Professional Documents
Culture Documents
develop various innovative ways to improve customers satisfaction and service. The
employees also take part in a bonus system, which bases rewards mainly on the companys
performance and the employees own over 22% of the airlines stock. Hence, Southwests
culture has enabled it increase its profitability and operating routes.
In contrast, Value lines culture that Jean Buttner implemented is evidently
demotivating and demoralizing to its employees since many of them have resigned even after
suggesting various ways to change the situation. Hence, Buttner implemented a culture that
was created on instrumental values of economy and frugality, which was very strict to its
employees. This poisoned the attitudes of the employees towards the organization. In essence,
this culture has created a situation where there is no culture of cooperation between the
employees and managers, which is counter-productive.
Discussion Question 2
It is advisable that Value Lines next CEO should copy Southwests culture since it
has proved to be very successful and can steer the companys status to international levels.
Thus, Value Lines next CEO should ensure that he/she conducts a study about Southwest
Airlines and learn some concepts which can be applied to his/her company. Value Line needs
a paradigm shift so that can reverse its present status, which is not assisting the company to
achieve its vision and mission.
On the same note, Value Lines next CEO should learn that a companys culture is
integral since it acts as a blueprint and guidance to the employees and the managers. Hence, it
establishes a particular manner of behavior and attitude that all the employees in the
organization should follow and this influences the manner in which they handle and treat the
customers. Ideally, a companys culture is important because an exemplary culture can
motivate the employees and increase its profitability.
In practice, Value Lines next CEO should strategize on how to develop and
implement an acceptable organizational culture, which he/she can incorporate with
Southwests culture. This will enable the CEO to come up with a more superior culture than
that of Southwest and this will enable the company to grow and achieve remarkable success.
In essence, there is room for change for Value Line for as long as the next CEO implements a
favorable and acceptable culture since this will enable the company to attain high standards in
national and international status.
Reference
Schein, E. H. (2010). Organizational Culture and Leadership. New York, NY: John Wiley &
Sons.