How Suppliers can grow with Essential Hardware

INDEX to slides:
Slide 1: Cover Page

B2B - (Supplier to Members)

Slide 2: Apply for membership to our Supplier Priority Club
Slide 3: Our corporate Social Media Platform
Slide 4: In our Member Newsletters
Slide 5: On our weekly Store Buyer Specials emailers
Slide 6: Through our Testimonial Driven Trade Advertising (B2B Magazine/Digital)
Slide 7: Website backlinks
Slide 8: Email & SMS campaigns to our Members (Specials/New Products/etc)

B2C - (Assisted campaigns - with Members to Consumers)

Slide 9: Emailers to Building Contractors
Slide 9: SMSs to Building Contractors
Slide 9: Co-sponsored leaflets promotions
Slide 9: On each stores Facebook page
Slide 9: On each stores website page
Member of

Slide 2

B2B - (Supplier to Members)

PRIORITY CLUB
The Priority Club is our Premier Supplier Listing Platform. The criteria listed below will be applied with maximum consideration given to our
Members, Head Office and Suppliers, resulting in what we term sustainable mutual benefit.
Successful application processes adhere to a policy of a variety of stringent, but easily achievable criteria, including:
1. Ability to work COOPERATIVELY with the Essential Team.
2. A suitable, agreeable and joint growth STRATEGY.
3. Must be aligned with our Value system/charter.
4. Must MAINTAIN any agreed upon strategy or participation to retain membership.
5. Must be able to contextualise the difference between our preferred suppliers and Priority Club.
6. Should actively promote the Essential Brand on various communications, including Social Media, Links from suppliers website,
mentions in Public Relations and Testimonials of successes with our stores and Head Office.
TO APPLY:
Please Contact Stephan Malan
Email. ebc@essentialgroup.co.za
Phone: 011 434 2362

Member of

Slide 3

B2B - (Supplier to Members)

SOCIAL MEDIA
Our Corporate Social Media Platforms (Facebook & Twitter) specifically TARGET Retail & Franchise StoreOwners.
All our listed Suppliers are invited to participate on this medium by:
1. Supplying us with PREPARED posts of pictures and copy SUITABLE for Social Media Posts.
2. We will supply each supplier (applicants only) with a website address and login to upload CONTENT.
3. We will post this (relevant & Qualifying) content to our Corporate Pages, reaching Buyers & Storeowners of Essential Hardware AND
any other Followers on our corporate page/s.
4. Furthermore, we will, from time to time, advertise and promote posts on these platforms for greater engagement.

TO REQUEST ACCESS TO UPLOAD CONTENT:

Please Contact Jenny Tomlinson
Email. jenny@greenbeetlebranding.co.za
Phone: 082 461 1448

Member of

Slide 4

B2B - (Supplier to Members)

NEWSLETTER
We produce an Essential Hardware Newsletter each month with updates, news, supplier information and feedback from around South
Africa, Swaziland & Namibia. Be a part of itREGULARLY.
1. Supplying us with articles, news, company changes and pictures to go with them.
2. KEEP the articles NEWSWORTHY, not product and price please.
3. This is a FREE platformPlease feel free to use it.
TO REQUEST PUBLICATION:
Please Contact Jenny Tomlinson
Email. jenny@greenbeetlebranding.co.za
Phone: 082 461 1448

Member of

Slide 5

B2B - (Supplier to Members)

BUYER SPECIALS emailer
We send out a weekly emailer to our Members & their Buyer, containing Specials, negotiated by Head Office, with selected suppliers.
1. This platform is limited to 5 or 6 suppliers per week, and only the best specials that are SPECIFIC to Essential Hardware will be
accepted for this platform.
2. General Supplier Specials available to various Retail Brands are not suited to this platform.
3. On request, we can make the reports, on readership and click-thrus, available to you for analysis and comparison to your nett results.
TO REQUEST PARTICIPATION:
Contact your relevant Buyer at Essential Head Office.OR alternatively:
Contact Elwet Wellen
Email. elwet@essentialgroup.co.za
Phone: 011 434 2362

Member of

Slide 6

B2B - (Supplier to Members)

TRADE ADVERTISING
Suppliers interested in participating in our Brand Advertising should contact us to discuss the opportunities and the How:
1. In our print media advertising.
2. Online Advertising
3. On our corporate Sales Tools (Membership Drive)
Being Corporate,Trade Advertising, this program will only be made available to suitably Matched Suppliers and Priority Club Members.
TO REQUEST PARTICIPATION:
Contact Ronald Basel
Email. rbasel@greenbeetlebranding.co.za
Phone: 082 972 3585

Member of

Slide 7

B2B - (Supplier to Members)

WEBSITE BACKLINKS
Google & other Search Engines place substantial credibility when there are backlinks from your/our web sites to our/your web sites. The key criteria
is that the cross-links must be RELEVANT, credible and complementary.
1. In order to do so, we need a bigger picture strategy to align with implementing such a step (for both parties).
2. This can also be done on our Store Specific Websites (Microsites)
3. This program will be underway within the next 3-4 months.

TO REQUEST PARTICIPATION:
Contact Ronald Basel
Email. rbasel@greenbeetlebranding.co.za
Phone: 082 972 3585

Member of

Slide 8

B2B - (Supplier to Members)

eMAIL & SMS Campaigns
We have accrued a large database of contacts in the Building & Construction Industry, which include email addresses & Cell phone numbers.
1. We encourage Suppliers to make use of these databases to send Branding messages to.

TO REQUEST PARTICIPATION:
Contact Ronald Basel
Email. rbasel@greenbeetlebranding.co.za
Phone: 082 972 3585

Member of

Slide 9

B2C - (Members to Consumers)

Assisted Campaigns
We encourage suppliers to work with our Members (who stock your product) and assist in executing promotions to sell your product THROUGH the
store using various platforms:
1. eMail Campaigns - Using a database of Building Contractors that are profiled around each store address, we can target a campaign for the store
with your product being promoted.
2. SMS Campaign - Same as above, but by SMS
3. Leaflets - Contribute to a leaflet distribution, promoting your product, store by store (or a group of stores)
4. Online - Using EACH stores Facebook page, you can promote your brand to THEIR followers that are in THEIR area. Furthermore, we can facilitate
Facebook advertising for you through each stores Facebook page, reaching a targeted demography with specific interests.
5. Online - Whatever we do on email promotions, leaflets or SMS, we automatically post to the stores website (if they have one)

TO REQUEST PARTICIPATION:
Contact Ronald Basel
Email. rbasel@greenbeetlebranding.co.za
Phone: 082 972 3585

Member of