Home Business Magazine October 2016

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HOME-BASED
BUSINESS START-UPS
GET STARTED TODAY!
Home-Based Business &

Opportunity Magazine
ONLINE
BUSINESS
START-UPS
Get an Online Biz Up, Running,
and Profitable Quickly! Pg. 14
Fall 2016
10+
Cutting-Edge
Start-Ups for 2016
Pg. 28
INCENTIVE MARKETING: Increase Sales
CROWDFUNDING: Raise Funds for Your Start-Up
MEDIA MAVEN: Mompreneur Launches P.R. Firm

CLOUD COMPUTING: Maximize Productivity
$150 PER HOUR? Tile Cleaning Cleans Up!
ELECTION 2016:
Whos Best for
Home Biz? Pg. 22
Ted Wilson Reveals

Six-Figure Secrets for
Network Marketing Pg. 46
INTERVIEW: Bradley Cooper
Display Until December 5, 2016

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Power of Big Dreams Pg. 20
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SUCCESS STORY
Imagine if you could get paid

monthly on these services
that people already use!
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utilities and companies that provide those services.
Home Business Fall 2016
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Shane Douglas, one of the home-based business industrys top income earners and trainers is looking to mentor the right
motivated individual this year to achieve success with his premier home based business model. Visit www.BTHE1.com
ts a fact that everyone has utility and monthly bills: Electric, gas, cell
phone, TV, Internet, and the list goes on. And no matter how financially
The way Shane has grown to be one of the top income earners and trainers
in this business is by following the system the company offers all of its
challenged or wealthy someone may be, these essential services are

needed and can never be paid off; everyone will have to pay for these services
for the rest of their lives out of necessity.
independent business owners (IBOs). He says that he tells people they can get
the same services from the same major service providers, but get paid. Then,
according to Shane, all he does is direct them to his online store, which is
included in the companies start up business package.
So when a global company is open in 24 countries worldwide and

endorsed by one of the wealthiest people in the world, who features this
company on his hit primetime reality TV show not once but twice, says you
should find out more, would you want to hear more about it?
What if this same company said theyd pay you generously for helping
others get paid when they pay their monthly essential bills, would you want
to know even more?
Shane Douglas did, and its paid off in an incredible way for him. Its
been 10 years since this Idaho native living in a town of just 1,500 people
Our system can be 100% automated for you, he explains. Simply direct
potential customers to your online store that the company provides for
you, and they can sign up for any of these services with many of the major
companies that are available in their area. When they sign up on your online
store, you receive a residual commission every month when they pay their
bills. Its that simple.
The key to his success, he says, is that he doesnt complicate his business; he
just goes out and shares the companys program and his personal story.
Before you join some other company that makes pie in the sky promises,
started his home-based business helping people achieve their financial goals
and showing them how they too can get paid every time they pay their own
ask yourself one simple question. Would people I know buy this product/
service even if I wasnt involved with this company and making money? If the
monthly bills.
I was tired of all the promises from other companies that say you can
answer is NO then you should be prepared to be in sales and the team your
going to build better be prepared to be sales people. Because no matter how
become wealthy over night only to find out you have to sell and teach others
how to sell products that are either overpriced or only appeal to a small
percentage of the population, says Shane.
much money they say you can make it wont matter if you or your team of
business partners cant sell.
This is where we are different, as I said before we only provide essential
Our company is different: We only offer services that people pay on
services that people need, want and cant be paid off. This is an incredible
monthly basis like gas, electricity, TV, internet, cell phones, home security
and more. And I dont sell anything; I just simply show others how to get paid
every month for services they were going to use anyway and teach others to
business model with the right services behind it, says Shane
It might not be sexyits utilities after allbut it is simple to just share
the story. Everyone can relate, because everyone pays these bills, because they
do the same.
Shane explains that recent deregulation of Energy providers around the
have to, he says.

Ive been fortunate to have had major success with this company by taking
country has opened up a significant opportunity for more people to choose

who they get their service with, people like to know they have a choice, Shane
says. This, in turn, creates more opportunity for entrepreneurs to grow their
action and so has my team. Weve expanded all over the world by sharing this
simple concept with others. Shane is looking to mentor the right motivated
individual this year to the same level of success that he has accomplished,
business with our company.
would you like it to be you?
In this declining economy, home-based businesses are on the rise. People

want to supplement their income and possibly replace their incomes while
working from home. So the opportunity to get paid every single month when
To see more information about this company go to www.BThe1.com.

Their proven leadership, who started out just like you, are here to
someone turns on their lights, heats their home, uses their cellphone watches
answer your questions and help you get started.
TV, logs onto the Internet or arms their security system is a no-brainer, he says.
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Contents
Home-Based Business & Opportunity Magazine
Magazine
Fall 2016
BUSINESSES & OPPORTUNITIES
14
28
Ten CuttingEdge Business

Ideas for 2016.
28
Focus on low-cost
startup and potential
for huge growth.
56
Small Biz Ad
Marketplace.
57
Classified Ads.
Low-Cost Startups: New

technologies are opening up new
possibilities for entrepreneurs.
HOME OFFICE
Online Store Profits: Just a few easy steps can help you break
into online sales and gain financial freedom.
FEATURES
Online Home
Business Start-Up!
Get an Online Store Up,
Running, and Profitable
Quickly!
20
Interview with
Bradley Cooper.
Actor Comments on His
Experience in the Movie
Burnt, His Relationships
with Co-Stars, Fame,
Existential Reflection,
and the Gender Pay Gap.
22
2016 U.S. Presidential Election:
42
Cloud Computing Technology. Six things

that can radically improve your business.
44,45
Book/Product Reviews. Hot items to help

increase your productivity.
48
Learn where the candidates stand

on business issues.
20
Election 2016.
The Presidential
Candidates Plans for
Business.
Bradley Cooper:
never before
have I worked on
a project where its
felt like Im coming
back to where I was
a very heartening
experience.
NEWS AND REVIEWS
10
12
Five Ways to Improve Your Home

Business Environment. Maximize productivity
working from home.
MONEY CORNER
Reuters
14
22
40
these six crowdfunding

sites.
Crowdfunding: Raise seed
capital for your new ventures.
WORK-FROM-HOME SUCCESS STORIES
23
Swipe to Settle
Friendly Arguments.
26
Whimsical and Uplifting

Pillowcases.
27
Challenging Big
Pharma.
32
Online Counseling
in a Busy World.
38
Media Maven
Mompreneur.
39
Revolutionizing the Art

of Communication.
Letters to the Editor & Notice to Readers.
E-commerce
Packaging.
45
54
Swimming with Abandon.
E-Therapy Caf:
36
Five tips you cant

afford to miss.
36
32
Letter from the Publisher.
MARKETING & SALES
34
48
Raising Funds for

Startups. Check out
Increase Your
Sales. Incentive
marketing is an
effective tool.
Incentive Marketing: Maintain the
Military life inspires

counselor to start an
online counseling/
coaching business.
Entrepreneurial Powerhouse Runs L.A.s

Social Scene.
loyalty of your customers and clients.

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8/10/16 12:51 AM
Volume 23 Issue 5, September/October 2016

The Home Business Team
Publisher Richard Henderson

United Marketing &
Research Company, Inc.
Editor-in-Chief Stacy Ann Henderson
Managing Editor Sherilyn Henderson
Experts Editor Shannah Carol
Graphic Services Kara Primm, Slice, Inc.
Production Manager Ultra Graphics, Theresa
Art Direction Richard Rabil
Advertising advertise@homebusinessmag.com
Phone: 800-734-7042
Shayla Christine
http://www.homebusinessmag.com/magazine-advertisng
http://www.homebusinessmag.com/online-advertising
Distribution Manager Richard Trummer, Curtis
Specialized Circulation Bob Kennedy, Cavendish Media
Circulation Manager Dennis Porti, Curtis
Subscriptions Publication Fulfillment Services Int.
Call 888-881-5861 - M - F 8am-4pm PST.
For International, call 714-226-9782.
Fax: 714-226-9733
Email: homebusinessmag@pfsmag.com
Print Manager Kris Hayner, R.R. Donnelley
Reprints Betsy White, The Reprint Outsource,
bwhite@reprintoutsource.com
Mailing Lists www.homebusinessmag.com
(Click on Mailing Lists to order)
Mailing List Manager Paula Dazi, paulad@macromark.com
List File Manager Travis McMillian, Lee Coats Newton
Digital Media Manager Jim Pappadeas, Epsilon Digital Media
Internet Manager Infoswell Media
Website/SEO Kevin Hagen
Social Media Sherilyn Henderson
Customer Service Email: customerservice@homebusinessmag.com
Phone: (800) 734-7042
Fax: 714-388-3883
Editorial
Eileen Burton, Ferrari Packaging Ltd, Blaine Kelton, David Mercer,
and others.
Distribution
Curtis Circulation Company
730 River Road New Milford, NJ 07646
Tel: (201) 634-7400 Fax: (201) 634-7499
Home Business Magazine

Home Business Magazine (ISSN 1092-4779)
is published by
United Marketing and Research Company, Inc.,
20664 Jutland Place, Lakeville, MN 55044.
6-issue Subscription Rates: Domestic $19.
Canadian $39. Foreign $59.
For Subscriptions: 714-693-1866, MF
Periodicals Postage Paid at Lakeville, Minnesota,
and at additional mailing offices.
POSTMASTER: Send address changes to
Home Business Magazine,
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Printed in the United States
LETTER FROM PUBLISHER
Magazine
M
i
Online Home-Based
Success and the 2016
U.S. Presidential Election
Join the Digital Age of e-Commerce and Prepare
to Cast Your Business-Minded Vote!
As we bid farewell to another season of weekend beach trips, relaxed
workdays spent outside on a balcony, and well-deserved tropical vacations,
rev into gear for a pivotal change in the business and political atmosphere.
Its the Fall 2016 issue of Home Business Magazine (HBM), so it is time
for a home business start-up issue! Due to ever-evolving technology and the
increased usage of the Internet and hand-held devices in our society, we chose
to offer a cover story on starting and managing an e-commerce business: the
new and proven method for achieving prosperity and work-life balance. Sell
your products in an online home-based business by following expert advice in
this issue of Home Business Magazine.
This issues cover story covers the basics of: choosing a product(s)
to sell online; branding your business; getting a sales tax I.D. (if required in
your location); finding trusted suppliers; ordering your products; selecting
the best online locations to sell your product(s); setting up your online shop;
marketing your product(s) and online business; shipping your products;
wrapping up post-sales; and testing your online sales process. Also included
in this cover story are additional tips to making revenue online; additional
information on kick-starting your
company brand; and information on
The future of
how to pay yourself as an online home
America and your
business owner. The cover story also offers
information relevant for existing online
small business
store owners that they can use to expand
depends upon your
and diversify their online businesses.
vote in the 2016 U.S.
Due to space limitations, the online
store start-up cover story just scratches the
presidential election.
surface of the depth of knowledge needed
to survive long-term as an e-commerce
business owner. For more information on key subjects such as marketing,
online sales, home office technology, raising money, and online business
operations, please visit www.homebusinessmag.com. Also check out this
issues feature articles, which support our cover storys theme of starting
an online store. These articles discuss cutting-edge online business ideas;
e-commerce packaging tips for your online store products; and raising funds
for your online start-up by utilizing crowdfunding; and much more.
Our online store start-up issue lines up with the 2016 U.S. presidential
election, and so it also includes our regular presidential candidates article
that outlines where the Democratic and Republican candidates stand on
issues important to small and home-based business owners. It is our hope
our presidential candidates article will help you to make a decision. Each
candidates influence will have a direct impact on you and your familys
financial and entrepreneurial well-being.
Please keep an open and analytical mind on the two candidates when
deciding where you align socially, economically, religiously, and politically.
Dont be a single-issue voter! Study the candidates stances on issues that
not only impact small and home-based businesses, but also on other issues
that directly affect your life. Be informed for the upcoming election for
POTUS. And most importantly, make the effort to get out and vote. It is your
right and your privilege, and the future of America and your small business
depends upon your vote in the 2016 U.S. presidential election.
Publisher, Home Business Magazine

10
Home Business | Fall 2016
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DEAR HOME BUSINESS
H
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something to the table that will help you run

your company.
225+
D
HOME-BASE
RT-UPS
BUSINESS STA
GET STARTED
TODAY!
ess &
Home-Based Busin
zine
Opportunity Maga
August 2016
HOMEBASED
10
50+
Entrepreneurs
Who Turned a
Venture into
an Empire
ProfitBuilding
Businesses
Pg. 22
MILLIONAIRES
Pg. 16
EY:
START-UP MON
s
Personal Finance
:
LING
SEL
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BOO
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Body
Close Sales with
SISTER-ACT:
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on Traveling Jewe
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KETING:
NETWORK MAR
for Aces
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HIT THE ROOF:
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Interview: Jennifer
Pg. 20
Being the Boss
WWW.HOME
Michele Johnson and Lorraine Kennedy

Partners in Stellar Support
Co-Authors of Building a Stellar Business: A
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BUSINESSMAG
.COM
Manager versus Leader

In a place of work, the terms leader and
manager are often used interchangeably.
But in reality, they mean completely different
things. For a business to truly succeed, it must
be behind a great leadernot just a run-of-themill manager. So, whats the difference? Its time
to set the record straight.
Transform Failure into Triumph

When it comes to the American Dream, were
told that the world is our oyster. Entrepreneurs
are determined to achieve their goals and find
ultimate success. But the truth is, there is no
certainty. While there are many opportunities to
succeed, there are equally as many ways to fail!
The key to true success is transforming failure
into triumph.
My obstacles and failures began early on. I
achieved poor grades in school and suffered
from severe depression, eventually ending up in
a psychiatric hospital. But I learned from each
mistake. I moved on to mop floors at a Ramada
Inn, and then gained admittance to an Ivy
League university. Eventually, I became CEO of
a New Jersey Hospital.
Dennis C. Miller
Author of Moppin Floors to CEO: From
Hopelessness and Failure to Happiness and
Success
Too often what happens is the head of

sales keeps the big client happy and manages
everyone else. But what if we changed the
paradigm altogether? Management screams
passivity and status quo. Leaders show people
who they are and what they can achieve.
Time Management: Its All About Energy

Many times, Ive seen business leaders send
their employees off on time management
courses in the hopes that the training will
help increase engagement and productivity.
Many times, Ive seen those same leaders show
Dana W. White
bewilderment when the training doesnt seem
Leadership consultant and adviser
to have any impactor worse yet, results
Author of Leader Designed in employees being less engaged and less
productive.
Build a Strong Team
Why is this happening? Traditionally,
When youre building a business, its all
organizations have believed that, to create
about the team. Whatever the size of your
higher-performing workplaces, employees must:
company, youre only as good as your people
Be more committed and dedicated to
finding the right talent and making sure
the cause;
they stay. Now, financial consultants Michele
Johnson and Lorraine Kennedy are revealing
Stay later and come in earlier; and
the ultimate guide to finding and building the
best team possible.
Make more of an effort that is, try
It takes a village to raise a family and it takes
a good outside support team to run a business.
But there is a specific strategy to building a
strong team, filled with people who bring
harder (such as by learning new skills).

In other words, organizations seem to think
that sheer determination is the key to helping
employees perform their absolute best. Now,
We appreciate your feedback and work-from-home success

stories for review and consideration. Please send both
via e-mail to: editor@homebusinessmag.com, or via
postal mail to: HOME BUSINESS Magazine,
20664 Jutland Place,
Lakeville, MN 55044.
12
12-60_HBMFALL16.indd 12
Im not going to lie: Time management courses

can be helpful. But when a person is depleted of
energy, all the skills and know-how in the world
wont be able to help them, especially when it
comes to managing their time. Thats because
wherever you see high performance, you will
see the efficient management of energy.
Brady Wilson
Co-founder of Juice Inc.
www.bradywilson.com
www.juiceinc.com/promo
Notice to Readers
HOME BUSINESS Magazine is sold as information only. The
publisher, United Marketing and Research, Inc., considers
its sources reliable and verifies as much data as possible,
although reporting inaccuracies can occur; consequently,
readers using this information do so at their own risk.
The publisher has not done a background check on listed
companies (which includes advertisers), nor does it know
people at all the companies. The publisher cannot assume
any responsibility in any manner for the actions of any of
the listed companies, and the publisher cannot guarantee
the outcome of any correspondence, arrangements, or
subsequent transactions the reader may make with any of
the listed companies. HOME BUSINESS Magazine is sold
with the understanding that the publisher is not engaged in
rendering medical, legal, financial, accounting, tax, or other
professional service. If medical, legal, or other expert advice
and assistance are required, the services of a competent
qualified professional person should be sought.
The publisher, United Marketing and Research
Company, Inc., assumes no responsibility for any changes
of offers, nor for any companies/advertisers that may go
out of business. All correspondence regarding questions or
problems on a companys (including advertisers) program,
products, or services should be directed to the company,
not to the publisher. Advertisers and advertising agencies
assume liability for all contents of advertising and for
any claims arising therefrom. It is up to the user of this
publication to investigate the product or service offered, and
to make sure the company is reliable and that the product
or service meets the users requirements. United Marketing
and Research Company, Inc., is not responsible for the
delivery of merchandise, starter kits, supplies, or other
products and services ordered from advertisers.
1993-2016. Reg. # 4180563 and 4145799.
TRADEMARKS: Home Business, Serial Number
74/713646 and Home Business Magazine, Serial Number
75-086596, issued by the United States Department of
Commerce, Assistant Commissioner for Trademarks.
Mark Type(s): TRADEMARKS: Conform to the minimum
requirements set forth in 37 C.F.R. Sec. 2.76 (e); and
formal requirements set forth in 37 C.F.R. Sec. 2.76(b)
and (c). All rights reserved. No part of HOME BUSINESS
Magazine may be reproduced, stored in a retrieval system,
or transcribed, in any form or by any means, photocopying,
electronic, mechanical recording or otherwise, without
prior permission in writing of the publisher, United
Marketing and Research Company, Inc., Lakeville, MN
55044.
Articles appearing in this publication express the
opinions, experience, and research of its authors and not
necessarily the opinion of HOME BUSINESS Magazine.
8/10/16 12:38 AM
8/11/16 2:04 PM
Online
Home Business
F E AT U R E
Start-Up!
Get an Online Store Up, Running,

and Profitable Quickly!
By Simon Slade
perating an online store presents an

excellent opportunity for a source
of passive income, but many people
dont know where to start. Just a few easy steps
can get you off the ground and turning a profit
quickly. Read on to find out just how to break
into online sales and gain financial freedom.
Also check out the sidebars on additional tips
to making money online, how to kickstart
your company brand, and how you should pay
yourself as a business owner.
1. Choose an Awesome Product

There are a lot of factors to consider when
deciding what to sell. Personal interest plays
a small role its more fun to sell things you
are passionate about but its also important
to consider the quality of a product, the profit
margin, the demand for a product and how
many other sellers provide the product. If you
have a lot of competition or a low demand, it
will make selling a greater challenge.
You can obtain this information from software like the SaleHoo Market Research Lab,
which allows you to compare products by
sale price, competition, number of listings
and bids.
2. Brand Your Business
with a Name
If youre just starting a company, its unlikely youll achieve
the name recognition of big
brands, such as Apple or Target,
so a descriptive company
name helps potential customers more quickly understand
your purpose. Second, try to
choose a company name that
is easy to pronounce. Word-ofmouth recommendations are
incredibly effective, but your
14
3. Consider the Logistics (Sales Tax)

If your state requires sales tax, youll need
to get a sales tax ID. Identify your tax percentage so you can include this when calculating
the price of your product. Visit your states
website for this information.
4. Find Trusted Suppliers
You have a few options for suppliers.
Dropshippers are suppliers that ship purchases to the customer on your behalf. The
customers will have a harder

time singing your praises
if they arent sure how to
pronounce your company
name.
Wholesalers allow you to purchase a
large quantity of products for a lower price.

The larger your purchase, the larger the discount. This allows you to save money, but also
requires you to have storage space for your
inventory.
Liquidators are suppliers
tthat are trying to make money
ffast, so they sell products for
lless than their value. This isnt a
rreliable source for the long-term
bbut can be a great way to cut
ccosts. Be careful, because some
lliquidators wont let you see the
iitems before purchase, meaning
ssome of them might be faulty or
ddamaged.
Great images are just as vital to sales as a solid product description.
customers will
Just a few easy steps can help you break into online sales and
have a harder time
gain nancial freedom.
singing your praises if they arent
major benefit of dropshippers is that you dont
sure how to pronounce your company name. have to deal with shipping or inventory. This
Third, pick a company name that is easy to allows you to offer a lot of different products,
spell. Your company name, or at least part but you pay a little more for this luxury
of it, will likely serve as your domain name. generally around $3 or $4 per item.
If your domain name is difficult to spell,
potential customers are less likely to visit your
Word-of-mouth
website and even more unlikely to make a
purchase. See the sidebar in this article for
recommendations are
more information on how to kick-start your
incredibly effective, but your
company brand.
Manufacturers present the

oopportunity for you to purchase
ddirectly from the producer. They
Continued on page 16
8/10/16 12:39 AM
I Retired Early...
Then Made $27,000 Part-time

in a Business
of My Own.
$2 000 P
$27,000
Part-time
i iisnt
b
bad
d ffor a guy who
h quit
i hi
his
job. I retired early from the insurance and securities
business, now I make good money part-time with
Pace, and have as much work as I care to handle.
A true story by
a very happy Pace
distributor.
Im still amazed how things have
changed
since I became a Pace Distributor! Let me tell you how it all started...
When the national
economy
wasnt going
The first year I did

15 roof jobs. Almost
too well, I decided to
double that the second
get out of the business year, and had a huge
I was in. I had given
backlog. Most of these
some thought to
were big jobs like the
retiring, but was really county home, the
too young for that.
Chevy-Buick garage,
Well, it so happened
bank building, city
my own commercial
hall. Big jobs mean big
building had a
money!
leaky roof. Roofing
The business I used to
contractors prices
be in had been pretty
were literally sky high! good to me, but I had
Then I remembered
to work both nights
an article about Pace
and days. With Pace,
Products and how
business just seems
with their exclusive
to fall into your lap.
Seamless Spray process I dont really do any
you could actually
promoting or selling...
bypass high priced
most of my sales come
contractors. I sent for
from referrals, and my
their literature, saw
phone is ringing all the
how easy it was to sell, time.
and I wound up doing What I like to tell
the roof myself using
people is that Pace
Pace products and
offers a fine income
know how.
opportunity. You can
Well, word got around start working as little
about how much
as two hours a week,
money I had saved
then go full time when
and that opened a
your income exceeds
whole new world of
your regular job.
opportunity. Ever since What our successful
then Ive been like a
Pace distributor is
cat on a hot tin roof?
too modest to say is
that he actually did

over $100,000 worth
of roofing business
last year, in spite of
living in a depressed
farming area! And
thats working less than
half of the year, leaving
the rest of the time for
his family and other
interests.
What makes Pace
such a good business is
that it costs a fortune
for schools, hospitals,
plants and other
commercial buildings
to have roofing
companies repair or
re-do their roofs. Pace
bypasses the roofer
lets the building owner
apply Pace Seamless
Spray right over the old
roof... and the smallest
Seamless Spray order
earns you over $2,000
in commissions.
Pace ships the Seamless
Spray equipment
on Free Loan. Your
customer pays only for
the roofing products.
His own men apply it
(or if you want to make
even more money,
you can handle the
application too). Its as
simple as that.
For FREE Information Call Toll Free
1-800-656-0040
ask for Operator
And as an added
incentive on top of
the generous commissions Pace pays well
include a BONUS
CHECK for $100
when you close your
very first roof coating
order.
taking orders from

somebody else.
You can start out
earning extra income
part-time (with the
option of going full
time anytime you
wish!) ... or go right
into it full tilt! Pace
No Investment! offers that kind of
You, too, can enjoy the flexibility. There is no
waiting, either. You can
same success. Best of
all, you dont need any start making money
from your very first
special background
day. You get your
or experience. Of
big commissions up
course, if you have
selling, construction or front. Paid in advance,
application experience, weekly!
youll benefit even
FREE DETAILS
more so.
No Obligation!
Pace is a proven
Call toll-free
winner. Thats why
it is used by such
1-800-656-0040
well known firms
Please ask for Operator
as General Motors,
and well rush
American Airlines,
you all the details.
Holiday Inns, and
Theres no obligation.
thousands more.
No salesman will call.
Be Your Own
Boss!
Youll like being
your own boss and
running a successful
business. You can
set your own hours,
ease off whenever you
want, make your own
decisions and stop
4510 West 89th St, Suite 110

Dept. HB
Prairie Village, KS 66207
Visit us on the web at
www.paceproducts.com
email sales@paceproducts.com
8/8/16 10:38 PM
F E AT U R E
Online Home Business Start-Up!

Continued from page 14
offer great prices but require massive minimum orders, meaning you have to pay a lot
up front. This is a great option for more established sellers who have resources to work with,
but can be a challenge for a brand new store.
shipment arrives, do a careful examination of

each product. This is tedious but important.
If you find any defects, the sooner you can
contact your salesperson to have the issue
corrected, the better.
Once you have narrowed it down to a type

of supplier, you need to find a trustworthy
partner to work with. Again, there are many
factors to consider: profit margins, recommended selling prices, pricing structure, fees,
warranties, shipping policies, and customer
service, just to name a few.
Monitor: Its important to keep detailed

records of your inventory so that you have a
good supply at all times. If you arent keeping
your inventory yourself (as with dropshipping), stay in touch with your supplier regularly to check levels of stock.
The major benet of
dropshippers is that you dont

have to deal with shipping or
inventory.
Directories like SaleHoo exist to make this

easier. They allow you to compare these qualities to determine which suppliers are legitimate and offer the best deal.
5. Order Those Awesome Products
Once you have chosen a supplier, order a
sample product. If you are pleased with the
quality of the product, identify the highest
The comment section of blogs and forums

within your industry are excellent places
to nd customers.
price you can pay in order to still make a

profit reselling the item. Take this number into
negotiations with your supplier and dont pay
a cent more!
Stay secure: Suppliers that only accept
unsecured payments such as wire transfers
are probably illegitimate. Always pay with a
secure method, including PayPal or a credit
card. This way, if your shipment never arrives,
you can get your money back.
Be thorough: Immediately after your
6. Select the Best Platform

You have several choices when deciding
where to sell your products. The right choice
depends on your individual needs.
Amazon: Amazon provides you with
access to a wide selection of customers, but
has some limitations as far as describing your
product and pricing. The marketplace also
collects a percentage of each sale.
eBay: eBay gives you more flexibility with
are suppliers that

areLiquidators
trying to make money fast,
so they sell products for less
than their value.
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YOU
CAN NOW
HE
JOIN THE
I made all
ll m
my mone
money
ey
James T.
T San Diego, CA
8/10/16 12:39 AM
Additional Tips to Making

Money Online
We cant all become dotcom billionaires, but there are so many nifty
and not-too-time-consuming ways to
make a few bob on the worldwide web.
Explore some top tips below.
Content for Cash
Increasingly structured and open processes behind monetizing creative content online have made it much easier to
find out how to get involved and build
an audience. You can set yourself up as
a freelance photographer, produce vlogs
and video content on YouTube, or build
up an audience on Instagram. If youve
got the ideas and discipline to post well
and regularly, theres huge potential for
profit if you can carve out a niche for
what youre producing.
Commit to Online Selling
If youve got something more offline to
sell, Etsy is a wonderfully simple peerto-peer marketplace for selling handmade or unique arts and crafts items.
If youve got a flair for designing and
creating, theres no reason not to try
and turn that talent into cash. Selling
online can seem like a hassle, but if you

can afford to invest some initial time
in setting up your account and gaining
credibility on whatever selling site suits
you, it can be a simple and incredibly
profitable way of making money out of
your skills and unwanted or unnecessary possessions.
Play the Markets
Market research is also a huge potential money-spinner for people who
are always on the go and in need of
additional income. Sites such as Field
Agent (https://www.fieldagent.co.uk/
for-agents/) enable users to complete
simple IRL market research tasks in
exchange for fees. These can be as
simple as popping into stores to check
stock, or even taking photographic evidence of a marketing campaign.
Website testing is another lucrative
option, while survey sites are also
becoming an increasingly popular way
of exchanging thoughts and feedback
for cash.
Fundraising for charity is also a wonderfully rewarding way to do some good on
the web.
Irma Hunkeler is the Head of Content at BlueGlass.co.uk, a

digital marketing agency. During her career shes been working
for clients from various industries including travel, retail, recruitment, technology and charitable institutions. Her work allows her
to meet experts from different industries allowing her to gather
insights from various professionals and industries.
marketing your product and how you price it,

but it has a smaller customer base. It will also
take a cut of your sales.
A personal, online store: This option
gives you the most control over how your
product is priced and marketed. A tool like
SaleHoo Stores or Shopify will help you build
an online store without any background in
web development.
7. Set up Shop
Create thorough, detailed descriptions of every item
Your product description is a spectacular

marketing opportunity. Use incredible detail,
incorporate keywords that you think customers might use to search for the item, and edit
for perfect spelling and grammar.
Add high-quality images
Great images are just as vital to sales as a

solid product description. You might even
17
8/10/16 12:39 AM

F E AT U R E
want to outsource a professional photographer to take photos of your items, or see

whether your supplier has photos that you
can use. If not, be sure that you have a clean
black or white background, excellent lighting, and a good camera to get a high-resolution shot of your product.
Understand the competition
Regardless of whether you choose

Amazon as your selling platform, this is
where most of your stores competition
will be. This means its important that you
understand how Amazon works and what
it provides to the customer. Amazons prices, customer service, and shipping times,
among other factors, will be the baseline
expectation that you need to exceed in order
to be successful.
Establish a return policy & customer service
like SaleHoo Stores

orA tool
Shopify will help you
build an online store without
any background in web
development.
Amazons prices,
customer service, and

shipping times, among other
factors, will be the baseline
expectation that you need
to exceed in order to be
successful.
Create a clear return policy and post it

in an obvious spot. Make a commitment to
respond to customer service inquiries and
stick to that commitment. Never take more
than 48 hours to respond to an inquiry, or
you could find yourself losing customers
left and right.
Pricing
A highly competitive price is key to

becoming a popular store. Sum up your
costs the price of the item, shipping, storage, listing fees, etc. and decide what you
can sell the item for in order to still make a
profit. Remember to include the cost of any
software or equipment you use, as well as
other business supplies.
How to Kick-Start Your

Company Brand
Alongside your company name, the next
order of priority should be your branding.
Getting this right is crucial it needs to
be eye-catching, unique and reflect the
market you want to attract.
There are certain logos you can think of
from companies that youve either used or
just know from their position in the market.
This is the power of branding.
So, how do you kick-start your branding?
What are the key areas that need to be considered to pack the biggest punch to your
audience? In this sidebar, Promotional Plus
(http://www.promotionsplus.com/) discusses how branding can impact your
business success and how products can
help you do this.
Reach Your Target Audience via Colors
Your branding will speak to your customers, so think about the products you buy
and how these are reflected in the colors
you choose from. You may not realize it,
but colors dictate whether a product is
bargain, mid-range, or premium from
your weekly shopping up to big products
such as household appliances.
Think about what market youre attracting inexpensive tends to focus on the
blues and reds, whilst up-market, expensive products will focus around silver and
black. To set yourself apart from competitors, you need to ensure your brand colors
are on point.
Know Your Brand Message
Understanding the message received by
potential customers from your branding
is vital for success as you can tailor all of
your promotional material to suit. If your
message is right then, people will understand your values and be more inclined to
trust your business. Your brand message
is about what you stand for and finding
your voice that will be carried throughout your marketing, strategy, and team.
Getting everyone bought into the message
youre portraying will give a higher chance
of success.
Maintain Consistency
Its too easy to lose the message when
youre thinking about branding and getting
swept up by all of the marketing material
that goes with it. You need to ensure there
is consistency between those who are representing your business and the material
promoting your business. Your website,
blog, signage, stationery, and promotional
products need to be consistent all the time
to prevent confusing customers, clients
and members of staff.
18
8/10/16 12:40 AM
SLUGGISH
ECONOMY
Remember that you can add tracking and insurance as shipping upgrade options that
consumers pay for.
8. Market, Market, Market

The only way to turn a profit in your
store is to make sure people know about it!
Return Customers
Return customers present an excellent

opportunity for business. You have already
proven yourself in terms of reliability and
quality, so encourage your existing customers to return. Collect their information at
checkout and send emails about discounts,
related products, and accessories.
Social Media
Everyone is on social media these days,

which means your online store should
be, too. Social media platforms can be
high-maintenance, as you have to remain
active on your profiles, but the effort is
worth it. Post diversified content images,
videos, and articles that may not relate
directly to promoting your business, but
still appeals to your customers.
Broker Notes
from home and
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19
8/10/16 12:40 AM
Interview with
Bradley Cooper
On His Experience In The Movie Burnt, His Relationships With
Co-Stars, Fame, Existential Reflection, And The Gender Pay Gap
orking on Burnt posed a significant full circle for Bradley Cooper.

Having previously worked
as a busboy and a prep cook in his early years in college and trying to get his
break in Hollywood, it gave the 40 year-old
Pennsylvanian a chance to look back at how
far hes come. Never before have I worked on
a project where its felt like Im coming back to
where I was a very heartening experience.
Cooper may be currently one of
Hollywoods biggest draws, but there remains
a pleasant grounded quality afforded to one
who didnt get his big break until well into
his mid-30s with The Hangover. Since then,
hes gone on to star in a slew of box office
blockbusters, from The A-Team, Limitless,
Guardians of the Galaxy and pick up three

consecutive Oscar nominations for efforts
in Silver Linings Playbook, American Hustle
and American Sniper.
For his performance in Burnt, he plays
a hot-tempered chef, struggling to piece
together his life after losing his fortune
and reputation. Like a phoenix from the
ashes, he starts from the bottom again,
amassing a crack team of kitchen wizards including Sienna Miller and Alicia
Vikander in creating a world-class restaurant
and winning the coveted three stars. But at
what cost?
In friendly humor, Bradley talks of his
experience working on the movie in London
under the tutelage of famous chef, Marcus
Courte
Cou
rtesy
sy of Reu
Reuter
te s
ter
F E AT U R E
By The Interview Feed
According to actor Bradley Cooper in regard

to BURNT, never before have I worked
on a project where its felt like Im coming
back to where I was a very heartening
experience.
Wareing and why he likes to work repeatedly

with the same actors including good pal,
Robert De Niro. Theres also words on fame,
existential reflection, and the gender pay gap.
Question (Q): Im guessing to do a
film dedicated to food, you have to love food
yourself?
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Bradley Cooper (BC): I love food

eating it [laughs]. I love all kinds of food. I
love pizza. I love pizza too much. I could eat
it all day every day [laughs]. Growing up in
an Italian household, my grandmother was an
amazing cook, and food was highly significant
in my family. I love to cook myself, Im always
cooking for friends.
Q: Because you did everything didnt you?
No stunt work involved?
BC: Thats me, the whole thing. Did it all.
There was no shirking responsibility to someone else. Each and every one of us did what we
had to do learned from scratch and got our
hands dirty. I got burned a lot, more than the
crew realized because I didnt want to look like
a wimp but I kept picking up spoons that were
really hot and wincing in the pain through a
shoot [laughs]. But it was good. It fed into the
character.
Q: Hes a great character, but so dislikeable.
Is that what drew you in?
BC: Hes tremendously complex. I got to
go through so many different emotional levels. It was fascinating. Ultimately, its a film
about second chances a redemptive, phoenix from the ashes story. This guy is white
knuckling it. Hes tortured. Hes after his second chance, but he has no clue what hes going
to do. Hes inoculated from his emotions, and
he spirals further and further down, which
was so compelling. It was so humane and honest and frank. Hes fighting the temptation to
allow any help in, to allow any assistance. He
wants to do it all on his own, but he learns he
cant do that. He cant achieve what he wants
without the help of others.
Ive always been someone
whos had big dreams

always, but theres never
been any intentional planning
towards movie stardom.
Bradley Cooper
Q: What was it like working with Marcus

Wareing?
BC: Having Marcus watching was a lot of
pressure. He is one of the best chefs two
Michelin-starred, hes one of the greatest. Hes
militant in his training, and everything he did
and said while on set, was so important to the
whole basis of this film. Id honestly say, 30, 40
It took me years to get to
where I am today, and I am

so unbelievably grateful for
the opportunities coming my
way.
Bradley Cooper
percent of the words coming out of my mouth

in this movie, he wrote. I would ask him what
he thought, what would you say here, what
would you do here? I followed his lead all the
time. I was basically his parrot [laughs].
Q: And being surrounded by food while
working, it was surely the dream job?
BC: The food was unbelievable. We were
cooking a lot of it. Marcus would set up the
menus and the commis would do most of the
heavy work, but we got in there and made
most of the food you see on screen, and the
ton you dont see, that didnt go to waste. That
went straight to our waistlines [laughs].
Q: Youre one of Hollywoods biggest stars
now. Were you always a big dreamer?
BC: Ive always been someone whos had
big dreams always, but theres never been
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8/10/16 12:40 AM
Election
2016
F E AT U R E
The Presidential Candidates Plans

for Business
mall businesses all over the country

are ready to grow and hire, and entrepreneurs are ready to venture out on
their own if they can just get that next
loan, enter a new market, or have one fewer form to fill out. In this time of political
change, the livelihood of business-minded
Americans must be protected and supported
in a nation that fosters growth and prosperity.
Citizens have the chance to vote for a candidate that will wield immense authority over
the future of American commerce. As we
quickly approach the 2016 U.S. Presidential
election, it is important to understand where
the Democratic and Republican candidates
stand on business issues.
or South Korea. Clinton will launch a

nationwide effort to cut red tape for small
businesses at every level of government.
And she will build a regulatory roadmap
to help small businesses navigate the regulatory landscape and reduce compliance
costs associated with federal, state, and
local regulation.
to 50,000 entrepreneurs and smallbusiness owners in underserved

communities across the country.
Unlocking access to capital. Hillary
Cutting red tape. It shouldnt take lon-
ger to start a small business in the United

States than it does in Canada, France,
22
Providing tax relief. Americas small-
est businesses those with one to five

employees spend 150 hours and $1,100
per employee to comply with federal taxes. Thats more than 20 times higher than
the average for larger firms. Clinton will
simplify tax filing and provide targeted
tax relief for small businesses not big
corporations that can afford lawyers and
lobbyists.
According to https://www.hillaryclinton.
com, heres how Hillary Clinton will make
it easier to start and grow a business in
America:
Clinton is committed to giving small
businesses and in particular, womenand minority-owned small businesses
access to the financing they need to build,
grow, and hire. She will ease unnecessary
regulatory burdens on community banks,
which provide credit to small business
owners and families looking to invest
in their futures. She will support innovative new financing modes like impact
investing. And she will double support for
community development financial institutions and the successful State Small
Business Credit Initiative, which offer
crucial sources of support for small businesses across the country particularly
in underserved communities.
will invest in the roads, bridges, ports,

and airports that make it easier for small
businesses to reach new customers. She
will defend the Export-Import Bank, a
crucial financing partner for small businesses across America, and help the bank
expand its small business programs. And
she will encourage innovations like
Etsy and eBay that are unlocking new
markets through innovative new platforms that let small businesses sell anywhere in America and the world.
Clinton will work to provide
incubators, mentoring, and training
Hillary Clintons Plan for Business
As we approach the 2016 U.S. Presidential election, it is important to

understand where the Democratic and Republican candidates stand
on business issues.
Tapping new markets. Every small

business across America should be able
to enter new markets whether theyre
across town or across the world. Clinton
Supporting small-business owners and entrepreneurs. Clinton will
work to provide incubators, mentoring,

and training to 50,000 entrepreneurs and
small-business owners in underserved
communities across the country. And she
will support the development of entrepreneurial skills among young people
even kids in high school so they can
increase both their financial and entrepreneurial literacy. These programs will
help those with good ideas today become
the entrepreneurs and business leaders of
tomorrow.
Donald Trumps Plan for Business
Per https://www.donaldjtrump.com, too
few Americans are working, too many jobs
have been shipped overseas, and too many
middle class families cannot make ends meet.
Donald Trumps tax plan directly meets these
challenges with four simple goals:
1. Tax relief for middle class
Americans: In order to achieve the
Hillary Clinton plans to simplify tax

ling and provide targeted tax relief
for small businesses not big
corporations that can afford lawyers
and lobbyists.
American dream, Trump plans to let people keep more money in their pockets and
increase after-tax wages.
2. Simplify the tax code to reduce the
headaches Americans face in preparing

their taxes and let everyone keep more of
their money.
8/10/16 12:40 AM
3. Grow the American economy by dis-
You earned and saved that money for your

family, not the government. You paid taxes
on it when you earned it.
couraging corporate inversions, adding a

huge number of new jobs, and making
America globally competitive again.
4. Dont add to our debt and deficit,
which are already both too large.

Donald Trumps tax plan includes the
following:
1. If you are single and earn less than $25,000,
or married and jointly earn less than
$50,000, you will not owe any income tax.
That removes nearly 75 million households
over 50% from the income tax rolls.
They get a new one page form to send to
the IRS saying, I win. Those who would
otherwise owe income taxes will save an
average of nearly $1,000 each.
2. All other Americans will get a simpler tax
code with four brackets 0%, 10%, 20%
and 25% instead of the current seven.
This new tax code eliminates the marriage
penalty and the Alternative Minimum Tax
(AMT) while providing the lowest tax rate
since before World War II.
3. No business of any size, from a Fortune
500 to a mom and pop shop to a freelancer
In order to achieve the American dream,

Donald Trump plans to let people keep
more money in their pockets and
increase after-tax wages.
Trump plans to grow the
American economy by discouraging

corporate inversions, adding a huge
number of new jobs, and making
America globally competitive
again.
living job to job, will pay more than 15% of
their business income in taxes. This lower
rate makes corporate inversions unnecessary by making Americas tax rate one of
the best in the world.
Political and social unrest due to disruptive

forces around the world terrorizing communities has spurred a heightened engagement with
the upcoming Presidential election, seen in all
ages and demographics across the nation and
world. Social media has become a firestorm
as each harrowing event has transpired, and
the candidates have been scrutinized and categorized in every facet, with the ultimate goal
of the media and Americans: to find the next
truly deserving leader. This huge engagement
with American politics is widespread across
the globe due to an understanding of the
power of the American government to affect
other countries fiscally, socially, militarily, and
commercially. When deciding on who to vote
for, take into account each candidates stance
on business his or her influence will have a
direct impact on you and your familys financial and entrepreneurial well-being. Make an
informed decision that intelligently addresses
their stances on every important issue, as the
approaching change in political tide will mean
all the difference in Americas future.
4. No family will have to pay the death tax.
Swipe to Settle Friendly Arguments

Business Associates Invent App That Allows Users to Voice Opinions on
Lifes Questions Anonymously
By Chelsea Gladden
ike so many people, business associates

Alanna Markey and Ric Militi got into
a friendly squabble during lunch one
afternoon. The topic couldnt be solved by
simply googling a resolution. So the two did
what most people do when they cant settle
a subjective dispute: they started asking the
opinions of as many people as they could. The
restaurant server, the bus boy, even people
sitting at the next table. Because after all,
majority rules. Neither felt satisfied with the
outcome, so Militi said, There has to be an
app for this, right?
These two were no ordinary diners. They
happened to be key members of Crazy
Raccoons, a technology think tank in San
Diego, Militi being the CEO and Markey the
Director of Brand Development. New idea
in hand, they consulted with their team and
found no other app that simply allows a user to
ask a question, enter the two opposing views
and get consensus from thousands of other
people in real time.
In fact, it was so novel that they applied

for a patent. What makes Zip so unique is the
ability users have to: anonymously ask and
answer questions, customize settings for categories, ages, push notifications and mature
content, track questions of interest to see final
opinion results, interact by voicing anonymous opinions with media in real time, and
share opinions on popular social networking
sites.
Zip has primarily been promoted on
Facebook, with several news stations also
covering the app organically, and it is gaining popularity quickly. Zip gets over 100,000
engagements per day and is outpacing the
launch of Twitter!
Because of its ability to interact live with
audiences, all media outlets are vying to integrate Zip into their formats. iHeart Media has
already begun using the app on radio and CBS
8 in San Diego is in the process of integration
now. Militi feels Zips phenomenal success has
Ric Militi is the co-founder of Zip app,

a fun app that settles lifes arguments
and subjective questions by tallying
votes from other users quickly and
anonymously.
become his greatest business achievement as it

has been self-funded and is currently gearing
up for an investor phase.
Militis vision for Zip is to have a television and radio partner in every major city
within three years, engaging Zip users in
thought-provoking topics and gathering data
that will also provide media outlets with
interesting public opinion. Its why Militi
refers to Zip as a giant ongoing national
conversation. Because whats a better conversation starter than a great question? Visit
http://thezipapp.com/.
23
8/10/16 12:41 AM
AAJudgment
JudgmentRecovery
Recovery Business
Business isis Hot
and
andininDemand.
Demand.Heres
Hereshow
how to
to start
start your
your own...
own...
HH
ave
aveyou
youever
everwatched
watchedJudge
JudgeJudy
Judy or
or any
any of
of those
those mid-afternoon
mid-afternoon
court
courtTV
TVshows
showswhere
wherepeople
people sue
sue each
each other
other for
for unpaid
unpaid rent
rent or
services?
services?InInmany
manycases,
cases,Judge
JudgeJudy
Judyslams
slamsdown
down her
her gavel
gavel and
and barks
barks
orders
ordersatatthe
thedefendant
defendanttotopay
payup,
up, but
but here's
here's aa little
little known
known fact:
fact: the
the
court
courtdoes
doesnot
notenforce
enforcethat
thatjudgment.
judgment.And
And that
that goes
goes for
for non-televised
non-televised
court
courtcases
casestoo.
too.
That's
That'sright,
right,just
justbecause
because aa judge
judge orders
orders someone
someone to
to pay
pay aa debt
debt
doesn't
doesn'tmean
meanthat
thatperson
personisisgoing
goingtoto do
do it.it. Imagine
Imagine ifif someone
someone owed
owed
you
youa afew
fewthousand
thousanddollars
dollarsand
anddecided
decided not
not to
to pay
pay you,
you, regardless
regardless of
what
whata acourt
courtofoflaw
lawordered.
ordered.Would
Wouldyou
youknow
knowwhat
what to
to do?
do? Most
Most people
people
don't,
don't,sosothey
theywait
waitininfrustration
frustrationfor
forthe
thedebt
debtto
tobe
bepaid.
paid.
Christina
ChristinaSmiley,
Smiley,founder
founder ofof Sierra
Sierra Judgment
Judgment Recovery
Recovery and
and selfselfproclaimed
proclaimedopportunity
opportunity junkie,
junkie, learned
learned how
how to
to profit
profit from
from this
this little
little
known
knownmarket
marketofofunpaid
unpaiddebt
debtby
byhelping
helpingjudgment
judgment holders
holders collect.
collect. She
She
explained
explainedthere
therewas
wasvirtually
virtuallyno
no one
one who
who was
was providing
providing this
this service.
service.
And
And that
that once
once people
people had
had been
been
awarded
awarded these
these judgments...
judgments... 80
80
percent
percentofofthem
themwere
werenever
neverpaid.
paid.
This
Thisdiscovery
discoverycouldnt
couldnthave
havecome
come
atata abetter
bettertime;
time; Christina
Christina and
and her
her
husband
husbandTerry
Terrywere
werepart
partowners
ownersofofaa
carpet
carpet store
store and
and had
had amassed
amassed aa
large
largeamount
amountofofdebt.
debt.
They
Theyhad
hadthree
threesmall
smallchildren
childrenand
and
thought
thoughtthat
thatbybyowning
owningaastore
storethey'd
they'd
have
havemore
moremoney
moneyand
andtime
timefor
fortheir
their
family.
family.Initially
Initiallyit itwas
wasan
anexciting
excitingtime
time
forfor them,
them, but
but that
that dream
dream quickly
quickly
turned
turnedinto
intoa anightmare
nightmareofofdebt
debt and
and
endless
endlesshours
hoursatatwork,
work,as
as Christina
Christina
remembers,
remembers, "We
"We accumulated
accumulated
monstrous
monstrousdebt.
debt.We
Wewere
weretruly
trulyonly
onlyaa
few
few paychecks
paychecks away
away from
from being
being
homeless."
homeless."
And
Andthen
thenshe
shelearned
learned about
about the
the
big
bigmoney
moneyininsmall
smallclaims.
claims.Christina
Christina
focused
focusedononlearning
learninghow
how toto recover
recover
judgments
judgmentsfor
forpeople.
people. She
She says,
says, "It
"It
was
wastrial
trialand
anderror
errorfor
forsix
sixmonths
monthstotoaa
year.
year.I buried
I buriedmy
mynose
noseinincivil
civilcodes.
codes.
Christina
Christinacontacted
contacted aa number
number ofof
small
smallbusinesses
businessesininher
herarea
areatotosee
seeifif
they
theycould
coulduse
useher
herservices,
services,and
andas
asitit
turned
turnedout,
out,there
therewas
wasplenty
plentyofofwork
work
forfor her.
her. "These
"These people
people were
were
overjoyed
overjoyedtotogive
giveus
usallallofoftheir
theircases
cases
totocollect
collectand
andwere
weremore
morethan
thanwilling
willing
toto letlet me
me keep
keep 50%
50% ofof what
what I I
collected
collectedfor
forthem,"
them,"she
shesays.
says.
InInmost
mostcases,
cases,they
theyhad
hadfiled
filedaway
away
their
theirjudgments
judgmentsaafew
fewyears
yearsprior
priorwith
with
nonohope
hopeofofever
evercollecting
collectingon
on them.
them.
Christina's
Christina's
business,
business,
Sierra
Sierra
Judgment
JudgmentRecovery,
Recovery,gets
getsthat
thatmoney
money
back.
back. These
These people
people figured
figured they'd
they'd
never
neversee
seeany
anyofofthat
thatmoney
moneyagain,
again,
sosothey're
they'remore
morethan
than happy
happy toto pay
pay
Christina's
Christina'sfee.
fee.
Another
Anotherattractive
attractive aspect
aspect ofof this
this
service
service isis there's
there's no
no up-front
up-front cost to
her
her customers.
customers. Any
Any filing
filing fees or
costs
costs incurred
incurred by
by Christina
Christina are
reimbursed
reimbursed to
to her
her out
out of the
judgment
judgment once
once it's
it's collected.
collected. The
customers
customers don't
don't have
have to pay
anything
anythingout
out of
of their
their own
own pocket.
pocket.
From
From what
what she
she says,
says, this is
primarily
primarily behind-the-scenes
behind-the-scenes work,
which
which makes
makes itit an
an entirely
entirely nonconfrontational
confrontational business.
business. She
She does
everything
everything through
through the
the court
court system
from
from seizing
seizing debtor
debtor bank
bank accounts,
accounts,
garnishing
garnishing wages
wages and
and other
other income,
to
toplacing
placingliens
liens on
on property.
property.
One
One year
year after
after starting
starting the
judgment
judgment
recovery
recovery
business,
business,
Christina
Christina and
and Terry
Terry closed
closed the
carpet
carpet store.
store. Finally
Finally they
they could
could work
at
at home
home and
and have
have money
money left over
at
at the
the end
end of
of the
the month.
month. They've
been
been running
running Sierra
Sierra Judgment
Judgment
Recovery
Recovery for
for over
over 10
10 years
years and are
bringing
bringing in
in aa five-figure
five-figure paycheck
paycheck
each
eachmonth.
month. And
And the
the most
most important
important
aspect
aspect isis they've
they've got
got more
more time for
their
their kids.
kids. II can
can attend
attend their
their events
and
and my
my husband
husband gets
gets to
to go
go on field
trips
trips now
now -- he's
he's usually
usually the
the only dad
on
onthem.
them.
But
But the
the story
story doesn't
doesn't end
end there.
Christina
Christina wants
wants to
to share
share her
knowledge
knowledge with
with others
others across
across the
country
country as
as aa home-based
home-based business
opportunity.
opportunity.
She
She has
has put
put together
together aa judgment
judgment
recovery
recoverytraining
training course.
course. In
In addition,
students
students have
have access
access to
to aa National
Network,
Network, which
which can
can be
be extremely
extremely
helpful
helpful in
in cases
cases where
where the
the debtor
has
has moved
moved out
out of
of state.
state. Christina
also
alsoincludes
includes unlimited
unlimited support.
support.
The
The training
training course
course is
is on a
home-study
home-study basis
basis and
and itit teaches
Christina Smiley
Smiley
contact judgment
judgment holders
holders
how to contact
their business,
business, the
the steps
steps to
to
to get their
down aa debtor
debtor and
andsorting
sorting
tracking down
the paperwork
paperwork from
from the
the
through the
court.
Christina's
motivation
for
Christina's
motivation
for
this business
business opportunity
opportunity
sharing this
others isnt
isnt to
to get
get money
moneyfrom
from
with others
the course
course (a
(a one-time
one-time
sales of the
of $185.00,
$185.00, she
she only
only
flat fee of
enough to
to cover
cover the
thecost
costof
of
makes enough
producing course
course materials):
materials): she
she
producing
continue to
to develop
develop the
the
wants to continue
Network of
of judgment
judgment
National Network
specialists.
recovery specialists.
Anyone interested
interested in
in aa homehomeAnyone
business who
who really
really likes
likesto
to
based business
research could
could benefit
benefit from
from
do research
training course,
course, according
according to
to
this training
Christina. "This
"This business
business isisfilling
fillingaa
Christina.
niche. ItIt provides
provides steady,
steady,
true niche.
predictable home-based
home-based income
income
predictable
$5,000 -- $8,000
$8,000 per
per month
month on
on
of $5,000
There is
is no
no lack
lack of
of
average. There
customers and
and no
no foreseeable
foreseeable
customers
decrease at
at any
any time
time in
in the
the
decrease
says Christina.
Christina.
future," says
youd like
like information
information on
on
If youd
your own
own home-based
home-based
starting your
judgment recovery
recovery business,
business,
judgment
for their
their free
free guide
guide at
at
register for
www.recoverycourse.com. You
You
www.recoverycourse.com.
also
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Sierra
may
also
contact
Judgment Recovery
Recovery directly
directly by
by
Judgment
them at
at (912)
(912) 882-8190
882-8190
calling them
email Customer
Customer Support
Support at
at
or email
Support@recoverycourse.com.
Support@recoverycourse.com.
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SUCCESS STORIES
Whimsical and Uplifting Pillowcases

Tonsil Removal Inspires Entrepreneur to Launch Heartwarming Company
By Sherilyn Colleen
or Founder of Denver, Colorado-based

Flipside, Melanie Avjean just knew she
was ultimately meant for more than
selling something for someone else. When
Avjean was 6, she learned that she had to have
her tonsils taken out. She was super excited,
ice cream and all! The morning they had to
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That memory came back to me after
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At first she was just going to sell to hospital
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26
Prior to launching Flipside, Avjean was

involved in everything from high end jewelry
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messages, which is then cut and sewn into
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Still in the first year of business, Colorado
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It is just amazing how much actual
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Someone said to me that an entrepreneur is a
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Founder Melanie Avjeans company

Flipside designs fabric with whimsical
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As for Flipside in years to come, Avjean
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Perhaps my home-based business will just
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Challenging Big Pharma

25-Year-Old Entrepreneur Makes Waves in the Health Industry with
Scientifically Designed Supplements
By Sherilyn Colleen
ucas Siegel, 25, is a successful American

internet entrepreneur and health tech
maverick. Siegels father, one of his
mentors and a successful entrepreneur, taught
him the basics for building a business by starting with the question, What problem have
you seen in the world and how do you plan
on solving it?
After graduating from the University of
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his friend and futurist tech phenom Matthew
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with focus and attentiveness. They had witnessed numerous friends become addicted to
amphetamine-based medications and realized
many healthy college students were abusing
attention enhancement medication, produced
by big pharma, simply because there were
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epiphany was the creation of the premium

nootropic supplement OptiMind with clinically studied ingredients approved by the FDA.
Siegels company AlternaScript is a subscription-based distribution model leveraging technology such as algorithms and data
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AlternaScript makes premium, scientifically designed solutions that are answers for
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Ten Cutting-Edge Business

Ideas For 2016
Focus on Low-Cost Startup and Potential for Huge
Growth
By David Mercer
xploring and sharing new ideas may

not give you exactly the right idea for
your own unique set of circumstances,
but they can help fire your imagination and
inspire you to come up with the perfect idea
that you can turn into a profitable business.
Steven Johnson, the author of Where Good
Ideas Come From, says that ideas are not
often something that appear in a blinding
flash of inspiration. They more often than not
come to people who expose themselves to new
experiences and other ideas.
With that in mind, its also important to
recognize that 2016 is a fantastic time to be an
entrepreneur. There are so many exciting new
technologies coming online that are, in turn,
opening up new possibilities for creative and
energetic entrepreneurs. So many new things
to be exposed to.
Whats more, there has never been a time
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all sorts of integrations to streamline new
businesses and reduce their administrative
burdens.
So whats the downside? Theres lots of competition. And I mean lots.
But, marketing and growth are for another
day. For now, lets get excited
and motivated about starting
something new. Heres a look at
my top ten business ideas (with
permission from SME Pals small
business ideas resource page)
for 2016 that focus on low-cost
startup and potential for huge
growth.
who are wasting money on

unwanted subscriptions
every day. Thats a big market for a clever little app
that scans your bank bills,
finds monthly subscriptions
or direct debits, and cancels
them (if they prove to be
unwanted).
Many exciting new technologies have developed in

2016 that are opening up new possibilities for creative
and energetic entrepreneurs.
Unfortunately, you already

have competition in the form of Truebill.
But, theres room for more than one fish
in this sea. Pity I only found this app now. It
would have saved me a packet on gym, cable,
and other bills that went unnoticed for way
too long.
Customers can mail their drones
mirrors already exists, but no one has jumped

on that bandwagon in a commercial way. Use
existing tech to create a reflective touchscreen
that acts as a mirror, but displays information
outside the line of your reflection.
Instead of making run-of-the-mill

garden gnomes, change them up a
bit and sell something like Zombie
apocalypse garden gnomes.
to you, have them repaired, and

sent back in the post (or potentially
delivered back to them via drone
3. Floating house plants and
Amazon style).
bonsai
2. Smart, touchscreen mirrors
Wouldnt it be great to be able to keep track
of the time while straightening your hair? Or,
catch the latest news and sports headlines
while in the shower?
The technology to make touchscreen
How awesome would it be to have a

bonsai slowly rotating as it floats gracefully above its bowl? Sounds like science fiction? Its actually very easy to do and looks
very striking. Check out this video clip of
a Japanese company that has perfected the
technique using Bonsai: http://smepals.com/
small-business-ideas#1908.
1. App that cancels

unwanted subscriptions
28
Once you have some floating plants, start up a website

and sell em online, or locally.
4. Hidden sculpture
candles
How many of us have joined a

gym, eventually stopped going,
but continued to pay the subscription fee for months, if not
years?
Ive done it, and there are
millions of people out there
Design some tasteful magnetic bowls. Wrap the root

mass of the tree in a metallic
cover and make sure you get
the weight and balance right
(this is the tricky part).
Wouldnt it be great to catch the latest news and sports

headlines while in the shower?
The humble candle has

been around for quite a long
time in its standard form.
Sure, there are scented candles
and plenty of different shapes,
8/10/16 12:41 AM
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10/13/15
3/29/16
8/11/16 2:45
1:55
5:04 PM
Ten Cutting-Edge Business Ideas For 2016

colors and sizes, but the time is right for an

update to candle 2.0.
Create boutique candles that reveal a
sculpture as they burn down. Come up with
your own ideas. Be creative. Come in at
under $45 per unit cost. Then market and
sell em via your local stores and online.
This is something that would do great on a
platform like Etsy.
5. Online drone repair and
maintenance service
Something like 45,000 drones were registered within two days of the Federal Drone
Registration site going live. Potentially,
another 400,000 more drones would have
been sold over the past holiday season.
That are a lot of drones that are going to
be flown into trees, buildings, power lines,
people, and even other drones.
How awesome would it be to have

a bonsai slowly rotating as it oats
gracefully above its bowl?
Set up a professional online repair service

specifically for drones. Customers can mail
their drones to you, have them repaired,
and sent back in the post (or potentially delivered back to them via drone
Amazon style).
No one enjoys sitting in traffic jams.

What if you could park your car in a secure,
shaded lot on the outskirts of town and
catch electric shuttles (that run continuously) into work?
6. Solar powered parking lots

for city commuters
Buy a patch of land near a main highway.

Set up a solar farm with panels that act as
parking lot shade. Use the energy to power
a fleet of electric shuttles.
The beauty is that people will spend
less on fuel and city parking, and traffic
congestion will ease up significantly. Plus,
youll probably get tax and other benefits
for reducing emissions and taking cars off
the roads.
7. Solar powered air purifiers
Consider the problem of smog. No one
really likes to breathe it in, but theres more
and more of it.
We are not alone.

Theres a wonderful world around us. Full of
fascinating places. Interesting people. Amazing
cultures. Important challenges. But sadly, our
kids are not getting the chance to learn about
their world. When surveys show that half of
Americas youth cannot locate India or Iraq on
a map, then we have to wonder what they do
know about their world. Thats why we created
MyWonderfulWorld.org. Its part of a free National
Geographic-led campaign to give your kids the
power of global knowledge. Go there today and
help them succeed tomorrow. Start with our free
parent and teacher action kits. And let your kids
begin the adventure of a lifetime.
Its a wonderful world. Explore!
A National Geographic-led campaign
30
Luckily, all you need in order to take a

lot of harmful stuff out of the air is to suck
it through water. This could be powered by
wind or solar (on the roof), before being fed
into the buildings air system. It would also
be a great way to combat pollution in cities.
People in countries like China are already
prepared to pay $20 for a bottle of fresh
Canadian air, so there is a clean air
market.
8. Hip, stylish accessories for
shoes
People spend a lot of money pimping
out their rides. Why should shoes be any
different? After all, shoes are a big part of
any fashion statement.
8/10/16 12:42 AM
food products that come with a bit of added

caffeine, so that peoples lunchtime sandwich
can also be their lunchtime pick-me-up.
10. Twisted store for millennials
People, particularly younger generations,
are looking for something different and
unique that speaks to their diverse lifestyles
and senses of humor.
Solar powered parking: What if you could park your car in a secure, shaded lot
on the outskirts of town and catch electric shuttles (that run continuously) into
work?
Design and sell a range of hip accessories
that can change the look and feel of a single
pair of shoes. This will mean people can dress
up or down but only spend big bucks on a
single pair of nice shoes.
You can do everything from flower clips, to
lace-in wings, to stick-on decals, to outrageous
bling. Theres lots of money to be made by
starting the newest fashion craze. Have fun.
Be creative.
9. Caffeinated snacks
There are stacks and stacks of traditional

products that could be twisted to appeal to
a quirky new generation. Instead of making
run-of-the-mill garden gnomes, change them
up a bit and sell something like Zombie apocalypse garden gnomes.
A good way to find or create new products
would be to follow trends on sites like 9gag.
Get it right and you could connect with a huge,
generally untapped market of younger buyers.
Everyone loves a good cup of coffee to wake

them up in the morning (generally before
having to speak to anyone at the office). But
why should coffee be the sole provider of pep?
So theres my list. What do you think? If

youve recently started a business based on an
idea you found online, tell us about it.
Think about other common, household

food and snacks that might benefit from a bit
of extra zing.
David Mercer contributes to SME Pals (http://smepals.com), a blog

dedicated to helping entrepreneurs and small business owners
thrive online. He is a tech entrepreneur and published author with
books translated into over 13 languages worldwide and used as
recommended reading at places like MIT.
Start an online store and sell a range of
Mailing Lists!
Home-Based Business
Opportunity Seekers
PRIME SOURCE LEADS!
From the Publisher of
Sent Promptly to You by Labels, Disk or Email
For Prices, Information and to Order Online Visit:
(click Mailing Lists link)
Fax order: (714) 388-3883
Paypal: publisher@homebusinessmag.com
20711 Holt Ave, PMB 807, Lakeville, MN 55044

31
8/10/16 12:42 AM
SUCCESS STORIES
Virtual Healing
and Support
Military Life Inspires Counselor to Launch
E-Therapy Caf
By Becca Dugan
r. Jude Black has been in the counseling field for over twenty years and
engaged with virtual home-based
careers since 2010. As a military spouse, she
has always struggled to find a balance between
her career and the military life until homebased careers started to thrive. In her almost
25 years of marriage, Dr. Black has moved 17
times, been separated from her husband for
military-related activities for over 66 months,
and held over 15 different jobs.
Her passion for virtual healing began over
20 years ago on a military base in North
Carolina. Dr. Black was a young military
spouse, her husband was deployed, and she
felt alone. The military used Virtual TeleConference to communicate with members
stationed all over the world. Her husbands
unit arranged for the family members to speak
virtually with their deployed spouse. During
that conference, Dr. Black understood the
power of technology and connection. For a
brief moment, the distance vanished and they
were connected.
Dr. Black later worked for a military-focused online therapy platform called Cope
Today. She provided real-time online video
sessions, instant chats, and virtual journal
exchanges with military members across the
country and deployed around the world. Her
clients were meeting goals, becoming centered, and she knew E-therapy worked.
When CopeToday was acquisitioned by
Epiphany in 2013, Dr. Black became more
active with her private practice and later, the
online counseling start-up featured on ABCs
Shark Tank, In Your Corner (now closed).
32
After a series of disappointments with the company, Dr. Black resigned as

Director of Relationships.
That opened the door for
her to follow her dreams.
E-Therapy Cafe was born
both out of frustration and
passion. Dr. Blacks passion
to be a change catalyst and
a desire to matter manifested in bootstrapping
Dr. Jude Black is the founder of E-Therapy Caf, a peoplethe company and launchfocused, innovative online counseling and coaching platform
ing it within three weeks
for individuals, couples, families and corporations.
of inception. With the
help of Amanda Rausch,
was and is still actively involved in the military
E-Therapy Cafs Director
of Relationships and Clinical Enrichment, culture. She can often be found speaking at
they created a diversified team of licensed and the Pentagon about Toxic Leadership and
certified professionals focused on breaking supporting the troops.
down barriers and providing support profesI see E-Therapy Caf as a reliable and
sionally, ethically, and affordably. They are one ethical option for securing support in todays
of the few, if not the only, virtual Boutique busy world, Dr. Black says. With people less
team of Licensed Therapists and Certified connected to family, friends, and other relaLife Coaches leveraging a more-than-HIP- tionships, her company gives people a chance
PA Secured Platform to support, motivate, to explore their past, consider their future, and
and encourage people all over the world in make the changes right now in order to live
real-time.
authentically and thrive. Based on the traction
E-Therapy Caf is a people-focused, innovative online counseling and coaching platform for individuals, couples, families and
corporations. The companys team are passionate change catalysts, focused on realistic
goals in todays fast-paced world. The headquarters is in Northern VA with a nationwide and global reach. The companys mission
is simple, Professional, convenient, affordable expert online therapy for all. Anytime.
Anywhere.
Prior to creating E-Therapy Caf, Dr. Black
was providing virtual and in-person counseling sessions through her private practice, Basic
Black Inc. and working remotely as the Client
Services Executive with Platinum Luxury
Auctions, a Miami-based, market-leading
auction firm specializing in the non-distressed sale of multi-million-dollar properties
within and beyond the United States. Dr. Black
E-Therapy Caf is experiencing, the company

is on track to grow and continue to provide
people with an additional option to deal with
stress, seek insight, and facilitate change with
a trained expert.
The company is very new, but the impact
of our experts ripples throughout our communities, our relationships, and businesses,
Dr. Black says. E-Therapy Caf decided to
intentionally make the world a better place,
one dollar at a time. So, for every therapy session conducted, they place $1 into
their foundation to be distributed amongst
several charities. People love to give and
feel like they are doing something that mattersbigger than themselves, Dr. Black
says. Integrating the charity component into
E-Therapy Cafs business model was just a
good thing. Visit www.e-therapycafe.com and
www.drjudeblack.com.
8/10/16 12:42 AM
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MARKETING & SALES
E-commerce
Packaging
Five Tips you Cant Afford to Miss
By Ferrari Packaging Ltd.
echnology has been rising at a dramatic rate in recent years, leading to a

boom in Internet retailing. 2015 saw a
record rise in online purchasing with predictions from experts that this will increase by
up to 45% during 2016. With a typical e-commerce package being composed of 40% air,
higher shipping costs now penalize those who
package inefficiently with methods including
excess cushioning products and extreme box
size. Shipping fulfilment is necessary for all
home e-commerce businesses. This guide will
show how start up e-retailers can deliver their
items effectively, reducing the risk of damage
while avoiding wasting both packaging and
money.
Go lightweight
Wherever possible, lightweight packaging
should be used. Not only does this make the
package easier to handle, but should decrease
the shipping cost. Items like loose-fill chips
are extremely lightweight and can be bought
in bulk. The chips settle around the product to
ensure it cannot move if shaken during transit. Today, most wholesale packaging peanuts
are 100% biodegradable and environmentally friendly. Though consumers are used to
receiving packages with outer and inner compartments, this is more often than not completely unnecessary and burdens the receiver
with the task of disposing of the excess materials. Amazon recently came under fire for overzealously packaging products, which damaged
their brand credibility. Opting for one layer of
packaging will set your small business on the
right track with your customers, will reduce
the shipping cost, and not to mention ease the
frustration of your customer.
Beware, however, that dimensional pricing
means that shipping costs are based on the
higher of two measurements: package weight
or package size. Packaging an unnecessarily
large box packed with lightweight cushioning
may be less economical than a smaller item
that weighs more.
Ask yourself
Eliminating extravagances will help reduce
costs and when running a small business the
34
bottom line is always on

your periphery. When considering packaging items to
sell, ask yourself, Is this
necessary? You may find
that things you thought
were a must are not vital.
Colour printing can look
beautiful but a simple and
low-cost black and white
Efcient and low-cost shipping fullment is necessary
design can be equally as
for the success of all home e-commerce businesses.
striking. Consider printing
directly onto a box, rather
than spending extra on unnecessary labels shipping would persuade them to buy. If free
shipping is not something your small business
and ink.
can afford, consider offering incentives for
Opting for one layer of
repeat customers, or free shipping on higher-priced items.
packaging will set your small
business on the right track with

your customers, will reduce the
shipping cost, and not to mention
ease the frustration of your
customer.
Be sustainable and savvy

Offering environmentally friendly packaging can do wonders for your brand. The
eco-friendly trend that has developed in
recent years is showing no signs of slowing,
and consumers are now looking for their packages to be delivered in sustainable packaging.
During a survey (https://www.bulldogreporter.com ) of over 500 online shippers, 55% of
consumers consider the carbon footprint of
their online retailer and 57% state that green
packaging is important to them. Choosing to
deliver your products in recycled cardboard
is also a low-cost method of packaging, as
recycled goods can be up to 40% cheaper than
virgin alternatives.
Free Delivery
Suggesting free shipping may fill you
with dread, but offering these deals
now may lead to high customer retention and a greater overall spend. A study
(http://www.walkersands.com) shows that
when consumers were faced with the question of what would make them complete an
online purchase, an enormous 80% stated free
Consider the journey

Although saving money is the focus of
most small businesses, its vital you package
your items sufficiently to ensure safe delivery.
Damaged products leave unhappy customers,
and unhappy customers dont return. Consider
changes such as temperature, environment
and handling when packaging your items for
delivery. If your products are being sold overseas, invest in industrial wrapping tape rather
than household Sellotape. These industry-specific tapes are created to endure long distances
and changes to temperature without losing
their adhesion. 100% recycled double corrugated cardboard can be purchased, ensuring
a highly durable material that protects your
goods while also safeguarding against handling during transit.
Delivering e-commerce goods comes with
many challenges that home businesses face.
Following these guidelines and asking yourself
vital questions will supply you with the knowhow to successfully package your products for
maximum impact, safe delivery, and satisfied
customers. What can you implement to make
sure your business is packaging and delivering
to the best of its ability in 2016?
Established in 2002, Ferrari Packaging Ltd. has become one of the
fastest growing packaging companies in the UK, offering a full range of
protective packaging solutions to our customers. For more information on
Ferrari Packaging Ltd, visit https://www.ferraripackaging.co.uk/.
8/10/16 12:42 AM
8/10/16 1:25 AM
MARKETING & SALES
Increase
Your Sales
Incentive Marketing is an Effective Tool

By Frank OHara
ncentive marketing is a specific strategy

to persuade people to do what you want
them to do by giving them something, an
incentive, in exchange for achieving an objective. Often, these people are your customers
and clients. Incentive marketing is your way
to maintain the loyalty of your customers
and clients to you, your brand, company or
services. Incentive marketing is also used to
dispose inventory or to push slow-moving
products. Nonetheless, incentive marketing is
an effective tool to increase your sales.
Define Your Objective or Goal
To set up an incentive marketing strategy,
you need to define your objective or goal
first answering why you need to do it.
One very common incentive marketing goal is
increasing the sale of your product. To make
sure of this, however, you need to understand
the behavior of your target customers and
clients. We say target because you can never
have an incentive marketing strategy that
applies to all. A glove made for everyone, fits
to no one. Further, you should feasibly be able
to reach and connect with your target market
and achieve your goal, otherwise, it is useless
to have such a program and devote your time
and money formulating it.
Define Your Budget
There are incentive marketing programs
that do not require you to put out cash since
you just have to reduce the price of your product or the cost of your service. But no matter
what type of incentive marketing you will be
using, it is equally important to make sure
that you know how much you can afford. In
the end, if you were able to define your budget,
you know how much you have gained.
Consider Other Factors
There are other important factors that you
need to consider when executing your incentive marketing strategy. These include promotion, length of the program and timing,
reward, and geographic boundaries.
In promotion, your clients must have the
knowledge of what your incentive marketing
36
is all about. You can

send it through email,
newsletter, monthly fliers, brochures, posters,
and other marketing
paraphernalia that will
effectively inform your
customers about the
incentive you offer. There
is a budget involved here.
Make sure that you have
calculated it well during
your initial planning.
Incentive marketing is your way to maintain the loyalty of

your customers and clients to you, your brand, company or
services.
The length of the program must be wellplanned. Timing is also crucial. These two
factors must go hand in hand and will define
if your incentive marketing will work or not.
To know when it is the right time to launch
this program, study carefully the behavior
of your sales during the year. Take note of
the highest point and mark the lowest point.
Usually, incentive marketing can be implemented during the months where customers
purchase your product or take your services
the least. Simply put: give them a reason to
buy your product or acquire your service
when they least need it.
Give your incentives a
deadline or expiration date

to stress the importance of
ORDER(ing) NOW!
Reward is another important factor that

determines the success of your incentive marketing. When choosing merchandise for a
reward, consider its usefulness, durability,
attractiveness, convenience, and uniqueness.
Choose also the kind of reward that would
appeal to most of your customers and clients.
Since it involves investment, take note of the
longevity of the product. Do not just buy too
many and stack them in your warehouse.
Buy within your budget. Give your incentives
a deadline or expiration date to stress the
importance of ORDER(ing) NOW!

Check This Out
If you would like a low-cost and high valued
incentive to offer your customers and clients,
I suggest you check out and visit this website
at http://certificateincentives.tripod.com. It
offers the following low-cost, high perceived
valued incentives:
a $1,000 Grocery Coupon Certificate
a $1,000 Restaurant Coupon Certificate
a 3 Day, 2 Night Vacation Certificate

(which includes FREE Hotel Room
Accommodations for 2 people)
An 8 day, 7 night Vacation Certificate

(which includes FREE Hotel Room
Accommodations for 2 people)
These certificates can be personalized with

your name or business name, your website
address and/or your business address.
The effectiveness of your incentive marketing will still depend on the response of your
customers and clients, but if you take note
of these issues, you will surely increase your
chances of achieving your goals and pleasing
your customers.
Frank OHara is a freelance business writer, webmaster, publishing
editor and C.E.O. of OHara Publishing Enterprises. His website features a wide variety of ebooks and software on internet, mobile and
social media marketing and many other ways to make money online.
Visit his website at http://oharapublishing.tripod.com.
8/10/16 12:43 AM
8/8/16 8:24 PM
SUCCESS STORIES
Media Maven Mompreneur

Award-Winning TV Reporter Launches Public Relations Firm from
Home Office
By Sherilyn Colleen
hristina Nicholson didnt want to

spend her mornings rushing her kids
off to daycare, sitting in rush hour
traffic, and dealing with a micromanaging
boss to make someone else money. After
working as an award-winning TV reporter
and anchor for 10 years, she left the news business, and started her home-based business,
Media Maven.
I stood in hurricanes, toured the Versace
Mansion, interviewed David Beckham, and
much more, the Coral Springs, Florida mompreneur says. I met great people and learned
so much more than I ever thought was possible, but its very demanding, cut-throat, and
not family friendly. I didnt want to sit outside of a crime scene on Christmas morning
anymore.
In July 2015, she launched Media Maven, a
full-service public relations firm specializ-ing
in media relations, media training, video production, social media marketing, writ-ing and
38
blogging. The part I liked about reporting

was the storytelling. Nicholson says. Now, I
help businesses grow by finding stories to tell
that promote their brand.
For Nicholson, promoting her home-based
business is easy. What she does for her clients,
she does for herselftelling her story and
sharing her expertise through the media, videos, blogs and social media.
Nicholson shares that her best business
achievement is the same as her clientsbig
media hits, like Today, The Rachael Ray Show,
Entrepreneur Magazine, and many others.
I also love creating videos for clients and
hearing such a positive reaction after they see
what I put together, she says. I work mostly
on referrals from other clients and thats the
best compliment!
The mompreneur loves that she can take
a 10-minute break to do laundry, take her
daughter to swimming lessons at 4:30pm, and
start working a couple of hours earlier than
Christina Nicholson is the founder of

Media Maven, a full-service public
relations firm.
if she worked at an office, because at home,

pajamas and messy buns are okay!
As a small business owner herself,
Nicholson understands the task of cutting
costs and wearing many hats. For this reason,
she has launched Master Your PR. Master
Your PR is an online course created just for
entrepreneurs who want great public relations for their brand, but cant afford to hire
a firm. In Master Your PR, Nicholson teaches business owners everything she knows,
step-by-step, to do exactly what she does for
a fraction of the cost. For more information,
visit www.mediamavenandmore.com and
http://masteryourpr.com/.
8/10/16 12:43 AM
Revolutionizing the Art of Communication

Social Networking Entrepreneur Brings Back Verbal Communication
with the Parlor.me Vocal Networking App
By Sherilyn Colleen
ts not every day that a developer launches an app that truly changes the way people connect with each other, especially
with todays over-reliance on nonverbal communication methods like texting. However,
social networking entrepreneur Joel Schwartz
did just that. Growing up in the 80s and 90s,
a time when phone calls and in-person meetings were the only ways to connect with each
other, Schwartz knew that todays social media
world was in need of verbal communication.
He solved this issue in 2013 with Parlor.me,
the first social networking app based on vocal
conversations!
After realizing the interpersonal detriments
of nonverbal communication via texting,
instant messaging, and social media comments, Schwartz invented and introduced to
the market the first and only verbal talking
network app to bring back the power of deeper, one-on-one verbal conversations. Since its
launch, the Parlor app exploded in popularity
and now has 2.4 million total downloads and

over 450K monthly users!
Over the last three years, Schwartz has
managed many aspects of Parlor.me from
the comfort of his own home. This helps to
bridge the gap between his work life and his
responsibilities as a dad to young kids. To
maximize productivity, growth, and company
morale, Schwartz says he maintains positive
and personal relationships with all of his core
team members. According to Schwartz, working from home also amplifies the efficiency of
his business: With most of our team being
developers who prefer to work remotely, the
travel time it takes to get to the office isnt time
well spent if youre the only one showing up,
Schwartz says.
Another way Schwartz and the Parlor.me
team increase productivity and development
is by staying up-to-date with the latest in
their industry. Consistently reading about the
Joel Schwartz is the founder of

Parlor.me, the first social networking
app based on vocal conversations.
latest tools that startups use and discussing

new software and technologies with my team
helps us think up new ideas and ways to be
more productive, Schwartz says. To be truly
creative and ahead of the app game, we also
focus on making innovations fast, fun, and
workable.
With 2.4 million users, the Parlor app
has already experienced immense success.
However, Schwartz has one clear goal for
the next year: Our biggest achievement has
yet to come as we march ahead to our goal
of reaching 100 million users in 2017. Visit
www.parlor.me.
39
8/10/16 12:43 AM
5 Ways to Improve Your

Home Business Environment
Maximize Productivity Working from Home
HOME OFFICE
By Blaine Kelton
ne of the most difficult things about

running a business from home is
establishing a suitable working environment at your house or apartment. Sure, its
easy enough to set up a desk with everything
you need to conduct hour-to-hour operations,
but eliminating the comforts and distractions
in a home is easier said than done.
Different solutions work for different people in this regard, and to a great extent it
matters what your natural home environment
consists of. Is it a large space with room to
spare, or a small apartment? Is it just you, or
do you have a family and/or pets to consider?
There are plenty of different circumstances
out there, but these are some general ways that
a lot of people running businesses from home
can improve their environments to maximize
productivity.
One account of home
business productivity
specically recommended
that people in a work-fromhome situation seek out
accountability partners.
1. Clear the Space of Personal

Distractions
If youre setting up a home office, you cant
get away with making it 90 percent about
work and 10 percent about distractions or
personal comforts. This list of tips for home
office design (http://www.hongkiat.com/blog/
home-office-tips/) probably put it best: just
dont mix your work with your personal life!
That means no TVs (unless you need the news
for work or something), no gaming consoles,
no magazines or books, and possibly even no
smartphone while youre at your desk (you
may want to consider using a separate phone
for business).
2. Make Your Office Space Nice
That sounds like the most obvious tip in the
world, right? But when you think about it, the
term office space isnt usually synonymous
with a pleasant or well-designed area. We
think of home offices usually as being tucked
away in rooms no one will notice, rather
40
than built in naturally to the

design of a home or done up
to look nice and feel comfortable. As these additional
tips point out (http://www.
hgtv.com/design/rooms/
other-rooms/1/10-tips-forWhen setting up a home ofce space, it is detrimental to
designing-your-home-office
productivity to make it 90 percent about work and
), a lot of what goes into
10 percent about distractions or personal comforts.
designing a productive home
office space has to do with
you all to interact as if youre at work together.
design and comfort. You want it to feel like
a natural room and part of your home, with
4. Let Tech Watch the Kids
a comfortable furniture layout, a good chair,
Working from home with kids might just be
natural lighting, etc.
the ultimate challenge in an adults life. But if
youve ever found yourself craning your neck
3. Find an Accountability Partner
to peek over computer screens and out the
A lot of people may instinctively think that
window making sure theyre still in the yard
chatting with someone else over the course
or playing the way theyre supposed to, modof the work day would count as a distraction,
ern technology has offered up an intriguing
but in some ways you may be more likely to
solution. According to this account of GPS
lapse in productivity if you isolate yourself
breaking down barriers (http://www.networktoo much. One account of home business profleet.com/how-gps-is-breaking-down-boardductivity (https://www.americanexpress.com/
ers-and-barriers/), companies are now using
us/small-business/openforum/articles/9-prothe Internet of Things to connect sensors in
ductivity-tips-for-working-from-home/)
shoes to apps or computer programs for trackspecifically recommended that people in a
ing purposes. The idea is to keep an eye on
work-from-home situation seek out accountelderly family members, but it works just the
ability partners. Ideally, this would mean
same with your little ones and can allow you
a friend or colleague who also works from
to relax and focus on work if you happen to
home, with whom you can chat a few times
have young children at home. Problem solved!
a day. Its just a little something to keep you
grounded, keep you on pace, and give you a
5. Let Tech Watch You
little bit of human contact while you work. If
... Or at least hold you accountable. When
you happen to be running a business involving running a business from home, its actually
other employees or partners who also work surprisingly easy to mix up your priorities or
remotely, you may even consider a full group to spend too much time on one task and not
chat or network (consider Slack) that allows enough on another. You may end up working
a 12-hour day at your desk but find that you
zeroed in on one or two things the whole time
and fell behind in other areas. Fortunately,
theres an app for that! Or rather, there are
countless apps for that. Programs like Habit
List and other scheduling/motivation apps are
designed specifically to help you stay on task
and organize your production throughout the
day. Take advantage of these if you happen to
be your own boss working from a home office.
They provide a sense of accountability that
Without sufcient hydration, your brain
just isnt always there otherwise.
will not function properly and youll tire
more easily.
Blaine Kelton can be reached at BLKelton@outlook.com.
8/10/16 12:43 AM
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2/1/16
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3:00PM
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Cloud Computing
Technology
HOME OFFICE
Six Things That Can Radically Improve Your Business

By Kevin Patel
oving your IT capabilities to

cloud for a productivity boost?
This easy-to-switch, quick-toscale and simple-to-use technology makes a
transformational investment that many enterprises today find mandatory. From hardware
and maintenance to productivity and capital
investment, the cloud makes a smart move in
every sense. Today, no business is too small
to switch to cloud because every business,
regardless of the size and scope, can derive the
following benefits from the cloud computing
technology:
1. Ease of Collaboration
A virtualized hybrid cloud infrastructure
gives you the freedom to work from any location at all times. It is an incredible solution for
businesses that employ a remote workforce
or need their employees to be on the field
all day long. It brings agility and scalability
that is needed to share data anytime from
any device while keeping information away
from prying eyes. Industries that can greatly
benefit from the flexibility and scalability of
cloud computing are finance, emergency services, healthcare, entertainment management,
tourism, government contractors, hospitality,
real estate, life sciences, banking, and manufacturers of consumer goods in particular. A
virtualized hybrid cloud infrastructure leads
to improved coordination and greater teamwork, making businesses more connected and
productive.
Cloud technology can
help you save signicantly

on every front, from power
consumption and server
maintenance to system
upgrades and software
licensing.
2. Efficient Resource Management

With cloud computing, servers are located
off-site, which allows businesses to focus on
their core processes without being bogged
42
down due to unavoidable

peaks and troughs in virtual workloads. As all of the
resources are being shared
on an open source, they can
be easily accessed whenever
A virtualized hybrid cloud infrastructure gives business
required. This reduces the
owners the freedom to work from any location and share
processing time from hours
data at all times.
to minutes, which is a big plus
for small businesses that need
you to invest in hardware that you may or may
a competitive edge. With cloud, it becomes not use. Maximize your uptime with fast and
extremely easy to extend resources and share resilient cloud connections that can deliver
data from anywhere, anytime. From task lists services on-demand even with limited IT
and calendars to e-mails and inventories, resources.
everything can be accessed without wasting
6. Extreme Productivity
time on manual installations and time-conCloud resources are highly scalable so it
suming downloads. The cloud empowers businesses to be proactive with their business becomes easy to manage busy periods, which
processes and grab growth opportunities more are one of the biggest challenges when running
a small business. Cloud brings along enough
quickly.
flexibility for the cost you invest so you are
3. Reliable Data Retrieving Ability fully-equipped to enhance operational effiWhen business owners opt for the cloud, it ciency when the need arises, without having
comes with the assurance of data backup secu- to overspend. When projects demand quick
rity in case of unexpected systemic failures, collaboration and improved productivity, you
even if your hardware is aging. Cloud vendors can count on the cloud. It is remarkably fast as
employ a dedicated IT team that takes care of compared to a conventional setup, which can
every technical problem in times of disasters take up weeks of your working time. All you
such as flood and fire. With cloud, all of your need is a reliable internet connection and you
sensitive data remains stored off-site in a are all set for outright workforce productivity.
safe online location. Many cloud vendors also
Selecting the right cloud infrastructure
provide geo-redundant backup, which can get
vendor plays a vital role in determining the
your operations up and running within minflexibility you enjoy with your existing appliutes, as your data is stored on multiple centers
cations. To enjoy significant returns on your
in different locations for improved security.
cloud infrastructure, you need to invest in an
agentless monitoring tool that provides an
4. Tremendous Savings
Cloud technology can help you save sig- end-to-end view of your virtual infrastructure
nificantly on every front, from power con- through a single pane of glass. It will monitor
sumption and server maintenance to system the performance of your hybrid cloud infraupgrades and software licensing. A virtualized structure and proactively detect the dangers of
hybrid cloud infrastructure eliminates the future resource contention storms to keep your
need to maintain hardware and pay subscrip- operations up and running at all times while
tion fees for software solutions. The cloud delivering a rich end-user experience.
comes with the flexibility to scale up as the
company continues to grow, and scale down Kevin Patel (@IamKevinpatel on Twitter) is a Service Assurance
following a slack, thus saving your business a Technology Analyst at Xangati (http://xangati.com). A self-proclaimed tech geek, with a passion for the ever-changing world of
significant amount of money.
5. Supreme Reliability
Running your own physical servers requires
virtualized and hybrid-cloud environments. Kevin has a passion for

dissecting tech topics such as virtualization, data center migration,
storage, networking and cloud. On his days off, he can be found
watching sci-fi movies, rock climbing or volunteering.
8/10/16 12:44 AM
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8/8/16 8:41 PM
HOME OFFICE
Burn Calories at Work and

Increase Productivity with an
Ergonomic Sequel Lift Desk
equel Office set a new standard for

efficient and organized workspaces.
BDI continues to raise the bar with the
Sequel Lift Desk.
Home Business Magazine recently received
a Sequel Lift Desk in Espresso Stained Oak
finish to test out. The set-up of the sturdy standing desk was straightforward with
detailed and easy-to-understand instructions.
Exceedingly useful in HBMs home office
workspace, the desk combines functionality
with design. Its minimal structure takes up little space and its clean design pairs attractively
with any room dcor. The desks are offered in
four finish options: Natural Stained Cherry,
Espresso Stained Oak, Chocolate Stained
Walnut, and Natural Walnut.
The health risks associated with sitting for
long stretches of time have come into focus
recently, with extended periods of sitting sedentary leading to increased risk of obesity,
diabetes, high blood pressure, heart disease
and back pain. Meanwhile, studies have also
shown that extended periods on your feet can
lead to other problems such as swollen ankles,
varicose veins and knee & joint pain. However,
workers can burn an extra 120 calories a day
by standing for 4 hours, versus sitting at a
desk!
Taking all of the benefits and risks into
account, the optimum solution is a sitstand desk like BDIs Sequel Lift Desk
that allows you to quickly and easily
switch between sitting and standing
throughout the day.
BDIs new innovative desks are
the best of both worlds. Combining
beautiful styling, thoughtful engineering and ergonomic design, the
Sequel sit+stand desk provides the
versatility and ease of movement
that every workday requires. The
desk features a beautiful and durable micro-etched black glass top, in
addition to an optional storage drawer to stow away your daily office
supplies and electronics.
These height-adjustable desks
44
feature a powered leg system controlled

by a digital, programmable user-assigned
keypad. With the press of a button, the
Sequel Lift Desk will rise to your preferred
sitting and standing heights. Thanks to
four user-programmable presets, there is
no need to overthink or continually fiddle
with manual adjustments your work
surface is at just the right height every time!
The ergonomic Lift Desk is sure to elevate
any workday.
Business owners can burn an extra 120

calories a day by standing for 4 hours with
the Sequel Lift Desk.
The Sequel Lift Desk partners beautifully

with other components in the Sequel collection
(https://www.bdiusa.com/office/sequel-office.
shtml) and features such tech-friendly considerations as integrated cable management
which keeps your work space looking neat,
tidy and free of wire clutter in addition to
compatibility with most third-party monitor
arms.
While standing desks are not new, this one
is different because it is:
the first lift desk to create a truly

collaborative work space, as the wire
management feature allows team members to work from both sides, creating a
great collaborative space.
the first executive worthy lift desk
that is coordinated with the full Sequel
office collection from BDI, so can be
coordinated with a matching mobile file
pedestal, storage cabinet or desk return
for additional workspace.
a beautifully designed, more thoughtfully engineered, higher-end product

that outlasts the typical pre-fabricated
models on the market.
Has a setting panel that allows you to

create customized sit / stand settings for
up to 4 people / positions.
Has the most integrated wire management feature among the competition;
full featured cable management ledge
can incorporate a power strip, so only
one single wire is hanging from the
desk and not a mess of wires, like you
typically see.
What really sets the Sequel Lift Desk apart

from other standing desk solutions on the
market is the companys trademark focus
on attractive design, meticulous attention to
detail, and versatile functionality. There is no
reason why your workspace shouldnt reflect
your personality and style.
So take a stand toward healthier work
habits today! With the ideal sit-stand desk
set up, you can operate at your best
all day, while making a significant
contribution to your overall health
and well-being. For more information
on how to order your own Sequel
Lift Desk and jumpstart productivity for your home business, visit
https://www.bdiusa.com/lift.
The Sequel sit+stand desk provides the versatility and

ease of movement that every workday requires.
In 1984, Bill Becker had a vision of making great Design

available to everyone. Frustrated by the trade only
distribution of the best designed contemporary home
furnishings, Bill was inspired to build a company that
could develop and manufacture Designs that would
actually be accessible. Today, BDI has become a force in
contemporary home furnishings and an industry leader
in home theater furniture. Visit www.bdiusa.com.
8/10/16 12:44 AM
Fellowes Brands Introduces Upscale MobilePro Series

Products for Professionals to Work Productively On-the-Go
ellowes Brands released a new family

of folios that addresses the organizational needs of professionals who conduct business on their iPads, work remotely,
or are frequent travelers. The new Fellowes
MobilePro Series products provide businesspersons with an innovative and upscale
mobile office platform that travels well for
working on-the-go.
Home Business Magazine received a
MobilePro Series Executive Folio for iPad
Air / Air 2 to test out, and found it immensely useful. MobilePro Series folios feature two
new, patent-pending innovations designed
with business use in mind: The SmartConnect
Case and the SmartConnect System. The
SmartConnect Case has a built-in stand and
durable snap-in tray to allow users to view an
iPad at three different angles and in portrait
or landscape mode, and is detachable from
the folio to allow for free-standing or handheld use. The SmartConnect System securely attaches Fellowes new MobilePro Series
Bluetooth Keyboard to the lines folio covers
via magnets in the keyboard cover.
Designed for Mobile Warriors
Despite research showing that almost half

of all work occurs outside the primary workspace, tablet workstations designed to meet
the work and lifestyle needs of businesspersons have been limited to date. MobilePro
Series products enable professionals to work
productively with an iPad and paper, no matter the location whether in offsite meetings,
on a crowded airplane or commuter train or
in a hotel.
MobilePro Series products provide users
with superior features and premium protection when they are away from the office. Each
folio features a durable, ballistic nylon exterior
and plush interior, and includes Fellowes
removable SmartConnect Case, refillable
writing pad pocket (adjustable for right- or
left-handed use), storage pocket, business card
slots and pen loop to keep needed items within quick reach. The product family includes
folios designed to work with the iPad Pro, iPad
Air or Air 2, and iPad mini 1, 2, 3 or 4.
MobilePro Series Deluxe Folios are slim
MobilePro Series Executive Folio for

iPad Air / Air 2
mobile workstations designed for iPad Pro

or iPad Air/Air 2. The MobilePro Series
Deluxe mini Folio delivers a complete, compact mobile workstation solution for working
with paper and an iPad mini 1/2/3/4. The
MobilePro Series Executive Folio is the ultimate mobile workstation, a slim, all-in-one
folio that has everything needed to work
on-the-go, including integrated MobilePro
Series Bluetooth keyboard.
Fellowes MobilePro Series products
are available at Fellowes.com, in addition to leading retailers including Amazon.
com, Office Depot.com, Staples.com and
others. For further information, visit
http://www.fellowes.com/mobilepro.
Swimming with Abandon

Mother-Daughter Trio Bring Modesty & Sun Protection to the
Forefront of Swimwear with UnderCover WaterWear
By Sherilyn Colleen
t all started when entrepreneur Melissa

Chehebar had trouble finding swimwear
that was both stylish and would provide
ample coverage for her trips to the beach
and pool. After realizing this major void in
the swimwear market, she teamed up with
her mom, Susan Esses, (and later her sister
Rachel Tabbouche) and brought her idea for
UnderCover WaterWear modest swimwear
to life.
Undercover WaterWears fashion-forward
swim dresses, swim skirts, swim tops, and
swim leggings are worn on top of your own
swimsuit so you can cover up. Made in the
USA, all of the swimwear features a special
Lycra and Spandex swim fabric that is chlorine-proof, non-clingy in water, and has UPF
50+ it protects your skin from the suns
strong rays without having to apply sunscreen.
Our mission is to give women the flexibility to wear what they want, do what
they want, and feel great about it, says

Rachel Tabbouche, CEO and co-founder of
UnderCover WaterWear. Part of empowering
women means that if they choose to cover up,
for whatever reason, thats okay and socially
acceptable.
UnderCover WaterWear has given women
so much more opportunity to live the life
they want without compromising on their
standards, whether because of modesty or
health. According to Tabbouche, UnderCover
WaterWears primary customers are women
aged 4-104. To promote to these consumers,
their most successful marketing initiative has
been email newsletters. In the beginning, my
father told us to always capture the names and
contact info of our customers, Tabbouche
says. Thanks to his advice, we now have a
large email list that helps us stay connected
and give great discounts to our customers for
repeat purchases.
UnderCover WaterWear founders Melissa

Chehebar, Susan Esses, and Rachel
Tabbouche (left to right)
Tabbouche loves being able to be there

for her kids school functions and plays, but
working from home makes it harder to create
boundaries. It helps me stay more involved in
the kids everyday life, but it also infringes on
times that I wouldnt normally have to work if
I had a normal 9-5 job, Tabbouche says.
UnderCover WaterWears biggest business
achievement was landing a feature on the
front page of the Wall Street Journal, which
was the most popular article for three days
straight! Our families are so proud of what
weve built, and its such a great example for
the many young girls in our family. Visit
www.undercoverwaterwear.com.
45
8/10/16 12:44 AM
SUCCESS STORIES
A Professional
Networkers Legacy
27-Year Veteran Reveals Secrets of the MLM
Industry and How to Take Back Your Financial
Future
By Sherilyn Colleen
f you were to lose your main source of

income today, how much time would
you have left before youd be financially ruined? The truth is, over 50% of North
Americans are less than 2 paychecks away
from financial duress.
The good news is that you probably already
know this, and youre reading this article
looking for hope and solutions to your own
life. The fact is, success leaves clues, and Ted
Wilson is no stranger to success within the
home-based industry.
I can help you just as I have helped
more than 120 people learn how to make
a high 6-figure, or even a 7-figure annual
income, notes Wilson. This income is passive while working from home, and most of
these people only ever worked part-time.
Additionally, Wilson has coached thousands
of people on how to create multiple 5-figure
annual incomes working his systems approach
to network marketing part-time from the
comfort of their own home.
Since 1989, with Wilsons fateful introduction to the industry, he was able to go full-time
in 1993 and he has not looked back. Wilson
builds great successes time and time again,
because he continues to study this industry as
a profession. He has identified key behaviors,
strategies and distinctions that separate those
that are merely curious from those that are
serious and will go on to great success.
According to Wilson, In every instance, I
have been able to build traditional, large organization downlines of customers and marketing representatives quickly and repeatedly
that has led to great successes for many people
within my organization. He strongly believes
in the duplication of sound teaching to those
who are truly committed.
Wilson is at a stage in his career where he
doesnt just care about the money and growing a large organization. Instead, he wants to
46
reveal my strategies
and help as many
people as possible, as
the legacy Im giving Ted Wilson is a Professional Networker with Valentus and the
back to the industry creator of the 12in24 Lifestyle 3-drink system.
that I love, my conunder the brand name Prevail (which, in
tribution to the next
Latin, prae- + valre means to be strong, to
generation of developing leaders.
overcome). The two-year journey for Wilson
One of Wilsons strategies has been to idenhas been a fascinating one and he believes his
tify a consumer product(s) that offers real valgreatest work achievements.
ue, which has immediate curb appeal, where a
Nearly 40,000 customers and represengreat relationship with a trusted brand occurs.
tatives
strong have joined our team and yet
He emphasizes the importance of the prodour
brand,
our company, is still a secret in the
uct being immediately recognizable, one that
home-based
industry, Wilson shares. Yet,
spurs an emotional connection to the benefit it
weve
only
just
begun. With global sales of
offers, without the need to have to sell people
just
US$3.5M/month,
the opportunity for treon its magical properties, or become a trained
mendous leverage is just around the corner
what industry insiders refer to as the
proverbial sweet spot of when a company is
Nearly 40,000 customers
timed perfectly to the market.
and representatives strong

have joined our team
and yet our brand, our
company, is still a secret in
the home-based industry.
Weve only just begun.
clinician selling the science trying to convince

people why they should purchase a product,
or worse having to rationalize the high cost
typically associated with such products. The
product must be immediately recognized as
beneficial, it must be affordable without hesitation, and offer hope, Wilson says.
As an industry consultant, Wilson was
introduced to a company in mid-2014 called
Valentus, who markets a small but focused
line of functional beverages in a concentrated,
single-serve format. The 2-year old international company markets their nutritional line
Valentus offers a system called 12in24

that Wilson created for their organization.
The company launched the product on June 1,
2015. The results have been nothing short of
amazing, and honestly, the products just flat
out work! Wilson says.
With the ingenious new product, customers
are offered a way to lose 12lbs. or 12 in only
24 days. Wilson asserts, Youll look and feel
fantastic, and youll enjoy a 100% product
satisfaction guarantee.*
Valentus SlimROAST Italian Dark Roast
coffee, a weight management product, kickstarts the body onto a healthy track from cup
#1. The instant cup of coffee, to be enjoyed
first thing in the morning, acts to suppress
an appetite naturally, and will create a natural
fat burn in the body called thermogenesis.
Ingredients such as garcinia cambogia, phaseolamine, cassiolamine, l-carnitine and chromium are naturally occurring in the products
formula. Customers find the aromatic instant
coffee to be delicious and it burns unwanted
8/10/16 2:41 PM
adipose fat as part of Valentus simple-to-follow 12in24 Lifestyle 3-drink system.*
Valentus pays out a healthy 50% commission back to its loyal product consumers
called independent representatives who are
responsible for inviting prospects to consider
becoming wholesale customers and/or independent representatives themselves through
an independent representatives unique
website(s).
One hour before supper, consumers are to

enjoy a bottle of water and mix in Valentus
TRIM powder for a pia colada flavour explosion! TRIM continues the appetite suppression
benefits of SlimROAST, with added ingredient
benefits of raspberry ketones, and the maqui
berry, among other ingredients.*
One hour before bedtime, Valentus advises
to enjoy one more bottle of water and mix in
Valentus IMMUNE BALANCE powder for a
delicious array of antioxidants and other natural ingredients that are packed with nutrition
to encourage a restful sleep. Sleep deprivation
is a massive industry in itself and this product strives to address the main reasons why
humans have difficulty getting a good nights
rest. With the heightened sexual function,
detoxification and elimination, and mental clarity and focus, the 12in24 Lifestyle
3-drink system changes lives for the better!*
All three of these products are all-natural,
100% safe, non-GMO formulas that all have
less than 4gm of naturally occurring sugar.
With a low glycemic index, all of Valentus
products are diabetic-friendly.
12in24 Lifestyle partakers are advised to
consume all 3 of these functional beverages
every day for 6 days, take the 7th day off, and
repeat for 4 weeks. The lifestyle requires no
shakes, no counting calories, no meal plan,
no restrictive diet, no medical exercise plan,
and no pain, Wilson shares. Just 3 delicious
Nearly 40,000 customers and representatives strong have

joined the Valentus
team and yet the brand
is still a secret in the
home-based industry.
Valentus markets a small but focused
line of functional beverages in a
concentrated, single-serve format.
The company launched the 12in24
Lifestyle 3-drink system on June 1,
2015.
Valentus SlimROAST Italian Dark
Roast coffee, a weight management
product, kick-starts the body onto a
healthy track from cup #1. The instant
cup of coffee, to be enjoyed first thing in
the morning, acts to suppress an appetite naturally, and will create a natural fat
burn in the body called thermogenesis.
I can help you just as I have helped

more than 120 people learn how to make
a high 6-figure, or even a 7-figure annual
income. Ted Wilson, Professional
Networker with Valentus
drinks you dont change anything else. This

is a customer lifestyle movement that is gaining momentum quickly.
From the nearly 40,000 customers, Wilson
reveals the positive feedback received. They
no longer crave those sugary sweets late
at night, or throughout the day, he says.
Customers speak of their bodies starting to
eliminate correctly and having a natural energy and a jump in their step they havent felt for
a long time.
A one-time, lifetime fee of US$20.00 is all it

takes to become an independent representative with Valentus, or free to simply become a
wholesale-preferred customer. For those who
choose to become an independent representative, this fee includes a full suite of replicating
websites one receives for marketing purposes.
Its an impressive system that takes out all
of the traditional anxiety of self-promotion
inside this direct sales industry.
Go to www.BuildwithTed.com and watch
videos, take a tour, and request a free sample.
Valentus invites readers to become a messenger of hope, through being an example of
becoming rich, freeing up time, and living a
long and healthy life.
* Consult with Valentus Policies & Procedures

12in24, 12in24 Lifestyle System and the 12in24 logos are
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47
8/10/16 2:42 PM
MONEY CORNER
Funds Can Be
Raised for Startups
Check Out These 6 Best Crowdfunding Sites
By Eileen Burton
ne of the great advantages of trying to launch an interesting project

today or trying to mobilize a citizen
campaign is to have financing methods such
as crowdfunding. Crowdfunding is the process of asking the general public to provide
seed capital for new ventures. The goal is to
convince as many people as possible that the
project is worth it, where each person invests
an amount.
In general, crowdfunding sites offer two
forms of financing:
Everything or nothing
In this case, it sets a deadline for the goal

to be reached. If the full amount is collected
by the stipulated date, the project owner takes
the money and has a duty to reward investors
with previously set terms. This strategy seeks
to encourage donations and creates an urgent
basis to donors.
Kickstarter is one of the

pioneers in crowdfunding. It
has helped more than 6 million
people to consolidate their
ideas through fundraising.
All help
Here, the author of the project does not

have to collect 100% of the money, but must
specify clearly the fate of the amount collected,
even partial, as well as establish the rewards
provided to investors.
The following are the 3 types of crowdfunding platforms:
48
The donation, called crowd giving.

Platform to collect donations or contributions which may give rise to different
counterparties;
The loan, called crowdfunding lending. Platform for project financing

through loans;
The stake, called equity crowdfunding.
Platform to finance
entrepreneurial projects through the purchase of securities.
If you need money to fund
an idea, project or business,
Crowdfunding is the process of asking the general public
you must have contemplated
to provide seed capital for new ventures.
resorting to collective financing systems. To help you in
one of the most popular crowdfunding sites
this task, there are 6 major crowdfunding
due to its flexibility, openness and being an
websites in the world. Continue reading and
accessible option for campaigns around the
discover the best options for your case.
world where anyone can raise money for film,
music, art and more. If you decide to create a
1. Kickstarter (www.kickstarter.com)
Kickstarter is considered to be the larg- campaign and launch on this platform, know
est crowdfunding site in the world. Since that Indiegogo charges a fee of 5% on the
its launch in April 2009, it has raised more funds you plan to collect. Indiegogo does not
than $1.8 billion, engaging more than nine require a formal application and is available in
million people. The number of implemented any country.
projects already surpassed the mark of 88,000
numbers. Kickstarter is one of the pioneers in
crowdfunding. It has helped more than 6 million people to consolidate their ideas through
RocketHub uses a rewardfundraising. Without fear, I could say that it
based strategy on awards
has become the most popular site of collective
funding.
and badges to help foster
2. Idea.me (www.idea.me)
This is the largest crowdfunding site in

Latin America. The platform operates in the
following countries: Argentina, Brazil, Chile,
Colombia, Mexico, Uruguay and the United
States. Ideame primarily stimulates funding
through networking (according to the site,
80% of resources come from these people)
and accepts collective financing in two modes.
3. Catarse (www.catarse.me)
Catarse is the largest Brazilian crowdfunding platform. Since its launch, the site has
helped fund more than 1,800 projects, raising
$31 million by 216,000 people.
4. Indiegogo (www.indiegogo.com)
Created a year before Kickstarter, Indiegogo

is one of its main competitors worldwide.
According to the platform, the performance
reaches 224 countries. In addition, 15 million
people visit the site monthly. Indiegogo is
interaction between users.
5. RocketHub (www.rockethub.com)
RocketHub is a platform for collective fund

projects including various areas such as art,
science, business, and social projects, among
others. What differentiates RocketHub from
the rest is the great exposure that your project
can reach through a strategic partnership. As
for the cost of your commission: its 4% plus
4% for fees of the transaction if you reach
your goal. Otherwise, you will be charged
with 8% commission plus 4% fee per transaction. Its interface is intuitive and offers tools
for building better projects and businesses.
RocketHub uses a reward-based strategy on
awards and badges to help foster interaction
between users.
8/10/16 12:45 AM
Would YOU like to earn up to $36,351 (or more) per month

inviting just 2 people (or less) into a $14.95 per month program!
Mike G
CEO and Founder
Heres an amazingly true story just as real

and effective as it was way back
when as it will be for you now...
ICANGET2
Dear Friend,
Years ago a wise man related a
story in his endeavor to explain
compound interest to his grandson
found the effort more difficult than
he had imagined.
Now through the years this story
has been altered many times but
the essence of it, the reality of it,
the simplicity of it has never
changed and is as true today as it
was back then.
The grandfather in his attempt to
explain to his grandson the benefits
of investing and receiving
compound interest and how the
magic of compounding can
literally all by itself make anyone
with patience and determination
wealthy.
He first talked about investing just
$1k at a very modest return of only
7% and that $1,000 would double
and the investment would return
compounded interest compounded
daily and in just seven short years
that 7% compounded daily interest
would turn that $1,000 into $2,000
with no effort on behalf of the
investor. The young grandson
eager to obtain his own fortune
like his grandfather had, was
struggling with the concept so...
The grandfather offered this
example... "Son" he said, "If I
offered you $1,000 in CASH now
or just ONE PENNY that would
double in value every day - it's
compounding, - which would you
rather have from me?"
The grandson quickly answered,
"Well, of course Grandpa, I'd much
rather have the one thousand
dollars now! Are you kidding?"
To which the grandfather replied,
"All right then, let me tell you
what you will be giving up."
"If you invest just one penny
today, and every day it doubles in
value, in just 20 days it will be
worth..."
Do the math with me...

Day 1: 1 penny becomes 2,
Day 2: 2 becomes 4,
Day 3: 4 becomes 8,
Day 4: 8 becomes 16,
Day 5: 16 becomes 32,
Day 6: 32 becomes 64 cents,
Day 7: 64 becomes $1.28,
Day 8: $1.28 becomes $2.56,
Day 9: $2.56 becomes $5.12,
Day 10: $5.12 becomes $10.24,
Day 11: $10.24 becomes $20.48,
Day 12: $20.48 becomes $40.96,
Day 13: $40.96 becomes $81.92,
Day 14: $81.92 becomes $163.84,
Day 15: $163.84 becomes $327.68,
Day 16: $327.68 becomes $655.36,
Day 17: $655.36 becomes $1,310.72,
Day 18: $1,310.72 becomes $2,621.44
Day 19: $2,621.44 becomes $5,242.88,
Day 20: $5,242.88 becomes $10,485.76
$10,485.76! Wow! From just that first penny!
And, that my new friend, and hopeful partner, is the
very essence that drives the 2x14 matrix offered at this
brand new company that is only $14.95 a month to join.
It is truly amazing.
When you join, you will be joining on my personal
team!
And get this: Im the only person in the world who has
put more than 11,000 people, direct signups not
downline, into a single network marketing program.
And Ive done this all through email marketing. I'm
even told that Im the only person in the world to have
ever put more than 5,000 people into a network
marketing program - and Ive done that with TWO
other programs.
I don't say this to boast, I just want you to know the
nature of the people whose team you will be on.
Now I don't expect to do it all myself... Once you join
make it your mission, make it your goal to put at least
two of your own people - contacts, friends, associates,
followers, and of the social media contacts you have...
Just get two, share this story, tell them about the team
that you are on, use this letter, found in your back
office, and your own link, it really is that simple.
It is an amazing opportunity all about making
money in network marketing. I firmly believe in the
importance of multiple streams of income and want to
show you how you can make this work for you! It has
been years since I have been as excited as I am about
this - simple but yet eloquent and powerful network
Visit this link to get started immediately!
marketing company and I'm going

to get behind it and fold it into all
of my sales funnels and marketing
activities.
You can stand idly by and watch
my team grow, or you can get
involved now for only $14.95 and
be part of it in a significant way.
Imagine earning money from me
and those folks who I sponsor in
the form of spillover automatically
- it will happen, it has to happen,
the system is built that way.
Imagine having $36,351 +
change coming in MONTHLY,
just as a result in having a full
matrix because you read this letter
today and sometime and hopefully
in the not too distant future you
too are there with me.
So whatever you do, don't think of
this letter as hype, don't think of
this program as some pyramid
scheme, don't discount it because
it's network marketing. Network
marketing is a way for the average
man and the average woman who
sells a service or product such as
this program offers - that is worth
it's price despite the fact that
commissions are being paid out on
it through several levels - to make
enormous sums of money for every
one.
The internet is full of such stories,
this company, I assure you, will
add to that list of people who
become independently wealthy
just because they took action and
joined the right team at the right
time for a very small investment.
Sincerely,
Mike G
Michael T. Glaspie (Mike G)

CEO and Founder, ICANGET2
Net Marketers Call Me Their
Secret Weapon
PS: You may also want to attend

our next WebinarOfTheYear.com
to learn about other things we do!
www.iCANGetTwo.com
Copyright 2016 The ICANetwork
8/8/16 8:43 PM
Funds Can Be Raised for Startups

6. FundAnything (www.fundanything.
com/en)
FundAnything is another digital platform

for crowdfunding addressed to the general public. It can be used to raise money
for almost anything. One of FundAnythings
main investors is 2016 presidential candidate Donald Trump, who has promoted it on
his personal Twitter account. FundAnything
charges a rate of 9% commission of the total
contributions you get.
Indiegogo is one of the most popular

crowdfunding sites due to its exibility
and being an accessible option for
campaigns around the world to raise
money for lm, music, art and more.
One of FundAnythings main

investors is 2016 presidential
candidate Donald Trump, who
has promoted it on his personal
Twitter account.
Remember that these sites are all platforms
that drive joint financing, therefore are not
linked to any of the projects. Visit these sites
and if it is within your reach, support projects
that you like and potentially start your own
project.
Eileen Burton is a media and advertising consultant with years of
leadership experience. She currently works for a UK-based company
that helps clients who request, Can you do my assignment for me?
Visit www.assignmentvalley.co.uk/do-my-assignment. When not
consulting, she loves to immerse in her favorite activity, i.e., blogging
on leadership and entrepreneurial topics.
50
The Top Four Payroll Myths Debunked

By Dr. Chandra Bhansali
Myth #1: Your business is too
small to outsource payroll.
Many business owners often
believe that in order to outsource
their payroll, they need to meet a
minimum number of employees
or annual revenue. In reality, a
small business is often the least
equipped to handle the risks of
processing payroll themselves.
Even a one-person shop has
the same stringent requirements
for accuracy of calculations,
timely deposit of taxes and
filing of payroll tax forms as a
100-person firm. The year-end
process of generating W-2, 1099s and federal and state forms is particularly daunting.
Furthermore, the penalties for late filing are very steep. By outsourcing your payroll,
you ensure that all payroll compliance requirements are met, taxes are deposited on
time and all forms are filed on time with 100 percent accuracy. This peace of mind is
invaluable, especially for small businesses.
Myth #2: Its easier to do payroll in-house.
By outsourcing your payroll processing, you not only reduce your risk, you also save
the significant time and hassle of managing payroll-related tasks. According to a recent
study by SCORE.org, nearly a third of business owners who handle their own payroll
spend more than six hours each month on payrollone in ten even reported spending
over 10 hours. By working with your accountant, the time you spend on payroll will
be minimal, giving you more time to do what matters most: growing your business.
If youre adamant about taking the lead on payroll, accountants working on cloudbased solutions, like AccountantsWorlds Payroll Relief, can customize your level of
involvement so that you work collaboratively.
Myth #3: Even if I wanted to outsource payroll, I dont know anyone who could do it.
The best person to handle your payroll may be your closest financial advisor: your
accountant. He or she knows the latest laws and rulings, such as the new overtime rule
announced in May, that affect your payroll processes, so you dont have to worry about
reading and understanding these complex regulations. Additionally, as your company
grows, the rules you need to follow will change. In 2013, the IRS issued penalties to 6.8
million businesses that filed payroll taxes incorrectly, many of which were due to failing
to respond to changes in staffing and tax rules. Your CPA can work with you to adjust
the process to ensure youre in compliance with the new statutes.
Myth #4: Outsourcing payroll will be costly.
Larger payroll providers sometimes demand a minimum retainer, but there are plenty of
other options for small business owners. Before you spend hours researching payroll
vendors, check with your accountant. Because youre already working with him or her,
it makes sense to add payroll to your accounting services, especially if he or she will
be handling your taxes. Accountants using cloud-based solutions can even sync with
popular payroll programs like SwipeClock, so you wont have to change your systems.
And at the end of the year, you gain efficiencies and save money because your
accountant already has your payroll data readily available.
Dr. Chandra Bhansali is CEO and co-founder of AccountantsWorld (www.accountantsworld.com), the pioneer in cloudbased solutions designed exclusively for accountants. He is a thought leader on best practices for accounting firms, and
has been named one of the Top 100 Most Influential People in Accounting by Accounting Today for over 10 years.
8/10/16 12:45 AM
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Forums
The comment section of blogs and forums

within your industry are excellent places to
find customers. Be careful with this strategy
and dont be spammy, but if you see a question
that relates directly to your products, answer it
and post a link to your store.
9. Get it Shipped
Once you have made a sale, make sure
that youre sending the item out no more
than 24 hours after the sale. Its also important to insure your shipment (some providers
include insurance and tracking automatically).
Remember that you can add tracking and
insurance as shipping upgrade options that
consumers pay for. And finally, adding your
business logo to the shipping materials makes
a nice finishing touch.
10. Dont Forget the Post-Sale

Wrap-Up
Say thanks
Send a thank you email to your customer

(you can automate this) or include a hard-copy
thank you note with the customers shipment.
Ask for feedback
Some platforms, like eBay, offer an opportunity for the seller to leave feedback for
11. Know the Importance of Testing

Tweak various elements of your online sales
process to see if they improve performance.
Try different platforms, different items, and
even different prices, as well as a variety of listing strategies and keywords. There is always a
way to improve. These steps are just a baseline
for opening a store. Continue to experiment
and expand your presence to ensure youre
getting the most out of your online sales.
UP AND RUNNING!
Take and utilize the steps outlined in this

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online store. With diligent planning and
Never take more than 48
hours to respond to an inquiry,

or you could nd yourself
losing customers left and
right.
the customer. Doing this will encourage the

customer to leave feedback for you, and good
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they improve your reputation.
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items, and even
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attention to proper branding and marketing

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seller on Ebay or Etsy! By targeting your ideal
market, determining a reasonable price, establishing color schemes, locking down a trusted
supplier, and developing an efficient and secure
shipping strategy, your community of loyal customers will grow and impressive income will
follow. Good luck on your new online venture
and remember to log in daily to those social
media accounts!
Simon Slade is CEO and co-founder of SaleHoo, an online wholesale directory of over 8,000 prescreened suppliers; Affilorama,
an affiliate marketing training portal with 300,000 members and
over 100 free video lessons; and their parent company Doubledot
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How Should A Small Business

Owner Be Paid?
By Simon Jones
One of the biggest challenges start-up
companies and small business owners
face is how much should they pay themselves? How much should they take? And
how often should it be done? Here is a list
of pointers that can help you make these
important decisions for your company.
Pay from Profits

The first thing to note here is that any payment you receive should always be done
from the profits of a company that may
not be very much initially as the business
is starting out, but with a solid strategy in
place this will soon grow. By only taking
payments from profits, you will help yourself avoid one of the large pitfalls for new
businesses running out of cash.
How Much Should You Take?
You need to be smart here pay yourself
enough to live on, but not so much that you
are preventing your business from reinvesting in itself and growing.
How Often Should You Take Money?
It can be tempting to only take money when
you need it, but this can cause issues with
forecasting finances involved in your business. Setting up regular payments, whether
that be weekly or monthly, will be viewed in
a better light by any employees you may
have and any potential investors in the
business. Remember, you can increase the
amount you get paid over time just make
sure it is all coming from the profit!
Remember the Legalities
How you structured your business will
affect how often and the type of way you
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can withdraw from it. If, for example, you

are operating as a sole trader, then you
can pay yourself however much you like at
whatever intervals you see fit. If your business is structured in a different way and
you have stakeholders or shareholders that
you are accountable to, then this may not
be possible in any situation its always
best to check with your accountant first.
What to Avoid
It is important to avoid withdrawing money
from the business when it is going through
financial hardship paying yourself above
employees is unlikely to have a positive
impact on the business and could damage
relationships with creditors if you are taking
money over them.
Dont Forget
If you are a sole trader, then there are many
costs that you can claim back as expenses
when owning your own business. A full list
can be found on gov.uk. As long as they are
legitimate costs connected to the business,
then this can invariably help with managing both your personal and professional
finances.
Simon Jones says, Writing means sharing. Its part of the human
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8/10/16 12:53 AM
SUCCESS STORIES
Entrepreneurial Powerhouse
Runs L.A.s Social Scene
The h.wood Group Co-Founder John Terzian Owns and Operates Bootsy
Bellows, The Nice Guy, and Other Must-Attend Establishments in the Los
Angeles Area and Beyond
By Shannah Henderson
os Angeles is the undisputed top hub

for Americas most talked-about celebrities and lifestyle scene, and there is
one man at the forefront of it all: John Terzian,
co-founder of The h.wood Group. One of the
most successful hospitality entrepreneurs of
the past decade, John Terzian and The h.wood
Group have introduced many ber lucrative
establishments to the upper echelon of L.A.,
including The Nice Guy (an extraordinary
invite-and-reservation-only dining experience
solely for friends and A-listers). The h.wood
Group is also the creator of the world-famous
Bootsy Bellows flagship brand.
Terzians list of must-attend lounge
and restaurant establishments is long and
ever-growing. His first endeavor with The
h.wood Group, SHOREbar in Santa Monica,
has been open for over five years now and
is renowned for its jaw-dropping bar program and architecture (it even received an
award from Architectural Digest). The h.wood
Group also owns The Blind Dragon karaoke
lounge in LA (loved by todays top stars and
socialites), the 60s inspired Bootsy Bellows
lounges in LA and Aspen, Heart of Omnia
lounge in Las Vegas, and Henrys (formerly
Hooray Henrys), a sleek hotspot in West

Hollywood. The h.wood Group also puts on
many red carpet events each year, including
a star-studded soiree for Coachella and the
MAXIM Super Bowl Party.
Before becoming the entrepreneurial sensation he is today, Terzian studied fine art
at USC and then attended Pepperdine Law
School. During this time, he also ran a successful event promotion business on the side,
which fueled his passion for entrepreneurship.
He now uses his background in art to help
design all of his lifestyle venues. I dont think
I was ever meant to work for anyone, Terzian
says. I have a very entrepreneurial mindset
and wanted to create things. I basically combined my passion for art with business, which
Its a balancing game;
you have to balance when to

listen to others, when to take
another persons point of view,
and when to stay true to your
vision and be headstrong,
Terzian says.
Known for its posh bar featuring many corners for high status friends to congregate,
The Nice Guy is Johns rst food-centered venue.
54
John Terzian is a co-founder of The h.wood

Group, a Los Angeles-based lifestyle
company specializing in upscale nightlife,
event production, and more.
resulted in designing and creating venues.

Although he is extremely busy running Los
Angeless upscale social scene, Terzian makes
plenty of time to give back to his community
and support local charities. He is on the board
for Imagine LA, which helps homeless families in Los Angeles find a place to stay, find
jobs, and live sustainable lives. He also created
the Imagine Ball to help raise money for this
charity. Terzian is also active with Childrens
Hospital of Los Angeles, Fxck Cancer, and
Give Love, which helps bring clean water to
places in need all over the world, starting with
Haiti. My company is all about giving back,
Terzian says. I encourage other people that
are of my mindset to do the same.
Terzian now manages some of the administrative tasks from his home and lives by
his fathers greatest business tip: Dont be an
asshole. This piece of advice helps Terzian
always stay humble and work hard. He also
believes that in order to maintain a healthy
life balance, entrepreneurs must stay true to
their vision. Its a balancing game; you have
to balance when to listen to others, when to
take another persons point of view, and when
to stay true to your vision and be headstrong,
Terzian says. I have to live and die by my own
decisions, so I might as well go with what I
believe in.
The h.wood Group is already working on
new establishments, including The Blind
Dragon in Dubai. Terzian and his company
have definitely experienced enormous success,
but his aspirations are higher: My dream has
always been to build something that outlives
me, he says. Long after Im gone, I hope
my entire brand Ive created lives on. Visit
www.hwoodgroup.com.
8/10/16 12:46 AM
Trip to Jamaica Inspires Mechanical Engineer to Design

Unconventional Chair
By Laurie Graff
ason Lutz had just graduated Ohio State

University in 2008 when he headed up
to Danville, VT to spend time with his
mom. The mechanical engineer major was
receiving offers from potential employers, but
none had the same entrepreneurial appeal hed
experienced the summer before. Helping a
friend construct a house in Jamaica, Lutz had
become captivated by the locals use of natural
resources to create products for exports. The
idea of creating a fair trade bamboo furniture
company lodged in his brain, he designed a
traditional chair with an unconventional seat
in bamboo.
Lutz mom owned a cedar stand, the perfect
setting for a contemplative retreat. The loggers
hired to thin out her stand mistakenly clearcut the land, leaving behind a trail of trunks
and branches of young white cedars. While his
mom was devastated by the disaster, one mans
trash is another mans treasure. Substituting
the white cedar for the bamboo, Lutz chose to

try his hand at his Jamaican design. The project paid off. Lutz had reinvented the wheel
or rather, the chair!
Inspired by the idea of a suspended hammock chair, Lutz constructed a traditional
chair with an unconventional seat that floated
in the frame, attached to the back and suspended from the sides by rope. The result was
an uber comfortable outdoor chair that hugs
you like a hammock, and conforms to every
persons body type.
world. Fitting family tradition, he and his

wife, Sarah Cooke, created the Vermont Cedar
Chair Company.
Starting with the New England craft show

circuit, Lutz entered and brought his chairs,
selling out at the very first one. Elated by
his success, his mom revealed that furniture
building happened to be in his genes. Pulling
out the family photo albums, Lutz learned
that generations of his family had owned the
Grand Rapids Chair Company (1872-1973),
one of the largest furniture companies in the
Operating from a 4,000 square foot facility in Hardwick, VT, all of the white cedar
is harvested by hand from stands within a
30-mile radius of Hardwick. As waste not
is the companys sustainable mantra, only
trees with a trunk diameter of four inches or less are felled. This thinning process
allows for the larger trees to fully mature.
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It just wouldnt feel right turning
Interview with Bradley Cooper

any of them down, so the good

opportunities, I want to do them all and
keep working with great actors and
directors.
to someone else. Each and every one

of us did what we had to do learned
from scratch and got our hands dirty.
Bradley Cooper
any intentional planning towards movie stardom. For me, its just stay healthy, basically,
and I know this wont last so enjoy each and
every day. It would be ungrateful not to.
Q: Youve got an insane work schedule with
maybe half a dozen films on the go.
Youve come off the West End. Is that simply because like you said, it could all end
tomorrow?
BC: Its because I know what its like not to
work. Its a struggling industry and you never
know whats around the corner. I think thats
true of any job, so its a badge of honor being
called a busy actor. I know so many who still
struggle, and I know what its like.
It took me years to get to where I am today,
and I am so unbelievably grateful for the
opportunities coming my way. It just wouldnt
feel right turning any of them down, so the
56
Courtesy of Reuters
There was no shirking responsibility
Says actor Bradley Cooper, I know what

its like not to work. Its a struggling
industry and you never know whats
around the corner. I think thats true of
any job...
good opportunities, I want to do them all and

keep working with great actors and directors.
Q: You recently spoke out in defense of
your pal, Jennifer Lawrences stance on the
gender pay gap.
BC: It was never a position to speaking out,
it was just a response to what Jennifer said.
Q: But youve said youll be completely
transparent about your salary from now on.
Bradley Cooper
BC: Well its such a taboo thing to talk
about, but if it helps equality in whatever way,
why not?
Q: You work with same actors again and
again, and Robert De Niro is one whove
youve worked with repeatedly. Does that feel
surreal to you?
BC: Completely surreal. I see him as a
man now, that myth is utterly broken, he is
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Home-Based Business &

INCENTIVE MARKETING: Increase Sales

CROWDFUNDING: Raise Funds for Your Start-Up

MEDIA MAVEN: Mompreneur Launches P.R. Firm

Ted Wilson Reveals

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Home Business Fall 2016

When People Pay Their Monthly Bills

challenged or wealthy someone may be, these essential services are

So when a global company is open in 24 countries worldwide and

Our company is different: We only offer services that people pay on

have to, he says.

country has opened up a significant opportunity for more people to choose

business with our company.

would you like it to be you?

In this declining economy, home-based businesses are on the rise. People

To see more information about this company go to www.BThe1.com.

answer your questions and help you get started.

Fall 2016 | Home Business

Home-Based Business & Opportunity Magazine

BUSINESSES & OPPORTUNITIES

Ten CuttingEdge Business

Low-Cost Startups: New

into online sales and gain financial freedom.

2016 U.S. Presidential Election:

Cloud Computing Technology. Six things

Book/Product Reviews. Hot items to help

Learn where the candidates stand

NEWS AND REVIEWS

Five Ways to Improve Your Home

these six crowdfunding

WORK-FROM-HOME SUCCESS STORIES

Whimsical and Uplifting

Revolutionizing the Art

Letters to the Editor & Notice to Readers.

Swimming with Abandon.

Five tips you cant

Letter from the Publisher.

MARKETING & SALES

Raising Funds for

Incentive Marketing: Maintain the

Military life inspires

Entrepreneurial Powerhouse Runs L.A.s

loyalty of your customers and clients.

Volume 23 Issue 5, September/October 2016

The Home Business Team

Publisher Richard Henderson

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