CHAPTER 1

PRELIMINARY
1.1Background
The use of information technology that is currently growing found many provide
feedback is positive. Like many new business opportunities that created especially the
utilization on the internet. The development of the information technology allows
everyone with easy to do the activities of the sale and purchase through a computer
network with either using the internet, extranet or intranet.
In its development, a System Information Management (SIM) is part of the internal
control of a business that includes the management of mankind, documents, technologies
and procedures by management to solve business problems such as production cost,
services or a business strategy. SIM differentiated with ordinary information system
because the SIM is used to analyze other information system that applied in the
operational activities of the organization. In academic, the term is generally used to refer
to a group of information management methods that relates to the automation or support
of decision-making, for example decision support system, expert system and executive
information system. The development of a System Information Management has caused
a significant change in the pattern of decision making that is done by good management
at the operational level (technical practitioners) or leadership at all levels.
The efforts of the company in producing reliable information must be done to develop
a System Information Management. System Information Management reflects the ability
of the company in managing the computer-based information in comprehensive and
coordinated that is able to transform the data to the information through a series of ways
that can improve the productivity and performance of the company in conducting their
activities. The role of management is very important in producing the information related
to the mapping of information needs the determination of the type and qualification for
the information and use of the information that is based on the "core business" and the
purpose of the company. In other words, a System Information Management has a wider
scope of information technology that is part of the System Information Management.
The use of the internet is not only limited to the utilization of the information can be
accessed through the media, but can also be used as a means to make a Commerce
transaction through electronic commerce or more known with E-Commerce. Although
internet users in Indonesia has reached 31 million people and 159 million other people
1

are wireless-based internet users, but the service provider E-Commerce in Indonesia
recently reached 3%. The existence of E-Commerce is a business alternative that is
promising to be applied at this time, because E-Commerce provides many ease for both
sides, from both seller (merchant) or from the buying party (buyer) in doing Commerce
transaction, though both parties involved separately in a very far distance.
On the business of land transportation especially ojek shelter in Indonesia, Go-jek is
first services company with mobile-based services in the operational demands. Although
this time is still debated about whether or not valid Go-jek as an official transportation
because not ojek shelter including modal carriers ground transportation on Act No.22
2009, but does not affect the consumers to stop use it, even some government officials to
give appreciation about this creative business opportunities. Go-jek as a services
company engaged in the land transportation have utilize means E-Commerce in
marketing services produced by their company. E-Commerce Facility was used by the
company to support the strategy adopted Go-jek in order to win the competition in the
business when this is done by the company.

1.2Problems Formulation
The problems of this paper is:
1. How does the role of a System Information Management in business?
2. How does the implementation of a System Information Management on PT Gojek
Indonesia?

1.3Objectives
The objectives of this paper is:
1. To know the analyzing the role of System Information Management in the
business.
2. To know how the implementation of a System Information Management on the
business of PT Gojek Indonesia.

CHAPTER II
DISCUSSION
2

2.1The Role of System Information Management (SIM) in Business

System Information Management (SIM) according to O'Brien (2002) said that the
SIM is an integrated system that provides information to support the operational
activities, management and the function of the decision making of an organization.
System Information Management (SIM) is an information system that produces the
results of the output using input and various process that is required to meet the specific
objectives in a management activities (Wikipedia, 2010).
The purpose of SIM, such as:
a. Provides information that is used in the calculation of the cost of services and
products and other purpose that desired management.
b. Provides information that is used in planning, control, pengevaluasian, and
continuous improvements.
c. Provides information for decision-making.
In a simple way it can be said that an information system to do data processing and
then change it to the information. According to O'brien (2010) SIM is an orderly
combination between people, hardware, software, communication network and data
resources (fifth element is called the system components information) gather, alter and
disseminate information in the organization.
There are 3 main roles of information systems in business such as:
a. Support business process and operational.
b. Support decision making.
c. Support strategy for the competitive advantages.
Some

of

the

information

system

can

be

classified

as

information

system operation or management of, while the other is running various functions, that is:

1. The Role of Business Process and Operational

The role of the information system for the operation of the business is to
process business transactions, control the process of industrial and support
communication and office productivity efficiently.
a) Transaction Processing Systems (TPS)
3

TPS developed from the information system of the manual for the system
data process with the help of the machine to the system data process
(electronic data processing systems). Voting records and processing data
results from business transactions such as sales, purchase, and changes the
preparation/inventories. TPS produces various product information for
internal and external use. As an example, TPS make statement consumers,
check the employee salary, sales receipt, purchase order, our tax and financial
account.
b) Process Control Systems (PCS)
Operating information system routinely make decisions that control the
operational process, such as the decision of the control of production. This
involves process control systems (PCS) that its decision to set the physical
production process that is automatically generated by the computer. Oil
refinery petroleum and assembly lines from the factories that automatically
using this system.
c) Office Automation Systems (OAS)
OAS gather, process, save, and send the data and information in the form
of electronic office communications. An example from the office
automation (OA) is the word processing, electronic mail, teleconferencing
and others.

2. The Role of The Decision Making

System Information Managements provide information to support decision
making management. This system consists of several types, such as:

a) The report specification and the initial plan for managers done
by information reporting systems.
b) Ad Hoc and interactive support for the decision by the managers done
by decission support systems.
c) Critical Information for the management of assigned by the executive
information systems.
d) The Advice of experts to decision-making operational or managerial assigned
by expert systems and knowledge-based information systems.
e) Direct support and continue to managerial and operational applications
from end users specified by the end user computing systems.
f) The application of operational and managerial skills in supporting business
functions specified by the business function information systems.
g) The products and services that compete to achieve strategic benefits specified
by the strategic information systems.
In the real work world, information system that is used is a combination of
various kinds of information system that has been mentioned above. In practice
the various roles are integrated into a composite or cross-function. Crossfunctional information system that perform various functions.
3. The Role of The Competition Strategic Benefits
Information System can play a major role in supporting the strategic goals of a
company. A company can survive and be successful in the long time if the
company successfully build a strategy to fight against the strength of the
competition in the form of:

a. The competition from their competitors in the same industry,

b. The threat from the new company,

c. The threat of replacement products,
d. Bargaining power of consumers, and
e. Bargaining power of suppliers.
Some strategies compete that can be built to win the competition is:
a. Cost leadership. The superiority of the cost to the manufacturer of products or
services with low cost.
b. Product differentiation. The difference of developing ways to produce
different products or services with a competitor.
c. Innovation-find new ways to run your business, including the development of
new products and new ways to produce or distribute products and services.

2.2E-Commerce on PT Gojek Indonesia

According to O'Brien (2011), E-Commerce is purchasing, sales, marketing, product
and services, services and information through various computer network. Many
companies now use the internet, intranet, their extranet and other networks to support
each step of the commercial process, including everything from advertising support,
sales and customer in the World Wide Web for internet security and payment
mechanisms that ensure the settlement of delivery and payment process. As an example,
e-commerce system including internet web site for the sale of online access to the
database preparation extranet by major customers and the use of the intranet company
with sales force to access the note the customer to customer relationship management.

E-Commerce itself is divided into three types of, such as:

1. Electronic Markets (EMs).

EMs is a means of using information and communication technology to

perform/present the offer in a market segment, so that the buyer can compare
various kinds of the offered prices and exchange information about product
(goods) offered along with the price list.
2. Electronic Data Interchange (EDI).
EDI is the means of the exchange of structured data with standard format that
has been approved by the inter-organization interchange that is done from one
computer system to another computer system using electronic media. EDI very
wide usage, usually used by large retail groups when doing business trademarks
with suppliers they.
3. Internet Commerce.
Internet commerce is the use of the internet that is used to exchange
information and communication for trade. There are activities in the internet
commerce is usually in the form of advertising in the sale of products and services.
The

transaction

that

can

be

done

in

the

internet

among

others

reservations/purchase goods which goods will be sent by post or other means after
the money is transferred to the account of the seller.
Go-Jek develops one type of E-Commerce, namely business to customer is done
with personal online bookings. E-Commerce features on Go-Jek very complete when
compared with the features of E-Commerce from modal carriers other transport. Go-Jek
offers integrated E-Commerce that allows potential or passenger Go-Jek to use courier
services, transportation, food delivery services and services spending. Go-Jek feature of
interest is the passengers can use Credit Go-Jek in each of their transactions so more
practics and that is not less interesting is the passengers can provide ratings and
suggestions for Driver Go-Jek. Some of the menu are there on the services Go-Jek app
that is:

Instant Courier

Instant Courier or courier services, Go-Jek can be used as the delivery of goods by
"real time". The cost is paid for the course in accordance with the distance of that
automatically is indicated on the application. Both the document and the goods can be
delivered. With the note for goods that will be sent cannot exceed from on high and
motor stang distance driver. Go-Jek offer fast enough time for delivery of goods namely
90 minutes until anywhere as long as it is still in the city.
Transport
Transport or transportation services in accordance with his name Go-Jek used as
transport

media especially

in

crunch

and

as difficulties

finding

public

transportation. Excess on Go-Jek is at the beginning of the book we determine where the
existence of potential passengers and determining purpose, and immediately the
application gives confirmation of the price that must be paid for by the potential
passengers. With this feature potential passengers feel more efficient due to the price
transparency and does not need to bother to do bargaining chip. On this transport services
passengers get hair cover and mask free.
Food Delivery
Food Delivery or delivery of services food, with this service we can order food in our
favorite restaurant without having to go around. Stay order and notify the application
only in the restaurant that we meaning and any menu that we want to order. Even in this
service is the types of food that is recommended to ease.
Shopping
Shopping or services, spending on this service Go-Jek can help to shopping in the
supermarket with the details of the goods which he wills. Interestingly cost will be
covered first by Go-Jek and will be replaced when it came to standstill destination with
the maximum limit of Rp 1.000.000.

Features found on the 4 main menu on the services Go-Jek App including :
8

Data Input
Potential passengers to determine the location of the transfer and the location of the
purpose of then Go-Jek will recalculate payment. And then the potential passengers
choose payment (cash or Credit Go-Jek).

1.1 Data input & total cost that must be paid.

The Drivers On The Way
After you make your reservation, applications will respond to search for driver GoJek closest to the location of the potential passengers. On this feature, potential
passengers will see the GPS about the existence of a driver Go-Jek that will carry him
even there how long the estimation needed a driver Go-Jek until the candidate to be
pushed passengers.

1.2 See the drivers already until where through GPS Services.
SMS & Call
When a driver Go-Jek is not yet coming, potential passengers can take advantage of
the SMS features & Call that has been provided by Go-Jek Apps.

1.3 SMS or phone when persistent drivers come.

10

Review Drivers
For this feature passengers can give rating and comment about services done by a
driver Go-Jek, because of this rating Go-Jek driver will get a monthly bonus.

1.4 Review drivers.

My Wallet
This feature makes it easier to passengers in payment, because it does not require
cash-money. For passengers for the first time you want to use, Go-Jek provide voucher
code worth Rp. 50,000. to refill the passengers can transfer money through the Bank that
has been determined.

1.5 Number Of Go-Jek Credit.

11

CHAPTER III
SUMMARY
Information system has a very important role in a company. Information system has a
role in supporting the operational business activities, supporting the management in decision
making and supporting the superiority of the strategy kompetetif company.
The implementation of E-Commerce on PT Gojek Indonesia has been integrated with
good enough. This can be seen through the architecture of the corporate applications that
provide the conceptual framework that connects between the process and the interface from
the application of the E-Commerce, namely start from how consumers order, service process
and until the completion of the services.
Each product that is produced by human beings always have flaws and excess, on the
implementation of the application SIM PT Gojek Indonesia also.
Excess on PT Gojek Indonesia :
a. Ease of transactions between the potential customers with gojek drivers effectively
and efficiently.
b. Does not need to be done bargaining cargo.
c. Supports Cashless movement.
The Lack in PT Gojek Indonesia :
a. The lack of ojek shelter fleet compared with the interest of potential customers so
that the need to search for the old load drivers.
b. Feared to turn off the production of the conventional ojek shelter.

12

REFERENCES
Irmawati, Dewi. 2011. The utilization of E-Commerce in the business world. Scientific
Journal Business Oration.
Intan, Yessy. 2011. Kajian Strategi Kompetisi dan Penerapan E-Commerce pada
PT. Garuda Indonesia.
Magrizal, Agung. 2012. System Information Management (Implementation of e-ticketing
in the field of air transportation).
www.go-jek.com
https://id.wikipedia.org/
https://lizanda.wordpress.com/2008/05/10/13/

13