Car Purchase Behaviour Questionnaire

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I am the student from the business school of Glyndwr University, North Wales. Currently, I am
conducting a research about young people first time purchasing car for my Master thesis. It will
take you less than 10 minutes to complete the questionnaire. I appreciate your great support!
Thank you very much!

1.Gender?*
What is your Gender?
Male
Female

2.Age*
How old are you?
20-22
23-25
26-27
28-30

3.marital_status?*
What is your marital status?
Single
Married
Engaged
Divorced

 Others

4.Q4. What is your nationality?*

British
Others

5.Q5. What is your monthly income?*

Below 200
200-499
500-999
1000-1499
1500-1999
Above 2000

6.Q6.What is your current occupation?*

O Student
O Employed part time
O Employed full time
O Unemployment
O Retired
Others

7.Q7. What is current educational level?*

O Under high /technical/professional school
O College/university
O Post graduate
O Above postgraduate

8.Q8. Do you own a car? (If there are more than two cars,
please record the first one)*
Yes, registered under my name/my family name
Yes, registered under my companys name
No, I dont have a car currently Skip to Q15

9.Q9. which of the following procedures did you participate

in the process of purchase and brand choice? (More than one
answer )*
Purchase decision of a new car
Decision of the budget
Initial choices of brands and models
Contact car dealers
Collecting information about the brands and models
Visit dealers
Test drive

 Price barging
Final decision on maker and model

10.Q10. Who used the car most ? *

Myself
My husband/wife
My parents
Other family members
Other people in the company or friends
Others

11.Q11. How long did you collect pre-purchase information?

*
Less than 2 weeks
2 weeks-1 month
1 month-3 month
3 month-6 month
more than 6 month

12.Q12. How many times did you contacted/visited the

dealers?*
Under 2 times

 3 to 5 times
6 to 8 times
More than 8 times

13.Q13. What about your satisfaction about your current

car? *
Very dissatisfied
Dissatisfied
Neutral
Satisfied
Very satisfied

14.Q14. What is the usage of your car?

Less than One to
Never once per twice per
week
week

Three to
four
Nearly
times everyday
perweek

Shopping
Pick up family members
Social activities
Travelling
Works

15.Q15.Suppose you are going to buy a car for your private

use. Among the following factors, which one matches you
most.
Very

Not

Neutral Important

Very

unimportant important

Important

Brand
Price
Safety
Speed
Performance
Technology
Color
Size
Equipment and Interior
Exterior Design
Interior Design
Resale value

16.Q16. Choose follow purchasing sources which you will use

for purchasing the car. (More than one choice)*
Brochure
Dealer sales staff
Car magazines
Friends and family members
Newspaper advertising
TV advertising or Internet
Car shows

17.Q17. Who will influence you when you buy or want to buy
a car? *
O Friends/family

O Brand representative (celebrity)

O Make my own choice
O Seller
O Advertisement

18.Q18. To what extent do you discuss with your family and

friends about purchasing a car ?*
Never
Sometimes
Regularly
Often

19.Q19.Do you prefer to buy a new car or second hand car?

*
O new
O Second hand

20.Q20. To what extent do you see the car only as transport

tool*
O Strongly disagree
O Disagree
O Neutral

O Agree
O Strongly agree

21.Q21. Do you see the car as a fashion item?*

O Strongly disagree
O Disagree
O Neutral
O Agree
O Strongly agree

22.Q22. How much you want to spend for purchasing your

car? (excluding any other fees, such as tax, insurance, plate
fee, etc. GBP*
Below 1999
2,000-4,999
5,000-9,999
10,000-14,999
15,000-19,999
20,000-29,999
Over 30,000

23.Q24. According to the following choice, which kind of car

do you prefer?*

 Micro car
Super mini/ Subcompact car
Small family car/ Compact car
Large family car/mid-size car
Full-size car/ Large car
Sport cars and grand car
Convertible
Off-roaders
Others

24.Q23. To what extent, you *

Not at all
A little loyal
quite a bit loyal
Very loyal

25.Q25. To what extent, do you think purchasing a car can

raise your social status?*
Strongly disagree
Disagree
Neutral
Agree

Strongly agree

26.Q26. To what extent, do you care other people see what

car you are using when you go out?*
Strongly do not care
Care
Neutral
do not care
strongly care

27.Q27. Who would pay for your car?*

Pay by own self
Share with parents/other people
Parents pay for the car
Others

28.Q28. What kind of payment would you prefer to adapt?*

Cash account
Installment
Loan
Others