Deciphering Job Ads and Maximizing Your CV and Interview Skills

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Deciphering*job*ads*1*what*employers*are*really*looking*for!**
How*to*make*your*CV*stand*out*and*how*to*shine*at*interview!**
If*you*dont*have*in1demand*skills*how*to*get*them!!
Hi!!Ma(!here.!The!
webinar!presenta@on!
will!start!at!1pm.!
There!will!be!some!
preDamble!and!sound!
checks!un@l!then.!
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With!Ma(!Craven,!Founder!of!!
The!CV!&!Interview!Advisors!
www.cvandinterviewadvisors.co.uk
Who!are!we?!
Ma(:!Entrepreneur,!Senior!Manager,!Former!Headhunter,!Interna@onal!
Speaker,!Resident!!Expert!and!Consultant!to!leading!Recruitment!Businesses!
CVIA:!UKs!highest!quality!provider!of!Personal!Branding,!CV!Wri@ng,!LinkedIn!
and!Interview!Coaching!services!
!
Interna@onal!team!of!Senior!Managers,!Recruitment!Experts!and!Authors!
Work!with!many!leading!orgs!such!as!ACCA,!CIPFA,!IPSE,!CIPR,!BCS.!
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Its!not!weak!candidates!that!have!a!professionally!wri(en!CV;!weve!wri(en!CVs!
*for!Premier!League!Football!Chairman,!some!of!the!UKs!top!execs,!hundreds!of!
*
Contractors!and!many!new!Graduates!(including!1000s!of!Finance!professionals)!
Deciphering!Job!Ads!
Read!through!the!JD!and!iden@fy!the!key!5!!6!things!they!are!looking!for!
Make!sure!these!5!!6!things!appear!in!the!CV!Summary/Prole/Case!Studies!
Make!sure!the!descrip@on!of!the!role!matches!your!CV!bullet!points!
Use!Case!Studies!to!promote!achievements!or!transferable!skills!
Note!the!Competencies!for!the!Interview.
92%!of!Recruiters!/!Hiring!Managers!make!their!ini@al!shortDlis@ng!
decision!solely!on!the!contents!of!your!CV.!
What!if!I!dont!have!the!skills?!
Decision!@me:!is!it!the!right!role!for!you?!
Early!career!professionals:!Go!and!get!them?!Think!of!appren@ce!style!tasks!
More!senior!people,!be!proac@ve!in!your!job!
Write!as!case!studies!on!page!one!of!your!CV!(3!or!5)!
New!graduates!/!rst!jobbers!D!see!example!on!screen.
That!stat!again92%!of!Recruiters!/!Hiring!Managers!make!their!
ini@al!shortDlis@ng!decision!solely!on!the!contents!of!your!CV.!
What!is!a!CV?!
Historically!a!LIST![of!jobs,!qualica@ons!and!contact!details!etc]!
Why!do!employers!ask!candidates!to!ll!out!applica@on!forms?!
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A!CV!should!be!a!business!case!explaining!why!someone!should!hire!you!
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Why!are!so!many!Graduates!working!in!retail!/!not!their!profession?!
A!bad!CV!is!a!list;!a!good!CV!is!a!business!case!
Key!words!for!database!searches!(add!Key!Skills!as!career!grows)!
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More!experienced!people!!see!example!CV!next.!
How!much!@me,!money!and!eort!have!you!invested!in!your!degree!and!
qualica@on?!Unless!you!have!a!great!CV,!nothing!will!happen!and!having!
the!qualica@on!achieves!nothing!!Great!CV!!Return!on!Investment.!
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Professional!Summary!
Needed!on!CV!&!LinkedIn!(and!verbally!in!Interviews)!
What!are!you?!The!Cheap!Red!Shoes!Theory!!
What!is!your!value!proposi@on!/!number!one!selling!point?!
What!are!your!key!strengths!/!skills?!
Explain!how!skill!was!gained!/!evidence!them!
More!experienced!people!adopt!features!&!benets!style!
Align!with!the!hot!skills!&!dont!use!clichs.!
!* Graduate with a 2:1 Degree in Accountancy & Finance and 12 months work
A 2015
experience within a leading regional accountancy firm. Key strengths include: extensive
experience of bookkeeping to trial balance and hands-on exposure to preparing financial
accounts to statutory level; strong commercial acumen having managed a small internet
business as part of university Young Enterprise Scheme (achieved 500 p/m profit); first class
communication and presentation skills having presented at large conferences to over 500
people; and strong client facing skills - demonstrated through a track record of achievement in
several retail sales roles, which were performed in order to self-fund Degree.
Professional!Summary!
A!more!experienced!persons!example!
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An!ACCA!qualied!Assistant!Accountant!with!the!ability!to!produce!both!management!accounts!
(budgets!and!forecasts)!and!nancial!accounts!(P&L!and!balance!sheet),!embedding!strong!nancial!
processes!and!controls!across!businesses!to!protect!cashow!and!prot.!Key!strengths!include:!
transforming!and!developing!nancial!management!capability!to!improve!accuracy!&!transparency!of!
key!nancial!data;!delivering!nancial!system!enhancements!that!drive!improved!repor@ng!
capability,!typically!improving!business!decisionDmaking!for!senior!management;!reDengineering!
nancial!processes!and!automa@ng!manual!tasks!to!improve!opera@onal!eciency;!and!explaining!
nancial!results!to!non!nancial!managers!to!ensure!strong!nancial!awareness!across!all!business!
areas.!
Key!Skills!/!Achievements!
Key!Skills!/!Achievements!or!Career!Highlights!
Align!with!job!spec!/!transferable!skills!
Important:!Wri@ng!Ability?!
STAR!(Situa@on,!Task,!Ac@ons,!Result).!
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Commercial*Awareness:*The!Brunel!University!summer!ball!was!aected!by!rising!
costs.!As!a!member!of!the!Summer!Ball!Commi(ee,!played!a!key!role!in!the!nancial!
management!of!the!ball!in!order!to!maintain!aordable!@cket!prices.!Produced!
detailed!budget!/!cos@ng;!introduced!the!idea!of!selling!adver@sing!on!@ckets!&!ball!
yers;!cold!called!over!100!local!companies;!and!nego@ated!improved!rates!across!all!
suppliers.!Secured!1500!of!adver@sing!&!sponsorship!and!nego@ated!3000!of!
discounts!which!contributed!to!a!highly!successful!and!sold!out!event.!
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Some!people!invest!in!excess!of!1000!into!their!CV!and!other!personal!
branding!collateral.!We!have!packages!that!cost!999!+!Vat!and!many!
people!buy!them.!These!people!are!your!compe@@on!for!Finance!roles.!
Career!Highlights!
Career!Highlights!when!1!D!2!years!+!of!work!experience!
Important:!Wri@ng!Ability?!
STAR!(Situa@on,!Task,!Ac@ons,!Result).!
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ERAC!acquired!an!unprotable!compe@tor!in!the!South!of!England!that!required!
transforma@on.!Appointed!Opera@ons!Manager!to!reDbrand!the!business,!embed!the!
ERAC!business!model!and!drive!protability.!Performed!topDtoDbo(om!review!of!
business;!exited!underperforming!sta;!recruited!new!team;!trained!new!and!exis@ng!
sta;!oversaw!oce!refurbishment;!introduced!radical!changes!to!commercial!model!
(7!day!p/w!opera@on);!and!led!business!development!ac@vity.!Succeeded!in!reD
branding!the!business!and!achieving!10k!per!month!protability!within!6!months.!
Some!people!invest!in!excess!of!1000!into!their!CV!and!other!personal!
branding!collateral.!We!have!packages!that!cost!999!+!Vat!and!many!
people!buy!them.!These!people!are!your!compe@@on!for!Finance!roles.!
Popcorn!break!D!what!do!we!do?!
Match!you!up!with!a!seniorDlevel!professional!
Two!hour!detailed!factDnding!session!
Discuss!and!sani@se!your!career!direc@on!
Dene!your!value!proposi@on!and!go!to!market!strategy!
Dene!and!op@mise!your!value!added!skills!
Talk!through!Achievements!/!Case!Studies!
Help!you!to!quan@fy!results!
Write!your!CV!&!LinkedIn!Prole!from!scratch!
Provide!Interview!Coaching!&!Mock!Interviews!
Maximise!your!marketability!to!employers.!
S@ck!around!to!the!end!for!some!big!ACCA!discounts!on!
our!services.!Theres!loads!more!to!come.!
Never%mind%the%
oer,%I%just%want%
the%popcorn!
Recommenda@ons!
History!/!LinkedIn!
LinkedIn!Sta@s@c!(3!x!more!likely)!
What!is!good!/!what!is!bad.!
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A!professionally!wri(en!CV!and!LinkedIn!prole!costs!398!+!Vat!and!is!
more!than!a!days!work.!If!you!think!that!is!expensive;!think!about!how!
much!plumbers,!electricians!and!gardeners!charge!for!a!days!work!!
Whats!Molly!Maids!rate!for!a!days!spring!clean?!
LinkedIn!
What!is!it?!!
How!important?!
Key!Considera@ons!(Headline,!Summary,!Posi@ons,!Projects).!
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85%!of!recruiters!/!hiring!managers!will!check!you!out!on!LinkedIn!
once!you!are!shortDlisted;!it!is!cri@cal!that!your!LinkedIn!prole!is!
complete,!well!wri(en!and!sells!you!as!well!as!your!CV.!
The!Sales!Wedge!
The!Sales!Cycle!(Rapport;!Needs!Analysis;!Presenta@on;!Objec@ons;!Close)!
Rapport!Building:!Demeanour!/!Smile!
Needs!Analysis!/!Ques@ons!(Jen!Pilates!/!Ops!Director!examples)!
Objec@on!Handling!
Closing!the!sale!(Im!interested)!
The!only!way!to!become!good!at!something!is!coaching!and!prac@ce!!!
How!much!coaching!and!prac@ce!have!you!had!on!interviewing?!Are!
you!REALLY!good!at!interviews!or!can!you!just!talk!well?!
Competency!Ques@ons!
Why!do!they!exist!/!What!are!they?!
Give!me!an!example!of!when!you!dealt!with!conict!
Tell!me!about!when!you!have!sold!an!idea!to!your!boss!
Grasp!the!underlying!purpose!
Have!your!examples!prepared!in!advance!
Be!a!STAR!
Nail!the!Result!
Its all about the

preparation
What*can*we*do*for*you?*
Experienced!Professionals!D!Pro!Level!CV!Wri@ng!Service,!LinkedIn!Prole!
and!Cover!Le(er!for!299!+!Vat!(154!discount)!
New!Graduates!with!less!than!2!yrs!work!experience!D!Pro!Level!CV!Wri@ng!
Service,!LinkedIn!Prole!and!Cover!Le(er!for!249!+!Vat!(95!discount)!
Just!CV!Prole!/!Summary!&!5!HighDImpact!Case!Studies!for!149!+!Vat!
1D2D1!Interview!Coaching!&!Mock!Interview!with!detailed!verbal!feed!!!!!!!!!!!
Dback!for!149!+!Vat!(60!discount)!
!
To!order:!www.cvandinterviewadvisors.co.uk/ACCA0416**
!
Or!01274!408!222!/!info@cvandinterviewadvisors.co.uk*
We!will!then!contact!you!to!progress!your!order!

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