To:

HFA Supporters
From: Marlon Marshall, Director of States & Political Engagement
Re: Strong Coordinated Campaign Positions Democrats for Success
Date: Friday, September 9, 2016
With 60 days left until Election Day and less than a month before early voting begins in many states,
Im proud to say that Democrats are better coordinated and more prepared than ever to win up and
down the ticket. Thanks to your support, Hillary for America has worked hand-in-hand with state
parties, campaign committees and candidates at the federal, state, and local level to build an
unprecedented 50-state coordinated campaign that will elect Democrats at all levels of the ballot.
We have built this unprecedented coordinated campaign because this election will be harder to win
than many people think. The polls will continue to tighten and our turnout operation will be a
difference maker in many states. With so much at stake, we have no choice but to combine resources
to run the most aggressive ground game possible. Your help has gotten us this far, now your continued
support is more urgent than ever.
I wanted to give you an update on the campaign you built, the capacity it has created to turn
Democrats out to vote, and how it has enabled us to take full advantage of Donald Trumps deep
unpopularity, even allowing us to expand into states like Arizona, Utah and Georgia. In contrast to the
chronically dysfunctional operation that Trump and the RNC have struggled to pull together, there has
never been greater synergy between the Presidential, Senate, House, Gubernatorial, and state
legislative races on the Democratic side. Because of your help, and an unprecedented level of
coordination between campaigns, Democrats have never been better positioned for success up and
down the ticket.
Historic Coordinated Campaign
Campaigns are all about margins. The work that is done in the fieldregistering voters, persuading
them, and turning them outgives our campaigns the edge in a close race. To gain that edge,
campaigns must be efficient, ensuring that duplication is avoided or minimized, and that every asset
particularly a volunteers timeis leveraged for maximum impact.

Working closely with all 50 state parties, the Democratic National Committee (DNC), Democratic
Senatorial Campaign Committee (DSCC), Democratic Congressional Campaign Committee (DCCC),
Democratic Governors Association (DGA), and Democratic Legislative Campaign Committee (DLCC),
we are proud that our 50-state coordinated campaign is breaking records in the number of voters
contacted and volunteers engaged. Every investment we have made in the field has been closely
integrated with our partners and targeted to maximize value up and down the ticket. That includes
everything from the states we have prioritized for voter registration to the location of field offices
within a given state.

Here is a sample of our historic ground operation: more than 10 million people have gotten
involved with the Democratic coordinated campaign, and more than 1 million people have signed
up to volunteer, including half a million in battleground states alone. In the battleground states,
volunteers arent just working towards 270 electoral votes for Hillary Clinton, but on behalf of 10 U.S.
Senate candidates, key races for Governor in states like New Hampshire and North Carolina, dozens of
U.S. House candidates and hundreds of local legislative and executive races.

The data across just a few key states underscore the strength of the program weve built:
Florida: There are not only 29 electoral votes at stake in Florida, but also a U.S. Senate seat and
more than a half-dozen U.S. House seats. With that in mind, we have opened 51 coordinated
campaign offices that have been strategically targeted based on the full breadth of
opportunities in the state. We have engaged more than 700,000 Floridians in the campaign,
and signed up more than 90,000 people to volunteer for the campaign.
North Carolina: In addition to the states 15 electoral votes, Democrats are working to elect
Roy Cooper as Governor, Deborah Ross as U.S. Senator, and win several key seats in the state
legislature. To achieve all of these goals, weve opened 30 coordinated campaign offices. We
have engaged more than 300,000 North Carolinians in the campaign, and signed up more than
40,000 people to volunteer for the campaign.
Pennsylvania: In addition to the states 20 electoral votes, Democrats are working together to
elect Katie McGinty to the U.S. Senate, to win key House races in eastern Pennsylvania, and
dozens of state legislative races. We have now set up 38 offices in the state. We have gotten
more than 400,000 Pennsylvanians engaged in the campaign and have signed up more than
60,000 volunteers.
These examples reinforce how united Democrats have been in building the strongest coordinated
program ever, and in ensuring that resources are maximized around the country and up and down the
ballot. We have also been able to build this massive volunteer operation because of how our
supporters are responding to Secretary Clintons message. They agree that America is at its best when
we work together and lift each other up, rather than tearing each other down. Our supporters are
eager to build an economy that works for everyone, not just those at the top. Sec. Clintons vision of
Stronger Togetherof how we move forward as a country and allow everyone to reach his or her full
potentialis resonating across the country.
By comparison, the Republicans remain deeply divided. Down-ballot Republicans, including
Republican Senators in the three states mentioned above, are embracing Trump because they need his
bases support, but are also pretending to distance themselves from him with swing voters. The
dissonance within the Republican Party has been laid bare for everyone to witness. In fact, there have
been numerous examples of Republican state-level officials and County Party Chairs resigning their
positions because of Trump. All of this has led to a fractured and woefully inadequate ground
operation.

The press has noticed the gulf between our two efforts. Compare the description of our well-
coordinated program in Florida, which will benefit Democrats up and down the ballot,

Bilingual campaign workers fanned out across the event hall, clutching clipboards as they
sought prospective voters to register. Handmade signs shot up from the crowd: Latinos for
Hillary and Estoy con ella! [] In the Orlando area which for years has been a de facto San
Juan suburb, with an estimated 400,000 Puerto Ricans calling it home the Clinton campaign
has assigned organizers to neighborhoods, churches and even bus stops. (New York Times)

with this description of the dysfunction on the other side:

The [Trump] campaigns Florida team, Trump enthusiasts and the state Republican party dont
always seem to be coordinating their efforts. In one instance, in late August (emphasis added),
the Trump campaign encouraged a Saturday of flash mobs all over Florida -- on that same day
the RNC had scheduled its national training day. There was no coordination to ramp up
registration efforts. It was a lost opportunity [...]. (CBS News)

This dysfunction has real consequences for down-ballot candidates. Typically, in a presidential
election, down-ballot candidates would rely on their presidential nominees field infrastructure to also
support them. But as of last week, Donald Trump and the Republicans had a total of four offices
across Florida, North Carolina and Pennsylvania. As a result, many Republican candidates have had
to set up their own infrastructure, which both costs them resources they could allocate to other
activities, and means that there are now parallel Republican field structures set up within several
states. Contrast this with Democrats who are working out of the exact same offices and off of the same
game plan.
Trumps Unpopularity Helping Expand the Map
As the national numbers on our program indicated, our 50-state campaign was never solely focused on
presidential battleground states, but it is Donald Trumps historic unpopularity that has enabled our
strategy to take hold and expand to states Democrats have rarely considered playing in at the
presidential level in this century. Trump is the most unqualified, unprepared and temperamentally
unfit nominee in modern history. As a result, Trump has become an anvil around the ankle of
every Republican on the ballot.
Our Democratic allies in Senate, House, Gubernatorial and State Legislative races understand the
opportunity Trump presents:
Republican candidates have waffled between courting Trumps base, which they need, and
attempting to distance themselves from him. In the process, they have shown a staggering lack
of courage and judgment by supporting Trump and putting their party ahead of what is best for
the country.
Having the most unpopular nominee in the modern era at the top of the ticket is an
unprecedented drag on everyone with an R next to their name.
Trump is turning off Latinos, millennials, African Americans and women at record levels, with
his favorability in the high 60s or worse among each of these groups.

A sizeable portion of Republicans are turned off by Trump, which means the party base is more
fractured than ever.

As a result, as Election Day has approached, instead of shrinking the number of states were engaged
in, weve actually been expanding them. Thats why we have now signed up more than half-a-million
volunteers in non-traditional battleground states. We have now opened up multiple offices in Arizona,
Utah and Georgia, and have staffed up in each of these states.
We now have thousands of volunteers, in-state organizers, and state-specific targeted outreach
programs such as those to Latinos in Arizona and African Americans on campuses in Georgia. In a state
like Utah, we are conducting outreach to moderate and conservative voters who are unable to support
a nominee as offensive and divisive as Trump.
All of these investments would have been unthinkable in any other year, including our recently-
announced TV buy in Arizona. And our investments in these states have real consequences for
candidates like Sen. John McCain (AZ) and Rep. Mia Love (UT), who looked relatively safe earlier in the
cycle, but are now at serious risk of being defeated in November. As in the core battleground states,
our work in these expansion states is only possible because of the strength of our coordinated
campaign, and the commitment of all partners to work closely at every level.

Taking Nothing for Granted
Because of Sec. Clintons long-standing commitment to communities of color, our coordinated
campaign has been focused on registering and mobilizing these voters from the start of the campaign.
We cannot build a winning coalition without communities of color. Donald Trumps divisive and
hateful campaign provided us even more opportunities. He has run a campaign based on insulting and
demeaning people who dont look like him or dont agree with him. As expected, polling consistently
shows Trump with exceptionally low support among Latinos, African Americans and Asian Americans.

While our support in these communities continues to remain strong, since day one on this campaign
we have taken nothing for granted and have been engaging in aggressive outreach both through the
airwaves and on the ground. We have paid media campaigns focused on these communities, including
targeted television advertising, significant radio advertising, and ongoing digital advertising in
battleground states. We have developed culturally relevant and specifically tailored organizing
programs, and launched them early and broadly enough to build meaningful relationships and plant
real roots in these communities. In partnership with faith leaders, community leaders, small
businesses and local elected officials, our organizers are poised for a historic GOTV push this fall.
We have always understood how much is at stake in this electionup and down the ticket.
Today, thanks to supporters like you weve built a robust coordinated campaign and are now poised to
run a historic GOTV program that will ensure Democrats take full advantage of this opportunity.