OLOLADE

[LOLA]
MARTINS

EDUCATION
Clarkson University

DePaul University

Potsdam, NY
August 2012 - May 2013
Aret program - double major in Business,
Media and Communications

Chicago, IL
Sept 2013 - March 2016
Public Relations and Advertising major,
Interactive and Social Media minor

EXPERIENCE
Account Manager
Arka Pana Consulting, Chicago, IL
July 2016 - Present
Creating timely and engaging social media content for client accounts that collaborate
with their marketing, PR, and advertising efforts.
Developing and executing SEO tactics to improve the web presence of Akra Pana
Consulting - keyword research and blogging, on-page optimization, etc.
Identifying new business opportunities for clients by conducting in-depth market and
competitor research, and leveraging content for lead generation.

Chief Communications Officer

PR SPECIALIST
DIGITAL MARKETER
DePaul graduate with a desire to secure an
entry-level position in Public Relations
and/or Digital Marketing. My experiences
in the tech industry, the co-working market
sector, and at a social media marketing
agency, are reflective of my multifaceted,
high-level marketing acumen.

TECH SKILLS
Adobe Creative Suite
Google AdWords
Google Analytics
Google Search Console
WordPress
Hootsuite
Social Media for Business

CONTACT
Chicago, IL 60616
315.262.7668
Ololademm@gmail.com
www.lolamartins.weebly.com
in/lolamartins

OjaExpress, Chicago, IL
December 2015 - Present
Led the quantitative and qualitative research that produced 8 buyer personas
along with a style guide and brand tone tailored to the personas.
Spearheaded the development of a comprehensive digital marketing strategy
encompassing SEO, SEM, and content, social media, and email marketing.
Secured three new vendor partnerships from attaining media coverage on Crain's,
DNAinfo, Chicago Inno, NBC 5s the Weekend Web, and BIT Startup of the Week, etc.

Event Coordinator and Marketing Intern

The Shift, Chicago, IL
June 2015 - August 2015
Drove registrations for 12 events by integrating relevant industry insights into their
integrated inbound and outbound marketing campaigns.
Identified and coordinated cross-promotion opportunities with local businesses
and organizations in the Uptown neighborhood.
Managed company's Facebook, Twitter, LinkedIn, and created its Pinterest page.
Conducted daily social media analytics to quantify the company's awareness ratio
online and enhance its high-level strategic social media marketing.

Social Media Intern

Arka Pana Consulting, Chicago, IL
June 2015 - August 2015
Created video content that successfully became client's most popular Facebook post with
400+ views and over 1500 in organic reach within days of posting.
Developed Twitter campaigns for two major clients leading up to, and on the day of their
major events; the Wrigleyville Summerfest and the Soulcycle Ride for Heshima Kenya.
Researched keywords to identify relevant brand conversations and gauge competition.
Insights helped increase target audience engagement on clients' social media accounts.
Compiled comprehensive media lists for clients using Cision and Twitter lists.

African Students Association's Public Relations Officer

DePaul University, Chicago, IL
September 2014 - November 2015
Restructured the public relations department of the organization and acquired a 2-member
team to spearhead the implementation of newly refined initiatives cited below.
Earned a 28% increase in membership registrations by identifying the organization's value
proposition and promoting it using an integrated community relations campaign.
Generated local and regional recognition by developing numerous community-oriented
projects such as the Voices of Africa: Adopt-A-School initiative.
Designed a suite of customized social media content templates and guidelines for the
organization.
Delivered organizational leadership by implementing a bi-weekly E-Board meeting structure and
a RACI matrix to ensure optimal cross-functionality among the departments in the organization.