AMANDA CLAIRE VARGAS

Acvargas.csu@gmail.com t 7577 E. Technology Way Denver, Colo. 80237 t (719) 338-5414

HIGHLIGHTS OF QUALIFICATIONS
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Recognized for successfully strategizing and executing ongoing marketing campaigns that include
broadcast, digital and print advertising
Effectively led cross-functional teams on public relations projects
Strong communication skills in writing, editing, persuasive presentations and public speaking
Demonstrated depth and breadth of technical competency using Wordpress, Adobe Premiere, Final
Cut Pro, Microsoft Office and Adobe Photoshop CS6

EDUCATION
s B.A. Journalism & Media Communication
Colorado State University, Fort Collins, Colo.
Graduated in Dec. 2014
s College of Liberal Arts Deans List (Fall 2013, Spring 2014, and Fall 2014)
s Member of Tau Iota Omega Chapter of Mortar Board Honors Society
s Member of Public Relations Students Society of America
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Study Abroad Program

Richmond University, Kensington, London, United Kingdom

s Study Abroad Program Summer 2014
s Studied video production and film

Summer 2014

MARKETING EXPERIENCE
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Marketing Director
Integrated Health Center of the Rockies (Denver, Colo.)
Sept. 2015 Present
Functional Health Center of Bellevue (Seattle, Wash.)
s Directs and schedules all outgoing marketing including television, radio, website/online,
print and direct mail advertising
s Creates new content for commercial scripting and B2C branding
s Tracks all CPLs and ROIs for each marketing avenue
s Acts as talent in the Denver clinics television commercials
s Manages and attracts a positive online reputation for the clinics
s Researches new ways to improve on past marketing efforts
s Plans bi-weekly dinner events to accommodate 30 to 50 people
s Oversees and manages all Denver clinic patient financing

Media and Communications Manager

Ingather Research and Sensory

May 2015 Sept. 2015
s Implemented social media marketing through Facebook and Instagram
s Managed external B2C communications
s Created graphics and print advertising material
s Operated audio/visual equipment for focus groups and sensory testing
s Re-screened respondents before the start of focus groups and sensory testing
s Assisted as a liaison between clients and the ownership

Marketing Department and Video Production Intern

Colorado State University Athletics, Fort Collins, Colo.
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Sept. 2014 Dec. 2014

Sept. 2013 Dec. 2013
Facilitated contact between marketing department and external sources
Planned new social media strategies for Facebook, Twitter and Instagram
Created highlight reels using Adobe Premiere
Compiled football practice footage and conducted athlete interviews
Controlled playback at indoor sporting events

PUBLIC RELATIONS AND MULTIMEDIA EXPERIENCE

s Account Manager
Department of Foreign Languages and Literatures at CSU
Sept. 2014 Dec. 2014
s Proposed social media strategies or measure the success of the outreach program
s Compiled a campaign plan advising internal restructuring, social media tactics and research
on multiple target audiences
s Present the plan to the department and head of public relations at CSU
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Freelance Public Relations Account Coordinator

Vision for Success, Inc.
Sept. 2014 Dec. 2014
s Created a media package to spark interest in the re-launching of the business, which included
multiple news releases and a fact sheet
s Designed a new logo using Adobe Photoshop and Adobe InDesign