Quiz 4

Question 1
The _______ stage of product development should spend more time and effort on ______ and
_______, while later stages of product development tend to include greater focus on _______.
The early stage of product development should spend more time and effort on learning and
discovery, while later stages of product development tend to include greater focus on execution.
early; learning; discovery; execution
Question 2
The concept of diffusion of innovation is one that is fairly well-studied and discussed.
A newer concept is that of "the chasm", as proposed by Geoffrey Moore.
Why does "the chasm" matter? (select any/all that apply)
Customers in the early market tend to be more willing to assist with feedback for
improving the product, and more forgiving of faults/bugs in the product than the
mainstream market
Customers in the early market care about different things, and should be communicated to
in different ways, than those in the mainstream market
Customers in the mainstream market will pay a premium for an innovation, as compared to an
innovator or early adopter
Question 3
The concept of diffusion of innovation is one that is fairly well-studied and discussed.

A relatively newer concept is that of "the chasm", as proposed by Geoffrey Moore.

What is the chasm?
A precipitous decline in a product's popularity and reputation
A sudden and unexplained drop in sales
The disconnect between the types of activities and skillsets needed to pursue the "earlymarket" versus the "mainstream market"
A slow, steady decline in a company's customer base over time
Question 4
Name two ways in which an innovation or new product might be communicated to the rest of the
world.
1. The Mass media (including scientific or technical experts recommendations advertisements
and social media.)
2. Interpersonal interaction (such as friends or family members interaction and
recommendations)
Question 5
Your best friend tells you about a new innovative product, and how great it is.
Separately, a panel of scientific experts also make a recommendation for adoption of a new
innovation, based on its technical features and characteristics.

Which of these two recommendation scenarios is more likely to convince the average

consumer to adopt a new innovation or product?

Which of these two scenarios is most likely to convince YOU to adopt a new innovation or
product? WHY?

Q1: Which of these two recommendation scenarios is more likely to convince the average
consumer to adopt a new innovation or product?
Because peer interaction and recommendation tends to be much stronger than scientific or
technical recommendation, I believe that the scenario of your best friend tells you about a new
innovative product, and how great it is is much more likely to convince the average consumer
to adopt a new innovation or product than the scenario of a panel of scientific experts also
make a recommendation for adoption of a new innovation, based on its technical features and
characteristics
Q2: Which of these two scenarios is most likely to convince YOU to adopt a new innovation or
product? WHY?
I am in one of the average consumers, so personally, I truth my friends more than a panel of
scientific experts. There are two reasons, firstly, I know exactly what my friends interests, and
usually we have same interests, however, the experts focus on the technical features and
characteristics, they dont know using experiences. Secondly, some companies are willing to
spend money hire some scientific experts to introduce their new innovations or products,
which decrease the reputations and reliability.