BUS 475 Capstone Final

Examination Part 1
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BUS 475 Capstone Final Examination Part 1
(Recent) :
1. Article 6 of the Treaty on European Union, called
the Maastricht Treaty, states the EU is founded
on:

 Specific performance
stare decisis
Private markets
Rule of law
2. Which of the following is the path through
which contractionary monetary policy works
Money down implies interest rate up implies investment
up implies income down
Money down implies interest rate up implies investment
down implies income down
Money down implies interest rate down implies
investment down implies income down
. Money down implies interest rate down implies
investment up implies income down
3.

Marketing research refers to__________.

The use of information technology to find objective

solutions to a marketing problem
The process of systematically collecting and analyzing
information in order to define a marketing problem

The process of defining a marketing problem and

opportunity, systematically collecting and analyzing
information, and recommending actions
The science of using observable human behavior in
order to identify and solve marketing problems
4._____ is the process of converting meaning into
messages composed of words and nonverbal signals.
Translating
Decoding
Encoding
Filtering
5. Sam, a marketing manager, often makes ethical
decisions based on what others feel about those
decisions. He often considers opinions from other
managers and employees. Which of the following
ethical systems do Sams decisions follow?

Consequentialism

Utilitarianism

Relativism

Egoism

6.

The depreciation of currency will:

improve a countrys comparative advantage.

worsen a countrys comparative advantage
. Balance a trade surplus.
have no impact on a countrys comparative advantage.
7.
Which of the following is typically included in the
drafting stage of writing an effective business
message?

Setting a positive and other-oriented tone

Sending the message to be proofread

Double-checking everything

Identifying the primary message and key points

8.
If a population is known to be normally
distributed, what can be said of the sample
distribution of the sample mean drawn from this
population?

For a sample size n < 30, the sampling distribution

of the sample mean is normally distributed.


For a sample size n > 30, the sampling distribution
of the sample mean is normally distributed.

For any sample size n, the sampling distribution of

the sample mean is normally distributed.

For a sample size n < 50, the sampling distribution

of the sample mean is normally distributed.
9.

Marketing refers to__________.

The activity for creating, communicating, delivering,

and exchanging offerings that benefit its customers, the
organization, its stakeholders, and society at large
The process of identifying target market segments for a
product or service
The activity involved in getting a product or service
from the manufacturer to ultimate consumers and
organizational buyers
The production of products or services that will generate
the highest return on investment
10. Lori is using secondary research to develop a
business report. How can she write her report in a way
that demonstrates originality in thought?

 Cite all her research sources

Use the most current documentation guidelines
Generate her own conclusions and recommendations
Adopt a methodical approach to decision making
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