1.

0 INTRODUCTION

Our group has agreed to choose Astro Malaysia Holdings Berhad as our corporate
company to be review. The reasons why we choose Astro Malaysia Holdings Berhad
are because this company is a leading integrated consumer media entertainment
group in Malaysia and ASEAN with operations in 4 key areas of business, namely
Pay-TV, Radio, Publications and Digital Media with a focus on ideation, creation,
aggregation, distribution and monetisation of content.
With a customer base of 4.8 million or approximately 67% penetration of total
households in Malaysia, Astro serves 20 million individuals by offering a wide range
of media and entertainment spanning across television, radio, digital media and
home shopping. Their value proposition includes 183 TV channels broadcast via
their DTH Satellite TV, IPTV and OTT platforms, of which 69 are Astro-branded and
54 are in HD. Astro customers have a variety of options when it comes to viewing
preferences: they provide HD, PVR, OD, IPTV services via Astro B.yond; as well as
on AOTG and Tribe. They also offer a non-subscription freemium service called
NJOI, which offers 28 channels of which two are in HD and 20 radio stations.
Astro Malaysia Holdings Berhad originate and create world-class content for
consumption within Malaysia as well as for distribution regionally. Astro robust inhouse production capabilities are built on two decades of experience and customer
insights thus underpinning their position as a leading producer of vernacular
content that caters to ASEANs diverse, multilingual communities. Astro produced
approximately 13,000 hours of content in FY16, covering a variety of genres, and
their award-winning content IPs break viewership records regularly with their
innovative formats and high production quality. Their content brands are also
monetised in a truly 360 manner, expanding beyond screens into merchandising
and live events.
Astro Malaysia Holdings Berhad also own 18 radio stations which includes the
highest-rated stations across Malaysias four key languages. Available terrestrially
and online, as well as aggregated onto their listening app called Raku, these radio

stations reach over 12.8 million listeners weekly in Malaysia. Astro also house one of
the top Malay entertainment sites in Malaysia and the countrys No.1 YouTube
channel through Astro Gempak, and own a variety of digital publications, applications
and platforms. Astro focus on a platform-agnostic approach which reflected in their
home shopping business, Go Shop, available on two dedicated TV channels as well
as via e-commerce and mobile.
Astro has won the Gold award in the Media and Entertainment category of the Putra
Brand Awards for the past six years, including Brand of the Year in 2012 and Brand
Icon in 2013. Other awards include Organisation of the Year at the 2015 National
Award for Management Accounting, Gold and Silver Stevie Awards at the 9th Annual
Stevie Awards for Sales and Customer Service, a Silver award for Diversity and
Inclusiveness Reporting at the National Annual Corporate Report Awards 2015, and
a Bronze Stevie Award at the 2015 International Business Awards for Corporate
Social Responsibility Program of the Year (Asia, Australia and New Zealand
category) for the Astro Kasih Sports Initiative. These awards are in recognition of
Astros regional market leadership, efforts to exemplify innovation and outstanding
commitment to corporate responsibility.

"About Us | Astro Malaysia Holdings Berhad". Corporate.astro.com.my. N.p., 2016.

Web. 18 Sept. 2016.