Table of Contents

Part A
1
2
3
4
5
Part B
1
2
3
4

On-job- training
Acknowledgement
Preference
Executive Summary
Introduction of Industry
Introduction of Organization
Introduction of Project
Concept
Objective
Target/Achievements
RESEARCH METHODOLOGY
Research Aim
Research objective
Limitation of Study

5
6
7
8
8
9

Fact & Finding

Analysis & interpretation
SWOT Analysis
Conclusion
Annexure/Questionnaire
Bibliography

INTRODUCTION OF THE INDUSTRY

COMPANYS PROFILE
Sahara India- a corporate, which believe that quality, is never an accident it is a result of
planning, team work and a commitment of excellence. Sahara India Pariwar is a multi-business
conglomerate with diversified business interest that includes finance, real estate, media &
entertainment, tourism & hospitality, and service & trading.

Sahara India Pariwar

Year
Workers
Dependents
Asset
Establishments

1978 in Gorakhpur, India

3
15
2000
1
No Trade union
No owner

2009, headquarter in
lucknow India
12.05 lack
78.50 lack
Over 75,000 crore
2105

Important Points

The employees at Sahara India Pariwar greet each other by saying Sahara Pranam.

Every year, republic day and independence day is celebrated as Bharat Parv ( national
festival) and Sahara India Pariwar celebrates it as the biggest event of the pariwar( family).

Sahara India Pariwar has been the official sponsors of the Indian cricket team and Indian
hockey team.

Sahara India Pariwar in often referred as the worlds largest family.

910,000 workers/ employees and no trade union.

Its five star hostel Sahara Star near Mumbai airport has the worlds largest pillar less
clear-to-sky dome of its kind.

Holds the Guinness world record for planning 125,256 trees by 1400 volunteers in 6 hours
and 35 minutes 0n 5th June 1988 at amby vally city.

Hold the record in India for 25%-50% hike in the gross salary of all of its employees at one
go.

Conducts mass marriage ceremony of 101 underprivileged girls every year.

Subrato Roy Sahara is also referred as Saharasri.

Profit Sharing

SAHARA INDIA PARIWAR

OVERVIEW
Sahara India Pariwar is a major entity on the corporate scene having diversified business
interests that include Finance, Infrastructure & Housing, Media & Entertainment, Consumer
Products, Manufacturing, and Services & Trading.
Quality is our essence and we, at Sahara India Pariwar , have always stressed on the
Qualitative aspect. Consequently in this run for quality, quantity has always pursued us. We
look forward to reaching the zenith and reaffirm our commitment to the process of sound
nation-building.

CORE COMMITMENTS - OUR STRENGTH

Emotion

Discipline

Duty

No discrimination

Quality

Give respect

Self-respect

Truth

Collective Materialism

Religion

Absolute Honesty

What
A commitment of Sahara India Pariwar to the genuine needs and rights of anybody &
everybody - Be it to a depositor, newspaper reader, consumer.... all business associates and
Sahara India Family Members.
Need
India needs effective consumer protection and protection of workers' genuine rights. There are
various agencies, promising protection & action. But no external body can provide justice
unless

the

company

becomes

'QUALITY

CONSCIOUS'

WITH

STRICTLY

NO

DISCRIMINATION POLICY AND JUSTICE CONSCIOUSNESS as its very dominating nature.

Motto
We not only believe but practice NO DISCRIMINATION, JUSTICE & HIGH QUALITY - means
enthusiastic, productive performance of duty "KARTAVYA' towards the consumer', workers'
genuine satisfaction.
Aim
To provide justice - be it a matter of the tiniest imperfection or injustice in our COMMITMENT products or services. direct or indirect, short term or long term.
Where

Kindly rush your grievances/suggestions or any queries related to Sahara India Pariwar to the
nearest Sahara establishment and/or to:-

Sahara India Pariwar is a major entity on the corporate scene having diversified business
interests that include Finance, Infrastructure & Housing, Media & Entertainment, Consumer
Products, Manufacturing, and Services & Trading.

Quality
Quality is our essence and we, at Sahara India Pariwar, have always stressed on the
Qualitative aspect. Consequently in this run for quality, quantity has always pursued us. We
look forward to reaching the zenith and reaffirm our commitment to the process of sound
nation-building.

WE CHASE QUALITY, QUANTITY CHASES US

Core Commitments - Our Strength
Emotion
Emotion is in Performance of genuine duties towards the loved ones primarily in their benefit,
from their point of view. EMOTION is THE KEY that generates the required energy and
enthusiasm for desired quality performance.

Discipline
The enthusiastic obedience of laws and orders, which are given by the rightful authority.

Duty
The enthusiastic obedience of laws and orders, which are given by our CONSCIENCE.

NO Discrimination

Never should we discriminate in any of our actions, reactions, attitudes, decisions,

conclusions, in any of our expressions while caring for the six healths of other human beings,
namely physical, material, mental, emotional, social and professional healths.

Quality
Results from honoring Rules, Regulations, Commitments, Values, Fairness, Performance of
Duties by honestly balancing one's own and others' reasonable point of view in the matters of
Material & Emotional aspects.

Give Respect
To definitely make others feel important and respected by giving sincere regard to others'
feelings, reasonable wishes & thoughts with an open and receptive mind and warmth.

Self-Respect
To develop a sense of respect for oneself in others' mind, i.e. to generate genuine & warm
feelings for oneself among others on a continuous basis .

Truth
Means total transparency in action, reaction, attitude and all other expressions and the
conviction to follow the right course.

Collective Materialism
Means to progress and prosper together for collective sharing and caring and not individually
or for a select group.

Religion
There is a religion higher than religion itself - it is NATIONALITY. We may practice our religions
in the confines of our homes, but outside, we should be Indians and only Indians. 'Bharatiyata'
or Nationalism thus becomes our supreme religion.

Absolute Honesty
People generally manipulate and deceive for achieving their unreasonable desires and greed if
others do not or can not see, hear or understand. But we firmly believe that our mind inside
knows the truth and we should be absolutely honest to our mind inside and accordingly our
actions, reactions, directions, decisions and all our expressions should be present in all human
dealings.

PHILOSOPHY
SAHARA

INDIA PARIWAR'S

PHILOSOPHY -

"Collective

Materialism"

In any human relationship, it becomes imperative to take into consideration the materialistic
aspect of life - we do so but by giving it second priority.
The first priority is given to emotional aspect and with perfect blending of materialism with
emotionalism, results in continuous collective growth for collective sharing and caring, that
gives an impetus to our philosophy - "COLLECTIVE MATERIALISM".

BHARTIYATA
There is a religion higher than religion itself - it is the INDIAN NATIONALITY. The swirl of the
Tricolor never fails to move a Sahara Worker. For we believe, it is the great feeling that

transcends all castes, creed and sects. Bharat Parva is Celebrated on every 26th of January
and 15th of August with a spirit and gaiety rarely seen. It comes from our heart.

LEADERSHIP
My Biggest Achievement in Life Im very proud to be the Guardian of The
worlds Largest Family.
"Saharasri" Subrata Roy Sahara
Managing Worker & Chairman
Sahara India Pariwar
In business profit earnings and overall growth of business get the highest priority
and are certainly creditable, but ultimate credibility of business enterprise, particularly of larger
ones is in the utilization of profit, be it for best possible enlistment of its workforce and for
espousing Social, National Development causes or for rendering services to mankind as a
whole. Fulfilling the Qualitative aspect of utilization of profit, the world's largest family Sahara
India Pariwar' is proud to have reached today new horizons of growth and development.
On the basis of our philosophy of Collective Materialism we have always given
importance to the fact that profit earning is the Quantitative aspect whereas the proper
utilization of profit is the Qualitative aspect. Ironically, we only recognize and get recognized by
the Quantitative aspect.
I, therefore earnestly appeal to one and all in Politics, Media, Business etc. that every
action, reaction, selection, appreciation or criticism should be oriented strictly towards the
Qualitative aspect. I appeal to anybody and everybody to accord top priority to Qualitative
aspect in anything and everything for peaceful, prosperous and progressive co-existence of
mankind anywhere and everywhere.
Today, I feel proud of the fact that I am the Guardian of the World's largest
family. Perhaps, I am the world's only person whose family is so vast, so disciplined, so
dedicated and so committed. Such a vast family as Sahara India Pariwar has a grand and
infinite future and I am sure that we will sustain our duty, consciousness, discipline and
dutifulness with a sense of dedication, as we have always done in the past, so that together we
could build an India full of energy and radiance.

Structure of Sahara India Business:-

SAHARAINDIA
PARIWAR
Business
Finance

Infrastructure
& Housing

Media &
Entertainment

Para
banking

Hill City

Entertainme
nt Channel

Life
Insurance

Mega Quality
Townships

Movie
Channel

Mutual
Fund

Hotels

World

Hosing
Finance

Hospitals

Cinema
Production

Residential &
Commercial
Project

Cinema
Halls

News

Consumer
Product

Consumer
Product &
Retail Chain

Manufacturing

Service &
Trading

Jute Project

Sahara
Next

Handicraft
Promotion

Care House
Travel &
Tourism

Sahara India Life Insurance Company Ltd.

(First Wholly Indian Life Insurance Company in the Private Sector)
With Life Insurance Penetration in India at just about 22% of the Insurable population
and premium income of 2% of GDP, the group sees it as a very high growth sector of
Indian economy
Sahara India Life Insurance Company Ltd. (SILICL) is today the first wholly Indian-owned Life
Insurance Company in the private sector. We launched our operations on 30 October 2004
after being granted license to operate as a life insurer in India by Insurance Regulatory and
Development Authority on 6 February 2004.
The range of products:
Sahara Nidhi - Endowment (with profit)
Sahara Sampann - Money back (with profit)
Sahara Amar Jeevan - Deferred Annuity
Sahara Kavach A pure term policy
Sahara Sanchay-R - Unit Linked plan
Sahara Swabhimaan - Unit Linked Pension Plan
Sahara Ankur A unit linked policy for children
Sahara Samriddhi Money back with profits
Sahara Sahyog - Micro Endowment Insurance Plan
Sahara Samooh Samyojana - Unit Linked Group Savings cum Insurance plan
Sahara Jamakarta Samooh Bima - Group Term Insurance Plan-Non-Par

Sahara Assets Management Company Pvt. Ltd.

Sach Mein Mutual!
One of the fastest growing sectors in India with an average CAGR of 20% over the past
5 years.
With a view to offering its clientele a mutual fund that is truly mutual, Sahara Mutual Fund was
established in 2005. Our financial experts help hundreds of people to manage their mutual
fund

investments,

diversify

their

portfolios

and

reduce

their

investment

risks.

Sahara Mutual Fund offers seven schemes, of which 3 are Equity schemes viz. Sahara
Growth Fund, Sahara Tax Gain, Sahara Madcap Fund and 4 are Debt-oriented schemes viz.
Sahara Income Fund, Sahara Short Term Fund, Sahara Liquid Fund and Sahara Gilt Fund.
Our Investment Advisors help our clientele create the perfect balance of returns, safety and
liquidity by assisting them to choose the right scheme, based on their risk profile and
investment

goals.

At Sahara Mutual Fund, we take the onus for our performance by linking it to the fee we earn.
It is about building a long term relationship. One in which we remain 'Mutually Yours' over the
years. That's why we offer our clientele the Variable Pricing Option.

Sahara Housingfina Corporation Limited

Every year in India all companies together disburse Rs. 33,000 crore (USD 7653 million)
loan with a growth rate of around 20%
Sahara Housingfinas Corporation Limited was founded in August 2002 with its registered
corporate office at Kolkata. SHCL commenced retail-lending business in May 2004 with
professionals from the industry and fully integrated on-line systems solution backed by strong
procedures and underwriting standards. Today we operate from four regions viz. Kolkata,
Lucknow, Hyderabad and Mumbai and have a branch each in Kolkata, Asansol, Siliguri,
Lucknow, Gorakhpur, Pune, Hyderabad, Vijaywada and Mumbai. We serve our clientele
through our attractive and competitive home loan schemes. Specially tailored schemes for the
allotees of Sahara City Homes are also being worked out. We are expanding our business by
increasing the number of business outlets.

Media & Entertainment:Sahara India Pariwars foray into the field of media and entertainment began with the launch of
Sahara TV on 28 March 2000 with the 24-hour free-to-air Digital Hindi General Entertainment
Channel beamed across 66 countries. On 10th October 2004, the channel was rechristened
Sahara One Television with the launch of the First Indian Sangeet Awards held at the Royal
Albert Hall, London. Sahara One subsequently converted into a pay channel mode and is part
of the Sahara One bouquet of channels. Today, Sahara One Television reaches out to over
40 million Cable and Satellite Television homes.

Consumer Products & Retail Chain:At present our product division offers a range of products of everyday use as well as objects of
desire through a chain of showrooms called 'Unique' in various locations of India. The number
of these showrooms is proposed to be increased to 6000. The products offered come under
three categories.
1. Sahara Select - Fashion & Lifestyle Products
2. Sahara Care - Daily Need Products &
3. Sahara Sports - Fitness & Leisure Products
Examples:Personal & Beauty Care
Home Care
Clothing
Jewellery & Watches
Accessories
Home Decor
House ware
Home Furnishings
Kids Products

Manufacturing & Service Trading:Sahara India launch a new innovative projects as per as:
Araria Jute project: Production of handloom, handicrafts & hand-knitted carpets to bring forth
socio-economic development of the people of Araria.

INTRODUCTION OF ORGANIZATION
Sahara India Financial Corporation Limited (SIFO)
INDIA'S LARGEST RESIDUARY NON-BANKING COMPANY IN THE PRIVATE SECTOR
WITH THE HIGHEST YEARLY DEPOSIT LEVEL

First RNBC to be granted a certificate of registration by the Reserve Bank of India.

Number of deposit accounts as on October -09 : 3.04cr

1508 Service Centers

Succeeded in inculcating the savings habit amongst the common man-middle/lower

middle/lower class of the society with even a minimum daily deposit of Re.1.

Contributing to the national economy for the overall development of the country, through
money invested in Government Securities, Banks & Institutions.

Compliance of 'KYC' and Anti Money Laundering standards of RNBC's issued by the
Reserve Bank of India.

Sponsor of Sahara Mutual Fund.

Co-promoter of Life Insurance business under the name and style of Sahara India Life
Insurance Company Limited.

Registration by Reserve Bank of India

Sahara India Financial Corporation Limited is the first Residuary Non-Banking Company of the
country that has been granted Certificate of Registration by Reserve Bank of India in
conformity with directions applicable on Residuary Non-Banking Financial Companies
(RNBCs).

Our Strong and Strict Fundamentals

Stringent Expense Control with the Cost of Fund including Interest Cost about 7% per
annum.

No Speculative Investment with total Investment in Equity at 0.85% of the Total Assets.

High-Class Quality Investment which restrict our Non-Performing Assets ratio to 0.04%
only.

Capital Adequacy Ratio of 28.96% while the statutory requirement is for 12% only.

Our Controls & Checks

Customized Application softwares are being used to provide prompt, error free &
secure services to our Esteemed Depositors.

All Receipts & Payments are possible after a set of foolproof controls without any need
for human reconciliation.

Each & every payment, at all Service Centers is through a computer processed advice
issued from Command Office.

1493 Service Centers have online connectivity through a network of VSAT's making
communication fast & reliable.

"RESIDUARY NON-BANKING COMPANIES (RESERVE BANK OF INDIA)

DIRECTIONS, 1987" WHICH ARE TOTALLY APPLICABLE ON SIFO.

The Direction: To invest and keep invested 100% of deposit liabilities along with interest
accrued thereon in high quality securities as specified/approve d by Reserve Bank Of India
(including Government Securities and/or Government Guaranteed Bonds and Fixed/Certificate
of Deposit of Scheduled Commercial Banks and/or Government Financial Institutions).

Safety of the Invested Scraps: To keep scraps in safe custody with a nationalized bank.
Not even a single paisa withdrawal from its investments for its expenses or other use.
Withdrawals can only be possible for discharge of liabilities to the depositors.

Security for Depositors: All these securities are to be valued at their current market price
and the realizable value of all these assets should at any point of time be 100% or more of the
aggregate deposit liabilities along with interest accrued thereon. Thus there is a full cover for
all the depositors.

Authentication: The above pattern of investment is authenticated on a quarterly basis by

the statutory auditors and the auditors' certificate issued at the end of every March, June,
September & December, is submitted to the Reserve Bank of India within a specified time.
Various other returns as per statutory requirements are also furnished regularly.

Our Founder
Few men in history have made as dramatic a contribution to their countrys economic fortunes
as did the founder of Sahara India Financial Corporation, "Saharasri" Subrata Roy Sahara.
Fewer still have left behind a legacy that is more enduring and timeless.
As with all great pioneers, there is more than one unique way of describing the true genius of
Subrata Roy: The corporate visionary, the unmatched strategist, the proud patriot, the leader of
men, the architect of Indias capital markets.
But the role Subatra cherished most was perhaps that of Indias greatest wealth creator. In one
lifetime, he built, starting from the proverbial scratch, Indias largest private sector enterprise.
When Subatra Roy embarked on his first business venture, he had a seed capital of barely
Undaunted, Subatra Roy managed to convince a large number of first-time retail investors to
participate in the unfolding Sahara India story and put their hard-earned money in the Sahara
IPO, promising them, in exchange for their trust, substantial return on their investments. It was
to be the start of one of great stories of mutual respect and reciprocal gain in the Indian
markets.
Under Subrata Roy extraordinary vision and leadership, Sahara scripted one of the greatest
growth stories in corporate history anywhere in the world, and went on to become Indias
largest private sector enterprise.
Through out this amazing journey, Subrata always kept the interests of the ordinary
shareholder uppermost in mind, in the process making millionaires out of many of the initial
investors in the Sahara stock, and creating one of the worlds largest shareholder families.
Sahara India Financial Corporation offers you products that fulfill your savings and
protection needs. Our aim is to emerge as a transnational Life Insurer of global scale and
standard.
Sahara India Financial Corporations an associate company of Sahara India Parvar. Sahara
India Financial Corporations is one of Indias leading private sector financial services

companies, and ranks among the top 3 private sector financial services and banking
companies, in terms of net worth. Sahara India Financial Corporations has interests in asset
management and mutual funds, stock broking, life and general bonds, proprietary investments,
private equity and other activities in financial services.
Sahara India Parivar also has presence in Energy, Natural Resources, Media, Entertainment,
Healthcare and Infrastructure.

Products offered by the Sahara India Financial Corporation

1) Sahara Real Assets Bond
2) Sahara Star Plus
3) Sahara Minor
4) Sahara Super
5) Sahara 4 DS
6) Sahara FD

PART B
INTRODUCTION OF PROJECT
Concept

A study

on different aspects, which works as motivational factor for advisor to sale

Financial Bonds & Policy of Sahara India Financial Corporation . Like what are the various
marketing issues related to the bonds products and how does it affect the occupation and
income level and how it is different from other bonds product with reference to related these
Company. This is the topic that I am going to concentrate during my 4 month SIP and OJT.
Here I am going to find out what type of customers are preferring the policies according to their
occupation and income level and also let me understand the efforts that an financial company
make to meet the customers demands/requirements as well as making reasonable business.

OBJECTIVE OF STUDY
Objective of Internship at Sahara India Financial Corporation
The objective of the summer internship is to get the first corporate exposure which helps a
student in understanding the corporate culture. However taking up the on the job training with
Sahara India Financial Corporation has been not only a learning but also a cherishing
experience. The OJT was interesting as well as challenging in its own way. The following came
under purview of the OJT:

Understanding the concept of finance as an industry

Understanding the regulations of finance.

To know the organization culture.

To learn how to convenience the customer for buying the financial Bonds

To learn the process to fill up the form and the required documentation.

In an Asset Management Company what can be the objective for a trainee?

Yes, it has to do with sales. My OJT can be divided into Recruitment and sales.
The Sales task involves generating leads to recognizing the need of the plan suiting the
investor and finally helping him/her in meeting their financial objective. Finally converting the
lead and getting the form filled by the customer.

Identifying: Identifying the customer base for financial plan contacting the customers
and fixing up meetings with the eminent corporate heads and customers.

Relationship Building: This is building relationship with the customers.

Setting Financial Goals: By discussing the financial goal of the customer their financial
goals can be set and achieved.

Choosing the appropriate Plan: After discussing the Financial Goals the appropriate
plan is chosen depending on the investment objective and tenure of the investor.

Closing the Deal : After the above mentioned steps the following things are done :

The customer is shown the Fact sheet showing the past record and performance of the
Plan.

The customer is informed about the statement he would receive and the process of
redemption, additional investment and Switch facility etc.

Master Form: The deal is finally closed by completing and signing the form and
attaching the documents required.

Once all this is complete the forms are submitted at the Office at OM and the
acknowledgement is handed over to the customer.
My job starts from the first step and ends at the last. There are certain points to be taken care
of:

I try involving the Relationship Officer at the branch so that she can handle the
customers in my absence.

It is to be seen that the customer has to be guided about the fund suiting his
requirement.

The customer is informed of the entry and exit load depending on the plan opted for.

Target / Tasks

The targets I had been given is to selling of financial policies worth Rs.1,00000 and one
recruitment per month and also make the customer aware about Financial and while doing so
selling the plans of Sahara India Financial Corporations well. I have achieved my target by the
end of my project, by training the staff members and not leaving a single lead unconverted.
The following are the targets or Tasks under my purview:

Understanding the concept of financial bonds as an investment avenue and analyzing the
guidelines issued by IRDA.

Following the targets set by the company for the sale of Identifying potential investors and
suggesting the various plans which would cater to their needs, while explaining to them to
position of the particular plan.

Full responsibility related to the application form, collection of documents from customers,
cheque and acknowledgement to be given to the customers.

ACHIEVEMENTS

I have completed all the targets given to me with the help of my company guide and the
faculty guide The following is a table showing the Bond & recruitment sold by me :

S.No.
1.

month

No. Of Bond &

Amount

45 days

recruitment
6 Bond

15000 per Bond

Approx.

Personality Development

o Working under the guidance of Mr. R.K. Nehra has been a rewarding experience.
His knowledge of financial sector and his way of approaching the client is a
teaching Institute in itself. Although his charismatic personality is difficult to be
acquired easily I have tried picking up points and learning from him.
o A Meeting and Contacting customer has helped me in developing confidence and
acquiring better presentation skill.
o The feedback of Mr. R.K. Nehra and the interaction with the customers has
surely given me a new light and motivated me to be more updated and emerge
as a better professional.

Corporate Exposure
Being a Trainee the SIP was moving a step ahead into the corporate world as a Professional
(as I already have work experience), the road ahead was not easy but the learning has been
enriching enough to forget about the hardships. The following was an achievement which
would go with me throughout my professional life:

The Sahara India Parivar is among Indias top ten private sector business houses on all major
financial parameters, with a market capitalization of Rs.15000 Crore, net assets in excess of
Rs.1937127.27Lac, and net worth to the tune of Rs.55,000 crores (US$ 14 billion)
Across different companies, the group has a customer base of over 05 million, the largest in
India. Through its products and services, the Sahara India Parvar touches the life of 1 in 50
Indians every single day. It has a business presence that extends to over 20000 towns and 4.5
lakhs villages in India, and 5 continents across the world.
The interests of the Group range from communications (Sahara India) and financial services
(Sahara Indian Corporation Ltd), to generation, Infrastructure and entertainment.

COMPETITORS
Before financial bonds sector was opened to the private sector Financial Corporation was the
only Financial company in India. But after globalization there are number of financial bonds
companies in India.
Financial companies in India:

Aviva Financial

Birla Sun Life

HDFC Standard Bank

ICICI Bank

Kotak Mahindra Bank

Post Office Bonds

Reliance Capital

SBI Capital

Government Securities

Tata Financial Securities

GENERAL PROFILE OF AN ADVISOR

DEFINITION
ADVISOR
ADVISOR OR FINANCIAL ADVISOR MEANS AN FINANCIAL AGENT LICENSED TO ACT
SUCH AS UNDER THE RELEVANT PROVISIONS OF THE FINANCIAL ACT AND WHO HAS
ENTERED INTO THE AGREEMENT WITH SAHARA.
AGREEMENT OR ADVISOR AGREEMENT MEANS THE AGREEMENT SEPARATELY
ENTER INTO BETWEEN EACH ADVISOR AND SAHARA.

DUTIES AND RESPONSIBILITIES OF THE ADVISOR

The financial bonds advisor, in addition and subject to to such duties and responsibilities
contained elsewhere in the manual or the agreement and the financial bonds law, shall:
Use his best effort, give his time and attention and exercise due skill and diligence for
the purpose of performing his function and to promote the interest.
Fulfill the minimum performance requirements prescribe from time to time.
Comply at all times with any instruction or guidelines that may be issued.
Visit relevant branch of ivl and the website / financial advisor portal.
Bear and pay all cost, charges and expenses incurred by him in the conduct of his
activities and excepts for the commission that he is entitled to under the agreement and
manual, ivl shall not be liable to reimburse to him any such costs, charges or expenses.
Use ethical and lawful means for performing his function to under the agreement and
manual, ivl shall not any time behave in a manner, which may cause any disrepute to or
effect the reputation or cause damage to the goodwill of ivl.

 Hold forms, proposal forms, application, cheques, drafts, premium, monies, properties
or securities collected or received by the financial advisor on behalf of ivl from o
prospect or policyholder in trust for and on behalf of ivl.
Before we move on to searching it is an important to know the profile of the advisor.
The general profile would be: Age: - 25-45
Smart appearance and sound health
Good market
High IQ and common sense
Drive and ambition
Money motivation
Ability to work under pressure
Prior sales experience
High energy level
Integrity and character

SOME BASIC QUESTION

NOW LET US HAVE A LOOK OVER SOME QUESTION, WHICH TICKLE OUR HEAD
BEFORE WE START ANYTHING
Why to recruit?
Who to recruit?
How to recruit?
Recruitment activities.
What to check while we are recruit.

Why to recruit?
Because we are supported to?
That the why to do this business
More recruit, more active advisors, more BDA
Who to recruit?
1. Quality department has given some indicators in term of what are the common traits of our
successful advisors.
The commonalties were

AGE

Between 30-45

Education

Graduate

Family Income

Above 2lacs

2. High probability of success has been found in the following case

Tax / financial consultants CA.
Bonds and Mutual fund agent.
LIC agent Small business owner.
3. Average profile
Women
Students
VRS/ Retire person
4. Avoidable profiles
New to city
Income profile approx Rs1 lac p.a.
People who do not own their transport.

But in any case THE most Successful profile is the PERSON WHO HAS BEEN MANAGED
WELL BY YOU?

How to recruit?
Thing, which you should have while meeting the prospect.

BOP presenter

My market hundred

Advisor manual

Copy of any certificate

MDRT certificate and

Stress on different profiles Change your proposition as per the customer

Women- reward and recognition

Tax/Mutual fund/LIC Agent-reward and recognition such as CEOs club.

CAs foreign trips, preferential treatment in all aspect, dont talk about
commission, stress on the extras.

Recruitment activities: Activity, which have done well in the recent past:

Joggers park

Tele calling set ups

Lead generation activities are some common activities

Things to check while recruiting

Energy- energy. Always check the person energy

Check his environment his family locality

Check whether he can work on his own well these were thing of our knowledge and
interest but why would someone be interested in becoming an advisor to sahara
financial? What would be his role? Etc lets see.

BE AN ADVISOR
Being an sahara india financial corporation can be an enriching and career option. Its
opportunity to with an industry leader be in touch with the latest and finest financial practice
from around the globe grow with personally and professional.
Her are some of the benefits of being in sahara india financial corporation advisors.
Unlimited earning potential
A clear career path
All round support through exclusive business advertising your own in house consultant
and world-class hailing.

WHAT DOES IT TAKE TO BE AN SAHARA INDIA ADVISOR?

At sahara india we believe that our ambassadors to customers. They are the key source of
business for the organization and are the continuing link with your clients. That is why we
take a lot of care in recruiting and developing our advisor forces, so that we continue to set
higher standard of living of quality in service and salesmen ship. To cater to the need of
knowledge-oriented market place, we look for graduates who are service, good
communication and enjoy meeting new people prior sales experience is an added benefit
some. Of the qualities we seek are
Self-motivation.
A master communication
A go-getter
A graduated
Training
At Sahara financial we understand the importance of training in a dynamic business
environment our advisor got through both generic and specific professional program that help
them remain well informed and knowledge about the company product in the market. There is
a further focus on soft skill such as communication, managing, and long-term relationship and
selling skill, which very relevant in a service.

Business professional routing Sahara India also offers convent-training option such as
online and self-learning are also providing the organization. An 18-day training schedule
covers the mandatory irda training requirement and Sahara India product training modular
revision session ensure that the candidates thoroughly understand the course content and are
walk prepared for the licensing examination.
Theoretical is inter spersed with practical appointment setting with potential customers,
giving advisors a feel how their business will work from the very first day sell through the unit
manager and management provide continuous support to the advisor in achieving
independence towards garnering business.

CAREER
At Sahara financial career development is emphasized upon from the very day the advisor joint
the system. Through individual meeting with his or her manager, the advisor can various issue
related to the business development and career enhancement. Expectation from the
organization in term of chalking a career in the industry is also discussed.
Advisor can participate in this programmed, subject to certain criteria being fulfilled. Advisor
seminar program absorption into the management in another career enhancement option
provided at Sahara financial through advisor seminar program. This program help advisor build
full time career as a unit manager in the organization, offering great potential for managing a
team of advisor and personal development advisor seminar programmed is also available to
advisor
Who are able to meet the performance criteria within the stipulated time?

PROCESS TO BE FOLLOWED
1. Identify are to conduct survey so that we can get maximum of likely fc. Fc is the
primary function underwriters who explain the plan and advise on the correct selection
that will meet the need of the customer. Fc should having good communication skill
and convincing power and above all have good social. So we have to search find out
the area where we can find out the target customer that is fc to collect the information
of potential area we go though newspapers, magazine. So we can have knowledge of
all honing in the city. Than we select some area, which hold meetings, clubs, seminars
and public joints, we will go there with our whole team to brief the person the person
about the company and advisor though the presentation specters get the knowledge of
company and work of fcs than we collect data from them. We also did survey of good
location so that we can catch more people. This survey give me information about
advertisement and some hints also we also target new graduate as are need to be in
job and perform better by work to bring in the business for company.
2. Identifying weather the prospect fit out profile or likely fc by administering
questionnaire. After identify potential area we had to approach the person who fulfills
the mandatory as well as optional parameter of a fc, mandatory parameter include that
they do not have Sahara India agency and has social contact base of more than so
people after analyzing the field questionnaire we can able to judge best out of this best
and identify whether prospect fit our profile of likely advisor with this.

RESEARCH METHODOLOGY
DATA COLLECTION
Data collection is a term used to describe a process of preparing and collecting business data for example as part of a process improvement or similar project.
Data collection usually takes place early on in an improvement project, and is often formalized
through a data collection Plan which often contains the following activity.
1. Pre collection activity Agree goals, target data, definitions, methods
2. Collection data collection
3. Present Findings usually involves some form of sorting analysis and/or presentation.
There are two methods of data collection which are discussed below:
DATA COLLECTION

PRIMARY DATA

SECONDARY DATA

(Data collection techniques)

QUESTIONNAIRE INTERVIEW

EXTERNAL INTERNET
SOURCE

Unstructured

INTERNAL
SOURCE

PRIMARY DATA
In primary data collection, you collect the data yourself using methods such as interviews and
questionnaires. The key point here is that the data you collect is unique to you and your
research and, until you publish, no one else has access to it.
I have tried to collect the data using methods such as interviews and questionnaires. The
key point here is that the data collected is unique and research and, no one else has access
to it. It is done to get the real scenario and to get the original data of present.

DATA COLLECTION TECHNIQUE

Questionnaire:
Questionnaire are a popular means of collecting data, but are difficult to design and often
require many rewrites before an acceptable questionnaire is produced. The features included
in questionnaire are:

Theme and covering letter

Instruction for completion

Types of questions

Length

Interview:
This technique is primarily used to gain an understanding of the underlying reasons and
motivations for peoples attitudes, preferences or behavior. The interview was done by asking a
general question. I encourage the respondent to talk freely. I have used an unstructured
format, the subsequent direction of the interview being determined by the respondents initial
reply, and come to know what is its initial problem is.

SAMPLING METHODOLOGY
Sampling technique:

Initially, a rough draft was prepared keeping in mind the objective of the research. A pilot study
was done in order to know the accuracy of the questionnaire. The final questionnaire was
arrived only after certain important changes were done. Thus my sampling came out to be
judgmental and continent.

Sampling Unit:
The respondents who were asked to fill out questionnaires are the sampling units. These
comprise of kartavyayogis of corporate Marketing Sahara India Pariwar, who had attended the
personality development workshop.

Sampling Size: 100

SECONDARY DATA
All methods of data collection can supply quantitative data (numbers, statistics or financial) or
qualitative data (usually words or text). Quantitative data may often be presented in tabular or
graphical form. Secondary data is data that has already been collected by someone else for a
different purpose to yours.

Need of using secondary data:1. Data is of use in the collection of primary data.
2. They are one of the cheapest and easiest means of access to information.
3. Secondary data may actually provided enough information to resolve the problem being
investigated.
4. Secondary data can be a valuable source of new ideas that can be explored later through
primary research.

Limitation of secondary data:1. May be outdated.

2. No control over data collection.
3. May not be reported in the required form.
4. May not be reported in the required form.
5. May not be very accurate.
6. Collection for some other purpose.

RESEARCH AIM
The aim of this study is to know about the A study on different aspects, which works as
motivational factor for advisor to sale Financial Bonds & Policy of Sahara India Financial
Corporation The project also aims to create awareness about financial Bonds.

OBJECTIVE
Primary objective:
A study on different aspects, which works as motivational factor for advisor to sale Financial
Bonds & Policy of Sahara India Financial Corporation

Secondary Objective:

To create the brand awareness for Fds in market.

To create awareness regarding the investors knowledge about various investment

schemes.

To get the pulse of investor profile & portfolio.

To find new strategies for the company & search for developmental areas for more
development & progress.

RESEARCH APPROACH:
Survey with a structured schedule at different areas of Sikar City.

RESEARCH INSTRUMENT:
A structured schedule is followed at Sahara Financial employees & apart from that information
is collected from the respondents.
SAMPLE PLAN
Descriptive Research
Population Definition:
Element Retail and Medium Net worth Investors.
Sample Frame Sikar city.
Sampling Method Simple Random Sampling.
Sample Size 100

LIMITATION OF STUDY

In this field lots of research has been taken place but the exact cause or problem could
not be targeted.

As far as the question of motivation of customer is concern the research are not
showing the real picture and the level of customer in SAHARA FINANCIAL has not
been disclosed, so there is the need of study of this title .

Some investors' previous experiences are very bitter so it is a tough task to motivate
them for further investments in Bonds.

Some people are having very reserved nature & are not so open so they do not like to
share their views regarding their investments & experiences.

People have become very fear for investments in Bonds after the continuous
fluctuations in the share market.

People they like to invest in LIC. Then to motivate them for investments in becomes a
critical task.

Investors like to invest in which company which gives surety of return, as so to convince
them for investment in continuing Bonds product of SAHARA INDIA FINANCIAL is a
challenging task.

Some investors like to invest in those products which are giving maximum return in
fewer premiums.

FACT AND FINDING

In my project I found that

SAHARA INDIA FINANCIAL CORPORATION gives sound attention in solving each and
every query of investor.

I also found that they use different strategy to attract and motivate the customers.

I found they have very good plans and policies to motivate the customer.

Sahara India has very good sales force, which handles the customer easily.

Operation Department gives equal importance to each customer whether client is big or
small investor.

The employee of Sahara India very punctual and dedicated toward their work. They are
customer oriented and believe in providing customer satisfaction to their investment.

Branch manager keep on auditing the branch that whether they are working properly or
not.

They know if they provided proper customer care service to the investor it will help in
maintain long term relationship which will help in increasing the sale and growth of the
company.

ANALYSIS & INTERPRETATION

I did Survey & collect Information from 100 people related my Project and after survey we
found result, which is as follows.

Question 1: - What are your preferred investment priorities?

Mutual
Fund
18

Life
Bonds & Equities
Insurance Debenture and
Share
Market
14
6
19

PPF

Real
Estate

FDs

14

24

Real
Estate

FDs

Equity
y

PPF

Bond's

Life Ins

30
25
20
15
10
5
0

M.F.

Preferred investment priorities

Interpretation:
The intention of the researcher here is to know about the investment pattern of the investors or
the instruments because the most preferred by the investors for the purpose of investment. We
come to know that the majority of the people belong to fixed deposits. In this group about 24%
of people have shown a great faith for the investment.
Investors also able to attract in mutual funds because they want some tax benefit and other
type of flexible investments and of course more returns.
Some people have most trust in govt. securities (Bonds, Debentures etc.), Post Office savings,
and real estate and in PPF because they are not enough aware about of the mutual funds and
new financial plans related financial market. In the FDs, Post office savings and govt.
securities they get a constant rate of return and stability of their money and no risk of their
investment.

Question 1: - Your annual income is between?

Attributes
Below 1 Lac
1 Lac 2 Lac
2 Lac 5 Lac
Above 5 Lac
Total

No. of person

Percentage

14
40
31
15
100

14%
40%
31%
15%

Interpretation:
There is no. of factors which drive the investor to invest in a particular type of investment.
Every person do some investment according to their source of income for prevent the future
uncertainties.
The study shows that among all these options related to different annual income people whose
annual income between 1 Lac 2 Lac(about 40%) and between 2 Lac 5 Lac(about 31%) are
mostly attracted by the saving features of a particular security. This is the main reason while
investing in financial bonds because in this income group most are having enough money for
investments so they are generally risk takers. Generally people whose annual income is below
than 1 Lac they are also attract in this bonds. But the person whose annual income is above 5
Lac (about 9%) they are more interested in high earning areas like property, commodity and
equity market.

Question 3: - Are you aware about Sahara Financial plans?

Attribute
I Know
I dont know
I know but I have not interest

No. of person
48
26
26

Percentage
48%
26%
26%

Interpretation:
Here the aim of the researcher is to find out the awareness of investment of the people who
are investing in financial bonds. So as to know about 48% investors invest their money in
financial bonds and they know about their investment so for keep this investment active they
give their premium on regular mode as they preferred in their policy bond.
Some (about 26%) dont know about their next premium dues because their accountant or
C.A. keep them remind for paying premium.
About 26% investors dont have any interest in this sector. Although they have some bonds
policies but for investment they prefer high returning areas like stock market and real estate.

Question 2: - What feature of Sahara india inspired you to invest in

Financial Bonds & Policy?
Attribute
Returns
Flexibility
Liquidity
Tax benefit
Guarantee

No. of person
28
13
12
25
22

Percentage
28%
13%
12%
25%
22%

Interpretation:
The intention of the researcher here is to know about the feature of Bonds that inspires an
investor to invest their money into this business. Most of the investors invest
(approx 28%) their money for getting returns keeping in mind the concept of time
value of money. Investor who invest their money they also want the option of
flexibility in terms of payment and liquidity. Tax benefit is also another option
which attracts investor to invest in Bonds, because in todays time some life FDs
plans give all these things according the need of the customer.

QUESTION 3: - How Do You Select A Company Or A Plan For Smart

Investment?
Attributes

No. of units

Percentage

Brand Name

34

34%

Good Services

22

22%

High Returns

16

16%

Variety of options

15

15%

Advertisements

13

13%

Interpretation:
As there are many things come under when a person go for such an investment. The aim of
the researcher is to know that which strategy of a company is most preferred by the people
and the study shows that the most of the people go for brand name (about 34%). They want to
join a big and popular name concern for safety and regular returns.
Investors least want to invest their money because of advertisement, because in this type of
phenomena they have more risk because of the high volatility.

Question 4: - Which marketing strategy you preferred to get the knowledge

of the product of the company?

Bancassurance
14

Advertising
22

Direct Marketing
17

Personal Selling
47

Interpretation:
The study shows that about 47% of the people preferred to get the knowledge of the product of
the company by personal selling or we can say that someone come to investor and give all the
information about his/her
investment portfolio. In other hand banc assurance, advertising and direct marketing also are
some tools by which investor get the knowledge about the relevant investment products. But at
the time of today in spite of all these other communication mix activities investor gives
preference to personal selling at the most.

QUES 5: - Do You Think Is There Any Chances of Improvement in the Legal

Proceeding and Documentation at the Time of Claim or
Maturity?

ATTRIBUTE
Yes
No
Cant Say
Total

NO. OF UNIT
67
16
17
100

PERCENTAGE
67%
16%
17%

Interpretation:
This study shows us that 67% of the people think that there should have chances of
improvement in the legal proceeding and documentation at the claim or maturity. They think
that at the time of claim or maturity bonds company find out the various reasons to refuse
claim, because there has been a lot of time spent between commencement of policy and
maturity period. So they want flexibility about the legal proceedings.

SWOT ANALYSIS
Strength
Good brand image
Having 30 year of experience
Good customer base
We well tanning management

Weakness
Sahara Financial Advisor base
Sahara Financial have few branch & franchisee branch
Sahara not be popular in South reason

Opportunity
In Financial Bond, policies & market investment like equities, debenture investments are
having a wide opportunity because they give wide opportunity for high return & investment.

Threats
In Financial Bond, policies & market investment like equities, debenture investments
having a threat thats are a high risk in equities & low risk in bonds but they have low
Return.

CONCLUSION
The Ground rules of Financial Investing
Moses gave to his followers 7 commandments that were to be followed till eternity. The world
of investments too has several ground rules meant for investors who are novices in their own
right and wish to enter the myriad world of investments. These come in handy for there is
every possibility of losing what one has if due care is not taken.
1. Assess yourself: Self-assessment of ones needs; expectations and risk profile is of
prime importance failing which; one will make more mistakes in putting money in right
places than otherwise. One should identify the degree of risk bearing capacity one has
and also clearly state the expectations from the investments. Irrational expectations will
only bring pain.
2. Try to understand where the money is going: It is important to identify the
nature of investment and to know if one is compatible with the investment. One can lose
substantially if one picks the wrong kind of mutual fund. In order to avoid any confusion
it is better to go through the literature such as offer document and fact sheets that
mutual fund companies provide on their funds.
3. Dont rush in picking funds, think first: one first has to decide what he wants
the money for and it is this investment goal that should be the guiding light for all
investments done. It is thus important to know the risks associated with the fund and
align it with the quantum of risk one is willing to take. One should take a look at the
portfolio of the funds for the purpose. Excessive exposure to any specific sector should
be avoided, as it will only add to the risk of the entire portfolio. Mutual funds invest with
a certain ideology such as the Value Principle or Growth Philosophy. Both have their
share of critics but both philosophies work for investors of different kinds. Identifying the
proposed investment philosophy of the fund will give an insight into the kind of risks that
it shall be taking in future.
4. Invest. Dont speculate: A common investor is limited in the degree of risk that he
is willing to take. It is thus of key importance that there is thought given to the process of
investment and to the time horizon of the intended investment. One should abstain from
speculating which in other words would mean getting out of one fund and investing in

another with the intention of making quick money. One would do well to remember that
nobody can perfectly time the market so staying invested is the best option unless there
are compelling reasons to exit.
5. Dont put all the eggs in one basket: This old age adage is of utmost
importance. No matter what the risk profile of a person is, it is always advisable to
diversify the risks associated. So putting ones money in different asset classes is
generally the best option as it averages the risks in each category. Thus, even investors
of equity should be judicious and invest some portion of the investment in debt.
Diversification even in any particular asset class (such as equity, debt) is good. Not all
fund managers have the same acumen of fund management and with identification of
the best man being a tough task; it is good to place money in the hands of several fund
managers. This might reduce the maximum return possible, but will also reduce the
risks.
6. Do your homework: It is important for all investors to research the avenues
available to them irrespective of the investor category they belong to. This is important
because an informed investor is in a better decision to make right decisions. Having
identified the risks associated with the investment is important and so one should try to
know all aspects associated with it. Asking the intermediaries is one of the ways to take
care of the problem.
7. Find the right funds: Finding funds that do not charge many fees is of importance, as
the fee charged ultimately goes from the pocket of the investor. This is even more
important for debt funds as the returns from these funds are not much. Funds that
charge more will reduce the yield to the investor. Finding the right funds is important and
one should also use these funds for tax efficiency. Investors of equity should keep in
mind that all dividends are currently tax-free in India and so their tax liabilities can be
reduced if the dividend payout option is used. Investors of debt will be charged a tax on
dividend distribution and so can easily avoid the payout options.
8. Keep track of your investments: Finding the right fund is important but even more
important is to keep track of the way they are performing in the market. If the market is
beginning to enter a bearish phase, then investors of equity too will benefit by switching
to debt funds as the losses can be minimized. One can always switch back to equity if
the equity market starts to show some buoyancy.

ANNEXURE
QUESTIONNAIRE
Survey Form:1. Which age group you belong?
a) 20-35

b) 36-45

c) 45-60

d) Above 60

2. Your annual income is between?

a) Below 1 lac

b) 1 lac-2 lac

c) 2 lac-5 lac

d) Above 5 lac

3. What is the investment goal?

a) You invest primarily for growth

b) Primarily for income

c) For Tax saving

d) for regular flow of income

e) Primarily for stability

f) Protect your investment from loss

g) Increase the value of your investment over the long term

4. What is the funds investment strategy?

a) Sector oriented

b) Diversified

c) Balanced

d) Debt

e) Equity
5. Which type of fund you prefer?
a) Open ended

b) Close ended

6. What are the funds fees or expenses?

a) Entry load

b) Exit load

c) Both

d) Nil

7. You prefer to invest in?

a) SIP

b) Lump sum

8. Is your investment decision get affected by any major event occurred like Q results,
budget?
a) Fully

b) Partially

c) No effect

d) Cant say

9. You prefer mutual funds of traditional type or want some innovative in it like investing in
commodities, currency?
a) Yes

b) No

10. While investing you prefer to take advice from?

a) From an expert

b) Family

c) Friends

d) Self

BIBLIOGRAPHY
1. BOOKS/MAGAZINES:

Marketing Management by Philip Kotler

Marketing Management by Shrma,Kothari

Economic Times.

Data gathered from Broachers.

Interview of Brokers and customers.

Business World

2. WEBSITES:

http://www.sahara.co.in

http://www.sahara.org

http://www.managementhelp.org/search/management_help_search.html?

zoom_query=training+and+development
http://www.inc.com/magazine/19930201/3393_pagen_7.html
http://humanresources.about.com/od/trainingtrends/Future_Education_and_Training_Tr

ends.htm
http://humanresources.about.com/od/training/Training_Development_and_Education_fo
r_Employees.htm

www.google.com.