Return'on'Communica.

ons'

December'2014'

2'

Business'runs'on'electronic'communicaAons'

Copyright'2014:'ThriveMetrics,'Inc.'

+100bn'corporate'
emails'sent'daily'

25%'of'customer'
communica.on'
conducted'via'email'

28%'of'employees'
day'spent'on'email''

Table'of'Contents''

'

3'

Page'''Topic'
2.
Business'runs'on'electronic'communicaAons'
3.
Table'of'Contents''
4.
How'Does'ThriveMetrics'Work?'
5.
Business'Intelligence'(BI)'has'real'value'
6.
BI:'Draw'beMer'insights'than'from'Surveys'or'CRM'
7.
Case'Study:'DirecTV'
8.
Market'Opportunity:'Dening'a'New'Segment'
9.
ThriveMetrics'today''
10. ThriveMetrics'Team'
11. Our'Investors''
12. Contact'Details'

Copyright'2014:'ThriveMetrics,'Inc.'

3'

Calculate'frequencies'&'volumes'
Extract'topics'being'discussed'
Evaluate'senAment'(tone)'
Track'business'processes'
Correlate'employee,'prospect'
or'customer'aMributes'

'''
ThriveMetrics'

How'Does'ThriveMetrics'Work?'

Communica.on'

Email'&'Calendar'

Instant'Messages'

Call'Transcripts'

Copyright'2014:'ThriveMetrics,'Inc.'

Business'Intelligence'

Dashboards'
Email'or'SMS'alerts'
IntegraAon'with'other'
systems'

Business'Intelligence'(BI)'has'real'value'

Customer'Experience/Service'

Deploy'resources'proacAvely'for'at]risk'accounts'
Reengineer'processes'to'beMer'manage'personnel'and'reduce'boMlenecks'
IdenAfy'operaAonally]intense'clients'to'ascertain'real'costs'

Sales'Management'

IdenAfy'distribuAon'of'eort'amongst'prospects'and'clients'
Pinpoint'and'train'to'High'Performer'behavior'
Develop'Ideal'Customer'prole'to'hone'sales'focus'

Internal'Corporate'IniAaAves'

5'

Monitor'engagement'around'key'iniAaAves'(e.g.'Diversity'&'Inclusion)''
Recognize'underserved'topics'and'groups'
Deploy'resources'to'meet'goals'and'obtain'best'ROI'

Copyright'2014:'ThriveMetrics,'Inc.'

6'

Surface'important'data'and'minimize'the'noise'to'highlight'where'
focus'is'needed'

Customized'dashboards;'data'you'can'mine'and'correlate'to'your'
relevant'KPI'data'

All'wriNen'exchanges'vs.'just'what'sales'team'wishes'to'capture'P'
providing'360'degree'view'of'customer'communica.on'

Data'vs.'anecdote:'system'curated'rather'than'human'interpreta.on'
of'salient'informa.on'

Iden.fy'trends'in'real'.me;'ascertain'which'truly'are'key'issues'

Extracts'informa.on'automa.cally'imposing'no'administra.ve'
burden'on'salespeople'

BI:'Draw'beMer'insights'than'from'Surveys'or'CRM'

Passive''
Capture'
Objec.ve'
Representa.on'

Relevant'
Dataset'

Copyright'2014:'ThriveMetrics,'Inc.'

7'

DirecTV'used'ThriveMetrics'to'
monitor'corporate'iniAaAve'rollout'
'
SenAment'analysis'idenAed'
trouble'during'implementaAon'

ModicaAons'to'program'turned'
negaAve'feelings'posiAve'and'
increased'engagement'
'
Most'importantly:'ini#a#ve'was'
successful'spurring'the'desired'
changes'

22%'jump'in'engagement'and'posi.ve'senAment'

'

Case'Study:'DirecTV'

Copyright'2014:'ThriveMetrics,'Inc.'

8'

Sales'Accelera.on'P'$12.8bn'

Business'Intelligence'(BI)'
P'$14.6bn'

Marke.ng'Automa.on''
P'$1.2bn'

Market'Opportunity:'Dening'a'New'Segment'
CRM'P''$21bn'

Copyright'2014:'ThriveMetrics,'Inc.'

ThriveMetrics'today''
Sales'

Completed'four'project]specic'deployments'
Successful'DirecTV'installaAon'resulted'in'naAonal'press'accolades'
Signed'annual'contract'with'top'US'bank'
Client'ROI:'cost]savings'within'rst'three'months'pays'for'ThriveMetrics'
for'next'3+'years''
Secured'Channel'Partner'in'Financial'Services'verAcal'
Successfully'deployed'both'on]premise'and'in'cloud'

Capital'

$1M'raised'to'date'
Currently'in'A1'with'addiAonal'$1.5M'

Use'of'Proceeds'

9'

ConAnued'improvements'to'enterprise'oering;'launch'SaaS'oering'
Team'Expansion:'Sales,'Professional'Services'

Copyright'2014:'ThriveMetrics,'Inc.'

University of Chicago

Cornell University

CEO & Founder of

FatWire

Dr. Mark Fasciano

Chairman and
Co-Founder

ThriveMetrics'Team'

Eugene R. Souther
Chief Executive
Officer
SVP Strategy &

Development Morningstar, Inc.

SVP Client Development

S&P - Capital IQ
Lehigh University;
Fordham University
Graduate School of
Business

VP Technology, GBI

Dan Spiegel
Chief Technology
Officer

Umer Mujeeb
Big Data
Business Analyst

Stony Brook University

Big Data Busioness

Analyst
VP Engineering,
adMarketplace
Cornell University

10'

Dr. Steve Skiena

Chief Scientist

Big Data Analytics Expert

and Distinguished
Professor at Stony Brook
University

University of Illinois

Broad'range'of'experience'with'startups'and'public'companies'spanning'nancial'
services,'technology'and'business'services.'''
We'know'how'to'build'and'get'products'to'market'and'we'know'our'audience.''
Copyright'2014:'ThriveMetrics,'Inc.'

Adam
Quinton

Advisor to
growth
companies

Former Bank of
America Merrill
Lynch

Lucas Point
Ventures

Our'Investors'

Canrock
Ventures
Investment Fund

Jim Estill
Founded EMJ
Data
Mark Fasciano
Founded
FatWire
Ted Smith
Chairman & CEO
John Hassall

Copyright'2014:'ThriveMetrics,'Inc.'

Adam
Famularo
Verizon
Enterprise
Solutions
Former CA
Technologies

11'

BlueCrest Capital
Management, LLP

Donna
Winston
CEO NES
Global Talent

Former Goldman
Sachs

Tig
Gilliam

Former Adecco
Group, PwC &
IBM
Active Investor

Contact''
Eugene'R.'Souther'
Chief'ExecuAve'Ocer'
ThriveMetrics,'Inc.'
720'Northern'Boulevard'
Brookville,'NY'11548'
eugene.souther@thrivemetrics.com'
+1.917.834.2118'
'

Copyright'2014:'ThriveMetrics,'Inc.'

12'