NUDGE IN BUISSNESS DECSION.

Introduction: Nudge philosophy is basically a simple

factor when we here about that but its power-full than
we expected .Now the world business is going behind
this factor to improve their business success .In all
sectors nudge can create an innovative idea generation
based on this theory .This philosophy have its value in
every sector than any other old ones.
Basically nudge philosophy have a large influence in
business by a simple nudge. Sometimes it will be less
expensive and sometimes expensive .Hotel industry is
one of the fast growing sector in the world under the
tourism sector .And nudge philosophy can influence
the performance of each and every hotels .In hotel
industry there are many promotional activities for their
success among lot of hotels .Some of the methods they
are using like traditional methods adds etc.
Now a days the industries convert the activities like
CSR us a nudge to society .One of the example is that
coca cola introduce a CSR activity that HELLO
HAPINESS project that provide the employees in
certain region have the chance to call their dear ones
by inserting the coca cola caps into it .Through that
they can earn a good sale over CSR activity and also the
goodwill of the company increases .Like that hotel
Nudge philosophy

NUDGE IN BUISSNESS DECSION.

industry can also adopt some thing by convert the

existing activities into nudges .Its always cost free or
less expensive also .Nudge says that it can improve
choices without restricting options to the customers
.Us per this statement us a corporate strategist I also
convert the existing activities into nudge to reduce the
cost incurred .Sometimes even a single word can act us
a nudge on the customers .Nudge is invisible
motivating factor of the individuals attitude towards
something .Thus we can add some words that catch
the customers easily .example(If we have only 2
options in front of our customer then how we can deal
them happy with this two! If there was fruits and
muffins only we dont need to worry in front of them
.Be positive show that (FRUITS OR MUFFINS) yes its
really works they dont more think about nothing and
choose one of them .Yes thats nudge .An invisible
factor ) Then we can nudge them by behave to them
like a dear one .Sometimes a simple smile can nudge
them .The only one condition is that apply all of these
at the right time at the right place to the right person.
In other case first of make the customers addicted by
giving much more them us free like what the new
telecom company JIO does after that free service the
nudge gets activated slowly and strengthen .Saying or
hearing nudge is simple but its powerfull.
Nudge philosophy