Larry Williams

Houston, TX
lwwilliams@suddenlink.net
281-455-8300

Summary
A results-driven professional with 15 years experience with an emphasis in online marketing, social
media and web analytics seeking an opportunity to impact and grow a company’s productivity.

Employment Experience
eVariety Company 1/06 – 1/10
Online Sales & Marketing
• Sold antique and collectible items through multiple eCommerce websites, maintained a 100% positive
customer service rating and sold and shipped more than 70% of items within 10 days of posting.
• Created and managed pay-per-click (PPC) advertising campaigns using Google AdWords to generate
traffic and grew sales using keyword ads, as well as multiple blog and website placements.
• Utilized search engine optimization (SEO) methods and strategies to improve page rankings for multiple
websites using tools including Google Webmaster Tools, SEOQuake and Web CEO.
• Increased ROI by adjusting advertising budgets based on web analytics reports generated by Google
AdWords, Google Analytics and Omniture Site Catalyst.
• Created promotional links using HTML tags and Java widgets on multiple websites, blogs and social
media networks including Facebook, Google Buzz, Twitter and LinkedIn.

RSA 8/05 – 12/05

Senior Account Manager
• Marketed IT business solutions including project, contract and permanent staffing services.
• Met with prospects and conducted needs assessments to determine current and future technical needs.
• Analyzed businesses using web portals and the Salesforce.com CRM and to forecast profitability.

Bridgewater Resources 8/02 – 6/05

Business Development
• Sold business staffing solutions for a start-up IT division by developing and maintaining lasting
relationships with companies seeking technical professionals and services.
• Developed most of the CRM infrastructure, workflow process, website content and multi-channel
marketing material to promote and advertise a new company and its services.
• Made presentations to decision makers, gathered detailed information on job orders and planned search
strategies with recruiters to target qualified technical candidates.
• Identified target companies and recruited prospects by attending Trade Shows, Career Fairs and multiple
business, marketing and technology association meetings.
IntelliMark 11/94 – 6/02
General Manager / Account Executive
• Sold regional B2B IT staffing and project solutions by developing and maintaining lasting relationships
with companies seeking technical professionals and services.
• Met with decision makers, gathered information on qualified sales orders and developed marketing
campaigns using online, cross-channel and viral marketing.
• Managed Houston branch operations, including budget, marketing plans, sales forecasting and employee
hiring, firing, training and yearly reviews.
• Developed and made corporate presentations and co-hosted a national business conference.
• Managed an internet strategy project that designed and launched a new company web site that
included a new layout and content, job posting and search capability and new marketing material.
• Managed a CRM migration project and created a paperless workflow process.

Sales & Recruiting Manager / Account Executive

• Sold IT services, recruited candidates and managed account executives and recruiters.
• Identified target companies and recruited prospects by attending Trade Shows, Career Fairs and multiple
business, marketing and technology association meetings.
• Led in-house training sessions and created training presentations, videos and documentation for sales and
recruiting teams.

Technical Recruiter
• Recruited, interviewed and prepared qualified technical candidates for interviews with client
companies.
• Received feedback from candidates and clients after interviews and negotiated starting salaries,
benefits, start dates, sign-on bonuses and/or relocation packages.

Management Alliance Group, Inc. 3/94 – 11/94

Sales / Recruiter
• Sold staffing services and recruited candidates in a broad range of industries, including Finance,
Medical, Oil/Gas and Real Estate.

Professional Achievements
Manager of three (3) Presidential Award recipients – IntelliMark
Manager of one (1) Chairman Award recipient – IntelliMark
Quarter-Million Dollar Producer Award*
Top Five Producer Award*
Rookie of the Year Award*
Member of Top Three Blended Services team*
* Texas Association of Personnel Consultants / Houston Area Association of Personnel Consultants

Education
Stephen F. Austin State University
Bachelor of Arts – Communications /Marketing – 1993
 The Pine Log Newspaper – Sales / Advertising Account Manager
 KLSB-TV (NBC) – Sales / Advertising Intern
 East Texas Blood Center – Advertising Intern
 Additional Skills Addendum

Optimization / SEO
• Researched and utilized new SEO tools and techniques and submitted URLs and site maps.
• Determined website and page objectives and ensured each page was search engine-friendly.
• Developed site content, researched competitor’s sites and chose the most effective keywords.
• Perform daily site analysis and review of SERP rankings, page content, link quality and site
speed.

Marketing / PPC
• Created online advertising campaigns using Google AdWords to generate traffic and increased sales
using pay-per-click (PPC) ads, as well as multiple blog and website placements.
• Managed ad placements, networks, ad budgets and analyzed CPC, CTR and CPM.
• Developed marketing initiatives and strategy involving content, positioning, pricing and promotions.
• Improved online ad campaign performance by adjusting content and keywords and set up secure
customer payment options using PayPal and Google Checkout.

Analytics
• Analyzed detailed traffic reports, Key Performance Indicators (KPI), geo-mapping and CPC
using Omniture Site Catalyst, Google AdWords and Google Analytics.
• Analyzed and improved SERP rankings, page traffic reports, traffic sources, content
drilldowns, landing and exit pages, average time per visit and bounce rates.
• Adjusted item prices and descriptions, page content and layout, as well as ad budgets, keywords,
locations, networks and scheduling based on analytic reports and market research.

Training
• Social Media Optimization is the New SEO – HubSpot
• SEO Strategies for Corporate Web Sites – Omniture
• Marketing and Advertising Using Google – Google
• 11 Tips to Improve Your SEM Campaigns - Omniture
• Business Internet Marketing for Facebook & Twitter – HubSpot
• SEO Measurement 101 – Omniture
• Omniture, Testing and Web Site Optimization – Omniture