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Sony announced its "Environmental Vision Towards Sustainability. This vision expresses high level
of Sony's objectives (Green Management 2002). Now days stoke holders and consumers were more
concerned in environmental issues. Companies are rated by the environmental measures and
Socially Responsible Investments (SRIs).Many countries are charging environmental taxes and
schemes to CO2 emission rights.Eccomic terms the environmental policy have higher importance
now days.
Sony realized the importance of sustainable economy, Sony introduced a new strategy to combine
economy and ecology together in management policy.
"Environmental Vision Towards Sustainability" (http://www.sony.net/) 2009
Vision
Sony understand that global environment development is the most important subject for the
humanity in this 21st centaury. Sony's main are, continuous technological innovation and initiatives of
new
1. Marketing must be the most priority of the company
2. Client views are most important than the company view
3. Focussing on the future and Investing
4. Should be patient after done all these.
1, Corporate Citizenship
Sony has wide range of responsibility towards the society . Sony is one of the worlds corporate
organisation which give desired respect to their employees . and also help their employees to
develop their knowledge by varios learning methods like organising training program ,orientation
towards new products etc. Sony also show high levels of co-operate integrity to both stakeholder and
society. Sony has always a keen view of their importance in local as well as global environment
,which allow the active participation in the different region of the world in the sense to become a
good corporate citizen
2. Business Planning
Sustainability and performance is the key factor of their prior consideration in planning a new product
and services. creating new business models is to decrease their environment impact and to move
forward to attain a sustainable growth
4.Product Design
Sony is applying its creative technology principle to design all their product and services in the sense
to meet the environmental benefits. All their product has been designed in such a way to reduce their
technological impact on the environmental through out their life period , Sony also focus their
attention towards reducing electronic wastes which is very harmful to the human life
with stakeholders and public as they realise these measures are the integral part of any business
organizations
Threats
Electronics
The entry of new hi-tech entertainment industries in the competitive market is a real threat to Sony's
present holding position .The main reason is the dramatic technological shift from analog to digital
.The successful combination of complex electronic parts helped Sony to access the complicated
electronic functions in the analog era. Sony by it's accumulated expertise took a competitive
advantage in designing and manufacturing of electronic parts . In digital era, There was a huge
changes happened in technology. The entire complicated functionality had been concentrated into
semi conductors and other key digital devices .The semi conductors and other key devices are
readily available at affordable rates because of their mass production devices. .this technological
revolution has bring great influence in consumer audio visual product markets. This sudden change
had immense impact on the Sony products as they were forced to reduce their selling price due to
their limited dealers and retailers
Pictures
- DVD format of sony electronics is more than a decade old , so it is
showing all the maturation signs and find itself too difficult to compete
with latest advance version of other entrepreneurs brand. Sony is
Electronics
In the electronic division,there are huge variety of products and specialized market
Audio - Sony has lost its position in the market of portable audio.
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