Mission Statement

Collection

Features

nllerin tercih ettii rnleriyle Lidyana.com, dnyaca nl moda

markalarn Trkiyenin en yetenekli tasarmclar ile ayn at
altnda topluyor. ster gnlk tarznz yanstmak, ister en k gece
kyafetinizi tamamlamak iin her annza elik edecek rnleri
Lidyana.com'da bulabilirsiniz.

Brand Awareness

Less is more
Crowded categories and clashing brands tend to repel
customers, moreover sites brand promise becomes foggy and
confusing. By looking at the sales data Lidyana can recognize
stars and cash cow brands and continue to improve its
product range accordingly. By reevaluating question marks
and discontinuing dogs, Lidyana will be able offer more
refined and profitable selection aligned with its brand promise.

ade ve deiim olanaklaryla %100 gvenli alveri ortam sunan

Lidyana.comda ye olma zorunluluu olmadan tm rnlere
gz atabilir, ye olarak moday ve en gncel trendleri
yakndan takip edebilirsiniz.
Moday Lidyana.com ile kefedin!
Strenghts

Enrich the content of blog.lidyana.com to create

emotional attachment by articles empowering females
and emphasizing their self value.

Cool Factor

Lidyana has received 6 million

TL worth of investment from ru-Net
and 12 million TL investment
from Burda Group.

Lidyana is missing the cool factor. By having too many brands

and confusing categories, it misses a link between its promise
and customers expectations. Art direction should shift to a
more minimal approach (the rising industry trend). Lidyana
should have an integrated verbal and visual identity to create
desire and aspiration in customers to be part of something
larger than the brands and products; that can be a certain
lifestyle, idea, community, taste motivation etc.

Unstoppable!

Introduce your team

Lidyana has tripled its net

income in 2014 and currently
worths 45 Million TL, meaning
%200 growth compared to %20
industry average.

What is Lidyana? Who are the people behind it?

How do they look? What purpose do they
serve? What is their story? Customers will want
to know who is behind the brand's promise.
Introducing them, the team behind Lidyana will
create a trustworthy environment and a sense of
familiarity.

Investors' Favorite!

Transform the strength of national textile industry

into tangible products, by making use of strong
price/quality positioning; offer clothes at the same
price range as competitors but exceed in quality.

Exclusive Brand Ambassadors in Turkey;

collaborations with international fashion bloggers and
agreeing fashionistas.

Ladies are loving it!

%80 of Lidyanas customers are
women, most profitable target
audience being working females
ages 25 to 40.

TD

From Turkey with Love

For the english version; Lidyana can feature national
designers and upcoming local talents in a category called
From Turkey with Love and promote unique ,whimsical and
novelty Turkish designs. Same categorization can be done for
TR version under a charming name such as Halis Muhlis

Women are beautiful in all shapes and sizes. Lidyana

can expand through its own-brand to target specialty
segments like petite, curvy, maternity and tall.

Busy, Busy, Busy!

Lidyana receives average of
90000 visitors per day. Its average
shopping bag costs 120$

Suprising, creative and interactive tactics to

implement during fashion related events and
fashion weeks in order to generate buzz.

Shop the Story:

Storytelling through editorials will intrigue/inspire customers
and create emotional attachment. Plus, professionally styled
outfits featuring multiple brands will work as free styling tips.

Platforms unite!
Lidyana recently launched its
mobile site and IOS/Android
apps. It also continuously
develop algorithms to optimize
and enhance customer
experience.

Ratings & Reviews:

What can be improved?

Differentiation
Brand
Promise

Biggest constraint of online shopping is being unable to touch.

Customers cant feel the fabric or try clothes on to see their fit.
Reviews enable information sharing between customers.
Good reviews work as word of mouth marketing, while bad
reviews serves the website as a tool to collect feedback
regarding the brands it carries.

Collaborating with organizations promoting Turkish

quality such as Trk Deri Tantm Grubu under
mutual goals and partnering in new projects that will
be beneficial for both parties.

Offering exclusive wardrobe sponsorships to

globally successful Turkish Soap Operas in order to
increase presence and brand awareness in Middle
East and other neighboring countries.

Play The Video:

Cool
Factor

With play the video feature, customers will see the model in
360 motion. This feature will allow them to examine garments
more closely. They will have the chance to see the flow of the
dress,

HY
Verbal Identity
Name, catch-phrase, mission
statement
Communication language,
editorial category and product
details
Blog Content, Social media
usage

Like2buy, Twitter, Facebook Buying Options

One of the new trends of the industry will be using social media
not just to interact with customers and promote branding, but to
shop more seamlessly. Target and Nordstrom are trying the
Like2buy in Instagram while other big players are testing with
Twitter and Facebook.

Visual Identity
Typography standards
Color palette
Photographic/illustration style
Visual guidelines

Packaging Identity
Packaging graphics
Physical packaging structures
Multi-sensory experience

V for Viral
We all want to be happy and want to make people happy. One way
to emotionally link customers and Lidyana is to use laughter and
surprise. If Lidyana can create marketing material that surprises
people and make them laugh, people will not only have a positive
outlook about the brand but also share, like and engage with the
brand on social media. Benchmarking Taylor Swifts surprise to
fans and using Lidyanas established celebrity network, Lidyana
can;suprise customers with celebrity delivery.

Exclusive collaborations with upcoming

talents both local and around the globe; in
order to create whimsical, #trending and
collectible items.

Sponsoring the new fashion focused day time

shows with Lidyana Style Corner benchmarking
Bluefly, Piperlime, Aldo Style Wall on Project
Runway.