BTEC Level 2 Diploma in

Creative Media Production

PROJECT BRIEF
Students Name
Project Title
Unit(s)

Creative Media Production Project

Unit
D Bakes
Creative Media
21
Tutor(s)
Production Project No
J Roberts
Start Date
Deadline Date

Project Dates
Aims
The purpose of this project is to allow you to use your technical and creative skills on
a project of your choosing. You can work alone or in a small group. You should create
a proposal, carry out research, define your audience and then produce a final product
before evaluating your project.
Tasks/Notes
Stage 1: Proposal
You should prepare a proposal for your project. It should contain: the format that you are
going to work in (Print, TV, Film etc), a working title, what the genre of your product is, what
the content of your product will be, what style or approach you will use, who the audience will
be and what length it will be (time, pages etc).
Stage 2: Pre-production
You need to carry out all the appropriate pre-production tasks that you product requires. You
should break the project down in to smaller jobs. If you are working as a group you should
then divide this work up and be clear about who is doing what. You should plan your product.
This might mean producing storyboards or flat plans, going to potential locations, organising
actors and transport, getting permissions and clearances, thinking about health and safety
and producing a risk assessment.
Stage 3: Production
Once you have planned your product it is time to start creating it. This will include different
tasks depending on the product you are making will might include filming, photographing,
writing or producing layouts. Your planning stage should have made it clear what is required.
You should produce a product which matches your plans.
Stage 4: Reviewing your work
Once you have completed your final piece you must evaluate the project you have produced.
You will compare your finished product to your plans. You will assess how appropriate it is for
your audience; evaluate the technical and aesthetic qualities, the content and style. You will
evaluate all stages of the production process from research and planning to post-production.
You will self evaluate and also take in to consideration the comments and feedback from
others.

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` ASSESSOR

DATE

IV ASSESSOR

IV DATE

BTEC Level 2 Diploma in

Creative Media Production

PROJECT BRIEF
Students Name
Project Title
Unit(s)

Creative Media Production Project

Unit
Creative Media
21
Tutor(s)
Production Project No

Assessment

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D Bakes
J Roberts

In order to be assessed for this assignment you must complete the following work and
submit it by the required time. Below are the stages with the corresponding assessment
criteria as outlined in the unit specifications.
Task

Grading Criteria
Pass

Merit

Distinction

P1 prepare a written
proposal for a media
product

M1 prepare a developed
written proposal for a
media product

D1 prepare an imaginative
and well-detailed written
proposal for a media
product

Stage 2: Planning

P2 complete preproduction for a

proposed media product

M2 complete preproduction for a

proposed media product
competently

D2 complete preproduction for a proposed

media product thoroughly

Stage 3:
Production of
double page
spread

P3 apply appropriate
technology and
techniques to create a
proposed media product
that partially realises
intentions
P4 review strengths and
weaknesses of own
production project work.

M3 apply appropriate
technology and
techniques competently
to create a proposed
media product that
mainly realises intentions
M4 describe strengths
and weaknesses of own
production project work
with some detail and with
reference to appropriate
illustrative examples.

D3 apply appropriate
technology and techniques
skilfully to create a
proposed media product
that clearly realises
intentions
D4 evaluate strengths and
weaknesses of own
production project work
with reference to precise
and detailed illustrative
examples.
.

Stage 1: Research

Stage 4: Review
your work

Deadline/Schedule
The schedule is as follows:
Your research, planning and production should be complete by the
Your project, including your evaluation should be handed in by the

Grading:

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