METHODOLOGY

The Diagnostic Study Report has been prepared in a step-by-step process

as given below:
For preparation of the Study Report the following methodology was
followed:
a) Collection of primary data (through interviews) Several tools like
FGDs stakeholder's consultation meeting, Key informant interview.
b) Collection of Secondary Data (Journals, Research papers, Census
figures, Tourism Dept. data, Govt. publications, web search)
c) Data Compilation and Analysis
d) Preparation of Draft Report (with stakeholder concurrence)
1. Collection of primary Data:

Tools

used for primary data collection:

Questionnaire / Schedules
Postal Survey
Interviews / Discussions
Focus Group Discussions

Sources of Primary Data Collection

The Primary data has been collected from the following stakeholders in
the tourism set-up:
Officials / Staff of hotels and other boarding and lodging facilities like
houseboats, huts, etc.
Visiting tourists in the vicinity both domestic and foreign
Prospective tourists
Local inhabitants/ Shopkeepers / Tourist Guides
Artisans, Craftsmen
Travel Agents / Tour Operators
Other related agencies and persons
2. Collection of Secondary Data:

The secondary data was collected through various sources. Tourism

related and other relevant Government Institutions and departments like
Department of Tourism, Department of planning, Educational institutions,
Research papers, MSMEs in related sectors like handicrafts, dry fruits &
nuts, walnut furniture, Saffron etc. were also approached. Some data was
also collected through related web sites and reports available in the public
domain. This information was validated and updated in consultation with
the relevant stakeholders. However, the ongoing initiatives and schemes
have been mentioned.

We also reviewed the existing secondary data sources relating to

I. The development of Tourism Industry in Srinagar
II.
History and initiatives in Srinagar.
The secondary data has been collected through various published reports
& sources / departments such as:
Directorate of Tourism,
Srinagar Pollution Control Board,
State Sports Council, Govt. of J & K
Directorate of Economics & Statistics, Govt. of J & K
Department of Planning & Monitoring,
Directorate of Handicraft, Srinagar
J & K Academy of Art, Culture and Languages, Govt. of J & K
Department of Forests, Govt. of J & K
Wild Life Department, Govt. of J & K
Archaeological Survey of India, Govt. of India
Lakes and Waterways Development Authority
Department of Gardens and Parks, Govt. of J & K
Indicators of Data Collection
As mentioned earlier, both Primary and Secondary data for the Srinagar
has been
collected mainly pertaining to the following:
Background of tourism in Srinagar
Demographic Data
SWOT analysis from tourism perspective
Type of tourists visiting
Requirements and expectations of tourists
Problems and suggestions of tourists, both prospective and visiting
Problems and suggestions of local inhabitants
Nature, type, number and quality of boarding and lodging facilities
Infrastructural facilities
Recreational and Entertainment facilities
Sporting facilities
Existing development plans / schemes for tourism
Incentives for private sector participation in tourism
Potential of employment generation and economic development
Plans of Department of Handicrafts
List of existing tourist spots / locations
List of potential tourist spots / locations
Tourist accommodation facilities with different govt. departments

3. Data Compilation & Analysis:

The primary and secondary data collected will be used and compiled as a
comprehensive analysis in understanding the current status of the
Srinagar, stakeholders in the area, their status and key issues.
4. Preparation of Draft Report:

Based on the compiled data and analysis, this draft report will be prepared
as per the specification given in master plan. The report covers the data
of the major assets of Srinagar, its current status and how to use these
assets for development of Srinagar.