Coca-Cola has more than 3,000 beverages products around the world under its belt.

Because of the sheer scale of this business, it has to use significant amounts of water, energy,
petroleum based plastics, and other resources in its production. In response to these issues, CocaCola is launching its "Live Positively" initiative. Muhter Kent, the chief executive officer of
Coca-Cola, asserted, "In a world where populations are growing, where natural resources are
stressed, where communities are forced to do more with less and where consumers' expectations
are expanding, sustainability is core to our business continuity and survival."
A few of the company's goals on achieving green status includes; going "Water Neutral"
or returning as much water to the world as it uses, reducing its absolute carbon footprint for
operations by 5% by the year 2018 in developed countries, partly plant based bottles (less
aluminum/material in bottles", and eventually recovering all its packaging so it can be reused
rather than sent to landfills.
According to an interview with Forbes and Muhter Kent(CEO), Coca-Cola Co. will go to
great length to achieve these goals. The company is willing to spend money rather than save
costs in order to produce the most ecofriendly products, enhance their products with
environmentally friendly changes, build a culture of environmental innovation that will drive
future growth, fund analysts to compare the differences in the environment before and after their
product changes, and engage their stockholders and suppliers.
Coca-Cola has already achieved one of its goals by introducing Coca-Cola Life in 2013.
Coca-Cola Life is a lower-calorie version of Coca-Cola, using stevia and sugar as sweeteners. it
contains 60% of the carlories of regular Coca-Cola. It was "created in Argentina and Chile after
five years of research together in these countries" (Wikipedia). Because plastic is a hazard to the

environment because of its use of petroleum and it being a non-renewable source. Coca-Cola
Life comes in a plastic bottle that is fully recyclable (like normal PET bottles) and 30% plantbased, wit fossil-fuel plastic accounting for the remaining 70% of the bottle. To test how
effective this change is to the environment, Coca-Cola commissioned and funded an analysis at
London's Imperial College to compare if the production processes produced different effects on
the environment.
If the Coca-Cola Co. succeeds in achieving all their goals, it will have a positive impact
on the environment in the long run. Carbon footprint will be reduced, less harmful emissions
released in the air, less materials will be wasted, and more materials will be recyclable.

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"Coca-Cola Life." Wikipedia. Wikimedia Foundation. Web. 11 May 2016.
O'Connell, Caitlin. "Coca-Cola Unveils New, Partly Plant-based Bottles." NY Daily News. 25
Jan. 2010. Web. 11 May 2016.
Shapiro, Andrew L. "Coca-Cola Goes Green." Forbes. Forbes Magazine, 29 Jan. 2010. Web. 11
May 2016.