Certificate

This is to certify that the Project Repot at

Define Home & First Solutions, Ghaziabad

Submitted in Partial Fulfillment of the requirement for the award of the

Degree of

MASTER OF BUSINESS ADMINISTRATION

(Industry Integrated)

To

MADURAI KAMARAJ UNIVERSITY,MADURAI.

Is a record of bonafide Training carried out by

Neeraj Goyal
Reg, No. A8754220
Under my supervision and guidance and that no part of this report has
been submitted for the award of any other Degree/diploma/fellowship
or other similar titles or prizes.

FACULTY GUIDE

Signature:

Name : Shweta Sharma

Qualification : Signature & seal of the learning Center

Page 1
 DECLARATION

I hereby declare that Project Report Conducted at

Define Home & First Solutions, Ghaziabad

Under the guidance of

Mr. Lalit Gupta
Mr. Amit Kansal

Submitted in Partial Fulfillment of the requirement for the

Degree of

MASTER OF BUSINESS ADMINISTRATION

(Industry Integrated)

To

MADURAI KAMARAJ UNIVERSITY,MADURAI.

Is my original work and the same has not been submitted for the
award of any other Degree/diploma/fellowship or other similar titles
or prizes.

Place : New Delhi Neeraj Goyal

Date : July 8, 2009 Reg. No. A8754220

Page 2
 ACKNOWLEDGEMENTS

It is my greatest opportunity to convey my sincere regards to those who have helped

me a lot in making this report.

Firstly I would like to convey my sincere thanks to my guide Mr. Amit Kansal
(Senior Sales Manager), DHFS Pvt. Ltd. for providing me an opportunity to work
with and for his cooperation during the training period despite his tight schedule
without which it was impossible for me to complete this report. This has been made
possible due to consistent encouraging and timely guidance by my Team Leader Mr.
Sudhir Dwivedi due to whom the project has been completed within the stipulated
period of time.

I am also thankful to Mr. Lalit Gupta (Director General of DHFS PVT. LTD.)
for his cooperation in making this project.

It is once again a pleasure to acknowledge my gratitude to worthy colleagues

Mr. Sandeep Pandey, Mr. Narendra Nagar, Ms. Sagarika Sahni for their
constructive and valuable suggestions towards the improvement of this project report.

I also want to convey thanks to honorable Director General Mr. R.M. Singh
and Director Mr. R. K. Pushkarna whose valuable words have been a source of
inspiration for entire NDIMS.

Last but not least, I would like to convey my heartfelt regards to my parents for
their consistent encouraging attitude and blessings which has helped me a lot in the
finalization of this report.

Neeraj Goyal

Page 3
 CONTENTS
CHAPTER 1 INTRODUCTION Page No.

1.1 General introduction about the sector. 1

1.2 Industry Profile
a. Origin and development of the industry. 8
b. Growth and present status of the industry. 12
c. Future of the industry. 15

CHAPTER 2 PROFILE OF THE ORGANISATION

2.1 About the Organization. 17

2.2 Functional Departments of the Organization. 19
2.3 Linkage of DHFS PVT. LTD 20
2.4 Origin of the Organization (SVP Group Pvt. Ltd.) 22
2.5 Present status of the Organization. 22
2.5 Growth and development of Organization. 23
2.6 Product and service of the Organization. 25
2.7 Milestone of the Organization. 26
2.8 Future plan of Organization. 27
2.9 Market profile of the Organization. 28

CHAPTER 3 DISCUSSIONS ON TRAINING.

3.1 Student’s work profile (Role and responsibilities). 31

3.2 Description of live experiences. 33

CHAPTER 4 STUDY OF SELECTED RESEARCH PROBLEM

4.1 Statement of research objectives. 35

4.2 Research design and methodology. 36
4.3 Target market of collection of data information 37
4.4 Analysis of data. 38
4.5 Summary of finding and Limitations. 59

CHAPTER 5 SUMMARY AND CONCLUSION.

5.1 Summary of learning Experience. 61

5.2 Conclusion 61

APPENDIX
Annexure of questionnaire. 63
Bibliography. 65

Page 4
 Preface

I have a great pleasure and privilege that the opportunity has been given to me to

prepare a report on the topic “EVALUATION OF POTENTIAL DEMAND OF

REAL ESTATE SECTOR IN GHAZIABAD & DELHI NCR." under the
guidance of Mr. Amit kansal (Senior Sales Manager DHFS Pvt. Ltd.).

The project report emphasizes the real requirement of potential customers in

market and in corporate. In this report I have tried to include all the aspects related to
the topic in an easy and convenient way. Efforts have been done to provide a complete
framework about the potential customer.

In this report I have tried to cover all the necessary facets in a systematic
manner and have tried to explain various facts with suitable examples, wherever
required.

The language of the report has been kept as simple as it was possible for me so
that it is familiar to all the interested users and one can understand it just by reading
the same.

Page 5
 CHAPTER
1
INTRODUCTION
(Real Estate)

Page 6
Introduction about Real Estate:

The Indian economy has transformed substantively over the last two
decades, growing consistently at an average of 8 per cent and is poised to
take its place among the leading economies in the years to come. Strong
performance of the economy can be particularly attributed to healthy growth
in manufacturing and services sectors.The economic performance of India
has provided strong Impetus to the real estate sector, which has been
witnessing heightened activity in the recent years. Substantial enduser and
investor interest, large scale investment in infrastructure and rapid
urbanization have contributed to the growth trajectory of Indian real estate.
The real estate growth story is clearly visible in urban centres such as Delhi,
Mumbai and Bengaluru which have acquired global character and
recognition.

Page 7
Industry Profile.
a. Origin and Development of Real Estate:
Origin:
Since the opening up of the real estate sector in 2005, Private Equity
(PE) funds in India have been very active. A large number of transactions have
been recorded in the past three years at entity, portfolio and Special Purpose
Vehicle (SPV) level. According to the Indian Department of Industrial Policy
and Promotion (DIPP), there has been a substantial amount of FDI inflow into
the housing and Real Estate (RE) sector, with approximately 78% of last year's
inflows already having been accumulated during the first six months of FY
2008-09. Given the current global and domestic economic situation in which
the Indian realty sector has been affected too, 2H 2008 hardly witnessed any
FDI inflows.
(Investment INR Million)

90000
80000
70000
60000
50000
40000
East
30000
20000
10000
0
Apr 2005-mar Apr 200-mar 07Apr 2007-mar Apr 2008-sep
06 08 08

Interim Budget 2009 - 10 by Govt. of India

The strong fundamentals of the Indian economy are having a

favourable impact on all asset classes of Indian real estate viz. housing,
commercial – office space and retail and hospitality. In recent years, the growth
has spread out to tier-II and III cities as well.
High growth in services as well as manufacturing sector has resulted in high
demand for commercial and industrial real estate.
Further the economic growth has trickled down to the large Indian middle class
increasing affordability and affluence. Improving living standards are driving

Page 8
the demand for better quality housing and urban infrastructure.In fact, housing
in India is today moving from being viewed as a purely basic need to an
aspirational purchase. Though high interest rates coupled with soaring
property prices have temporarily impacted affordability of home buyers the
demand-supply mismatch and low home loans to GDP ratio in India (a meager
5 per cent as against more than 50 per cent in US, UK and Germany) are
expected to fuel demand for housing in the medium long run. The growth of the
sector has been complemented by favourable policy changes like liberalisation
of Foreign Direct Investment (FDI) guidelines and significant increase in
investment on physical infrastructure.

Real estate service providers in various services categories can be

categorized as follows :-

• Real Estate Agents

• Builders & Developers

• Contractors

• Interior Decorators

• Architecture

• Consultant & Advisor

• Vaastu Consultant

• Building Material

• Valuers / Investors

• Property Finance

Page 9
Development:
The Indian economy experienced a setback in 2008 after registering a
robust growth pattern over the last couple of years. India's GDP growth, which
was recorded at 9% in 2007-08, saw a downward trend in 2008-09 and is
estimated to 1 reach around 7% in 2009-10 . In spite of this decline, it still
remains the second fastest growing economy in the world. The country's growth
drivers in the past few years have remained the agriculture, services,
manufacturing, trade as well as the construction sectors. Inflation reached an all
time high of 13% in August 2008 which triggered the RBI to address the issue
by raising the Cash Reserve Ratio (CRR), Repo and Reverse Repo Rates. As the
cash crunch gained prominence, affecting growth rate and end user demand,
fiscal stimuli were infused into the economy for curbing inflation by the end of
the year (from 13% in mid-1 2008 inflation fell to 5% by end-2008) .The real
estate sector was greatly affected in 2H 2008 in light of testing economic times.
As the tremors of the US recession trickled to affect the home markets, banks
and financial institutions alike turned apprehensive of funding projects that were
earlier nurtured by foreign institutional investors (FIIs). This resulted in the
slowing down of several developments that were under progress as well as the
deferment of supply for the year. The corporate sector too remained cautious
and restricted themselves from the aggressive expansion plans they had nurtured
thus far. Correcting rentals for commercial properties along with the attractive
offers and easy leasing terms being offered by developers stood testimony to the
slackness in demand for commercial space. The residential segment too saw
investors and speculators exiting the market, making way for primary home
buyers who anticipated further corrections and more realistic and affordable
price points. The turn of events through the year, have put the tenant back in
the power seat as he holds the negotiation key in the realty markets today.
Some Important path of development in real sector were:
• Favorable demographics expected to benefit India till 2045.
• High growth with demographic ‘dividend’ will increase savings, improving
investment.
• Mature and progressive domestic market
• Growth in services such as IT/ITes, tourism and hospitality etc.
• Foreign tourist arrivals in India grew at a CAGR of 17.6 per cent between
2003-04 and 2005-06.
• Foreign exchange earnings from tourism during the same period
has growth at a CAGR of 22.1 per cent .
• India accounts for more than half of the international tourist arrival in the
region.
• RBI raised risk weight on exposures to CRE from 125 per cent to 150 per cent.

Page 10
• Credit to housing loans expanded by US$ 12.4 billion (38.0 per cent) in 2005-
06.
• Loans to other real estate during 2005-06 increased to US$ 3.12
billion at a growth rate 94.7 per cent.
• Share of real estate in financial institutions lending to sensitive sectors
increased from 88.9 per cent to 90.8 per cent 2005-06.
• National Housing Board (NHB) set up a Technical Advisory Group (TAG) to
evaluate the feasibility of a real estate price index.
• Work on property price indices in 5 cities and methodology to be adopted for
compilation and regular dissemination of the index is underway:ity Funds
Raised
• Hiranandani’s Hirco US$ 761 million
• Ishaan Real Estate US$ 41 million
• Trinity Capital US$ 500 million
• Unitech US$ 716 million
• Dev Property Development Plc US$ 412 million
• Naya Bharat Property Company US$ 119 million
• West Pioneer US$ 80 million
• Eredene Capital Plc US$ 114 million

Page 11
Growth and Present status of Real Estate sector:
Growth in Real Estate:
• 1.1% of the GDP constitute FDI in real estate sector.
• Real estae sector is registering an annual growth rate of 30%.
• Returns in India range between 12-15% compared to 3-4% in the
advanced countries.
• The robust in IT sector has pumped up the growth in real estate sector.
An estimated 70% of the new construction is for the IT sector.

The growth of the sector has been complemented by favourable policy changes
like liberalisation of Foreign Direct Investment (FDI) guidelines and significant
increase in investment on physical infrastructure.The recent times have also
witnessed an evolution of the sector - towards greater institutionalisation and
corporatisation. With the entry of global players, inflow of foreign capital,
evolution of capital markets, geographical diversification and introduction of
reforms, the sector has undergone some significant structural changes. Even
critical concern areas like transparency in the sector is also improving
significantly. The trend is expected to continue in the coming years.

Market Size and Growth

Estimate provided by ASSOCHAM, a leading industry body, suggest that the
size of the Indian real estate sector is around US$ 16 billion, growing at the rate
of 30 per cent per annum. According to a recent estimate by UBS the total size
of the Indian real estate market in terms of total economic value of development
activity, is US$ 40-45 billion representing 5 - 6 per cent of GDP.
Key Trends
This section discusses some of the notable trends observed in Indian real estate
in the year 2006-07.
Rush to raise capital
Last two years have been eventful years for the Indian real estate sector on the
capital markets, with the IPO market witnessing the shifting focus towards the
realty sector. In a bid to raise their capital base and fund ambitious project
pipeline, real estate companies approached both the domestic and international
stock markets. Close to 20 real estate and construction companies opted for
stock exchange listing since August 2006 to August 2007. Cumulatively, these
companies were able to raise around US$ 4356.3 million from the public for
various projects. Several prominent real estate players such as DLF,
Parsavnath, Purvankara, Sobha, Kolte Patil and Omaxe came up with their

Page 12
public issues during the last 18 months. Another trend that seems to find favour
with Indian realty developers is listing on the offshore exchanges like AIM,
Singapore listed REIT, Singapore Stock Exchange and Dubai International
Financial Exchange. India’s largest real estate developer DLF’s group company
DLF Assets has filed for REIT IPO in Singapore stock exchange.Housing
market set for strong growth
20 to 30 million housing units short at present:
The key drivers of housing demand are disposable incomes, financing terms and
population development. The latter, however, has only an indirect impact,
because demand on the housing markets is generated by households rather than
the absolute number of inhabitants. The last census survey in 2001 reported
roughly 192 million households in India, about 40 million more than ten years
earlier. The number of households has thus risen slightly faster than the number
of inhabitants. This means average household sizes are decreasing a little,
although at roughly 5.4 persons per household they are still extremely high (in
Eastern Europe for example there are roughly 3 persons per household, in west
European countries not even 2.4). The 1970 statistic of 5.7 persons per
household was only marginally higher.

Page 13
Interestingly, urban household sizes are scarcely lower than those in rural areas.
In developed countries households in cities are normally considerably smaller
than in rural regions. The similarity in Indian household sizes could suggest that
family structures also play an important part in the cities. What is more, the
scarcity of urban housing presumably makes larger households a necessity.

Between 1991 and 2001 the number of housing units grew by about 54
million.25 At the same time the quality of the housing stock was improved. The
number of households living in cramped conditions dropped appreciably, and
the accommodation was better equipped.
In the cities the home ownership rate rose from 63% to 67% and in
the country by one percentage point to 95%. Even so, the situation on the Indian
housing markets has not yet eased sufficiently. In the 2001 census the number
of households still outstripped the number of housing units by almost 5 million,
with roughly a third of housing demand in urban centres. The overall backlog of
demand in the housing market is probably much higher still, given that more
than 5% of households live in derelict accommodation. Only half the housing
stock in 2001 was deemed adequate, a figure that did at least rise to nearly two-
thirds in the cities. Nonetheless, many people still live in very cramped
conditions: 70% of households have no more than two rooms, and over 40%
of even very large households with more than nine members live in two
rooms at the most. The National Building Organization estimates pent-up
housing demand at around 20 million units; the Ministry of Urban Employment
and Poverty Alleviation even puts catch-up at a good 31 million housing units.
24 million of these are needed in rural areas and somewhat more than
7 million in urban centers.

Page 14
Future of Real Estate Sector:
• Investment of US$ 320 billion required in next five years in
infrastructure.
• Investment of US$ 16 billion expected over the next five to six year in
Real Estate.
• Credit to the housing sector has continued to be strong and benefited
from low interest rates and incentives.
• Spiraling demand for hotel rooms has brought boom in hotel industry.
The demand supply mismatch will remain over 50% beyond 2009,
generating substantial business for real estate.

Page 15
 CHAPTER
2
PROFILE OF THE
ORGANISATION
(DHFS PVT. LTD
&
SVP (I) LTD)

Page 16
About the Organization

DHFS PVT. LTD. is a reputed organisation of NCR region which is working in the
field of real estate sector. DHFS PVT. LTD. is a solution provider company. This
organisation is mainly working as sales and marketing department of different
builders like SVP builder, ANGLE builder, etc. this organisation is also working on
legal and financial solution provider.
Mr. Lalit Gupta is the Managing Director of DHFS PVT. LTD. This
organisation is mainly dealing with Residential as well as Commercial project of
NCR region like:

• Gulmohur Greens:

• Gulmohur Garden:

Page 17
• Gulmohur Tower:

• Gulmohur Enclave:

• Angle Mercury:

Page 18
Functional Department of DHFS PVT. LTD.

From this figure it is clear that DHFS PVT. LTD. organization is working
in the area of:

• Property search

• Documentation & legal

• Financing

• Value Added Services

Page 19
Linkage of DHFS PVT. LTD.

Page 20
SVP GROUP

Contact SVP At:

SVP BULDERS (I).LTD
17 Kiran Enclave Main G.T Road
Ghaziabad
Ph : 91-120-4187000, 2860056
Email :-corporate@svpgroup.in
Web:- www.svpgroup.in

Page 21
~>Origin Of SVP Group:
Shri Lala Satpal Rai had a vision of a new India, an India that would be at par
in terms of facilities and infrastructure with the most developed nations across
the globe. This vision started taking shape in 1992, when the SVP Group first
entered the arena of residential projects. Shri Rai had full faith in that his
successors would carry forward his dream.

In the year 1999, SVP became a Private Ltd Company. Since then it has been
scaling new heights. SVP is built on a vision and commitment - an aim to
create a strong and positive role for the Housing Industry; a commitment to
support the business vision and practical education to provide affordability; and
to provide quality and choice for customers who invest their faith in it.
"Keeping with the philosophy of SVP Group, our constant endeavour has
always been to provide safety, quality & compassion”, says Mr. Vijay
Kumar Jindal –CMD, SVP Group.

In the year 2000, The SVP Group set another milestone when they laid the
foundations of the Vishveshwarya Institutes, run by Mr Sunil Jindal, The
SVP Group. These were formed with a view to provide quality education to its
students. Because of its realisation of the obligation it had towards its students,
it has managed to place them in the top-notch organisations operating in India.

The SVP Group has come a long way since its inception, but its journey is far
from over. With each new project, it continues to carry forward its vision of
“Building the foundations of a good living.”

~>Present status of SVP Group:-

“Earn faith and the rest will follow”

SVP GROUP is an ISO: 14001:2000 Certified company, with a group worth

of over Rs.2000 crores. With firm conviction that even the best can get better,
we constantly research, update, adapt and incorporate the latest in technology
to improve caliber and building methods so as to provide future generations,
the epitome in luxurious lifestyles Our vision is a world where everyone enjoys
the fruits of good living in their ideal living spaces and a country that’s not just
one of the many developed nations but the one that inspires the rest.

Page 22
 Growth and Development:

Note: The above figures are in crores

Page 23
~>Changing The Face of Ghaziabad NCR:

SVP GROUP has constructed and sold several Residential & Commercial
projects successfully around GHAZIABAD and has emerged as a leading
Builder of the city that stands as the 6th MOST DYNAMIC CITY in the
WORLD by the “Newsweek” weekly. SVP GROUP has played a key role in
laying foundation of infrastructure development in Indirapuram Area as we set
it today.

The Opulent The Gateway Mall

~>The Journey:

What began as a strictly Ghaziabad based construction company is now a

company that’s not just about real estate development but is also about
redefining quality in living standards and building the foundation of a stronger
nation.

Page 24
Products and services of the Organization:
‘Building The Foundation of Trust’

SVP Builder India Ltd

SVP Hotels.

SVP Imports & Export.

SVP Liquor India Ltd.

Five Vision Promoters Pvt. Ltd.

Friends Land Developers.

Doodheshwar Builders.

Ganesh Builders.

Mudra Exports.

Anshu Hospital.

Vishveshwarya Institute.

Page 25
Milestone of Organisation:

In 1984: Entered in cotton, paper, malt, manufacturing and liquor
distribution nationally.

In 1992: Made hospitality its new home (West Delhi).

In 1995: Swiss Hospitality project worth Rs. 8 crore Residential group

housing project worth Rs. 1 crore.

In 1999: Doodheshwar Residential projects worth Rs. 3 crore.

In 2000: A Residential Project with total expenditure of Rs. 2 crore

Vishveshwarya Institute of Engineering and Technology, a project of
Rs. 10 Crores.

In 2001: Krishna Apartment with a project cost exceeding Rs. 3 crore

Krishna Residency - Total Project cost Rs. 3 crore
Krishna Enclave - Total Project cost of 11 crore.

In 2002: Parkview Apartments - Total Project of Rs. 12 Crore.

Panchvati Project of Rs. 60 crore.
Krishna Apartment aggregating to Rs. 12 Crore.

In 2003: Krishna Kunj - Project cost Rs. 2 Crores.

New Panchvati Project cost of Rs. 200 crore.

In 2004: Krishna Vihar project cost Rs. 8 Crore.

Golden Residency Enclave Indira Puram. A Rs. 500 crore land
development projects.Gulmohur Enclave project cost Rs. 100 crore.

In 2005: Shoppers Square project cost Rs. 10 crore.

Page 26

In 2006: Opulent Mall (currently active) project totaling revenue of Rs.
100 Crores. Comprising over 350,000 sq. ft. commercial space.
We had given possesion of Gulmohur Enclave in Nehru Nagar.

In 2007 : 1). Gulmohur Greens, Flagship project with targeted revenue

of Rs.500 Crores from 1200 Dwelling units.
2) . Import Export facilities SEZ.

In 2008 : 1). Gulmohur Garden Target Revenue Rs. 100 Crore on

NH- 58 ( Raj Nagar extension).
2). Gulmohur Towers estimated project revenue Rs. 60 Crores
and above. Under planned development, land acquired.

In 2009:
Gulmohur Residency - 3 acre project in indirapuram with 350 flats plus.
Krishna Estates - 6 Acre projects in NH 58 , Raj Nagar Ext. with 700
flats.
1000 Flats Project - Meerut road on National Highway - 58.
Royale Greens - 3 Tier Duplex Ultra Luxurious Pent Houses in Mohan
Nagar.

Future plan:

In 2010: 1). Two budget hotels of 150 rooms each in NCR.
2). 300 Bed Healthcare Project - NCR.
3). Gateway Mall commercial project with target revenue of
Rs. 150 Crores from 4,00,000 sq ft space. Under planned development,
land acquired.

Page 27
Market Profile of the Organization:
‘why DHFS Pvt. Ltd. is working for real estate?’

>The real estate market of India is becoming a hot selling property and is
attracting the attention of investors as they are getting huge profits and high
returns on their investments. The real estate in India may still be a fragmented
industry with high transaction costs and an absence of complete transparency,
but it is whetting the appetites of domestic and overseas investors.

>Seeing this current trend one can say that India is going in a right direction and
soon more and more people will be coming forward to go for real estate
investment property in India. India is a country that offers a suitable
environment providing maximum benefits to the investors. People are more
attracted towards India for the real estate investment due to the fact that India is
one of the largest democratic countries in the world with good governing
system equally supported by strong and transparent legal system. It also
provides legal protection for intellectual property rights.

>Nowadays, apart from real estate investment property in India no other

business is lucrative and revenue generating. Investment in properties includes
hotels, resorts, hospitals, educational institutions, and housing and commercial
premises. The government has reduced the minimum mandatory area to
allow FDI in real estate sector from 100 acres to 25 acres .Nowadays more
numbers of investment property are available in the real estate market with
investment securities. Real estate investment comprises more return on
investment and that is the reason why most of the people negotiate the real
estate investing contract very quickly. The real estate sector in India is attracting
huge investments. Private equity players are considering big investments, banks
are giving loans to builders, and financial institutions are floating real estate
funds.

>The real estate sector in India attracting huge investments. Private equity
players are considering big investments, banks are giving loans to builders,
and financial institutions are floating real estate funds. With 100 per cent
FDI in real estate now being allowed, overseas developers are also
closely looking at the market. International investors like the US-based
Warburg Pincus, Blackstone Group, Broadstreet, Morgan Stanley Real
Estate Fund (MSREF), Columbia Endowment Fund, JP Morgan Partners
and Amaranth Advisors have been found to show interest.

Page 28
>Indian institutions, such as HDFC, ICICI Venture and Kotak Mahindra are
launching funds to invest in real estate Gurgaon. Most of these funds have been
meeting investment bankers, banks and housing finance companies in India to
get a feel of the market. The developers are looking to tie up with Indian
companies, while the private equity funds seek to test the market with small
investments in big projects.

Page 29
 CHAPTER
3
DISCUSSION ON
TRAINING

Page 30
Management Trainee’s work profile:
Project is to Analysis and do research on the residential property and

commercial property. SVP (I) Ltd. is the biggest group in Ghaziabad and have

many commercial projects, residential projects and educational project. DHFS

Pvt. Ltd. is the big organization which support SVP Pvt. Ltd. in selling its

products ie: flats and shops. DHFS Pvt. Ltd provide home loan from Nine

Banks(public as well as private banks). Some of the name are: Bank of

Baroda, ICICI Bank, HDFC Bank, ING Vysya Bank, Axis Bank, and

Bank of India etc. The main emphasize of discussion on training was to know

about the demand and requirement of customer regarding their real estate

property issue.

The project that is assigned to us is to Analysis the potential demand of real

estate sector and current requirement of customer in Ghaziabad and Delhi

NCR. To complete our project we were given the following Roles and

responsibilities:

Page 31
ROLES AND RESPONSIBLITIES :

 Meeting with client and clear their queries.

 Get the questionnaire filled from various source. No fake data should be
there.

 Providing required details to clients

 Providing tips and advices to clients

 Arrangement of canopy in the corporate by permission.

 Market survey

 Cold calling

 Tele calling

 Making Databases on the basis of filled questionnaires.

 Handling of walk-ins.

Page 32
 DESCRIPTION OF LIVE EXPERIENCE

Learning……….Earning…….Knowledge……..Fun>>>>>>>>
At DHFS Pvt. Ltd. we are rapidly expanding. We are seeking an increasing
number of new experiences in all our fields of operations ranging from market
research, Client meeting and arrangement of canopy in the corporate to back
office operations.

Growth Path

a) Professional Growth: There is a clear roadmap to progress and advance in

the organizational structure wherein trainees find both vertical and lateral
advancements in their areas of core competencies and interest. The
organizational structure and the constant evolution as an organization throw up
positions and opportunities wherein the trainees can identify himself and take
his career to greater heights.
b) Personal Growth: In an organization which is rapidly growing and full of
opportunities and challenges, the smart ones find a strong support and
enhancement for personal growth in terms of knowledge, skill and their market
value. Trainees who have joined and grown with the company and some of
them who hold Head of Business or Head of function positions have actually
started as trainees and have eventually made it to the top. It is a combination of
passion, smart work and sincerity of the trainees coupled with the growth of the
organization and the facilitation along with it, enabling these prodigies to realize
their true worth in a very short span of time.
c) Growth Environment: The organization has within its framework of Core
Values created an environment which has facilitated a lot of transparency and
learning which have translated into strong bonds and relationships and thus the
growth results. The organization is avowed to be a very fair employer and
safeguarding the interest of all its management trainees.

Page 33
 CHAPTER
4
STUDY OF THE
SELECTED RESEARCH
PROBLEM

Page 34
 RESEARCH OBJECTIVES

There were three main objectives:

To study the potential requirement of customer in field of real estate

sector.

To study the potential demand of real estate sector.

To study the expectation and perception of customer.

To explore the effectiveness of organization and make more familiar

organization in market.

To study the investment level of different income group.

Page 35
RESEARCH DESIGN AND METHODOLOGY
Research methodology can be defined as the step by step procedure that is
designed and followed for the purpose of doing a research work. Other main
purpose is to design the work in such a way that all the areas to be covered in
the research work fall in a correct manner and in the purview of the research
work and nothing is left out the methodology is develop din such a way that the
flow of the work is continuous and desired results are obtained.

The methodology followed for the purpose of this study is as follows:

Universe Defined: Here the universe of the study is all the area in and around
Ghaziabad

Sample Size: The size of the sample is 237 questionnaire considering the time
constraint.

Data Collection: Data has been collected through both primary and secondary
approach.

>Primary Data: I collected the primary data form direct interaction with the
target customer therefore it is used for the first time. Means direct interaction
with customer.

>Secondary Data: some data I collected from different sources like through
magazines, journals and internet for the purpose of project.

Page 36
TARGET MARKET OF COLLECTION OF REQUIRED DATA
INFORMATION

Primary data is collected by designing questionnaire and fulfilling that

questionnaire by direct interaction with potential prospect in different market of
Ghaziabad :

Mohan Nagar

Raj Nagar

Turab Nagar

Ram Nagar

Gandhi Nagar.

and surroundings it Such as

Noida :

Sector- 63

Sector -64

Sector-62

Sector -57

Sector -58

Sector -59
and Delhi :

Pragati Maidan

Primary data is collected from two sources

1) Direct interaction with Businessmen.
2) Direct interaction with employees of different organisation.

Page 37
 Analysis of Data:

Q1. What will be your preferred investment in real estate?

A).In corporate:
Total no of Samples taken in Corporate: 100

Option No. of people Percentage

Land 14 14%
residential property 79 79%
Commercial property 5 5%
Others 2 2%

Graphical Representation of Data-

Note: Above figure is in no of people

Page 38
B) In market:

Total no of samples taken in market: 137

Option No. of people Percentage

Land 41 30%
residential property 70 51%
Commercial property 24 18%
Others 2 1%

Graphical Representation of Data-

80

70

60

50

40

30

20

10

0
land residential property commertial property others

Note: Above figure is in no of people

Page 39
Interpretation:
>In Corporates
From the above chart we can say that most of the employees of any corporate
might not have their own home. Threfore they have highly requirement of
residential property. We can see here that a very less number of people have
desire to own land and Commeretial property

>In Markets
In the case of market we can interprate that there is not so much requirement of
residential property as is incase of corporate employees. They have requirement
of Commercial property as well as land in comparison of residential property.

Page 40
Q2.which location will you prefer to have your dream home?

In corporate:
Option No. of people Percentage
Indirapuram 41 36%
Sahibabad/Mohan Nagar 10 8%
Proper Ghaziabad 15 14%
Other location 47 42%

Graphical Representation of Data-

50

45
40

35

30
25

20
15
10

5
0
indirapuram sahibabad/ mohan proper ghaziabad other location
nagar

Note: Above figure is in no of people

Page 41
In market:
Option No. of people Percentage
Indirapuram 41 30%
Sahibabad/Mohan Nagar 20 14%
Proper Ghaziabad 64 48%
Other location 12 8%

Graphical Representation of Data-

Note: Above figure is in no of people

Page 42
Interpretation :
>In corporate
From the above diagram it is clear that the location which is preferred by the
corporate is Indirapuram and other NCR region. The main reasons why
Indirapuram is so preffered location in Ghaziabad is that, Indirapuram is very
fast developing area in comparison to other places in Ghaziabad. Most of the
corporate offices are located in Noida so for ease of travelling they prefer
Indirapuram or other regions outside Ghaziabad.

In Markets
In the case of market survey of Ghaziabad we found that most of people like to
invest their money in proper Ghaziabad as well as in Indirapuram. The reasons
behind this may be that most of the businessmen are belong to Ghaziabad so
want to have their dream in posh area of Ghaziabad.

Page 43
Q3. You would like to have this property for..............?

In corporate:

Option No. of people Percentage

Self use 80 80%
Investment purpose 20 20%

Graphical Representation of Data-

90

80

70

60

50

40

30

20

10

0
self use investment purpose

Note: Above figure is in no of people

Page 44
In market :
Option No. of people Percentage
Self use 82 60%
Investment purpose 55 40%

Graphical Representation of Data-

90

80

70

60

50

40

30

20

10

0
self use investment purpose

Note: Above figure is in no of people

Page 45
Interpretation:
>In Corporate
From the above result it is clear that eighty percent employee don’t have their
own home due to which they are looking residential property for self use . only
20% like to own property for investment purpose.

>In Markets
From the above figure it is clear that near about 50% Businessmen have their
own home so they want to own property for investment purpose.

Page 46
Q4. You are looking for a.............. apartment/flat.
In corporate

Option No. of people Percentage

2BHK 60 60%
3BHK/3BHK+1WS 34 34%
4BHK 1 1%
PENTHOUSE/VILLA 1 1%
No of above 4 4%

Graphical Representation of Data-

Note: Above figure is in no of people

Page 47
In market
Option No. of people Percentage
2BHK 43 32%
3BHK/3BHK+1WS 30 23%
4BHK 5 3%
PENTHOUSE/VILLA 1 1%
No of above 55 41%

Graphical Representation of Data-

Note: Above figure is in no of people

Page 48
Interpretation
>In corporate
From above figure it is clear that in corporate the requirement of 2BHK is very
high due to many factors like less number of people in family and also due to a
limited budget. Requirement of 3BHK is also good in comparison of 4BHK and
penthouse/villa.

>In Markets
But in the case of market 2BHK and 3BHK both are good but they have high
demand of land as more than 40% businessmen don’t want to buy any type of
residential property. The reason may be that they have their own house and they
want to buy commercial property to expand their business or land for
investment purpose.

Page 49
Q5. When would you like to own a property?
In corperate
Option No. of people Percentage
Immediate 18 18%
One to three month 10 10%
Three to six month 20 20%
>One year 52 52%

Graphical Representation of Data-

Note: Above figure is in no of people

In market

Page 50
 Option No. of people Percentage
Immediate 19 14%
One to three month 10 8%
Three to six month 26 10%
One year 77 58%

Graphical Representation of Data-

Note: Above figure is in no of people

Page 51
Interpretation:
>In corporate
From the above figure it is clear that near about 20% people in corporate like to
own property immediate or one to three month or three to six month ,but most
of employees like to own their property within a year.

>In market
But in case of market due to recession most of people likes to own their
property within a year or after a year.

Page 52
Q6. How much you can invest for owning the property?

In corporate
Option No. of people Percentage
Rs. 25.00lacs to Rs.50.00 lacs 82 82%
Rs. 50.00lacs to Rs.75.00 lacs 5 5%
Rs. 75.00lacs to Rs.100.00 lacs 2 2%
above Rs.100.00 lacs 0 0%
None of above 11 11%

Graphical Representation of Data-

Note: Above figure is in no of people

In market

Page 53
 Option No. of people Percentage
Rs. 25.00lacs to Rs.50.00 lacs 121 90%
Rs. 50.00lacs to Rs.75.00 lacs 4 3%
Rs. 75.00lacs to Rs.100.00 lacs 4 3%
above Rs.100.00 lacs 1 1%.
No of above 4 3%

Graphical Representation of Data-

140

120

100

80

60

40

20

0
Rs. 25.00lacs to Rs. 50.00lacs to Rs. 75.00lacs to above Rs.100.00 No of above
Rs.50.00 lacs Rs.7 5.00 lacs Rs.100.00 lacs lacs

Note: Above figure is in no of people

Interpretation :

From above figure it is clear that most of the people like to invest money
between Rs. 25.00 lacs to Rs. 50 lacs whether they are related to corporate or
Businessman.

Page 54
Q7. Please indicate your total family income per month?

In ccorporate:

Option No. of people Percentage

Rs. 25,001 to Rs.35,000 23 23%
Rs. 35,001 to Rs.50,000 18 18%
Rs. 50,001 to Rs.75,000 26 26%
Rs. 75,001 to Rs.100,000 11 11%
None of above 22 22%

Graphical Representation of Data-

Note: Above figure is in no of people

Page 55
In market
Option No. of people Percentage
Rs. 25,001 to Rs.35,000 32 24%
Rs. 35,001 to Rs.50,000 18 13%
Rs. 50,001 to Rs.75,000 20 15%
Rs. 75,001 to Rs.100,000 10 8%
No of above 54 40%

Graphical Representation of Data-

Note: Above figure is in no of people

Page 56
Q8. Presently you are living in :
In corporate
Option No. of people Percentage
Your own home 30 30%
Rented/lease 61 61%
accommodation
No of above 9 9%

Graphical Representation of Data-

Note: Above figure is in no of people

Page 57
In market
Option No. of people Percentage
Your own home 93 69%
Rented/lease accommodation 37 28%
No of above 4 3%

Graphical Representation of Data-

Note: Above figure is in no of people

Interpretation:
From the above figure it is clear that in corporate only 30% people have their
own home but in the case of market near about 70% people are living in their
own home .

Page 58
Summary of findings:

• People related to corporate want to buy residential property as most

of them are living in rented house. Other finding was that most of
them app. 80% want to buy these property for their living purpose
not for investment purpose moreover they want to invest range
between 25 lacs to 50 lacs.

• On the other hand most of businessmen like to invest their money

on commercial property not on residential property. The reasons
may be that as most of them are living in their own house. There is
no use to buy more residential property. Except this they want to
buy commercial property to expand their business.

• Other finding of study is that the persons related to corporate wish

to have their dream home nearby Noida or in Indirapuram in place
of Ghaziabad. The main reasons behind this is that most of them
are working in Near by Noida therefore convenience facility
matters here.

• On the other hand Most of businessman want to have their dream

home or shop in proper Ghaziabad in place of other region as
required by the corporate persons. The reasons may be that most of
them belong to proper Ghaziabad.

LIMITATIONS

1. Usual sampling errors may exist.

2. The universe selected was Ghaziabad and Delhi NCR region. So the result
cannot be generalized.

3. Some of the persons may not give details correctly.

4. Respondent may also be biased due to several reasons.

5. Sample size was small which may affect the reliability of the result.

Page 59
 CHAPTER
5
SUMMARY AND
CONCLUSIONS

Page 60
LEARNING EXPERIENCE

 I learnt to apply a lot of theoretical knowledge into practical use.

 As my work was to interact with different persons, I shared with them

about their experience. Their views and perception about the real estate
market.

 I also learnt to handle the month end stress when it is time to complete
the targets.

 I also came to know about the various work culture rules and ethics that
are required to be followed in the organization.

 I also found that it is very important to build a relationship with a client

as it brings more business.

 I learnt that every work needs hard work and full dedication. It depends
how we handle it.

CONCLUSION
Overall Being a small organization DHFS Pvt. Ltd has full transparency system
and controls. It is the company on which one can believe and can make the path
of his progress with a full energetic manner.

It is a company which have a good marked in the market and which have better
knowledge of real estate and finace with a features of home loan provider. The
company know that how one have to execute the order and at which time one
can place the order with a how much limit.

At last, I wish DHFS Pvt. Ltd reach at the world's best company. DHFS Pvt.
Ltd. enters into the global market and its marketing wings widely spread in the
whole world. I wish its futures plans are successfully done. Apart from this I
want to say thanks again to the Company and its entire employee.

Page 61
APPENDIX

Page 62
 QUESTIONNAIRE

Define Home & First Solutions Private Limited

B-30, Krishna Enclave, West Model Town, Ghaziabad-201001

QUESTIONNAIRE
Sr. No.:
Dear Valued Customer,

We are conducting a market survey to understand your property requirement and all
such information volunteered will be kept strictly confidential and will be used for
statistical purpose only.

ABOUT YOU:

Your Name :
Company : Designation:
Name
Address :
City: Pin code:
Cell No. : e-mail ID:

PLEASE DEFINE YOUR DREAM HOME:

1. What will be your preferred investment in real estate?

a. Land c. Commercial Property

b. Residential property d. Any other please specify_________

2. Which location will you prefer to have your dream home?

a. Indirapuram c. Proper Ghaziabad

b. Sahibabad / Mohan Nagar d. Any specific location,____________

3. You would like to have this property for.......................?

a. Self-use b. Investment purpose

4. You are looking for a ................ apartment / flat.

a. 2BHK c. 4BHK

b. 3BHK / 3BHK+1WS d. Penthouse / Villa Apartment

Page 63
5. When would you like to own a property?
a. Within One month c. Between Three to Six months

b. Between One to Three months d. Within a year or more

6. How much can you invest for owning a property?

a. Upto Rs. 25.00 Lacs c. Upto Rs. 75.00 Lacs
b. Upto Rs. 50.00 Lacs d. Upto Rs. 100.00 Lacs and above

YOUR PERSONAL INFORMATION:

7. Please indicate your total family income (per month):

a. Between Rs.25,000 to Rs.35,000 c. Between Rs.50,001 to Rs.75,000

b. Between Rs.35,001 to Rs.50,000 d. Between Rs.75,001 to Rs.100,000

8. Presently you are living in:

a. Your own house b. Rented / Lease Accommodation

THANK YOU

Page 64
 Bibliography
• Economic Times
• Training Kit Provided by the DHFS Pvt. Ltd.
• Training diary Provided by the NIAM.

*www.dhfsindia.com
* www.svpgroup.in
* www.realestateindia.com
* www.indianrealestatereport.com

Thanks

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