Feminine Hygiene Products:

Market Growth, Future Prospects

& Competitive Analysis, 20162023
Overview:
Increased awareness about availability of female hygiene products due to intensive
marketing strategies, the female population worldwide is increasingly prompted to
adopt such products. Availability of a wide product range catering several hygiene
needs and extended disposable income of the female population has led to increase
in the sale of these products. Vendors in this industry are increasingly focusing on
augmenting the visibility of their products through all channels including the social
media. Changing perceptions of users is also playing a critical role in defining the
market trends.

Among the various applications considered in this scope, products addressed to

protection (antiseptic and antibacterial) application capture the largest market
share and it is expected that the trends will continue through the forecast period.
The need for protective hygiene products is mainly driven by requirement for
hygiene during menstrual period. The demand for whitening products is on a
gradual rise, particularly in the emerging markets of Asia-Pacific. Use of revitalizing
products on a daily basis is also becoming a widespread trend.

Rigorous marketing strategies adopted by market players has intensified the overall
competition among the market players. Geographical expansion of international
players is also prominently observed in the recent years. Growing awareness due to

the media efforts has created significant surge in demand for feminine hygiene
products over the past few years. The manufacturers of these products are
anticipated to retain competitive prices of their products while simultaneously
expensing the sales channels.
The global feminine hygiene products market is segmented on the
following bases:
1. Products
a. Wash/gels
b. Wipes
c. Moisturizers
2. Applications
a. Protection (antiseptic and antibacterial)
b. Whitening
c. Revitalizing and Moisturizing
d. Others
3. Sales Channel
a. Departmental Stores
b. Supermarket and Convenience Stores
c. E-tailers
d. Others
4. Geography
a. North America
i. US
ii. Canada
b. Europe
i. UK
ii. Germany
iii. Rest of Europe
c. Asia Pacific
i. Japan
ii. China
iii. Rest of APAC
d. Latin America
e. Middle East and Africa

Key players identified for feminine hygiene products market include but
are not limited to:
Sanofi (Lactacyd), Combe Incorporated, C. B. Fleet, Corman SpA, The Boot
Company, SweetSpot Labs, Sliquid Splash, Honey Pot, Nature Certified, LIFEON
Labs, Emerita, Laclede, Inc. and several others
This report offers:

An overview of the global markets for feminine hygiene products

Market trends assessment for the period 2013-2023, with historical information for
2013 & 2014, and projections through 2023, with respective CAGRS during 2016-2023

Qualitative assessment tools such as market drivers, challenges and future

prospects, major commercial events, etc.

Market competition scrutiny tools such as Porters five forces analysis, market share
assessment, attractive investment proposition and others

Focus on each level of market segmentation based on product approvals, launch, and
current and anticipated market dynamics

A general overview of the industry structure

Company profiles highlighting key information about the major players operating in
the feminine hygiene products market