PROJECT REPORT

ON

DEMAT ACCOUNT

By: Jubin Jose

Guided By:Mrs. Naira Bhatia(Asst. Professor)

S.I.E.C.E.S. Degree college

Year - 2016-17

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This is to certify that Jubin Jose is permitted to use relevant data / information of this
organization for his Black book in fulfillment of the T.Y.Bms

We wish him all the success.

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Place
Date:
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DECLARATION

This is to declare that I have carried out this project work myself in part fulfillment of the T.Y.Bms in
S.I.C.E.S degree college
The work is original, has not been copied from anywhere else and has not been submitted to any other

University/Institute for an award of any degree / diploma.

Date:

Signature

Place:

Jubin Jose

CERTIFICATE OF GUIDE

Certified that the work incorporated in this Project Report DEMAT ACCOUNT submitted by
Jubin Jose is his original work and completed under my supervision. Material obtained from other
sources has been duly acknowledged in the Project Report

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TABLE OF CONTENTS

Title
Introduction on DEMAT
Introduction and Company Profile of Angel broking
SWOT Analysis
Demat Account of Angel Broking
Competitors
Objective
Research Methodology
Data Analysis and Interpretation
Observation and Finding
Limitation
Suggestion
Summary and Conclusion
Bibliography
ANNEXURE (contains questionnaire)

Page No.

Introduction

INTRODUCTION
Technology has brought about a drastic change in our everyday lives. The stock
markets too have not been left untouched by the change. In 1875, the Bombay Stock Exchange was founded with
an openoutcry floor trading exchange. Traders would stand on the floor and shout
prices of stocks for buying or selling. Then, money would be exchanged for physical receipts of the shares called
the certificate. This led to a great amount of paperwork. Even the settlements of trade agreements took time
because of the need to deliver the share certificates.
Much has changed since 1996, dematerialization was embraced. Dematerialization is the process by which
physical share certificates held by an investor are converted into an equivalent number of securities in electronic
form and credited into the investors demat account.
In India, shares and securities are held electronically in a dematerialized ("Demat") account, instead of the
investor taking physical possession of certificates. A Dematerialized account is opened by the investor while
registering with an investment broker (or sub-broker). The Dematerialized account number is quoted for all
transactions to enable electronic settlements of trades to take place. Every shareholder will have a Dematerialized
account for the purpose of transacting shares.
Access to the Dematerialized account requires an internet password and a transaction password. Transfers or
purchases of securities can then be initiated. Purchases and sales of securities on the Dematerialized account are
automatically made once transactions are confirmed and completed.
The market regulator, securities and exchange board of India (SEBI) mandates a demat account for share trading
above 500 shares. As of April 2006, it became mandatory that any person holding a demat account should possess

a permanent account number (PAN), and the deadline for submission of PAN details to the depository lapsed on
January 2007.
Dematerialisation is the process by which physical certificates of an investor are converted to an equivalent
number of securities in electronic form and credited in the investor's account with its DP. In order to dematerialize
certificates; an investor will have to first open an account with a DP and then request for the dematerialisation of
certificates by filling up a dematerialisation request form [DRF], which is available with the DP and submitting
the same along with the physical certificates. The investor has to ensure that before the certificates are handed
over to the DP for demat, they are defaced by marking "Surrendered for Dematerialisation" on the face of the
certificates..

Features of a Demat Account

Transfer of shares :
To transfer shares, an Investor has to fill up Delivery Instruction Slip (DIS) or Receipt Instruction Slip
(RIS), to sell or buy securities. These are equivalent to cheque books and contain all the detailed
instructions for the transaction to take place smoothly.

Dematerialization and Rematerialization of Securities :

Dematerialized securities are securities that are not on paper and a certificate to that effect does not
exist. A Bank or any other Depository Participant where one has a Demat account can easily convert
securities into electronic or physical form on request, with the submission of a Demat Request Form and
a Remat Request Form respectively. Dematerialization refers to the conversion of securities into
electronic form and conversion of electronic form securities into physical form is called
Rematerialization.

Hypothecation for Loans :

Investors can take a loan against securities (shares, debentures, bonds, mutual fund units) that are held in
their Demat accounts. The securities are offered as collateral to the lender by the borrower.

Freezing a Demat Account :

As per the need or preference, an investor can freeze his account for a specific time period. Freezing of
Demat accounts is a good option if one does not want any unexpected debits or credits in the account.
Moreover, it can also be used for a specific quantity of shares on the account.

Various modes of access :

Since Demat accounts are electronic in nature; one can access their Demat account via the internet
through smartphone or personal computer

SPEED - e facility :
Made available by NSDL, this facility allows instruction slips to be sent electronically instead of
submitting paper slips to the Depository Participant. The Depositary Participants are the agents governed
by Depositories through which one can operate the Demat account.

Types of demat account

Demat account helps you, as an investor, to hold shares and securities in an electronic form, instead of
taking physical possession of share certificates. There are two types of demat accountsRepatriable
demat account and Non-repatriable demat account. Repatriable funds are deposited in a separate bank
account known as the Non-Resident External Account (NRE account). Repatriable funds are those funds
which can be transferred abroad. The investments made from these funds are maintained in a Repatriable
Demat account. On the other hand, non-repatriable funds (amounts which cannot be taken abroad) are
deposited in a different bank account known as the NRO account. Investments made from these funds
are deposited in the Non-repatriable demat account. Money can easily be transferred from an NRE to an
NRO account. However, once the transfer is made, the repatriability is lost and thus cannot be
transferred back to NRE account.

Advantages of Demat
The bonus/right shares allotted to the investor will be immediately credited into his account. There is no risk due
to loss on account of fire, theft or mutilation. Transaction costs are usually lower than that in the physical segment.
A demat account also helps avoid problems typically associated with physical share certificates. For example:
delivery failures caused by signature mismatch, postal delays and loss of certificate during transit. Further, it
eliminates the risks associated with forgery and due to damaged stock certificates. Demat account holders also
avoid stamp duty (as against 0.5 per cent payable on physical shares) and filling up of transfer deeds. The biggest
advantage of having demat account is that you don't have to pay for stamp since these are electronically stored
which reduces the transaction cost.

Goal of Demat System

India adopted the Demat System for electronic storing, wherein shares and securities are represented and
maintained electronically, thus eliminating the troubles associated with paper shares. After the introduction of the
depository system by the Depository Act of 1996, the process for sales, purchases and transfers of shares became
significantly easier and most of the risks associated with paper certificates were mitigated.
In 1996, trading began on NSE for shares held in demat account form. It was the beginning of a new paperless
trading stock market trading environment. If an investor buys a share today, it gets credited to the investor's
account in two days. Today, shares get transferred to the investor's demat account. [1]

Demat benefits

COMMON BANK:
Dematerialization is not just for shares, but also for debt instruments like bonds. Now, you can hold all
your investments in a single account.

AUTOMATIC UPDATE:
Since this is a common account, you dont have to keep giving all your details like addresses every time
you transact or every time you change the details. These details are automatically made available to
companies you transact with.

ODD-LOT PROBLEM:
Earlier, shares were transacted in lots. A single or odd number of securities could not be transacted. This
problem is now eliminated.

DELIVERY RISKS:
Dematerialization has also eliminated the risks of fake shares, thefts, deliveries gone wrong, and so on,
and reduced the paperwork involved. Time of delivery has also reduced drastically. Once your trade is
approved, the securities are automatically credited to your account. This applies to other companyrelated activities like stock splits, stock bonuses, and so on.

COST REDUCTION:
Earlier, when you transferred the securities, you incurred extra costs due to the stamp duty. This is not a
problem with the demat form.

EASY TO HOLD:
Paper certificates are vulnerable to tears and damage. In contrast, the dematerialized or demat format is a
safe and convenient way to hold securities. You also have a nomination facility, whereby you can
facilitate a transfer of shares in the event of your demise.

Benefit to the company

The depository system helps in reducing the cost of new issues due to lower printing and distribution costs. It
increases the efficiency of the registrars and transfer agents and the secretarial department of a company. It
provides better facilities for communication and timely service to shareholders and investors.

Benefit to the investor

The depository system reduces risks involved in holding physical certificates, e.g., loss, theft, mutilation, forgery,
etc. It ensures transfer settlements and reduces delay in registration of shares. It ensures faster communication to
investors. It helps avoid bad delivery problems due to signature differences, etc. It ensures faster payment on sale
of shares. No stamp duty is paid on transfer of shares. It provides more acceptability and liquidity of securities.

Benefits to brokers
It reduces risks of delayed settlement. It ensures greater profit due to increase in volume of trading. It eliminates
chances of forgery or bad delivery. It increases overall trading and profitability. It increases confidence in their
investors.

Depository Participant (DP)

A depository (in simple terms) is an institution holding a pool of pre-verified shares held in electronic mode that
offers efficient settlement of transactions. A Depository Participant (DP) is an intermediary between the investor

and the depository. A DP is typically a financial organization like a bank, broker, financial institution, or custodian
acting as an agent of the depository to make its services available to the investors. Each DP is assigned a unique
identification number known as DP-ID. As of March 2006, there were a total of 538 DPs registered with SEBI.

Demat conversion
Converting physical records of investments into electronic records is called "dematerialising" of securities. In
order to dematerialise physical securities, investors must fill in a Demat Request Form (DRF), which is available
with the DP and submit the same along with physical certificates. Every security has an ISIN (International
Securities Identification Number). A separate DRF must be filled for each ISIN.
The complete process of dematerialisation is outlined below:
1) The investor surrenders the certificates for dematerialisation to the DP.
2) DP updates the account of the investor.

Demat options
There are many hundreds of Depository Participants (DPs) offering the Demat account facility in India as of
September 2011. A comparison of the fees charged by different DPs is detailed below.
There are a few distinct advantages of having a bank as a DP. Having a Demat account with a bank DP, usually
provides quick processing, accessibility, convenience, and online transaction capability to the investor. Generally,
banks credit the Demat account with shares in case of purchase, or credit a savings account with the proceeds of a
sale, on the third day. Banks are also advantageous because of the number of branches they have. Some banks give
the option of opening a demat account in any branch, while others restrict themselves to a select set of branches.
Some private banks also provide online access to the demat account. Hence, the investors can conveniently check
online details of their holdings, transactions and status of requests through their bank's net-banking facility. A
broker who acts as a DP may not be able to provide these services.

Fees involved
There are four major charges usually levied on a demat account: account opening fee, annual maintenance fee,
custodian fee and transaction fee. Charges for all fees vary from DP to DP.

Account-opening fee
Depending on the DP, there may or may not be an opening account fee. Private banks, such as HDFC
Bank and AXIS Bank, ICICI Bank, do not have one. However, players such as Kotak Securities,[3] Sushil Finance,
Globe Capital, Karvy Consultants and Bajaj Capital Limited do impose an opening fee. But in Ventura Securities
ltd, Angel Broking and some other companies do not have an any opening charge.State Bank of India does not
charge any account opening charge while other maintenance and transaction charges apply. Most players levy this
when re-opening a demat account. However, the Stock Holding Corporation offers a lifetime account opening fee,
which allows the investor to hold on to his/her demat account for a long period. The fee is also refundable.

Annual maintenance fee

This is also known as folio maintenance charges, and is generally levied in advance. It is charged on annual or
monthly basis.

Transaction fee
The transaction fee is charged for crediting/debiting securities to and from the account on a monthly basis. While
some DPs, such as SBI, charge a flat fee per transaction, HDFC Bank and ICICI Bank pay the fee to the
transaction value, which is subject to a minimum amount. The fee also differs based on the kind of transaction
(buying or selling). Some DPs charge only for debiting the securities, while others charge for both. Some DP's
also charge the investor even if the instruction to buy/sell fails or is rejected. In addition, service tax is also
charged by the DPs
In addition to the other fees, the DP also charges a fee for converting the shares from the physical to the electronic
form or vice versa. This fee varies for both demat (physical-to-electronic) and remat (electronic-to-physical)
requests. For demat transactions, some DPs charge a flat fee per request in addition to the variable fee per
certificate, while others charge only the variable fee.
For instance, Stock Holding Corporation has charged Rs 25 as the request fee and Rs 3 per certificate as the
variable fee. However, SBI has charged only the variable fee, as Rs 3 per certificate. Remat requests also have
charges akin to that of demat. However, variable charges for remat are generally higher than demat.
Some of the additional features (usually offered by banks) are as follows. Some DPs offer a frequent-trader
account, where they charge frequent traders at lower rates than the standard charges. Demat account holders are
generally required to pay the DP an advance fee for each account that will be adjusted against the various service
charges. The account holder needs to raise the balance when it falls below a certain amount prescribed by the DP.
However, if the holders also hold a savings account with the DP, they can provide a debit authorisation to the DP
for paying this charge. Finally, once choosing a DP, it would be prudent to keep all accounts with that DP, so that
tracking of capital gains liability is easier. This is because when calculating capital gains tax, the period of holding
will be determined by the DP, and different DPs follow different methods. For instance, ICICI Bank uses the first
in first out (FIFO) method to compute the period of holding. The proof of the cost of acquisition will be the
contract note. The computation of capital gains is done account-wise.
Indian Banking System First, an investor has to approach a DP and fill up an account opening form. The account
opening form must be supported by copies of any one of the approved documents to serve as proof of identity
(POI) and proof of address (POA) as specified by SEBI. An investor must have his/her PAN card in original at the
time of opening of the account (mandate effective from April 1, 2006).
All applicants should carry original documents for verification by an authorized official of the depository
participant, under his signature. Further, the investor has to sign an agreement with the DP in a depository
prescribed standard format, which details rights and duties of investor and DP. DP should provide the investor
with a copy of the agreement and schedule of charges for their future reference. The DP will open the account in
the system and give an account number, which is also called BOID (Beneficiary Owner Identification number).
The DP may revise the charges by giving 30 days notice in advance. SEBI has rationalised the cost structure for
dematerialisation by removing account-opening charges, transaction charges for credit of securities, and custody
charges vide circular dated January 28, 2005.

Documents Required For Demat Account

To open a Demat account you have to provide documents which fulfill the requirements of KYC (Know Your
Customer) norms. You have to sign a contract with Stock broker. Generally the documents are:

1.
2.
3.
4.
5.
6.
7.

PAN (Compulsory)
Bank statement (last 3 months)
Address Proof
Income Tax Return
Two colour photos
Bank crossed Cheque (If required)
KYC details

Disadvantages of Demat
1) Trading in securities may become uncontrolled in case of dematerialized securities.
2) It is incumbent upon the capital market regulator to keep a close watch on the trading in
dematerialized securities and see to it that trading does not act as a detriment to investors.
3) For dematerialized securities, the role of key market players such as stock-brokers needs
to be supervised as they have the capability of manipulating the market.
4) Multiple regulatory frameworks have to be conformed to, including the Depositories Act,
Regulations and the various Bye-Laws of various depositories.
5) Agreements are entered at various levels in the process of dematerialization. These may
cause worries to the investor desirous of simplicity.
6) There is no provision to close a demat account, which is having illiquid shares. The
investor cannot close the account and he and his successors have to go on paying the
charges to the participant, like annual folio charges etc..
7) After liquidating the holdings, many Indian investors don't close their dp account.They
are unaware that DPs charge even on dormant accounts

Transfer of Shares between DPs

To transfer shares, an investor has to fill one of two kinds of Depository Instruction Slip (DIS). The first check
made is whether both Demat accounts are at the same depository. There are two depositories: (CDSL (Central
Depository Service (India) Limited) and NSDL (National Securities Depository Limited)). If both demat accounts
are not at the same depository, then an Inter Depository Slip (Inter DIS) has to be filled and submitted. For
example:
1) If there is one Demat account with CDSL and the other Demat account with NSDL, then an Inter-DIS is
needed. (In case the investor needs an Inter-DIS, the investor should check with the broker, since brokers usually
issue an Inter-DIS).
2) Now that the correct DIS has been determined, information pertaining to the transfer transaction has to be
entered: scrip name, INE number, quantity in words and figures.
3) Finally, the investor should submit that DIS to the broker with signatures.

4)The transfer broker shall accept that DIS in duplicate and acknowledge receipt of DIS on duplicate copy.

The investor should submit the DIS when the market is open. Accordingly, date of submission of DIS and date of
execution of DIS can be same or a difference of one day is also acceptable. The investor also has to pay the broker
some charges for the transfer.

UNDERSTAND
WORKS:

HOW

THE

DEMAT

ACCOUNT

CENTRAL DEPOSITORY:
There are two depositories in India the CDSL and NSDL. They hold all the demat accounts. The
central depository holds details of your shareholding on your behalf like banks.

UNIQUE ID:
Each demat account has a unique number for identification purposes. This is the number you need to
provide for transactions. The number will help the exchange and companies identify you and credit the
shares in your account.

DEPOSITORY PARTICIPANTS:
Access to the central depository is provided by the Depository Participants or DPs. They act as the
intermediary between the central depository and the investor. DPs could be banks, brokers or financial

institutions that are empowered to offer demat services. Kotak Securities is one such Depository
Participant (DP). You open a demat account or a Beneficial Owner (BO) accounts with a DP, who will
provide you a unique access to the central depository.

PORTFOLIO HOLDING:
The demat account holds all your securities. So, whenever you check your account, you can see your
portfolio holding and its details. These are updated automatically every time you conduct a

HOW DO YOU OPEN A DEMAT ACCOUNT?

Then fill up an account opening form and submit along with copies of the required documents
and a passport-sized photograph. You also need to have a PAN card. Also carry the original
documents for verification.

You will be provided with a copy of the rules and regulations, the terms of the agreement and
the charges that you will incur.

During the process, an In-Person Verification would be carried out. A member of the DPs staff
would contact you to check the details provided in the account opening form.

Once the application is processed, the DP will provide you with an account number or client ID.
You can use the details to access your demat account online.

As a demat account holder, you would need to pay some fees like the annual maintenance fee
levied for maintenance of account and the transaction fee -- levied for debiting securities to and
from the account on a monthly basis. These fees differ from every service provider (called a
Depository Participant or DP). While some DPs charge a flat fee per transaction, others peg the
fee to the transaction value, and are subject to a minimum amount. The fee also differs based on
the kind of transaction (buying or selling). In addition to the other fees, the DP also charges a
fee for converting the shares from the physical to the electronic form or vice-versa.

Minimum shares: A demat account can be opened with no balance of shares. It also does not
require that a minimum balance be maintained.

HOW TO TRADE USING DEMAT ACCOUNT?

STEP 1:
Link your trading and demat accounts. This way you wont have to keep supplying your demat account
details for every transaction.

STEP 2:
Place an order through your online trading account. This could be a market order, a limit or buy order, or
an after-market order. If your brokerage allows you to place orders through the phone, then you will need
to supply your trading account details.

STEP 3:
The exchange will process your order. It will verify the details of the transaction, the market price, the
availability of the shares in the market, and so on. It will also check the details of your demat account
that is linked to your trading account. This is especially so in case of a sell order.

STEP 4:
Once the order is processed, the shares will be either deposited in or debited from your demat account.

Now that was all about Demat Account now lets have a
research on Angel broking trust:
Angel Broking's trust with excellence in customer relations began in 1987. Today, Angel has emerged as
one of the most respected Stock-Broking and Wealth Management Companies in India. With its unique
retail-focused stock trading business model, Angel is committed to providing Real Value for Money to
all its clients.

The Angel Group is a member of the Bombay Stock Exchange (BSE), National Stock Exchange (NSE)
and the two leading Commodity Exchanges in the country: NCDEX & MCX. Angel is also registered as
a Depository Participant with CDSL. FSWA is into FINANCIAL PLANNING which involves selling of
financial products like D-mat account, corporate FDs, mutual funds and insurance.

Angel Broking ltd Transacting and investing simplified. Get ready to change the way you transact and
invest in financial products and services. Whether you wish to transact in equity, equity & commodity

derivatives, prefer to invest in mutual funds, life & general insurance products or avail money transfer
and money changing services, you can do it all through reliance money. Simply open a Angel demat
account and enjoy the convenience of handling all your key financial transactions through this one
window.

In my project I explain in brief about the company, about financial planning, about Demat Account, and
almost all the things that I have learned so that others can also read and learn from my experience.

COMPANY PROFILE
Angel Broking House Limited

COMPANY BACKGROUND
Philosophy of the Company
Angel broking ltd. already has a presence in India through company Law, incorporated on December,
1997. It offers world-class financial planning and a wide range of wealth management products to mass
affluent and affluent customer segments. Angel Broking limited provides a complete range of financial
products and services that include equity broking (internet based online trading as well as offline
trading), financial planning, insurance, investment products, equity research, demat account and more.
Angel Broking Limited is one of the leading and professionally managed stock broking firm involved in

quality services and research. Angel Broking Limited is a corporate member of The Stock Exchange,
Mumbai.
The membership of the company with The Stock Exchange Mumbai was originally in the name of
Mukesh R. Gandhi, which was eventually turned into a corporate membership in the name of Angel
Broking Limited.
Angel Broking Limited is managed by Mr. Dinesh Thakkar and he is well supported by Mr. Mukesh
Gandhi, a fifteen years veteran in the market.
The group is well supported by a professional and qualified research team and efficient operations and
back office team, which comprises of highly dedicated and qualified individuals. Angel has an in-house,
state of art research department.
Angel believes in reaching out to the customer at the farthest end rather than by reaching out to them.
The company in its endeavour to give its client the best has opened up several branches all over
Mumbai, which are efficiently integrated with the Head Office.
Angel Broking Limited is primarily into retail stock broking, with a customer base of retail investors,
which has been increasing at a compounded growth rate of 100% every year. The company has huge
network sub-brokers in Mumbai and other places outside Mumbai, registered with SEBI, who act as
Chanel partners for the company. The company presently has total staff strength of around 150
employees who are spread accordingly across the head office and all the branches.

Angel has empowered its physical presence throughout India through various strategies which it has
been adopting efficiently and effectively over a period of time, like opening up of branches at various
places, tie-ups with various agencies and sales agents, buy-outs of smaller regional outfits and
appointment of sub-brokers and franchisees. Moreover Angel has been tapping and including high networth and self-employed individuals it its vast array of clients.
Angel has always strived in the direction of delivering ultimate client satisfaction and developing
stronger bonds with its customers and chose partners. Angel has a vision to introduce new and
innovative products and services regularly. Moreover Angel has been one among the pioneers to
introduce the latest technological innovations and integrate it efficiently within its business.

MISSION:
To create long term value by empowering individual investors through superior financial services
supported by culture based on highest level of teamwork, efficiency and integrity.

VISION:

To provide best value for money to investors through innovative products.

Trading/Investments Strategies

State of the art technology and personalized service.

Customer Promise

They are passionate about their customers' success and promise to deliver exceptional service with every
meeting, interaction and dealing. They strive to offer simple, straightforward, friendly and trustworthy
service. They are a financial company with a different attitude.

ANGEL DEALING IN

EQUITY

LIFE
INSURANCE

MUTUAL
FUND

COMMODITY

Angel Broking House

Board of Director
Mr. Dinesh Thakkar Founder Chairman & Managing Director

The Angel Group of Companies was brought to life by Mr. Dinesh Thakkar. He ventured into stock
trading with an intention to raise capital for his own independent enterprise. However, he recognised the
opportunity offered by the stock market to serve individual investors. Thus Indias first retail-focused
stock-broking house was established in 1987. Under his leadership, Angel became the first broking
house to embrace new technology for faster, more effective and affordable services to retail investors.

Mr. Thakkar is valued for his understanding of the economy and the stock-market. The print and
electronic media often seek his views on the market trend as well as investment strategies.

Mr. Lalit Thakkar Director Research

Mr. Lalit Thakkar is the motivating force behind Angels highly acclaimed Research team. Hes been a
part of the senior management team since the Angel Groups inception. His technical and fundamental
outlook has provided impetus to Angels market research team. Research-based & personalized advisory
services are Angels forte, and Mr. Lalit Thakkar has undoubtedly been the brain behind it.

When it comes to analyzing the market, Mr. Lalit Thakkar is truly a genius. His hands-on experience and
fundamental knowledge of the market can predict the market trend early. His views on the market trend
are often quoted in the print and electronic media.
Mr. Amit Majumdar Chief Strategy Officer

A chartered Accountant by qualification, Mr. Amit Majumdar is a key member of Angels strategic
decision-making process. He has been with the group since August 2004. He has handled several
functions of the group like finance and operations, to name a few. He has rich experience in finance,
investment

banking,

treasury,

consultancy

and

advisory

services.

Mr. Majumdar has led many successful initiatives for the group. Before joining the Angel Group, Mr.
Majumdar has been associated with Rabo India Finance, Ambit Corporate Finance and Ernst & Young.

Mr. Rajiv Phadke Executive Director HR & Corp. communications

Mr. Rajiv Phadke has actively contributed to the Groups growth over the last four years. Holding a
major in Finance, Mr. Rajiv Phadke is a strategic thinker with expertise in the field of corporate
planning, international marketing, financial services, brand-building, HRD and quality management.
With over 32 years of experience, Mr. Phadke has successfully led SBUs and financial companies from
concept to commissioning. His career horizon spans Motilal Oswal Securities, Times Guaranty

Financials, Nagarjuna Securities and Tata Exports Ltd. He is also a well-known speaker in the HR and
business development circuit and his views are featured on various electronic media as well.

Mr. Vinay Agrawal Executive Director Equity Broking

Mr. Vinay Agrawal leads the Equity Broking business at Angel, which comprises Business Development,
Operations, Product Development and E-broking initiative. He is actively involved in exploring new
ways

to

adopt

technology

for

business

enhancement.

A Chartered Accountant by qualification, Mr. Agrawal began his career with the Angel Group as Finance
and Operations Consultant, and since then hes quickly climbed up the corporate ladder.

Mr. Nikhil Daxini Executive Director - Sales and Marketing

With an MBA in finance, Mr. Nikhil Daxini has been instrumental in introducing the concept of
professional marketing of broking services at Angel. His area of focus is Business Development, Risk
Management and Operations.

Mr. Daxini has immense experience in the marketing of financial products and services. He has been
associated with HDFC Bank Ltd. in the past.

Mr. Hitungshu Debnath Executive Director - Distribution & Wealth

Management

A marketing professional and a British Chevening scholar from the London School of Economics, Mr.
Hitungshu Debnath leads the Distribution and Wealth Management business at the Angel Group. It
includes the distribution of Insurance, mutual funds, IPOs, personal loans and other wealth management
products.
Mr. Debnath has over 18 years of industry experience. He has been associated with Times Guaranty
Financial Ltd., Fortress Financial Services Ltd., Alliance Capital Asset Management and HDFC Asset
Management Ltd. in the past.

Mr. Mudit Kulshreshtha Executive Director - Business Intelligence &

Analytics

Mr. Mudit Kulshreshtha heads the advance analytics and strategic business intelligence division at
Angel. With a Bachelors degree in Engineering and PhD in Economics, Mr. Mudit Kulshreshtha has
more

than

12

years

experience

in

the

field

of

strategy

and

business

consulting.

He has been associated with reputed consulting firms like Deloitte Consulting India, Ernst and Young,
Arthur Andersen and WNS Global. He has advised several big clients in the U.S. and U.K. He is also a
known speaker at public seminars and conferences organized by CII, NASSCOM, Indian School of
Business and IIT.

Mr. Santanu Syam Executive Director - Operations

Mr. Syam brings with him over 18 years of experience in the field of Transaction Banking, Wholesale
Banking, Treasury Banking, Consumer Banking and CBS. He started his career with ANZ Grind lays
Bank and he was also associated with Standard Chartered Bank in India as Director Transactional
Banking.
Mr. Syam followed up his Engineering degree with an MBA. He has also attended Banking &
Technology seminars organized by SCB Singapore, BSE India & Euro Finance.

Ke

SWOT ANALYSIS

SWOT ANALYSIS:-

Strength:

Co-operative and Experienced Branch Managers

Good Database
Reliance Brand
Low pricing

Weakness:-

Inexperienced Staff
Low awareness due to lack of advertisement.
Lack of loyal clientage
Developing product.

Opportunity: Untapped Market

Increased spending power
Changing Mindset of Customers
Unpredictable Sensex
Threat: Reach
Stiff competition from existing players in the market
Better products

WHA

WHAT DOES ANGEL BROKING LTD. OFFERS

Personalized Service

Company believes in providing personalized service and individual attention to each client to ensure that we understand the
and help them achieve it.

Professional Advice

Company offers expert advice on equity and debt portfolios with an objective to provide consistent long-term return while t
calculated market risks. Companies approach helps clients build a proper mix of products, and not concentrate on just one in
product. Hence, serving long-term objectives in the best way.

Long-term Relationship

Company believes that long-term vision is the only means to steady wealth creation. However to achieve this one also needs
advantage of short-term market opportunities while not losing sight of long-term jobjectives. Hence it partners all its clients
realizing their long-term vision.

Access to Research Reports

Company provides the clients with access to the expert opinion of economists and analysts.

Transparency and Confidentiality

Companies clients receive regular portfolio statements from relationship managers via email.

Success is a journey, not a destination

ANGEL DEMAT ACCOUNTS
Angel Broking

Transacting and investing simplified. Get ready to change the way you transact

and invest in financial products and services. Whether you wish to transact in equity, equity &
commodity derivatives, IPOs offshore investments or prefer to invest in mutual funds, life & general
insurance products or avail money transfer and money changing services, you can do it all through
Angel. Simply open a Angel account and enjoy the convenience of handling all your key financial
transactions through this one window.

Benefits of having an Angel account.

Its cost effective
You pay comparatively lower transaction fees. As an Introductory offer, we invite you to pay a flat fee of
just Rs. 750/- and transact through Angel.

Its offers single

Through Angels associates, you can transact in equity, equity and commodities derivatives, offshore
investments mutual funds, IPOs life insurance, general insurance, money transfer, money changing and
credit cards, amongst others.

Its convenient
You can access Angels services through
The internet
Transaction kiosks
The phone (call & transact)
Our all India network of associates on an assisted trade.

Its Safe your account is safeguarded with a unique security number that changes every 32 seconds.
This number works as a dynamics password to keep your account extra safe.

It provide you value- added services at www.angelbroking.com, you get

Reliable research, including views of external experts with an enviable track record

 Live news updates from Reuters and Dow Jones

CEOs / expert views on the economy and financial markets
Tools that help you plan your investments, tax, retirement, etc. in the personal finance section
Risk Analyzer for analysis of your risk profile
Asset allocators to build an appropriate investment portfolio
Innovative use of technology for facilitating

Points To Remember
1. You may choose your DP based on your evaluation of their reputation, service standards,
charges, other conveniences, etc.
2. Open depository account with the same holding pattern as there on existing physical
securities. You will need to open separate accounts for every different combination of
holding pattern. Eg.: If 100 securities of company ABC & 200 securities of company PQR
are registered in the name of X as first holder & Y as second holder, one account in name of
X as first holder & Y as second holder is sufficient. Whereas, if 100 securities of company
ABC are registered in the name of X as first holder & Y as second holder & 200 securities
of company PQR are registered in the name of Y as first holder & X as second holder, you
will need to open two accounts, one in the name of X as first holder & Y as second holder
and the second in the name of Y as first holder and X as second holder.
3. Account opening procedure should typically take 2-5 days.
4. In case of holdings of a partnership firm, the account should be opened in the name of the
partner(s).
5. In case of holdings of a HUF, the account should be opened in the name of the Karta.

6. In case of a minor, the depository account should be opened in the name of the minor and
the guardians name should be mentioned. The guardian will sign as signatory on behalf of
the minor. For selling the securities of the minor, a court order should be obtained.
7. In case of any difficulties, contact your DP.
8.

Only securities admitted by NSDL can be dematerialized. The list is available with your
DP.

9. Only securities registered in the name of the account holder can be dematerialized.
10. Dematerialization is normally completed within 15 days after the share certificates have
reached the issuer/their R&T Agent. Thus it may take you a month from the date you hand
over shares, to receive demat credit.
11. Dematerialization would be done only when the issuer / their R&T Agent is satisfied of
genuineness of securities & ownership status
12. All the joint holders should sign the DRF.
13. The pattern of holding in the DRF should match the pattern of holding on the share
certificate & the pattern in which account is opened.
14. Demat requests with name(s) not matching exactly with the name(s) appearing on the
certificates merely on account of initials not being spelt out fully or put after or prior to the
surname, would be processed, provided the signature(s) of the client(s) on the DRF tallies
with the specimen signature(s) available with the issuer/ their R & T agent.
15. If the signature in the DRF does not match with the signature available with the issuer/ their

R & T agent, the issuer/ their R & T agent may at the time of demat confirmation, ask for
additional documentation (like bank attestation/ notarization, etc.) to prove that the
certificate belongs to the person who forwarded the DRF.
16. In case there is any problem in processing the DRF, contact your DP and if he cannot
resolve the problem you may contact NSDL.

COMPETITORS OF ANGEL BROKING :

HDFC BANK is one of the leading Depository Participant (DP) in the country with over
8 Lac demat accounts.

HDFC Bank Demat services offers you a secure and convenient way to keep track of your
securities and investments, over a period of time, without the hassle of handling physical
documents that get mutilated or lost in transit.

HDFC BANK is Depository participant both with National Securities Depositories

Limited (NSDL) and Central Depository Services Limited (CDSL).

Features & Benefits

As opposed to the earlier form of dealing in physical certificates with delays in transaction, holding and
trading in Demat form has the following benefits:

Settlement of Securities traded on the exchanges as well as off market transactions.

Shorter settlements thereby enhancing liquidity.
Pledging of Securities.

Electronic credit in public issue.

Auto Credit of Rights / Bonus / Public Issues /
Dividend credit through ECS.
Auto Credit of Public Issue refunds to the bank account.
No stamp duty on transfer of securities held in demat form.
No concept of Market Lots.

Change of address, Signature, Dividend Mandate, registration of power of attorney, transmission etc. can
be effected across companies held in demat form by a single instruction to the Depository Participant
(DP).
Holding / Transaction details through Internet / email.

In case you need any more information or have any queries , feedback & complaints , you may please
mail us at dphelp@hdfcbank.com

Secured & easy transaction processing

HDFC Bank Ltd provides convenient facility called 'SPEED-e' (Internet based transaction) whereby
account holder can submit delivery instructions electronically through SPEED-e website
(https://speede.nsdl.com). SPEED-e offers secured means of transaction processing eliminating
preparation of instruction slips and submission of the same across the counter to the depository
participant. The 'IDEAS' facility helps in viewing the current transactions and balances (holdings) of
Demat account on Internet on real time basis.

Disclaimer:

Whatever have been stated above are in the good interest of the Investor / Demat Applicants / holders to
provide a brief picture about the depository system. You are requested go through the guidelines of the
depositories before taking any further action. For detailed guidelines, you are requested to approach your
nearest HDFC Bank branch. HDFC Bank will not be responsible for any misunderstanding / act based
on the above. Also HDFC Bank might ask for additional information / documentation than what has
been stated above to process your application / instruction.

ICICI DIRECT

ICICI Direct (or ICICIDirect.com) is stock trading company of ICICI Bank. Along with stock trading
and trading in derivatives in BSE and NSE, it also provides facility to invest in IPOs, Mutual Funds and
Bonds.

Trading is available in BSE and NSE

ICICI Direct offers 3 different online trading platforms to its customers

Type of Account

1. Share Trading Account

Share Trading Account by ICICI Direct is primarily for buying and selling of stocks in BSE and NSE.
This account allows Cash Trading, Margin Trading,

Margin PLUS Trading, Spot Trading, Buy Today Sell

Tomorrow and Call and Trade on phone.

ICICIDirect.com website is the primary trading platform for this trading account. They also provide
installable application terminal based application for high volume trader.

2. Wise Investment Account

1. Online Mutual funds investment allows investor to invest on-line in around 19 Mutual Fund
companies. ICICI Direct offers various options while investing in Mutual Funds like Purchase Mutual
Fund, Redemption and switch between different schemes, Systematic Investment plans, Systematic
withdrawal plan and transferring existing Mutual Funds in to electronic mode. This account also
provides facility to invest in Government of India Bonds and ICICI Bank Tax Saving Bonds.
2. Active Trader account gives more personalized investment options to the investors. It
allows investor to use online and offline stock trading. It also provides with
independent market expertise and support through a dedicated Relationship Manager
from ICICI.

Active Trader also provides commodity trading.

Brokerage and fees

Account opening fees : Rs 750/- (One time nonrefundable)

Brokerage:

ICICIDirect.com brokerage varies on volume of trade and inclusive of demat

transaction charges, service taxes and courier charges for contract notes. It ranges from 0.1% to 0.15%
for margin trades, 0.2% to 0.425% for squared off trades and 0.4% to 0.85% on delivery based trades.

Disadvantages of ICICI Direct

Getting access to ICICIDirect.com website during market session can be frustrating.

OBJECTIVE

OBJECTIVE

To find the market potential and market penetration of angel broking product offerings
in Ambernath Badlapur and local area nearby them.

To collect the real time information about preference level of customers using Demat
account and their inclination towards various other brokerage firms e.g. India bulls,
Share khan, India in foline, Religare, Alan- kit, Unicon.

To expand the market penetration of Angel broking ltd

To provide pricing strategy of competitors to fight cut throat competition.

To increase the product awareness of Angel broking as single window shop for
investment solutions.

RESEARCH METHODOLOGY

RESEARCH METHODOLOGY

INTRODUCTION
Research Methodology refers to search of knowledge .one can also define
research methodology as a scientific and systematic search for required
information on a specific topic.

The word research methodology comes from the word advance learner s
dictionary meaning of research

as a careful

investigation or inquiry

especially through research for new facts in my branch of knowledge for

example some author have define research methodology

as systematized

effort to gain new knowledge.

TYPES OF RESEARCH

ANALYTICAL RESEARCH:-

It has to used facts or information already available and analyze these to

make a critical evaluation of material.

SAMPLE SIZE:
Considering the constraints it was decided to conduct the study based on
sample size of 100 people in specific age groups.

METHODS OF DATA COLLECTION

In the project work Primary data secondary data (both) sources of data has
been used .
1. Primary data collection:
In dealing with real life problem it is often found that data at hand are
inadequate, and hence, it becomes necessary to collect data that is appropriate.
There are several ways of collecting the appropriate data which differ
considerably in context of money costs, time and other resources at the
disposal of the researcher.

Primary data can be collected either through experiment or through

survey.
The data collection for this study was done in the following manner:

Through personal interviews:A rigid procedure was followed and we were seeking answers to many preconceived questions through personal interviews.
Through questionnaire:-

Information to find out the investment potential and goal was found out
through questionnaires.
Through Tele-Calling:Information was also taken through telephone calls.

2. Secondary sources of data:

In the secondary sources of data is used. (Internet , mazazine ,books,
journals)

TOOLS OF ANALYSIS
In the project work quantitative technique & percentage method are has been
used.

RESEARCH DESIGN

For the proper analysis of data simple quantitative technique such as

percentage were used. It help in marketing more accurate generalization From
the data available .The data which was collected from a sample of population
was assumed to be representing entire population was interested
.Demographic factor like age, income and educational background was used
for the classification purpose .

DATA ANALYSIS AND INTERPRETATION

Q1. In which of these Financial Instruments do you invest into?

Result of
Preference of
Investment

Interpretation:
This shows that although the mutual funds market is
on the rise yet, the most favored investment continues to be in the Share
Market. So, with a more transparent system, investment in the Stock Market
can definitely be increased.

Q2. Are you aware of online Share trading?

Result of awareness of online trading

Interpretation:
With the increase in cyber education, the awareness towards online share trading has increased by leaps
and bounds. This awareness is expected to increase further with the increase in Internet education.

Q3. Heard about Angel Broking?

Result of Awareness of Angel broking

52%

48%

yes
no

Interpretation:
This pie-chart shows that reliance money has a reasonable amount of Brand awareness in terms of a
premier Retail stock broking company. This brand image should be further leveraged by the company to
increase its market share over its competitors.

Q4. Do you know about the facilities provided by Angel Broking?

Awareness of Angel Broking Facilities

36%

64%

yes
No

Interpretation:
Although there is sufficiently high brand equity among the target audience yet, it is to be noted that the
customers are not aware of the facilities provided by the company meaning thereby, that, the company
should concentrate more towards promotional tools and increase its focus on product awareness rather
than brand awareness.

Q .5 Which Company is easily available everywhere?

20
18
16
14
12
10
8
6
4
2
0
Angel

ICICI

HDFC

Interpretation:30% have respondent of Angel Broking Ltd, 30% have

respondent of HDFC, 40% have respondent of ICICI.

Q.6 Which banking Demat account offered you a large no. of services?

25
20
15
10
5
0
Angel

HDFC

ICICI

4th Qtr

INTERPRETATION:
44% have respondent of Angel Broking Ltd, 20% have respondent of HDFC, 36% have respondent of
ICICI.

Q.7 Which bank provide you a better email facility?

25
20
15
10
5
0
Ange l

HDFC

ICICI

INTERPRETATION:

30% have respondent of Angel Broking Ltd., 26% have respondent of HDFC,
44% have respondent of ICICI.

Q.8 Which company provide a less BROKARAGE rate ?

25
20
15
10
5
0
Angel

HDFC

ICICI

4th Qtr

INTERPRTETATION:
44% have respondent of Angel broking ltd., 22% have respondent of HDFC, 34% have respondent of
ICICI.

Q. 9 Which company provide you a large number of product and

services?

25
20
15
10
5
0
Angel

HDFC

INTERPRETATION:-

ICICI

44% have respondent of Angel Broking Ltd., 20% have respondent of

HDFC, 36% have respondent of ICICI.

Represent a pie chart

USER OF DEMAT ACCOUNT

Angel

ICICI

HDFC

28%
41%

31%

OBSERVATION

OBSERVATION

To study the sales and distribution management and improve the

Customer Acquisition Process by analyzing the consumer behavior,
response and mindset towards the product and services the company
offers.
1. Preference of Investment:
Consumers want to invest 75% in Mutual funds, 16% in Bonds, 7% in online
trading and 2% in Derivatives.
2. Awareness on Online Share Trading
72% consumers are aware of online share trading and 28% consumers are not
aware of online share trading.
3. Awareness of Angel Broking
48% consumers are know about Angel Broking and 52% consumers are not
know about Angel Broking.
4. Awareness about facilities provided by Angel Broking:
36% consumers are aware about the facilities provided by Angel Broking and
64% consumers are not know about the facilities provided by Angel Broking.
5. Availability of Bank
30% have respondent of Angel Broking Ltd, 30% have respondent of HDFC,
40% have respondent of ICICI.
6. Which banking Demat account offered you a large no. of
services?

4% have respondent of Angel Broking Ltd., 20% have respondent of HDFC,

36% have respondent of ICICI.
7. Better email facility provided by bank
30% have respondent of Angel Broking Ltd., 26% have respondent of HDFC,
44% have respondent of ICICI.
8. Provide a less BROKARAGE rate
44% have respondent of Angel Broking Ltd., 22% have respondent of HDFC,
34% have respondent of ICICI.

LIMITATION

LIMITATION
The time constraint was one of the major problems.
The study is limited to the different schemes available under the
Demat account selected.
The lack of information sources for the analysis part.
Geographical locations.
Extreme variability in MARKET.

SUGGESTION

SUGGESTION

1. The Brand image of Angel Broking Ltd. is good in market but according to customer
satisfaction the company has to provide the better service. And also change the Market
strategy.
2. They should focus on print and electronic media advertisements to make more people
aware about them.
3. They should provide proper guidance to their customers about demat.
4. They should provide should offers and facilities to their customers to increase their
attractiveness about demat.
5. For opening an account they require lots of signatures in a kit, which should be reduced.

SUMMARY AND CONCLUSION

SUMMARY AND CONCLUSION

SUMMARY OF LEARNINGS EXPERIENCE

To get initial success in this field is very difficult. Although the business generation becomes easier
with time as we serve more people who then get added up in the loyal clientage. Thus time and service
are two most factors to get in this field.
Also the corporate remains a very important segment which gets business in bulk but retail cannot be
ignored which makes your business ticking.
Customer remains in the pivotal position.

CONCLUSION

Angel Demat Account is better than other Demat account. Angel Broking Ltd. have good return of
investment. A good brand is always welcomed over here people are aware of quality so they go for ready
to spend bucks of money.
At last all conclusion be concluded by that Angel Broking Ltd. is still growing industry in India
Angel Broking Ltd. account have less brokerage rate.
It provide a security with the use of special type of key.

BIBLIOGRAPHY

BIBLIOGRAPHY

Websites:
www.angelbroking.com
www.hdfc.com
www.icicidirect.com
www.demataccount.com
www.google.com
www.wikipedia.com

Reference books:
1. FINANCIAL INSTITUTIONS AND MARKETS
2.INVESTMENT MANAGEMENT

ANNEXURE

MARKET RESEARCH QUESTIONNAIRE

PLEASE TICK MARK THE APPROPRIATE CHOICES

QUESTIONNAIRE

Q1. In which of these Financial Instruments do you invest into?

Shares

Mutual Funds

Bonds

Derivatives

Q2. Are you aware of online Share trading?

Yes

No

Q3. Heard about Angel Broking?

Yes

No

Q4. Do you know about the facilities provided by Angel Broking?

Yes

No

Q5. With which company do you have your DEMAT account?

Angel Broking

ICICI Direct

HDFC

Others (please specify)

Q6. Which bank is easily available everywhere?

Angel broking
HDFC
ICICI
Q7. Which banking Demat account offered you a large no. of services?
Angel broking
HDFC
ICICI
Q8. Which bank provides you a better email facility?

Angel broking
HDFC
ICICI
Q9. Which companies provide a less BROKARAGE rate?
Angel broking
HDFC
ICICI

Q10. Which company provide you a large number of product and

services?
Angel broking
HDFC
ICICI