H

S
A
M
S
DEBUT

THE INAUGURAL

HALL OF FEMME
SPONSORED BY

At MM&Ms inaugural Hall of Femme conference and induction

ceremony, held on June 9 in New York City, the industrys
sharpest thinkers and strategists male and female shared
a wealth of information about their professional arcs. Many
of the industrys empowered women shared hard-earned
strategic advice and personal career experiences. Want to
know how they feel about the use of data in storytelling,
the work ethos of the millennial generation, and the value
of attentive mentoring? Read on.

Members of MM&Ms inaugural Hall of Femme include (opposite page, left to right) Patricia
Trautwein, Cochlear Americas; Didi Discar, Carling Communications; Lisa Garrone,
DePirro/Garrone Advertising; Maureen Regan, MRB Partners; Liliana Gil Valletta, XL Alliance;
and Christine Coyne, BTG; (this page, left to right) Lori Grant, Klick Health; Gwen
Washington, Tris Pharma; Michelle Keefe, Publicis Touchpoint Solutions; Shabnam
Kazmi, Otsuka America Pharmaceutical; Christine Armstrong, Giant Creative Strategy; and
Teresa Bitetti, B
ristol-Myers Squibb. Honorees not pictured: Millicent Badillo, Grey; Kristen
Gengaro, TBWA\WorldHealth; Jo Ann Saitta, Omnicom Health Group; and Judy Sewards, Pfizer.

2016 HALL OF FEMME

Women Advocating for Women

Tales From the Hall

Photos: Dan DErrico

n the early years of Christine Coynes marketing

career in pharma, a boss she has nicknamed
Raphael gave away part of her year-end bonus
and stock options to the men on staff, telling her he did
so because she wasnt the breadwinner in her family.
I remember feeling hurt and, of course, angry. I felt
as if he took what I earned and gave it to someone who
did not earn it, recalled Coyne, who was in her early
20s at the time.
Today, as the VP of specialty pharmaceuticals at
BTG, Coyne runs a $200 million business. Her anec
dote, shared in the keynote at MM&Ms inaugural
Hall of Femme, did more than resonate with the
audience. It spurred other Hall of Femme women
to share their own Raphael moments.
Lori Grant, president at Klick Health, said she
worked for a Raphael at Wyeth Pharmaceuticals,
where Coyne had also worked.
I will say that that person
inspired me to break through
Join the MM&M
and to have my voice and to
Women in Healthcare
listen and learn, she said.
Marketing Network
MM&M calls them Breakon LinkedIn to
through Women for good reanetwork, learn, and
son: In many cases that is
share your
what they did. The 16 women
experiences as a
who make up the 2016 Hall
woman working
of Femme manage billions
in the industry
of dollars in products and
marketing services. They have
the ears of their CEOs. But not all, and not enough,
women have broken through pharmas seemingly
shatterproof glass ceiling.
Senior female executives represent only 17% of
the management team at the 20 largest drugmakers,
according to an opinion piece published in Pharmaceutical Executive last April. In addition, the makeup
of the C-suite remains the same as it was 20 years
ago. There are still no women serving as CEO at any
of those drugmakers.
I did have a Raphael moment, acknowledged
Michelle Keefe, president and CEO of Publicis
Touchpoint Solutions. I wish I didnt, but I did.
Early in her career, her boss told her that the male
leaders with whom she worked wouldnt have anything
to learn from her. They really dont have anything
in common with you, Michelle, he reportedly said.
They dont have a 2-year-old and all their wives
work from home. Why would you think they would
want to learn from you?
His response shocked her. I made sure that I
shared that experience with lots of other women as
they were coming up the ranks, Keefe said. What
I would hope I shared with them is: Dont let that
opportunity go by. I was so shell-shocked I just didnt
say anything. Jaimy Lee

Kazmi
(above)
and Towers
(above,
right)
drove home
the dual
messages
of self-
advocacy
and mutual
support

harma and healthcare marketing have long been seen as

career paths in which women can flourish, but that doesnt
always extend to the C-suite. At many healthcare agencies
and companies, in fact, men still dominate boardrooms.
At the inaugural MM&M Hall of Femme event, held in New York
City earlier this summer, a pair of top lady executives discussed how
they built their careers and how to achieve gender parity within leadership teams. Shabnam Kazmi, VP of patient access and adherence
at Otsuka America Pharmaceutical, and Sierra Towers, director of
cardiovascular marketing at Boehringer Ingelheim, gave plenty of
good advice to women trying to break through.
Women outnumber men as healthcare consumers, Kazmi and
Towers pointed out, which makes it easier for women healthcare
marketers to connect and understand womens needs. More women
at the top of healthcare agencies and companies could eventually
lead to stronger connections with patients and caregivers.
The patient or the caregiver who is often a woman is at the
end of everything we do, Towers pointed out. There
is such an emotional aspect to this industry we
put the patient in the center on
paper, and women can bring some
emotion back in.
One of the first things women
in healthcare marketing can do is
assess their own strengths, likes, and
dislikes in their current jobs. Kazmi
likened it to a game of chess. She
said that women need to know what
piece they are on the chessboard
before they can strategize and make
their next move.
You need to be thinking about
your will and skill, Kazmi said.
What is it that drives you internally? If you speak up about your
interests and communicate with the people around you, it helps
them think about you as a building block in the overall organizational structure.
Towers added that challenging yourself professionally is also a
good habit to establish. Know what youre interested in and chase
it, and know what youre not good at, she said. Challenge yourself
to take on projects that round out who you are.
The panelists were asked about the malefemale pay gap and both
of them encouraged women to always ask for a higher salary. Kazmi
referenced a previous employer, who said the company always paid
women less than men because women usually asked for a lower
salary. She encouraged the audience to ask for more than you ever
dreamed you would ever get.
The panelists offered parting advice to women in the industry.
Kazmi encouraged women to work together, while Towers added
that women should work for themselves as well.
Support each other we dont do that enough as women,
Kazmi stressed. Tee up women for opportunities and support one
another. It really makes a difference.
Be your own advocate, Towers added. Advocate for yourself.
Take control of your own career. Dont wait for somebody else to
help you. Alison Kanski

MM&M Hall of Femme 2016 x mmm-online.com x 3

PRESIDENT. MENTOR. INSPIRATION. FRIEND.

KUDOS TO OUR FEARLESS LEADER

LORI GRANT

ON BEING INDUCTED INTO THE MM&M HALL OF FEMME

& CONTINUING HER RELENTLESS PURSUIT OF AWESOME.

KLICK.COM

2016 HALL OF FEMME

Mentoring Tomorrow's Leaders

The dialogue [about gender parity]

has become more overt. When
there is recognition that there is
a problem, it helps move things
in the right direction. We have
a way to go, but I am optimistic
TERESA BITETTI, BRISTOL-MYERS SQUIBB

Bitetti (above, left), Dobry (top right), and Regan made mentoring young women
the centerpiece of their panel discussion. Along with opening up about their perceptions of working with millennials, they freely discussed their frustrations about
balancing work and life expectations among other long-term career challenges

ome progress has been made to bring women into the C-suite,
but the industry still has a way to go before it truly achieves
gender parity, a trio of panelists reported at the inaugural
MM&M Hall of Femme induction event.
The Journey of Female Leadership: Mentoring Future Femmes
featured three prominent women executives who discussed career
challenges they faced and how they overcame them as well as how a
new generation of women should expect more from their organizations.
Weve made progress, but were far from where we want to be,
said Darlene Dobry, managing partner at Ogilvy CommonHealth
Worldwide, in leading off the discussion.
Teresa Bitetti, SVP and head of oncology at Bristol-Myers Squibb,
added to that, noting, The dialogue has become more overt. When
there is recognition that there is a problem, it helps move things in
the right direction. We have a way to go, but Im optimistic.
The panelists also shared strategies about engaging with millennials. Millennials live to work, not work to live, they said.
Maureen Regan, cofounder of MRB Partners, described the millennial generation as a breath of fresh air. But she also noted that
they put themselves first a lot of the time. If we want to retain them,
we have to deal with that sense of I come before the organization.
Theyre more assertive about what they want in terms of advancement, Bitetti explained. Sometimes they want to advance faster
than is going to work out for them. When Im mentoring someone
in that [age] group and say, You need to be networking, the next
day theyre out there. The more we understand that, the more it will
help our overall marketing expertise.
Dobry, too, pointed out that companies need to keep millennials
motivated so they continue to advance and do great things. They
want to move very quickly. I throw a huge project at them, but they
take it on and embrace it. They want that. They hunger for it.
The panelists also fielded questions about overcoming career
challenges. A big part of it is sitting down and planning out your
life and what you want to be, Regan said. We all have plans for our
business, so few of us have personal plans and execute on those plans.
Unless you know where youre going, youre not going to get there.
Dobry added that one of her biggest challenges was achieving an
acceptable worklife balance. Im a type-A personality. I want to
be the best at everything, she said. You have to make sure youre
not punishing yourself constantly for trying to balance work and
life. You have to know [how] to choose your priorities and stay true
to them. Its about ensuring you do the best you can at work and
home, and that you dont punish yourself.
Even being yourself can be a challenge, Bitetti said, noting that
her vivacious and colorful personality was something she felt she
had to hold in check at times at the office.
I have a very different personality than most people at BristolMyers Squibb. I think Im very funny, she said, laughing. Im a
people person and [I like to] energize people, and its part of what has
made me very effective in driving a large organization. What I find I
need to do is balance that so people dont leave with the perception
that Teresa is nice, but she cant make hard decisions. You need to
be careful that youre not cocky, but at the same time you have to
drive attention to the outcomes [youre achieving]. That can be a
tough line to walk. Kevin McCaffrey

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to discover emerging platforms that are evolving how brands are experienced.
Or give Ritesh a call at 973.352.1000.

This is where BRAVE begins.

Letting Data Speak in Its Own Terms

op women in medical marketing discussed the

importance of finding and presenting accurate
data and establishing a balance between the
human connection and data to reach the right audience.
The panel brought together three executive marketers to
talk about how they use data and how being a woman
affects their work and outlook.
The panel included Christine Armstrong, EVP of
experience design at Giant Creative Strategy; Julie Vu,
senior medical science director at Genentechs respiratory
franchise; and Patricia Trautwein, VP of marketing and
product management at Cochlear Americas.
The key to proving datas worth, Trautwein said, is to
first nail down exactly what is being measured. There
are a lot of buzzwords, like engagement, and theyre
hard to measure. Were going to have to think about
this as new technologies and new ways of interacting
with customers come out. Were going to have to figure
out ways to measure those activities and their return,
Trautwein explained.
After that, the challenge becomes speaking the right
language and telling the right story, whether in the context of selling a medicine to doctors or pitching an idea
to an executive.
Data is so powerful, Armstrong said. Starting with
the data story gives you an open field to tell that story
in any way.

You need to understand what good

data looks like, but that doesnt tell
people what it means. Your human
touch on that data will help people
understand what it means
PATRICIA TRAUTWEIN, COCHLEAR AMERICAS

Armstrong, Vu, and Trautwein (above, left to right). We ask the male execs, What do you
think? but we ask the females to prove it, said Trautwein as part of their discussion

Trautwein agreed, adding, Data initiates an emotion. When I

come to a data person, I get them to talk about how they feel about
the data to start a conversation.
Vus perspective, from the medical side, was slightly different. She
worried that data can become a crutch for the industry.
In the medical world, Vu noted, we have to have data to support everything. We latch onto that marketing research data and we
dont go into uncharted territory and take risks and move forward.
The panelists also discussed how women in the industry can
use data to their advantage. The ability to pair data with a story
or a human emotion is often easier for women than it is for men,
Trautwein pointed out.
You need to understand what good data looks like, but that doesnt
tell people what it means. Your human touch on that data will help
people understand what it means, she explained.
Armstrong, for her part, said women often have a closer connection to patient needs than men do simply because the majority of
healthcare consumers are women.
Look at the statistics on women as caregivers we are a data
point ourselves and we have to harness that, she stressed. Were
often the ones closest to caregiving at the [meeting] table. Theres
data to support voicing womens perspective at the table. AK

For additional coverage from the Hall of Femme event, please go to

mmm-online.com.

MM&M Hall of Femme 2016 x mmm-online.com x 7

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2016 HALL OF FEMME

breaking
through
Introducing the inaugural class of honorees
THE HEALTHCARE ADVERTISING AND MARKETING SECTORS

have been recognized to have careers in which women leaders

can flourish, flexible work schedules exist, and talent is
rewarded. That has not always been the case, of course, and
theres still much room for improvement.
The women profiled on the following pages number
among those who have bridged the gender gap in agencies,
biopharma, and medtech. Theyve been recognized as pioneers
in the areas of OTC, DTC, and HCP promotion; created
some of the industrys most iconic medical advertising; and
helped put multicultural marketing on the healthcare map.
And thats just a sampling of their astonishing achievements.
Learn more about our inaugural Hall of Femme event by visiting
mmm-online.com/hall-of-femme. Held on June 9, it featured a
summit and awards program at which attendees met the femmes,
heard first-person narratives behind their accomplishments, and
attended educational sessions that explored the issues most relevant
to women leaders working in healthcare marketing today.
Marc Iskowitz
Editor-in-chief

MM&M Hall of Femme 2016 x mmm-online.com x 9

2016 HALL OF FEMME

CHRISTINE
ARMSTRONG
EVP, experience design
Giant Creative Strategy

Design thinking and

strategies for change
these are what Christine
Armstrong is both passionate about and where
she excels as a marketer,
storyteller, and technologist. Theres no business or brand that does
not benefit from her
ability to uncover the pivotal insights that drive the creation of memorable and measurable health experiences.
Armstrongs 20-plus years of industry leadership
started within the walls of Memorial Sloan Kettering
Cancer Center and expanded to professional education
and healthcare communication agencies. Now as EVP of
experience design at Giant Creative Strategy, she plays
a critical role in the strategy and design of multichannel
platforms that impact physicians and patients.

TERESA BITETTI
SVP and head,
U.S. oncology
Bristol-Myers Squibb
Teresa Bitetti leads
strategy and commercial
operations for the U.S.
oncology organization.
Previously she was
president and GM of
Bristol-Myers Squibb
Canada, where she was
responsible for commercial operations across the
entire portfolio. Teresa joined BMS in 1996 and has held
positions of increasing responsibility in finance, strategic planning, and marketing while successfully leading
teams across therapeutic areas and functions, including
virology and neuroscience. Prior to BMS, Teresa was part
of the Capital Markets Group at Mobil Oil, where she
was responsible for the investment of Mobils worldwide
pension assets. She holds a BA in classical civilization and
an M.B.A. in finance.

DRIVEN BY
EXCELLENCE
UNDER THE LEADERSHIP OF DIDI DISCAR,
HALL OF FEMME INDUCTEE AND FOUNDER/PRINCIPAL
OF CARLING COMMUNICATIONS, WE CONTINUE TO
SURPASS CLIENT EXPECTATIONS. WITH OUR UNIQUELY
TAILORED SERVICES AND PURSUIT OF INNOVATION
AND EXCELLENCE, THE CLIENTS AND BRANDS WE
SERVE IN THE PHARMACEUTICAL, MEDICAL DEVICE,
AND DIAGNOSTIC INDUSTRIES ARE DESTINED
TO REACH THEIR FULLEST POTENTIAL.

IT CA N BE DONE.
W W W . C A R L I N G C O M . C O M

H E L LO @ C A R L I N G C O M . C O M

MM&M
Hall of File
Femme
2016Carling
x mmm-online.com
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2016 HALL OF FEMME

MILLICENT BADILLO
Partner, global health
and wellness director
Grey
With more than 35 years
of experience, Millicent
Badillo is an expert
brand builder who has
deep OTC, DTC, and
HCP knowledge.
She approaches
healthcare marketing
as she does every other
category, digging deep
to find insights that drive results. While particular messages may vary per customer group, she believes DTC
and HCP communications must work together, and she
pushes internal and client teams to find synergies so they
look and feel like one brand.
Badillo currently manages the Eli Lilly healthcare
portfolio at Grey. The relationship started when creating
the iconic Cialis tubs more than a decade ago; she now
oversees more than 10 pieces of Lillys business.

CHRISTINE COYNE
VP of specialty
pharmaceuticals
BTG
Presence. Excellence. Intelligence.
Drive. Dedication.
These are some of the
characteristics that
colleagues who have
had the pleasure of
working with Christine
Coyne use to describe
her abilities. Coyne has
more than 20 years of experience in the pharmaceutical
industry, which include 18 years at Wyeth across a broad
portfolio. She held senior roles at Endo Pharmaceuticals
and Auxilium, where she was responsible for commercial
management of Voltaren Gel and market strategies for
the orthopedic and dermatology portfolios, respectively.
Coyne joined BTG as the VP of specialty pharmaceuticals responsible for four lifesaving antidotes representing
more than $200 million in net sales.

DIDI DISCAR
Principal
Carling
Communications
Didi Discar, principal
of Carling Communications, has created a
company molded in her
image. The agencys
credo: It Can Be Done.
No matter the goal,
Discar and her staff
do what it takes to
make it happen.
Carling, the largest privately held pharmaceutical
advertising agency in Southern California, has more than
60 employees and specializes in multiple therapeutic
areas, including dermatology, aesthetics, ophthalmology,
pain management, and cardiovascular medicine.
Before starting Carling, Discar began her career with
Wyeth-Ayerst (now Pfizer). She had marketing oversight
for the launches of Alphagan P and Restasis. Discar has
helped strategize and execute nearly 50 brands.

KRISTEN GENGARO
Managing partner
TBWA\WorldHealth
As a managing partner
at TBWA\WorldHealth,
Kristen Gengaro holds
responsibility for pro
viding strategic leadership to internal teams,
clients, and the external marketplace.
Prior to her tenure in
healthcare marketing,
Gengaro worked as a
research scientist with a focus on endocrinology.
Gengaro has a great deal of brand launch experience,
which most recently includes Sovaldi and Harvoni for
hepatitis C. She had a double major at Yale University,
where she earned a B.S. in biology and a B.A. in the history of science and history of medicine.
When not at the office, Gengaro is proud of her work
in Rwanda with Komera, a nonprofit dedicated to
empowering self-confident women through education,
community, and sports.

MM&M Hall of Femme 2016 x mmm-online.com x 11

2016 HALL OF FEMME

LISA GARRONE
CEO
DePirro/Garrone
Advertising

LORI GRANT
President
Klick Health

Lori Grant has played a

From award-winning
leading role in growing
copywriter to cofounder
Klicks thriving client
of an advertising agency,
roster and client services
Lisa Garrones trajectory
teams by fostering a
in healthcare marketing
culture of mentorship.
has been as unique as it
Through her suppor
has been impactful.
tive leadership, she has
Garrone honed her
contributed significantly
stylistic and strategic
to the companys overall
skills in a wide range of
growth and success.
categories that included healthcare while creating some of
Grant has dedicated her entire career to healthcare
the most memorable launch campaigns in DTC history
marketing. She has more than 25 years of strategic leadfor Zyrtec, Zelnorm, and Lamisil, among others.
ership and expertise in the industry, both on the client
As creative director for large agencies and boutique
and the agency sides. Before being appointed president,
shops, Garrone saw the potential for translating her expein January 2014, she was SVP of brand development and
rience into founding a creatively driven independent ad
digital strategy, heading up Klicks strategy and client
agency, one of the few with such an accomplished female
services teams for seven years.
partner and co-owner. Combining business acumen with
Previously Grant held senior-level roles at large global
creativity, she has led DePirro/Garrone for eight successnetwork agencies, such as at Euro RSCG Life and Sudler
ful years, generating high-quality work for a wide range of
& Hennessey.
clients including healthcare companies like Champions Bleed 7.425 Width
Trim 7.175 Width
Oncology, Phonak Hearing, and Pfizer.

And keep your eyes on MRB

for a new model in healthcare
communications with the
debut of PHARMATYPE
Brand Ideas
Coming soon to a concept
near you.

MRB
PARTNERS

Trim 4.6 Height

Trim 4.6 Height

Congratulations to our own

Maureen Regan and all the
Honorees named to the
inaugural Hall of Femme.
Bleed 4.85 Height

Bleed 4.85 Height

Less than a year old and

we already have our own
Hall of Femme-r

2016 HALL OF FEMME

SHABNAM KAZMI
VP patient access and
adherence
Otsuka America
Pharmaceutical
Shabnam Kazmi joined
Otsuka in 2009 and has
held a number of leadership positions there,
focusing on the companys entry into oncology,
a copromotion alliance,
and the acquisition of
Astex Pharmaceuticals.
Before joining Otsuka, Kazmi was VP, licensing, at
Sanofi U.S. and earlier worked at Bristol-Myers Squibb
in global and U.S. marketing and lifecycle management.
Kazmi has received numerous awards and has held
leadership roles on the boards of a number of organizations. She received an A.B. degree in biochemistry
and economics at Smith College and an M.B.A. from
Harvard Business School.

MAUREEN REGAN
Healthcare
entrepreneur, brand
builder, and mentor
MRB Partners
As a serial entrepreneur,
Maureen Regan recently founded her second
company, MRB Partners, with her partners
from Regan Campbell
Ward (RCW). MRB is
working on a new model
for healthcare communications. The startup will launch its first product in 2016.
Founded in 1997 with Regan at the helm, RCW became
one of the fastest-growing and most profitable agencies in
industry history. An industry pioneer, Regan became the
first woman to run a major healthcare agency LM&P
and was the first advertising executive voted HBA
Woman of the Year.

MICHELLE KEEFE
President and CEO
Publicis Touchpoint
Solutions
Michelle Keefe oversees
Publicis Touchpoint
Solutions centers of
excellence, which include promotional and
clinical message delivery,
field and contact center
channels, and support
solutions. Prior to
becoming CEO, Keefe
was COO and responsible for all aspects of Touchpoints
commercial business. Previously she was VP of business
development for The Visiting Nurse Service of New York,
the largest not-for-profit homecare provider in the U.S.
She also spent more than 20 years at Pfizer, most
recently serving as regional president, Midwest. Keefe is
a member of the HBA metro chapter advisory board and
serves as a mentor in the HBA group mentoring program.

JO ANN SAITTA
Chief digital officer
Omnicom Health Group
Jo Ann Saitta has more
than 20 years of expe
rience in driving sustainable competitive
advantage through
transformational technologies. Her experience
includes Fortune 100 and
midsize public firms in
the biopharmaceutical,
technology, and financial
industries. She contributes to life science and marketing
publications and speaks publicly on digital transformation
in healthcare.
Through Saittas leadership, the Omnicom Health Group
launched iVenturesHealth, a division that applies technology
to solve healthcare communication challenges, in 2015.
As chief digital officer, Saitta is leading the advance
ment of Omnicoms proprietary marketing software and
data intelligence solutions as well as the expansion of
digital technology consulting services.

MM&M Hall of Femme 2016 x mmm-online.com x 13

2016 HALL OF FEMME

JUDY SEWARDS
Partner, global health and
wellness director
Pfizer
Judy Sewards leads
a team charged with
accelerating the adoption of robust digital
and data solutions and
compliant policies across
Pfizer. Her other senior
positions have included
team leader for the U.S.
Celebrex and Flector
Patch businesses, head of the primary care U.S. marketing innovation incubator, and consumer lead for the
iconic Viagra brand.
Prior to Pfizer, Sewards led client insights, brand strategy, and advertising for the Merrill Lynch Global Wealth
Management brand. In addition to that, she offers diverse
experience ranging from tech startup to brand planning
and management consulting. Sewards received her B.A.
from Smith College, where she also served as a member
of the board of trustees.

PATRICIA TRAUTWEIN
VP, marketing
Cochlear Americas
Patricia Trautweins
25 years in the hearing
healthcare industry
include roles in research
and clinical studies,
product management,
education and training,
and sales and marketing.
At Cochlear Americas
she is responsible for
marketing strategy, communications and PR, and product management.
Since joining Cochlear, Trautwein has championed
marketings role as an accountable business function
aligning closely with sales and research and development.
Her team builds programs for B2B and B2C marketing
strategies. Most recently she leads the program responsible for creating and delivering the integrated marketing
plan for the companys DTC growth initiative globally.

LILI GIL VALLETTA

Cofounder and president
XL Alliance

GWEN WASHINGTON
VP of marketing
Tris Pharma

Liliana Gil Valletta is an

award-winning entrepreneur, World Economic
Forum Young Global
Leader, and TV media
contributor. She is the
cofounder and president
of XL Alliance, a firm
dedicated to unlocking
the power of todays
multicultural markets.
Prior to launching XL, Valletta had a 10-year career at
Johnson & Johnson, where she was one of the youngest
executives, pioneered multicultural marketing initiatives,
and cofounded the Hispanic Employee Resource Group,
Hola. In 2015 she launched CulturIntel, a proprietary
big data methodology that maps the patient journey
across cultural segments. She is a member of the Harvard
Womens Leadership Board and the YMCA USA board
of directors.

As the VP of marketing
at Tris Pharma and as
Tris Pharmas first
commercial hire, Gwen
Washington was instru
mental in building its
commercial infrastructure including the
marketing function and
preparing the company
for its first branded product launch Dyanavel XR.
Prior to joining Tris Pharma, Washington was the
senior marketing director for the ADHD franchise at
Shire. She has been in the pharmaceutical industry for
more than 25 years. She graduated from the University
of Delaware with a B.A. in English and journalism and is
the proud mother of Jazmine, a high school student and
budding artist, and Justin, soon to be a middle school
student and future soccer pro.

MM&M Hall of Femme 2016 x mmm-online.com x 14

2016 HALL OF FEMME

making the grade

The MM&M Women to Watch, also part of our inaugural Hall of Femme program, is designed to
salute 20 aspiring healthcare commercial and marketing execs who are distinguishing themselves
in the mid-stages of their careers. MM&M chose these smart, strong women based on their unique
skill sets and standout performance on behalf of a brand or a campaign or for their organization.
VIKKI ABENDROTH

SHONTESSA JORDAN

associate product manager, marketing

Crescendo Bioscience

global mobile manager

Alcon Labs

LAUREN BECKER

LINDSAY LAM

account director
Healthcare Regional Marketing

associate director, strategy insights and innovation

Wunderman

BRITTANY BLAIR

KRISTIN MENGEL

director, primary care consumer marketing

GlaxoSmithKline

director, digital
WPP (Team Pfizer)

HEATHER BOWERMAN

CANDICE PARK

founder
Serona

senior art director

FCB Health

LIISA CALIENDO

EMERY ROGERS

director of product marketing

WebMD

account director
TBWA\WorldHealth

MARIA COLICCHIO

AUDREY SCHNELKER

account group supervisor

Ogilvy Healthworld

executive director, PMO/Quality

Center of Excellence
Avant Healthcare

JORDAN DEATHERAGE

COLLEEN SILK

director, social media

Intouch Solutions

director
global marketing, Insmed

RENA DENONCOURT

NATASHA SINGH

director of market access

Alnylam Pharmaceuticals

director of physician marketing

Doximity

MARISSA DICINDIO

SAMANTHA STILLMAN

digital manager
MediMedia Managed Markets

art supervisor
CDM New York

CATHERINE GEORGE

SIERRA TOWERS

senior account director

Merkle

director of marketing
Boehringer Ingelheim

MM&M Hall of Femme 2016 x mmm-online.com x 15