analysis

Strength

Emerging as a new growth driver

Improve standard of living

Provides diversified education

58

Better Customer relationship

Weakness

Changing in technology
Marketing (Internal and External):

Opportunities

Scope of Innovation
Technological adoption

Threats

Large numbers of Competitor

Government Polices

59

Chapter 4 Literature Review

60

Janiana Pilamia (2011) The research was about experience in mobile

application development and, developer and end user perception. User
experience, mobile application, application design, usability and UX
evaluation are key are where researcher explore it research. The researcher
report concludes that developers are willing to adapt their development
process to include UX method to improve their apps. UX application that
utilize cloud service, extends the user interface and interaction issue itself,
and point out that it relies heavily on external factors such as network quality
and reliability of third party services.
Roopa Mathur (2011) This research was about student perception of mobile
application for college course management system. The purpose of this study
was to explore the linear relationship between the independent variable of
students perception of usefulness and studentsperception of ease of use with
dependent variable of students intent to use BML (Blackboard Mobile Learn).
The researcher concluded that professor may improve their online blackboard

61

courses with the knowledge that specific function may be used by student on
their mobile devises. There were 952 respondents in this study.
KEONG LEE LING,KHOR MAY LING,LOW SHEAU PEY,WONG ZI
HUI(2012)The research was about the perception and awareness level of
customers. It was found that level of awareness remains moderate but
perception level varied among each respondent. Some of demographic
variables and education level had significant relationship with awareness and
perception. There were 300 respondents in this study.
Jain Abhay (2013) The research was about adoption and diffusion of mobile
service in Rural Punjab. Through this study the determination of diffusion
process, the factors affecting the adoption of mobile service, the factors
affecting in making choice of mobile service provider current and desired role
of the service providers in rural areas were determined and validate. There
were 450 respondents in this study.
Anita, Kalia K Ashok (2013) The research was about a study of perceived
influence of internet use on social competence, emotional maturity and
general well-being of adolescent. To study the main and interactive influence
among residential background, gender, academic stream and frequency of
internet access on social competency emotional maturity and general well
being adolescent. A significant interactive influence was found between
residential backgroundsand academic stream on social competences of
internet adolescent. Social competence and emotional maturity of internet
adolescent was found to be independent gender, academic stream and
frequency of internet access. There were 570 respondents in this study.
Rachel Harrison, Derek Flood and David Duce (2013) The research was
about usability of mobile application. The impact of this work on future
usability studies and what lesson other researchers should consider when
performing usability evaluation on mobile applications are also discussed.
Research demonstrated that cognitive overload can be an important aspect of
usability. Research report concluded that range of mobile application is
62

expanding rapidly, with increased processing power available on portable

devices, developer are increasing the range of service that they provide. Issue
such as the small screen size poor connectivity and limited input modalities
have an effect on the usability of mobile.
Yu ChangHsu and Yu HuiChing (2013) The research was about mobile
app designing for the teaching and learning and educators experience in an
online graduate course. The purpose of this research is to explore how non
programmer adults who are educators learned to design mobile app for
teaching and learning trough peer support and instructor guidance in an
online graduate course. In this study represent non programmer adult
student learning experience and perceptions towards mobile app design using
a web based visual programming tools in an online graduate course. They
also appreciate the rich peer support in this virtual learning community, which
consisted of multiple online learning environment and activities that
supplemented each other.
Bonny Alex Ninan, Sooraj S.R, AnanthakrishnanBaji, Manoj C, Anoop
M.S (2016) The research was about web application designed for schools and
colleges. The goal of this research is to examine the benefits of applying the
social networking technology in education institutes. This research is
implemented into two modules that are social networking part and educational
management part. This research report concludes that the system is
developing such way that if any modification and enhancement are needed in
future, can be done at ease without disturbing the proper working of the
system.

63

64

Chapter 5ResearchMethodology

65

(A) Problem Statement

CAREERKHOJJ Company is start-up company in information and
communication technologies in education so it is not possible that all the
prospect knows about company and its product. So by providing detail
information about company and its product and also describe need and
usage to prospects, A Study on Prospect Finding for My Class Campus App
at CAREERKHOJJ has been carried.

(B) Objectives

To create an awareness of E Learning Application to the

Educational Institutes of Surat City.

66

To explain benefits of My Class Campus App to education institute.

To study the perception of institute towards e leaning application

To understand need and usage of my class campus app for

educational institute

(C)Research Design
Type of design
Descriptive research
Sampling method
Non probabilistic convenience sampling Method is used.
Sample size

100 Respondents for My Class Campus App

Sampling Frame
Sampling frame for research topic is educational institutes of Surat City

Sampling Element
Here sampling element for the research topic is respondent of different
institute like PreSchool, School, College, Couching Classes, and Career
Academy.

67

Survey tool
Here, in this research topic,the structured questionnaire is used as a tool of
data collection.
Survey method
Here in this research topic personal interview method was used for survey.

Data collection tool

Primary Data Collection

The Primary data is collected from the respondents through a structure
questionnaire.
Secondary Data Collection
Secondary information is also collected for understanding the topic in better
way. Its give clarity about the study.
The information was collected through internet, journals, Company site,
research papers & books.

Tools for Analysis

SPSS and MS-excel

Limitations of the study

All services cannot be measured in quantitative terms.

The non-probability convenience sampling method has its own

limitations.
There was possibility of respondents bias in self-reporting perception

of survey.
The study is micro in nature, and its survey findings and observations
cannot be generalized and may be subjected to change from time to
time and place to place.

68

69

Chapter 6 Data Analysis

70

1. Do you know about E learning application?

Table 1 E learning application

Do you know about E

learning application?

Yes

Frequency

Percent

100

100

71

Figure 16awareness of E - learning

Do you know about E-learning application?

Frequency

100

Interpretation
From above data of table no.1 and figure no.16, it concluded that all
respondents were fully aware about E-learning application.

72

2. Will you like to implement E learning application into your institute?

Table 2 Implementing E learning application
Will you like to implement Elearning application into your
institute?
Frequency
Yes

100

Percent
100

Will you like to implement E-learning application into your institute?

Frequency

100

Figure 17 implementing of e - learning application

Interpretation
From the above data of table no.2 and figure no.17, it can be concluded that
respondent are ready to implement E learning application into their institute.

73

3.

For which reason leads you to take E learning application for your

institute?
Table 3 Reasons
For which reason leads you to take E-learning application for your
institute?
Frequency
11
37
32
20
100

Decrease material cost

Increase success rate
Improve trainning cost
Easy to access
Total

Percent
11
37
32
20
100

For which reason leads you to take E-learning application for your institute?
40
35
30
25
20
15
10
5
0

37

32
20

11
Frequency

Figure 18Reason for e - learning application

Interpretation
From the above data of table no.3 and figure no.18, it can be concluded that
37% of respondent implemented e - learning application for increase success
rate. On the other side only 11% of respondent implemented e - learning
application decrease material cost

74

4. Will you like to use My Class Campus App as a E learning application

for your institute?
Table 4 Use of My Class Campus App
Will you like to use my class
campus app as E-learning
application for your institute?
Frequency Percent
Yes
No
Total

96
4
100

96
4
100

Will you like to use my class campus app as E-learning application for ur institute?

4
Yes
No

96

Figure 19Use of my class campus application

Interpretation
From the above data of table no 4 and figure no.19, it can be concluded that
96% of respondent was ready to apply My Class Campus App into their
institute as E Learning application.

5. Which features you will like to use for your institute? (Multiple tick)
75

Table 5 Features
Which features you will like to use for your institute?
Frequency
Percent
Dashboard
31
31
Notification
34
34
Live/Schedule test
58
58
Attendence
69
69
Practice test
59
56
Discussion
9
9
Spot result
60
60
Calender
86
86
Library
2
2

Which features you will like to use for your institute?

100
90
80
69
70
59
58
60
50
40 31 34
30
20
10
0

86
60
Frequency
9

Figure 20 Feature

Interpretation
From the above data of table no 5 and figure no. 20 it can be concluded that
calendar, attendance, and spot results are feature that institute was most like
to use. On the other side discussion and library feature are less use by the
institute.
6. For which reason you select those feature?
Table 6 Reasons of selecting feature
For which reason you select those feature?
76

Fulfil my requirement
Help to manage Classroom
report about each and every student to me and parents
all of the above
Total
System

Frequency

Percent

16
17
37
26
96
4
100

16
17
37
26
96
4
100

For which reason you select those feature?

40
35
30
25
20
15
10
5
0

37
26
16

17
Frequency

Interpret
Figure 21 for which reasons you select those feature

ation

From the above following data of table no 6 and figure no. 21, it can be
concluded that 37% of respondent implemented my class campus app to
maintain record and report about their student to their parents. On the other
side 26% of respondent implemented my class campus app into their institute
for full filling their all requirement of there needs.

77

7. Do you want to update student progress report to their parents?

Table 7 Report
Do

you

want

to

update

Student Progress report to

their parents?
Frequenc

Percent

y
96
Yes
System 4
100

96
4
100

Do you want to update Student Progress report to their parents?

120
100

96

80

Frequency

60
40
20

0
Yes

System

Figure 22Progress report

Interpretation

78

From the above data of table no 7 and figure no. 22 it can be conclude that
institute will use my class campus app to notify progress report of their
student to their parents. Increase their success rate.

8. Do you want to notify important dates & event in institute to parents?

Table 8 Notification
Do

you

want

to

notify

important dates and event in

institute to parents?
Frequenc

Percent

y
96
Yes
System 4
100

96
4
100

Do you want to notify important dates and event in institute to parents?

120
100

96

80

Frequency

60
40
20

0
Yes

System

Figure 23Notification

Interpretation
79

From the above data of table no 8 and figure no. 23 it describe that the
institute like to use my class campus app for the notification of event and date
to their student and parents for announcement purpose.

9.1 How much importance you will give to the following feature when you
purchase My Class Campus App(Give rate to following features under 1 to
5 scale, 1 for not important and 5 for most important)
Table 9 Importance of Feature
Importance of Feature
Not
important

Leastimport
ant

Calenda
r
Test
Discussi
on
Library

Neutr
al

Importa
nt

Most
Importan
t

11
27

22
30

63
37

14
44

47
31

24
18

11
3

5 - Most Important
3

11

4 - Imoprtant

37
18

3 - Neutral

24

30

63

31
2 -leastimportant
22
1- not important
0

47

27

44

14

calendar
Test
Discussion
Library

11
10

20

30

40

Interpretation

80

50

60

70

From the above table no.9 & figure no.27, it can be concluded that 63
respondents were taken calendar feature as a most important features, 30
respondent were taken as important feature, on the other hand 47 respondent
were said that discussion feature has neutral and 44 respondent were said
that library feature has least important.

10. If we provide trial version of My Class Campus App will you like to try it?
Table 10 Trial Version
If we provide trial version of
"My Class Campus App" will
you like to try it?
Frequenc
Yes
No
Total

Percent

y
95
1
96

95
1
96

Trail version
100
90
80
70
60
50
40
30
20
10
0

95

Frequency

1
Yes

No

Figure 24Trial Version

Interpretation
81

From the above data of table no.10 figure no. 28, it can be concluded that
institute are positive about to try my class campus app in to their institute.

11. If yes then how much beneficial it will be?

Table 11 Beneficial
If yes then how much beneficial it will be?
Frequency
38
46
10
1

Extreamly Beneficial
Average
Good but not beneficial
Not beneficial

Percent
38
46
10
1

Beneficial
Not beneficial 1
Good but not beneficial

10

Frequency

Average

46

Extreamly Beneficial

38
0

10 20 30 40 50

Figure 25Beneficial
Interpretation
From the above data of table no.11 figure no. 29, it can conclude that the 46%
of respondent said that my class campus app for them are average on the
other side 38% of respondent said that my class campus app for their institute
are highly beneficial.
82

12. If it beneficial to you, then you will purchase it?(if yes to then go to
Que.13 if no then go to

demographic information)
Table 12 Purchase

If it beneficial to you, then you

will purchase it?
Frequenc
Yes
No

y
80
15

Percent
80
15

Purchase
90
80

80

70
60

Frequency

50
40
30
15

20
10
0
Yes

No

Figure 26purchase

Interpretation
From the above data of table no.12 figure no. 30, it can conclude that institute
has positive attitude towards purchase of my class campus app.

83

13. Which type of package of My Class Campus App you want to purchase?
Table 13 Package
Which type of packge of "My Class Campus App" you want to purchase?
Frequency Percent
43
Specific single feature that you want
28
Subscription version
Reconstructed for your institute as per your
9
requirement
80
Total
20
System
100

Which type of packge of "My Class Campus App" you want to purchase?
90

80

80
70
60
50 43
40
30
20
10

Frequency
28
20
9

0
Specific singlel feature that you want

Figure 27Package

Interpretation

84

43
28
9
80
20
100

From the above data of table no.13 figure no. 31, it describe that the institute
purchase only single feature for their record maintain and decrease material
cost and increase success rate.
14. Which module you want to use into your institute?
Table 14 Module
Which module you want to use
into your institute?
Frequenc

Percent

y
Android 39
4
IOS
WebSite 32
5
Admin

39
4
32
5

Module
45
40
35
30

Frequency

25
20
15
10
5
0
Android

IOS

WebSite

Admin

Figure 28 module

Interpretation
From the above data of table no.14 figure no.32, it describe that majority of
institute will like to use android and website module. on the other few institute
like to apply IOS and Admin module.
85

Demographic Detail

Type of Institute:

]Pre school

]College

]Career Academy

[
[

]Couching Classes

Table 15 Institute
Type of Institute
Frequenc
Pre School
School
College
Couching
Classes
Career
Academy
Total

Percent

y
5
9
7

5
9
7

61

61

18

18

100

100

86

]School

Type of Institute
70
60
50
40
30
20
10
0

61

18
7

Frequency

Figure 29 Types of institute

Interpretation
Above data of table no.15 figure no.33, it was found that 61% of respondent
are couching classes my class campus app will more beneficial to couching
classes.

87

Kruskal Wallis H Test

In this research topic Kruskal Wallis test is used to identify the difference
between type of institute and important feature.
H0: There is no significant difference between type of institute and importance
of feature.
H1: There is a significant difference between type of institute and importance
of feature
Table 16 Hypothesis Testing

Descriptive Statistics
N
Calender
Test
Discussion
Library
Type of Institute

96
96
96
96
100

Mean

Std.

4.541667
4.0625
3.333333
2.791667
3.78

Deviation
0.694591
0.868301
0.866532
0.857373
1.01085

Test Statistic
Calendar
Chi-

5.35497

Square
Df
Asymp.

5
4
0.25277

Sig.
Interpretation

Test

Discussion Library

5.156983 4.617546

5.664155

0.271566 0.328836

0.225672

From the above table 16 it was found that all null hypothesis is accepted
because Significance value is more than point 0.05. Hence, there is no
significant difference between type of institute and importance of feature.
Findings
61% of respondent were couching classes
88

 80% of respondent were showing their readiness to purchase my class

campus app for their institute.
39% of respondent were used android version into their institute or
32% of respondent were used website version for their institute or less
than that 5% and 4% of respondent were IOS version and Admin
version into their institute.
43% of respondent were buy specific single feature package and 28%
of respondent were buy subscription version package or less than that
only 9% respondent were buy reconstructed package of my class
campus app.
In case of importance 63% of respondent were give importance to the
calendar feature and 37 %of respondent were give importance to test
feature when they purchase my class campus app.
95% of respondent were show positive attitude towards trail version of
my class campus app to used in their institute.
In case of feature of my class campus app 86% of respondent like
attendance feature, 69% of respondent were like attendance feature
and 60% of respondent spot result feature.
In case of reason for selecting particular feature of my class campus
app for their institute 37% of respondent are select feature for report
about each and every student to their parents.
96% of respondent was show positive attitude towards use of my class
campus app as e learning application into their institute
Form Hypothesis test, through krushkal wallis test, H 0 failed to reject.
Therefore, there is no significant different between type of institute and
important feature is excepted.

89

Chapter 7 Conclusion

In this report, an effort was made to study on prospectus finding for my class
campus app at CAREERKHOJJ
It was found that majority of respondent are couching classes and career
academy. Student progress report and notification of event and dates are at
highest level.
90

Institute wants to use e learning application for saving their training cost,
increasing their success rate and making their access easy.
In this research, an attempt was made to aware all the respondents for e
learning application. Excellent response towards implementation of e
learning into their institute was received.
In this report majority of respondent give their importance on calendar feature
and test feature and also show their positive preference on android and
website module.
Reasons like help to manage classroom, report about each and every student
to me and parents are mostly selected by the respondent. And respondent
also wants to update student progress report to their parents and notify
importance dates and events in institute to their parents.
In this report majority of respondent was said that my class campus app was
beneficial to their institute.

91

Chapter 8 Bibliography

Books
PALLANT, JULIE. "SPSS SURVIVAL MANUAL ." A step by step guide to
data analysis using SPSS for Windows (Version 12). Allen & Unwin, 2005.
14-16,286-299.
Journals
92

 Jain Abhay. A study on adoption and diffusion of mobile service in

Rural Punjab(2012)
Anita, Kalia K Ashok A study of perceived influence of internet use on
social competence, emotional maturity and general well being of
adolescent(2013)
Yu ChangHsu and Yu HuiChing Mobile app designing for the
teaching and learning and educators experience in an online graduate
course(2013)
Bonny Alex Ninan, Sooraj S.R, AnanthakrishnanBaji, Manoj C, Anoop
M.S Web application designed for schools and colleges(2016)
Rachel Harrison, Derek Flood and David Duce Usability of mobile
application.(2013)
Website
1. https://rapidbi.com/pestle-analysis-for-schools-and-education
2. http://shodhganga.inflibnet.ac.in/simple-search?query=need%5C+and
%5C+usage%5C+of%5C+mobile
%5C+application&sort_by=score&order=desc&rpp=10&etal=0&start=1
0
3. http://kcg.gujarat.gov.in/initiatives_ICT_in_Higher_Education.php
4. http://inst.mhrd.gov.in/citizen/secure/initInstListMapViewAction.do?
stateId=0
5. http://www.fedena.com/blog/2015/10/the-role-of-informationtechnology-in-education.html
6. http://www.unesco.org/new/en/media-services/singleview/news/unesco_goes_digital_with_brand_new_podcast_dedicated_
to_educ/#.V4yY69J96M8
7. http://www.intouchcrm.com/how-to-find-prospects-for-your-business/
8. http://greengarageblog.org/10-top-advantages-and-disadvantages-oftechnology-in-education

93

94

Chapter 9 Annexure

95

Questionnaire

Dear Respondent
I am student of S.R. Luthra Institute of Management. I am conducting
research on A Study on Prospect Finding for My Class Campus App at
Career Khojj. The information is collected is integrated to used for peruse
academic purpose. I shall be grateful for your valuable input and active co
operation. Kindly respond to all the question. Tick the appropriate answer
where required.
KANDARP
PAREKH

1. Do you know about E learning application?

[

]Yes

]No

2. Will you like to implement E learning application into your institute?

[

]Yes

]No

3. For which reason leads you to take E learning application for your institute?
96

] Decrease material cost

]Increase success rate

]Improve training cost

]Easy to access

4. Will you like to use My Class Campus App as a E learning application for your
institute?
[

]Yes

]No

5. Which features you will like to use for your institute? (Multiple tick)
[

]Dashboard

]Notification

]Live/Schedule test

]Attendance

]Practice test

]Discussion

]Spot result

]Calendar

]Library

6. For which reason you select those feature?

[

]Fulfil my requirement

]Help to manage Class room

[ ]Report about each & everyStudent to me & parents

[

]all of the above

7. Do you want to update student progress report to their parents?

[

]Yes

]No

8. Do you want to notify important dates & event in institute to parents?

[

]Yes

]No

9. How much importance you will give to the following feature when you purchase
My Class Campus

App(Give rate to following features under 1 to 5 scale, 1 for

least important and 5 for most important)

Features
Calendar
Test
Discussion
Library

97

10. If we provide trial version of My Class Campus App will you like to try it?
[

]Yes

]No

11. If yes then how much beneficial it will be?

[

]Extremely beneficial

]Average

]Good but not beneficial

]Not beneficial

12. If it beneficial to you, then you will purchase it?(if yes to then go to Que.13 if
no then go to
[

demographic information)

]Yes

]No

13. Which type of package of My Class Campus App you want to purchase?
[

]Specific single feature that you want

]Subscription version

]Re constructed for your institute as per your requirement

14. Which module you want to use into your institute?

[

]Android

]IOS

]Website

]Admin

98

Demographic Detail:
Name :

Name of the Institute :

Designation :
Type of Institute :

]Pre school

]College

]Career Academy

]School
[

Address :

Contact No :

99

]Couching Classes

100

101