Dr Pepper Snapple Group Inc.

(DPS) is a leading producer of nonalcoholic beverages in North

America and the Caribbean. The company sells more than 50 brands, including its flagship
brands Dr Pepper and Snapple. Dr Pepper Snapples product portfolio includes carbonated soft
drinks (or CSDs), juices, teas, mixers, waters, and other premium beverages.

Dr Pepper Snapple Group Inc. (DPS) is the third-largest liquid refreshment beverage maker in
the United States. The company owns several nonalcoholic beverage brands across the
carbonated soft drink (or CSD) and noncarbonated beverage (or NCB) categories.
The key elements of our business strategy are to:
Build our brands. We have a well-defined portfolio strategy to allocate our marketing and sales
resources. We use an ongoing process of market and consumer analysis to identify key brands that
we believe have the greatest potential for profitable sales growth. We continue to invest most heavily
in our key brands to drive profitable and sustainable growth by strengthening consumer awareness,
innovating against our brands to take advantage of evolving consumer trends, improving distribution
and increasing promotional effectiveness. We also focus on new distribution agreements for
emerging, high-growth third party brands in new categories that can use our manufacturing and
distribution network. We provide these new brands with distribution capability and resources to grow,
and they provide us with exposure to growing segments of the market with relatively low risk and
capital investment.

Execute with excellence. We are focused on improving our product presence in high margin
brands, products and channels, such as convenience stores, vending machines and small
independent retail outlets, through increased selling activity. We also intend to increase demand for
high margin products like single-serve packages for many of our key brands through increased instore activity. We believe our integrated brand ownership, manufacturing and distribution business
model provides us opportunities for net sales and profit growth through the alignment of the
economic interests of our brand ownership and our manufacturing and distribution businesses. We
intend to continue leveraging our integrated business model to reduce costs by optimizing
geographic manufacturing and distribution coverage and to be more flexible and responsive to the
changing needs of our large retail customers by coordinating sales, service, distribution, promotions
and product launches. Strengthening our route-to-market will ensure the ongoing health of our
brands. We continue to invest in information technology ("IT") to improve route productivity and data

integrity and standards. With third party bottlers, we continue to deliver programs that maintain
priority for our brands in their systems.

Rapid Continuous Improvement. We have been able to create multi-product manufacturing

facilities which provide a region with a wide variety of our products at reduced transportation and copacking costs. In 2011, we adopted our Rapid Continuous Improvement ("RCI"), which uses Lean
and Six Sigma methods to deliver customer value and improve productivity. We believe RCI is a
means to achieve revenue and net income growth and increase the amount of cash returned to our
stockholders.

It is not possible to provide a "cookbook" which will explain a specific

sequence of steps that will solve every age-related problem. But here are
some general tips:
1. Use as few variables as possible. One variable is the best.
2. Most age-related problems mention one or more people and one or
more points in time (now, in the past, in the future). Write an
expression for each possible combination of persons and points in
time. For example, if the problem mentions persons A and B and
their ages now and 3 years ago then you will write 4 expressions:
o A's age now
o B's age now
o A's age 3 years ago
o B's age 3 years ago
4 people and 3 points in time would mean 4*3 = 12 different
expressions.
3. As in most word problems it is generally advantageous to make your
variable represent the smallest value. This allows you to use addition
and/or multiplication to express the other values. In the example

above, if A is the younger person, then A's age 3 years ago would be
the smallest number. So make "x" represent A's age 3 years ago.
And A's age now would be x+3. (B's ages now and 3 years ago would
be expressed in terms of x according to the information given in the
problem.)
4. Using the relationships described in the problem write as many
equations as you have variables. 1 variable -> 1 equation, 2 variables
-> 2 equations, etc.
5. Solve the equation (or system of equations)
6. Answer the question! "x" may not be the answer to the question. But
you can use "x" and the expressions you wrote in the second step
above to answer the question.

Here's an example problem:

Four years ago Heather was four times as old as Tom. Today she is twice
as old. How old is Heather now?
Expressions. With two people and two points in time I need 4 expressions.
Since Tom is younger, I will make "x" represent his age 4 years ago:
x = Tom's age 4 years ago
4*x = Heathers age 4 years ago
x+4 = Tom's age now
4*x+4 = Heather's age now
Notice how there is only addition and multiplication. This is because I
chose "x" to be the smallest number. Although it may not always be
possible to to this, it is advantageous to make "x" the smallest number
most of the time.
Equations. 1 variable = 1 equation.
The relationship described in the problem which has not been used is:
"Today she is twice as old". Another way to word this is: "Heather's age

now is twice Tom's age now". Translating this into an equation we get:
4*x+4 = 2*(x+4)
Look at the expressions, the equation and the sentences "Today she is
twice as old" or "Heather's age now is twice Tom's age now" to see how
the sentences translate into the equation.
Now we solve. Simplify first:
4x + 4 = 2x + 8
Subtract 2x from each side:
2x + 4 = 8
Subtract 4 from each side:
2x = 4
Divide both sides by 2:
x=2

Answer the question! "x" as you can see from the expressions list above,
stand for Tom's age 4 years ago. The question is about Heather's age
now. The expressions list tells us that Heather's age now is 4*x+4. So we
use the value we found for x and this expression to answer the question:
Heather's age now = 4*x+4 = 4*(2)+4 = 8 + 4 = 12.

Age Problems
Here are some examples for calculating age in word problems.
Example 1

Phil is Tom's father. Phil is 35 years old. Three years ago, Phil was four times as old as
his son was then. How old is Tom now?

First, circle what it is you must ultimately find how old is Tom now?Therefore, let t be
Tom's age now. Then three years ago, Tom's age would be t 3. Four times Tom's age
three years ago would be 4( t 3). Phil's age three years ago would be 35 3 = 32. A
simple chart may also be helpful.
now

3 years ago

Phil

35

32

Tom

t-3

Now, use the problem to set up an equation.

Therefore, Tom is now 11.

Example 2

Lisa is 16 years younger than Kathy. If the sum of their ages is 30, how old is Lisa?
First, circle what you must find how old is Lisa? Let Lisa equal x. Therefore, Kathy
is x + 16. (Note that since Lisa is 16 years youngerthan Kathy, you must add 16 years to
Lisa to denote Kathy's age.) Now, use the problem to set up an equation.

Therefore, Lisa is 7 years old.