Professional Documents
Culture Documents
OF
HEALTH DRINKS
SUBMITTED
TO
PUNE UNIVERSITY
BY
CHIRAG G PATEL
AS PART FULFILLMENT OF
B.B.A. (3RD YEAR)
APRIL, 2010
SINHGAD COLLEGE OF COMMERCE,
PUNE - 411048
CONTENTS
Chapter No.
Title
Declaration
Guide Certificate
Acknowledgement
1
Page No.
3
4
5
Executive Summary
II
Research Design
8-31
2.1
2.2
2.3
2.4
2.5
2.6
Introduction
Statement of Problem
Objectives of the Survey
Scope of the Study
Limitation
Methodology
9-22
23
24
25
26
27-31
III
Conceptual Background
32-34
IV
Organizational Profile
35-36
37-52
VI
53-57
VII
58-61
6-7
DECLARATION
Date
Place: PUNE
CERTIFICATE
-------------------------
------------------------
(Principal)
(Project Guide)
Date:
Date:
Place:
Place:
Acknowledgement
Date:
Chapter No.: I
EXECUTIVE SUMMARY
I. Executive Summary
Chapter No.: I
Research Design
2.1
2.2
2.3
2.4
2.5
2.6
Introduction.
BACKGROUND OF THE REPORT.
Objectives of the Survey.
Scope of the Study.
Limitation.
Methodology.
2.1
Introduction.
8
Product An overview
Brand : Speed
Product Category : Carbonated Beverage.
Product SKU : 250ml (PET) & 250ml (CAN).
Product Ingredients: Carbonated Water, Refined Sugar, Citric Acid,
Sodium Citrate,Sodium Benzoate, Caffeine, Food Grade colour (E
102,E110) Food Grade Flavour and Vitamin E.
Nutrition Facts Per 100 ml.
10
11
13
Chapter No.: IV
Overview of the Company
14
IV. History
Parent Company overview (AKIJ GROUP)
15
The company Akij Food & Beverage Ltd (AFBL), a unit of Akij group, came into
business in year 2006. It has come with the best food & beverage in Bangladesh. It
incorporates manufacturing of variety sort of snack and beverage products and selling
them to the local market as well as some of the international market. There are various
types of soft drink. Mojo is the brand name of cola, Lemu is the brand name of
Lemon and Speed is the brand name of energy drink. Immediately after the
introduction of the brand it became very popular among its consumer because of the
high quality and serious distribution in every corner of the country.
Mission:
To earn a respected position in Food & Beverage sector. Discovering
understanding the desires & desires & needs of the community, whiles
working in harmony with our consumers, employees and business
partners.
Vision:
To be the leading food & Beverage brands excelling in product
quality, social, technical & marketing creativity; and service to our
customers through the skills and cordial commitment of our employees.
According to Late Mr. Sheikh AkijUddin regarding AKIJ Food and
Beverage Limited (AFBL), We will manufacture and introduce those
high quality products in the market that we ourselves and our family will
always use; we will not just produce products for the consumers in the
market and let our family consume other foreign products.
Goal:
To achieve market leadership, profitability, good corporate citizenship
and a sustainable growth.
16
Objectives:
The main objective of the company is to increase the market share in
related diversified Products in Bangladesh and to assure the potential
customers of the quality and durability of the products.
Brand Name
Mojo
C l e a r l e mo n
Clemon
E n e rgy d r i n k
Dr i n k i n g w a t e r
Speed
Spa
Juice
Milk
Fr u t i k a
F ar m f r e s h U H T
mi l k
D o p o t a t o s p i c y
cocktail
Size
1 5 0 ml c a n , 2 5 0 ml
pet&can,500ml
pet,1&2 litter pet.
1 5 0 ml c a n , 2 5 0 ml
pet&can,500ml
pet,1&2 litter pet.
2 5 0 ml p e t & c a n .
5 0 0 ml p e t , 1 & 2
litter pet.
2 5 0 ml p e t , 1 l i t t e r.
5 o o ml p a c k a g e .
2 2 g m/ p a c k
Customer Satisfaction
Customer satisfaction is a term used to describe a scenario when an
exchange meets the needs and expectations of its user. It captures the
provision of goods or services that fulfil the customers expectations in
terms of quality and service in relation to the price paid. Customer
satisfaction, as a business term, can also be used to measure how the
supply of products or services surpasses customer expectations.
Chapter No.: V
19
ANALYSIS, INTERPRETATION,
PRESENTATION.
No. of Respondents
23
7
30
20
Percentage
77.00%
23.00%
100.00%
Chart No.:1
No
8%
Yes
No
Yes
92%
The above chart shows 77% people drink speed energy drink.
2. Which energy drink do you prefer?
Table No.: 2
Answers
Speed
Royal Tiger
Thunder
Any other
No. of Respondents
17
1
0
12
Percentage
57.00%
03.00%
00.00%
40.00%
30
100.00%
Total
Chart No.:2
21
Royal Tiger
3%
Thunder
oo%
Speed
57%
Any other
40%
Speed
Any other
Thunder
Royal Tiger
3.Do you think speed energy drink can help you gain more energy?
Table No.: 3
Answers
Yes
No
Im not sure
Total
No. of Respondents
12
10
8
30
Chart No:3
22
Percentage
40.00%
33.00%
27.00%
100.00%
Im not sure
27%
Yes
40%
Yes
No
Im not sure
No
33%
The above chart shows that 48% respondent like to have the
health drink cold while 30% take it hot and remaining 22% take
it in moderate manner.
4.Do you think that the price of speed energy drink is appropriate?
Table No.: 4
Answers
Yes
No
I dont know
I dont know
Total
No. of Respondents
15
3
12
0
30
Chart No.:4
23
Percentage
50.00%
10.00%
40.00%
0.00%
100.00%
Appropriate Price
No
10%
I dont know
40%
I dont know
Yes
No
Yes
50%
No. of Respondents
6
2
12
10
30
Chart No:5
24
Percentage
20.00%
7.00%
40.00%
33.00%
100.00%
Better
7%
Satisfactory
33%
Good
20%
Best
40%
Satisfactory
Good
Best
Better
The above chart shows that 40% respondent rank their drink as
under best category while 20%, 7%,and 33% are ranked as
good, better and last satisfactory.
No. of Respondents
21
4
3
2
30
Chart No:6
25
Percentage
70.00%
13.00%
10.00%
7.00%
100.00%
No. of Respondents
19
6
5
30
Chart No:7
26
Percentage
63.00%
20.00%
17.00%
100.00%
Availability of product
Regular
Irregular
Not available at all
Not available
at all
17%
Irregular
20%
Regular
63%
The chart shows that 63% respondent says that their product is
regular while 20% says it is irregular and 17% says the product
is not available at all.
No. of Respondents
23
0
1
0
0
6
30
27
Percentage
77.00%
0.00%
3.00%
0.00%
20.00%
100.00%
Chart No:8
Mode of Awareness
Any other
20%
Television
News Paper
Magazine
Family and Friends
Television
Any
other
54%
Television
77%
The above chart shows that Television and any other are two
important media for the awareness of product.
28
Answers
Reduction in Price
Attractive Packing
Change in Taste
None
Total
No. of Respondents
7
6
6
11
30
Percentage
23.00%
20.00%
20.00%
37.00%
100.00%
Chart No:9
Improvement Required
Attractive Packing
20%
Change in
Taste
20%
None
37%
Reduction in
Price
23%
Reduction in Price
None
Change in Taste
Attractive Packing
Answers
Yes
No
Total
No. of Respondents
20
10
30
Percentage
67.00%
33.00%
100.00%
Chart No.:15
Satisfaction of speed energy Drink
No
33%
Yes
67%
Yes
No
30
Chapter No.: VI
MAJOR FINDINGS,
RECOMMENDATIONS,
CONCLUSION.
31
The major findings of the report are as follows:1. It is found that 77% people like speed energy drink.
2. It is seen that most people prefer speed and any other energy drink.
3. 40% people says that speed energy drink can help you gain more
energy and 33% people says that can not gain more energy.
4. Majority of people says that price is apporiate.
5. It is analyzed that 40% respondent rank their drink as under best
category while 20%, 7%, and 33% are ranked as good, Better and
last satisfactory.
6. It is observed that most of people ie.70% purchases their speed
energy drink from retailer while 13% from wholesaler, 10% from
Cafeteria and remaining 7% from other sources.
7. 63% respondent says that their product is regular while 20% says it
is irregular and 17% says the product is not available at all.
8. Television and any other source are important media for the
awareness of product.
9. Majority i.e. 23% of them wants reduction in price and 37% want
no change.
10.It is clearly seen that 67% of respondent are satisfied with their
speed energy drinks while 33% are not satisfied.
32
Recommendation:
I would recommend that the companies should strength its
distribution channel especially local retailer and other , which is the
biggest market for health drink.
The companies should make use of more advertising media like
T.V, Newspaper etc. that are very useful to increase the awareness
regarding the product.
The companies should come up with new types of schemes which
would attract more number of people toward their product.
The feedback of the retailer should be collected regularly so that
the companies can come to know that were they are standing.
Design some attractive scheme for retailer, which can differentiate
from competitors and interesting for retailer.
Try to build a good image of the company.
33
Conclusion:
As the customer is considered to be the king of the market, this fact is
very much true for the liquid food drink industries. It is very important on
the part of the organization to learn customer behavior in order to
increase their sale and create a good brand image in the minds of the
customer.
From the survey carried out and after data analyses of the information
obtain it can be concluded that people are aware of different brands of
energy drink. Brand name is consider as an important factor while
purchasing a energy drink and in which speed of energy drink is most
preferred brand name among the customer. It is also concluded that
Television has played a vital role in spreading awareness of various
energy drink brands. Many people also consider the quality and hygiene
maintain by the company. It is also found that price plays an important
role in any product but service also plays equal importance in success of
any product.
All the information gathered during this survey and after analyzing it
properly one come to only one conclusion that liquid food drink
industries has a great scope in future.
34
35
Questionnaire
Name:
_________________________ Occupation:
Age:
_________________________ Sex:
Mobile No.: _________________________
_______________
M/F
( ) No
( ) Royal Tiger
( ) Any other
( ) Best
36
( ) Better
( ) Satisfactory
( ) Wholesaler
( ) Others
( ) News Paper
( ) Any other
( ) Attractive Packing
( ) None
ANNEXURE
BIBLIOGRAPHY
BOOK REFERRED:1. Prajati.
37
38