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MKT 421 Final Exam
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1) Big Fizz Co., a manufacturer of cola-flavored drinks, wants to add packaged
fruit juices to its existing product line. Big Fizz must make some decisions
regarding packaging and branding the fruit juices. These decisions would fall under
which variable of the marketing mix?
A. Product
B. Place
C. Promotion
D. Price
2) Hewlett-Packard sells personal computers through specialty computer stores,
electronics superstores, and its own Internet site. What is the marketing mix
variable that is being considered here?
A. Price
B. Promotion
C. Product
D. Place
3) Marketing strategy planners should recognize that:
A. target markets should not be large and spread out
B. mass marketing is often very effective and desirable
C. large firms like General Electric, Target, and Procter & Gamble are too large to
aim at clearly defined markets
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D. target marketing is not limited to small market segments

4) Target marketing, in contrast to mass marketing,
A. is limited to small market segments
B. assumes that all customers are basically the same
C. ignores markets that are large and spread out
D. focuses on fairly homogeneous market segments
5) The process of naming broad product-markets and then dividing them in order
to select target markets and develop suitable
A. market penetration
B. market segmentation
C. market development
D. market research
6) ______________ is the process of naming broad product-markets and then
segmenting these broad product-markets in order to select target markets and
develop suitable marketing mixes.
A. Market positioning
B. Market segmentation
C. Mass marketing
D. Diversification
7) Marketing research which seeks structured responses that can be summarized is
called
A. focus group research
B. quantitative research
C. qualitative research
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D. situation analysis research

8) One of the major disadvantages of the focus group interview approach is that
A. ideas generated by the group cannot be tested later with other research
B. it is difficult to measure the results objectively
C. it is difficult to get in-depth information about the research topic
D. there is no interviewer, so the research questions may not be answered
9) When focus group interviews are used in marketing,
A. each person in the group answers the same questionnaire, to focus the
discussion
B. the typical group size is 15 to 20 typical consumers whether online or off-line
C. it is primarily as a follow-up to more quantitative research
D. the research conclusions will vary depending on who watches the interview
whether online or off-line
10) Focus groups
A. are usually composed of 10 to 15 people as participants
B. yield results that are largely dependent on the viewpoint of the researcher
C. always do a good job of representing the broader target market
D. have a low cost per participant
11) A small manufacturing firm has just experienced a rapid drop in sales. The
marketing manager thinks that he knows what the problem is and has been
carefully analyzing secondary data to check his thinking. His next step should be to
A. conduct an experiment
B. develop a formal research project to gather primary data
C. conduct informal discussion with outsiders, including intermediaries, to see if

he has correctly defined the problem
D. develop a hypothesis and predict the future behavior of sales
12) The marketing manager at Massimino & McCarthy, a chain of retail stores that
sells men's clothing, is reviewing marketing research data to try to determine if
changes in marketing strategy are needed. Which of the following sources of data
would be a secondary data source?
A. Looking through the company's marketing information system to see past sales
trends
B. Reviewing videotapes of a recent focus group
C. Making phone calls to some of the best customers to learn their interest in a new
line of clothing
D. Spending time in stores observing customers' behavior
13) Which of the following statements about consumer products is true?
A. Convenience products are those that customers want to buy at the lowest
possible price.
B. Shopping products are those products for which customers usually want to use
Routinized buying behavior.
C. Specialty products are those that customers usually are least willing to search
for.
D. Unsought products are not shopped for at all.
14) The attitudes and behavior patterns of consumers making a purchasing decision
are part of the
A. political environment
B. social and cultural environment
C. competitive environment
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D. firm's resources and objectives

15) The observing method in marketing research
A. uses personal interviews
B. may require customers to change their normal shopping behavior
C. is used to gather data without consumers being influenced by the process
D. is not suitable for obtaining primary data
16) The first step in market segmentation should be
A. deciding what new product you could develop
B. evaluating what segments you currently serve
C. finding a demographic group likely to use your products
D. defining some broad product-markets where you may be able to operate
profitably
17) The product life cycle
A. describes the stages a new product idea goes through from beginning to end
B. has three major stages
C. applies to categories or types of products as opposed to brands
D. shows that sales and profits tend to move together over time
18) Which of the following is one of the product life cycle stages?
A. Market analysis
B. Market growth
C. Market feedback
D. Market research
19) While watching a television program, Liza gets a phone call just as a
commercial is starting. She presses the mute button on the television's remote
control and takes the call, so she pays no attention to the commercial. In terms of
the communication process, the telephone call is an example of what?
A. Encoding
B. Noise
C. Decoding
D. Feedback
20) Which of the following functions are performed by wholesalers in the channel
of distribution?
A. Providing information to retailers
B. Placing radio advertisements for retailers
C. Placing newspaper advertisements for retailers
D. Providing goals for retailers
21) Typically the ______________ and the marketing manager are responsible for
building good distribution channels and implementing place policies.
A. public relations manager
B. sales manager
C. advertising manager
D. human resources manager
22) SGCA is having a sales contest to encourage retailers to quickly reduce the
inventory of Super Gamer computers. Retailers with the highest sales during the
next month win an expense paid trip to a special dealer meeting at a resort in
Hawaii. This is
A. probably illegal because it might encourage price competition among retailers
B. an example of cooperative advertising

C. the type of promotion that continues to impact sales even after the promotion is
over
D. an example of a manufacturer using trade sales promotion in the channel
23) Advertising allowances
A. are incentive monies given to firms further along in the channel to encourage
them to advertise or otherwise promote the firm's products
B. involve intermediaries and producers sharing in the cost of ads
C. allow for coordination and integration of ad messages in the channel
D. set the allowance amount as a percent of the retailer's actual purchases
24) Price reductions given to channel members to encourage them to promote or
otherwise promote a firm's products locally are
A. quantity discounts
B. brokerage allowances
C. push money allowances
D. advertising allowances
25) A producer using very aggressive promotion to get final consumers to ask
intermediaries for a new product has
A. a pulling policy
B. a target marketing policy
C. a selective distribution policy
D. a pushing policy
26) Nantucket Hammocks, Inc., uses dealer incentives, discounts, and sales
contests in order to encourage retailers to give special attention to selling its
products. Nantucket Hammocks is using
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A. exclusive distribution
B. a corporate channel system
C. dual distribution
D. pushing
27) Quality Ceramic, Inc., (QCI) defined five submarkets within its broad productmarket. To obtain some economies of scale, QCI decided NOT to offer each of the
submarkets a different marketing mix. Instead, it selected two submarkets whose
needs are fairly similar, and is counting on promotion and minor product
differences to make its one basic marketing mix appeal to both submarkets. QCI is
using the
A. combined target market approach
B. single target market approach
C. multiple target market approach
D. mass marketing approach
28) When segmenting broad product-markets, cost considerations tend
A. to encourage managers to disregard the criterion that a product-market segment
should be substantial
B. to lead to more aggregating
C. to be unimportant as long as the segmenting dimensions are operational
D. to lead to a large number of small, but very homogeneous, product-market
segments
29) ______________ focuses on introducing new products to existing markets.
A. Market development
B. Product development
C. Diversification
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D. Market penetration
30) When a company grows globally by introducing existing product lines to new
markets, this is an example of what?
A. Market development
B. Product development
C. Diversification
D. Market penetration
MKT 421 Final Exam (Latest - Dec 2014)

1. Compared with other approaches to business, the marketing concept is distinct
in that it:
Produces new products and services.
Focuses on satisfying customers' needs.
Focuses on sales.
Creates a broad assortment of products.
2. The sales analysis of a product revealed that profits were highest when it was
initially introduced into the market with a high selling price. However, the price
was gradually reduced as it started facing competition as substitutes entered the
market. This is an example of a (n) _____.
Skimming price policy
Introductory price dealing
Penetration price policy
Temporary price cut policy
3. Behavioral targeting:
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Delivers ads to consumers based on previous websites the customer has visited.
Tries to reach target customers who are actually interested in what the firm has to
communicate.
Tries to place ads on websites that are designed to appeal to the firm's target
market.
Allows advertisers to pay only when a customer clicks on the ad and links to the
advertiser's website.
4. Which of the following is true of direct distribution?
It requires a significant investment in facilities.
Direct distribution always serves customer needs better and at a lower cost.
Most firms selling consumer products rely on direct distribution.
It reduces a producer's need for working capital.
5. The three basic sales tasks are:
Order-closing, order-opening, and sales-promoting.
Order-taking, missionary selling, and order-getting.
Order-taking, supporting, and order-getting.
Order-taking, order-managing, and order-getting.
6. A useful tool for organizing the competitor analysis is:
The oligopoly chart.
The competitive summary.
A competitor matrix.
Rivals chart.
7. Marketers cannot assume that a product that meets consumer needs in one
country will do so in another. This is because:
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The purchase situations may be different.

Family life cycles may be different.
Many wants are culturally learned.
Economic wants do not influence purchases in many regions of the world.
8. The main difference between the "marketing department era" and the "marketing
company era" is:
More emphasis on short-run planning in the marketing company era.
More emphasis on selling and advertising in the marketing department era.
Whether the president of the firm has a background in marketing.
Whether the whole company is customer-oriented.
9. David Oreck advertises Oreck vacuum cleaners via commercials that run on
national radio programs. He encourages consumers to "try my 8-pound Oreck
vacuum for free for 30 days," and to return it if they aren't satisfied. He then
provides an easy-to-remember toll-free telephone number that consumers can use
to place orders. Regarding the AIDA model, the free-trial period and availability of
a toll-free number are devices used mainly to:
Obtain action.
Hold interest.
Arouse desire.
Get attention.
10. More than 600,000 loyal customers signed up in advance to purchase the
iPhone4 in an Apple store the first day it was available for sale in the U.S. What
type of response behavior were these Apple followers demonstrating?
Routinized response
Low-involvement buying
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Limited problem solving

Dissonance response
11. Because she frequently buys books at Amazon.com, Sophie Soleil set up an
account and password at the website. Now, when she logs on and searches for a
specific book, a note pops up at the center of her laptop screen saying: "Hello,
Sophie, we have recommendations for you," and proceeds to list other titles that
Sophie might enjoy based on her previous purchases. Amazon can remember
Sophie (and her previous purchases) because the online retailer uses:
Banners.
Cookies.
Encoding.
Decoding.
12. When an advertiser pays a fixed amount (e.g. 70 cents) each time a Web surfer
clicks on the advertiser's ad and links to the advertiser's website, this process is
called a(n):
pay-per-click.
copy thrust.
pay-per-view.
pioneering ad.
13. According to the concept of social responsibility, a firm has a duty to:
Conduct business in a way that is good for society as a whole, both now and for the
future.
Communicate regularly with the public.
Place profit above all other considerations.
Place customer satisfaction above all other considerations.
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14. Which of the following is a common cause of new product failures?

The company delays putting the product on the market until it develops a complete
marketing plan.
The company tries to follow an organized new-product development process
rather than using a faster and more spontaneous, "race-to-market" approach.
The product fails to offer the customer a unique benefit.
The managers worry too much about the competition.
15. Tammi So loft has itchy eyes and a stuffy nose, and suddenly becomes aware of
many TV ads for allergy products that she never noticed before. This illustrates:
reinforced cognition.
selective perception.
selective exposure.
selective retention.
16. Genetech Corp. has invested heavily to develop a patented new product.
Genetech wants to achieve a rapid return on its investment. It probably should set a
______________ pricing objective.
Profit maximization
Sales-oriented
Status quo
Target return
17. When a company provides its advertising agency with a statement about a new
product to use in designing an advertising campaign, and this statement includes a
description of the target market, the product type, the primary benefits of using the
product, and how this product is different from, and better than, competitive
products, what type of statement is this?
Qualifying
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Positioning
Clustering
Determining
18. The advantages of working with an intermediary usually increase when there
is:
A greater number of customers.
Little distance between customers.
A smaller number of competing products.
Excellent communication with customers.
19. When new product ideas are chosen based on ratings and comments from
customers, this process is called ______.
Reaction engineering
Creative resourcing
Crowd sourcing
Idea engineering
20. In the 1990s, DVDs replaced audiocassettes and floppy disks as the storage
media of choice for music and computers. At which stage of the product life cycle
is the DVD today?
Sales decline
Market introduction
Market extinction
Market immaturity
21. The primary purpose of branding is:
To prevent competitors from stealing product ideas.
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To identify a product.
To boost customer satisfaction.
To enhance package design.
22. Clearwater Office Supply sells frequently purchased office supplies to
businesses in a metropolitan area. It is a well-established company with a large
share of the market. Its promotion should probably focus on:
Reminding.
Informing.
Stimulating primary demand.
Innovators.
23. The main difference between a "marketing strategy" and a "marketing plan" is
that:
A marketing strategy provides more detail.
Time-related details are included in a marketing plan.
A marketing plan includes several marketing strategies.
A marketing strategy omits pricing plans.
24. From the perspective of macro-marketing, e-commerce specialists CarFax
(which provides vehicle history reports) and Cars.com (a website offering auto
comparison shopping) have emerged within the auto industry because:
The information they provide makes the exchange process between producers and
consumers more efficient and effective.
The role of the automotive sales person is becoming obsolete.
Auto manufacturers need to sell direct to consumers.
The market needs competitive rivals to auto dealerships.
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25. In the American Marketing Association's Statement of Ethics, which ethical

value stresses a firm's attempts to balance the needs of its buyers with the interests
of sellers?
Citizenship
Responsibility
Honesty
Fairness
26. Most firms in the business world set their prices using:
Demand-oriented price setting.
Federal price guidelines.
Supply and demand analysis.
Cost-oriented price setting.
27. A producer might use a "pulling policy" rather than a "pushing policy" if:
Intermediaries are reluctant to handle a new product.
Its sales force has been very successful getting wholesalers and retailers to handle
its product.
It is offering a very "high-tech" product to a small product-market.
It has a very limited promotion budget.
28. The phrase "big data" refers to:
the top five firms in the marketing research industry.
the use of marketing research in big marketing decisions.
the massive amount of data being collected and processed by today's organizations.
marketing research data taken from Internet sources.
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29. In which quadrant of the SWOT analysis tool does the following fit? A firm is
in a fast-growing industry.
Weaknesses
Opportunities
Strengths
Threats
30. Blending the firm's promotion efforts to convey a complete and consistent
message is the goal of:
Sales promotion communications.
Integrated marketing communications.
Integrated promotional marketing.
Sales management communications.
Week 1
MKT 421 - Week 1 - Complete
DQ 1. What is the definition of marketing? What are the benefits and drawbacks of
incorporating marketing into the sales function of an organization? Do you think
that marketing should be included as part of the sales organization within a
company? Explain why or why not.
DQ 2. Assume you are the newly hired marketing manager of a company. As you
spend time with other peer marketing managers, you realize that the company does
not place an emphasis on planning within the marketing organization. Why is
planning important in marketing? What are the essential components of a
marketing plan? How would you convince your supervisor that the marketing
department should produce formal marketing plans?
17
DQ 3. Select an organization with which you are familiar. How does your selected
organization use the different components of the marketing mix? How does the
marketing mix affect the development of your selected organizations marketing
strategy and tactics? How can your selected organization use quantifiable elements
to evaluate, monitor, and control marketing effectiveness?
DQ 4. What is the definition of marketing? How is it different from sales?
Individual Assignment - Defining Marketing Paper
Write a 700- to 1,050-word paper in which you define marketing.
Include your personal definition of marketing and definitions from two

different sources.
Explain the importance of marketing in organizational success, based on

these definitions.
Provide at least three examples from the business world to support your
explanation. Properly cite sources used in the paper.
MKT 421 - Week 1 - Defining Marketing Paper (3 Sets)
Individual Assignment - Defining Marketing Paper
Write a 700- to 1,050-word paper in which you define marketing.
Include your personal definition of marketing and definitions from two

different sources.
Explain the importance of marketing in organizational success, based on

these definitions.
Provide at least three examples from the business world to support your
explanation. Properly cite sources used in the paper.
MKT 421 - Week 1 - DQ 1
What is the definition of marketing? What are the benefits and drawbacks of
incorporating marketing into the sales function of an organization? Do you think
18
that marketing should be included as part of the sales organization within a

company? Explain why or why not.
MKT 421 - Week 1 - DQ 2
Assume you are the newly hired marketing manager of a company. As you spend
time with other peer marketing managers, you realize that the company does not
place an emphasis on planning within the marketing organization. Why is planning
important in marketing? What are the essential components of a marketing plan?
How would you convince your supervisor that the marketing department should
produce formal marketing plans?
MKT 421 - Week 1 - DQ 3 (2 Responses)
Select an organization with which you are familiar. How does your selected
organization use the different components of the marketing mix? How does the
marketing mix affect the development of your selected organizations marketing
strategy and tactics? How can your selected organization use quantifiable elements
to evaluate, monitor, and control marketing effectiveness?
MKT 421 - Week 1 - DQ 4
What is the definition of marketing? How is it different from sales?
MKT 421 - Week 1 Summary
Week 2
DQ 1. What is marketing research? How has the Internet affected marketing
research? As a part of your answer, address time, cost, approaches, and validity.
Why is marketing research important to developing marketing strategy?
DQ 2. What is competitive intelligence? What is the importance of competitive
intelligence and analysis in modern-day marketing? How can a companys
marketing organization ensure that it is able to identify newly emerging
19
competitors in time to plan and execute an effective marketing strategy in response

to these competitors?
DQ 3. What are the different types of buyers and consumers? How does the type of
buyer or consumer affect marketing strategy? As part of your response, consider
the characteristics of buyers and the factors that influence their purchasing
decision. How can an organization ensure that their market strategy is appropriate
for their target market?
Individual Assignment - Marketing Mix Paper
Write a 1,400- to 1,750-word paper in which you describe the elements of the
marketing mix: product, place, price, and promotion. Include the following:
Select an organization with which you are familiar and describe how each
one of the four elements of the marketing mix affects the development of the
organizations marketing strategy and tactics.
Describe how each element is implemented.
Identify your selected organization and the industry in which it exists.
Format your paper consistent with APA guidelines.

Learning Team Assignment - Marketing Plan - Phase I
Create a new product or service for an existing organization. This product or
service will be the basis for your Marketing Plan Paper. Obtain your instructors
approval of your product or service before beginning this project.
Write a 1,400- to 1,750-word paper that includes the following:
An overview of the existing organization
A description of the new product or service
An explanation of the importance of marketing to your selected

organizations success
A SWOTT (strengths, weaknesses, opportunities, threats, and trends)

analysis on the new product or service
20

The marketing research approach you would use to develop the marketing
strategy and tactics for this new product or service
Refer to the Marketing Plan Outline located on the student website for the general
framework of the Marketing Plan.
MKT 421 - Week 2 - DQ 1
What is marketing research? How has the Internet affected marketing research? As
a part of your answer, address time, cost, approaches, and validity. Why is
marketing research important to developing marketing strategy?
MKT 421 - Week 2 - DQ 2
What is competitive intelligence? What is the importance of competitive
intelligence and analysis in modern-day marketing? How can a companys
marketing organization ensure that it is able to identify newly emerging
competitors in time to plan and execute an effective marketing strategy in response
to these competitors?
MKT 421 - Week 2 - DQ 3
What are the different types of buyers and consumers? How does the type of buyer
or consumer affect marketing strategy? As part of your response, consider the
characteristics of buyers and the factors that influence their purchasing decision.
How can an organization ensure that their market strategy is appropriate for their
target market?
MKT 421 - Week 2 - Marketing Mix Paper
Individual Assignment - Marketing Mix Paper
Write a 1,400- to 1,750-word paper in which you describe the elements of the
marketing mix: product, place, price, and promotion. Include the following:
Select an organization with which you are familiar and describe how each
one of the four elements of the marketing mix affects the development of the
organizations marketing strategy and tactics.
Describe how each element is implemented.

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Identify your selected organization and the industry in which it exists.
MKT 421 - Week 2 - Marketing Plan - Phase I

Learning Team Assignment - Marketing Plan - Phase
Create a new product or service for an existing organization. This product or
service will be the basis for your Marketing Plan Paper. Obtain your instructors
approval of your product or service before beginning this project.
Write a 1,400- to 1,750-word paper that includes the following:
An overview of the existing organization
A description of the new product or service
An explanation of the importance of marketing to your selected

organizations success
A SWOTT (strengths, weaknesses, opportunities, threats, and trends)

analysis on the new product or service
The marketing research approach you would use to develop the marketing
strategy and tactics for this new product or service
Refer to the Marketing Plan Outline located on the student website for the general
framework of the Marketing Plan.
Week 3
DQ 1. Select a product with which you are familiar. What stage is your selected
product at in the product life cycle? Provide rationale for your answer. Based on
your knowledge of the product life cycle, what types of changes will occur to your
selected product as it continues through the product life cycle? How will this affect
the marketing of your selected product?
DQ 2. Select a product or service. Then select three different organizations that
provide your selected product or service and compare the prices associated with
22
your selected product or service. What is the difference between the prices among
the different organizations? What is the rationale for this difference?
Individual Assignment - Marketing Research Paper
Resource: Kindler Fine Foods Virtual Organization
Use the Virtual Organization link on the student website to access additional
company information on Kudler Fine Foods.
Write a 1,050- to 1,400-word paper in which you justify the importance of
marketing research in developing Kudler Fine Foods marketing strategy and
tactics. Include the following:
Identify the areas where additional market research is needed.
Analyze the importance of competitive intelligence and analysis regarding

the development of Kudler Fine Foods marketing strategy and tactics.
Learning Team Assignment - Marketing Plan - Phase II
Use the product or service you selected for your Marketing Plan: Phase I Paper.
Write a 1,400- to 1,750-word paper in which you address the following:
Identify the segmentation criteria that will affect your target market
selection.
Identify your target market.
Describe the organizational buyers and consumers of your product or service

and the factors that influence their purchasing decisions. Discuss how these factors
will affect your marketing strategy.
Analyze current competitors and define the competitive landscape for your
product or service.
MKT 421 - Week 3 - DQ 1
23
Select a product with which you are familiar. What stage is your selected product
at in the product life cycle? Provide rationale for your answer. Based on your
knowledge of the product life cycle, what types of changes will occur to your
selected product as it continues through the product life cycle? How will this affect
the marketing of your selected product?
MKT 421 - Week 3 - DQ 2
Select a product or service. Then select three different organizations that provide
your selected product or service and compare the prices associated with your
selected product or service. What is the difference between the prices among the
different organizations? What is the rationale for this difference?
MKT 421 - Week 3 - Marketing Plan - Phase II
Learning Team Assignment - Marketing Plan - Phase II
Write a 1,400- to 1,750-word paper in which you address the following:
Identify the segmentation criteria that will affect your target market
selection.
Identify your target market.
Describe the organizational buyers and consumers of your product or service

and the factors that influence their purchasing decisions. Discuss how these factors
will affect your marketing strategy.
Analyze current competitors and define the competitive landscape for your
product or service.
MKT 421 - Week 3 - Marketing Research Paper (2 Sets)
Individual Assignment - Marketing Research Paper
Resource: Kudler Fine Foods Virtual Organization
Use the Virtual Organization link on the student website to access additional
company information on Kudler Fine Foods.
24
Write a 1,050- to 1,400-word paper in which you justify the importance of

marketing research in developing Kudler Fine Foods marketing strategy and
tactics. Include the following:
Identify the areas where additional market research is needed.
Analyze the importance of competitive intelligence and analysis regarding

the development of Kudler Fine Foods marketing strategy and tactics.
MKT 421 - Week 3 Summary
Week 4
DQ 1. What is a distribution channel? What is the relationship between channels of
distribution and logistics? How does geographical location affect your selection of
distribution channels?
DQ 2. What are the similarities and differences between promotional push
strategies and promotional pull strategies? What is an example of a situation in
which an organization would use a push strategy? What is an example of a
situation in which an organization would use a pull strategy?
DQ 3. What does the term noise mean in marketing? With so much advertising
noise in the marketplace, how can a company ensure its message is heard?
Individual Assignment - Using Perceptual Maps in Marketing Simulation
Summary
Complete the simulation, Using Perceptual Maps in Marketing, located on the
student website.
Write a 1,050- to 1,450-word summary in which you address the following for
each of the three major phases in the simulation:
The situation
Your recommended solutions, including why
Your results
25
Summarize the different marketing components addressed in this simulation by

answering the following questions:
What is the relationship between differentiation and positioning of products

or services? Is the repositioning of the product in the simulation as you had
expected it to be? Explain why or why not.
What is the effect of the product life cycle on marketing? What effect did the
product life cycle have on the product in the simulation?
Learning Team Assignment - Marketing Plan - Phase III
Write a 1,400- to 1,750-word paper that includes the following information:
Describe the attributes of your product or service in detail.
Describe the pace at which your product will move through the product life
cycle and the factors that will affect its movement. How will the product life cycle
affect the marketing of your selected product or service?
Identify the positioning and differentiation strategies for the product or

service.
Identify the appropriate price strategy that should be used for the product or
service.
Summary
Please select a topic that you enjoyed this week. Explain what it was, why it
impacted you, and most important, how you can use it in your life.
MKT 421 - Week 4 - DQ 1
What is a distribution channel? What is the relationship between channels of
distribution and logistics? How does geographical location affect your selection of
distribution channels?
26
MKT 421 - Week 4 - DQ 2

What are the similarities and differences between promotional push strategies and
promotional pull strategies? What is an example of a situation in which an
organization would use a push strategy? What is an example of a situation in which
an organization would use a pull strategy?
MKT 421 - Week 4 - DQ 3
What does the term noise mean in marketing? With so much advertising noise in
the marketplace, how can a company ensure its message is heard?
MKT 421 - Week 4 - Marketing Plan - Phase III - Apple
Learning Team Assignment - Marketing Plan - Phase III - Apple

service.
service.
MKT 421 - Week 4 - Marketing Plan - Phase III - Body Lotion
Learning Team Assignment - Marketing Plan - Phase III - Body Lotion
27


service.
service.
MKT 421 - Week 4 - Marketing Plan - Phase III - Buell
Learning Team Assignment - Marketing Plan - Phase III - Buell

service.
service.
MKT 421 - Week 4 - Marketing Plan - Phase III - Coca Cola
Learning Team Assignment - Marketing Plan - Phase III - Coca Cola
28


service.
service.
MKT 421 - Week 4 - Marketing Plan - Phase III - Netflix
Learning Team Assignment - Marketing Plan - Phase III - Netflix

service.
service.
MKT 421 - Week 4 - Marketing Plan - Phase III - Pet Palace
Learning Team Assignment - Marketing Plan - Phase III - Pet Palace
29


service.
service.
MKT 421 - Week 4 - Marketing Plan - Phase III - Starbucks
Learning Team Assignment - Marketing Plan - Phase III - Starbucks

service.
service.
MKT 421 - Week 4 - Summary
Summary
MKT 421 - Week 4 - Using Perceptual Maps in Marketing Simulation
Summary
Individual Assignment - Using Perceptual Maps in Marketing Simulation
Summary
30
Complete the simulation, Using Perceptual Maps in Marketing, located on the

student website.
Write a 1,050- to 1,450-word summary in which you address the following for
each of the three major phases in the simulation:
The situation
Your recommended solutions, including why
Your results
Summarize the different marketing components addressed in this simulation by

answering the following questions:
What is the relationship between differentiation and positioning of products

or services? Is the repositioning of the product in the simulation as you had
expected it to be? Explain why or why not.
What is the effect of the product life cycle on marketing? What effect did the
product life cycle have on the product in the simulation?
Week 5
DQ 1. Which is the most critical measurement criterion for marketing strategies?
Profit, Return on Investment, Market share, Customer Satisfaction or other Why
did you chose that one? How does the criterion differ between a for-profit and notfor-profit business?
DQ 2. You are the marketing manager for a leading coffee chain. Your company
has made the decision to expand internationally, specifically into China. What are
some environmental factors that you will need to consider in marketing your coffee
in China?
Individual Assignment - Environmental Factors Paper
31
Select an organization with which you are familiar that conducts both domestic and
global marketing.
Write a 1,050- to 1,400-word paper in which you identify the environmental
factors that affect global and domestic marketing decisions. Address the following
as they relate to the organizations marketing decisions:
Analyze the influence of global economic interdependence and the effect of

trade practices and agreements.
Examine the importance of demographics and physical infrastructure.
Analyze the influence of cultural differences.
Examine the importance of social responsibility and ethics versus legal

obligations.
Analyze the effect of political systems and the influence of international

relations.
Analyze the influence of the Foreign Corrupt Practices Act of 1977, and the
influence of local, national, and international legislation.
Explain the effect of technology.

Learning Team Assignment - Marketing Plan
Resources: Marketing Plan: Phase I Paper, Marketing Plan: Phase II, Paper,
Marketing Plan: Phase III Paper
Use the Marketing Plan Outline listed on the student website as a guide.
Write a 6,300- to 7,000-word paper integrating your previous Learning Team
assignments into a final Marketing Plan Paper. Address the following information
in your paper:
Identify the appropriate place and promotional strategy that should be used
in developing the strategic marketing plan.
Develop an initial sales promotion schedule.

32
Create an advertising plan.
Identify public relations opportunities for the product or service.
Analyze the effect of channel management decisions on the marketing of

your selected product or service.
Select appropriate distribution channels for your product or service and

address costs in terms of placement, shipping, and middlemen.
Develop a budget for your plan.
Identify quantifiable elements that can be used to evaluate, monitor, and

control the effectiveness of your marketing plan.
Prepare a 15- to 20-minute oral presentation accompanied by 15- to 20-slide
Microsoft PowerPoint presentation illustrating your Marketing Plan Paper.
Format your paper and presentation consistent with APA guidelines.
Summary
Which is the most critical measurement criterion for marketing strategies? Profit,
Return on Investment, Market share, Customer Satisfaction or other Why did you
chose that one? How does the criterion differ between a for-profit and not-forprofit business?
You are the marketing manager for a leading coffee chain. Your company has made
the decision to expand internationally, specifically into China. What are some
environmental factors that you will need to consider in marketing your coffee in
China?
MKT 421 - Week 5 - Environmental Factors Paper - Coca Cola
Individual Assignment - Environmental Factors Paper - Coca Cola
33
global marketing.


obligations.

relations.
MKT 421 - Week 5 - Environmental Factors Paper - Ikea

Individual Assignment - Environmental Factors Paper - Ikea
global marketing.


34

obligations.

relations.
MKT 421 - Week 5 - Marketing Plan Final Paper and Presentation

Learning Team Assignment - Marketing Plan
Resources: Marketing Plan: Phase I Paper, Marketing Plan: Phase II, Paper,
Marketing Plan: Phase III Paper
Use the Marketing Plan Outline listed on the student website as a guide.
Write a 6,300- to 7,000-word paper integrating your previous Learning Team
assignments into a final Marketing Plan Paper. Address the following information
in your paper:
Identify the appropriate place and promotional strategy that should be used
in developing the strategic marketing plan.
Develop an initial sales promotion schedule.
Create an advertising plan.
Identify public relations opportunities for the product or service.
Analyze the effect of channel management decisions on the marketing of

your selected product or service.
Select appropriate distribution channels for your product or service and

address costs in terms of placement, shipping, and middlemen.
Develop a budget for your plan.
35

Identify quantifiable elements that can be used to evaluate, monitor, and
control the effectiveness of your marketing plan.
Prepare a 15- to 20-minute oral presentation accompanied by 15- to 20-slide
Microsoft PowerPoint presentation illustrating your Marketing Plan Paper.
MKT 421 - Week 5 - Summary
Summary
Know more details Click Here
MKT 421 Final Exam
Related Courses : MKT 578 Final Exam

QNT 561 Final Exam
QNT 561 Weekly Learning Assessments
LAW 421 Final Exam
LAW 575 Final Exam
LDR 300 Final Exam
LDR 531 Final Exam
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MKT 421 Final Exam

MKT 421 - FINAL || 100% Correct Solutions ||

D. target marketing is not limited to small market segments

D. situation analysis research

C. conduct informal discussion with outsiders, including intermediaries, to see if

D. firm's resources and objectives

B. an example of cooperative advertising

MKT 421 Final Exam (Latest - Dec 2014)

The purchase situations may be different.

Limited problem solving

14. Which of the following is a common cause of new product failures?

25. In the American Marketing Association's Statement of Ethics, which ethical

Include your personal definition of marketing and definitions from two

Explain the importance of marketing in organizational success, based on

Include your personal definition of marketing and definitions from two

Explain the importance of marketing in organizational success, based on

that marketing should be included as part of the sales organization within a

competitors in time to plan and execute an effective marketing strategy in response

Describe how each element is implemented.

Identify your selected organization and the industry in which it exists.

Format your paper consistent with APA guidelines.

An overview of the existing organization

A description of the new product or service

An explanation of the importance of marketing to your selected

A SWOTT (strengths, weaknesses, opportunities, threats, and trends)

Describe how each element is implemented.

Identify your selected organization and the industry in which it exists.

MKT 421 - Week 2 - Marketing Plan - Phase I

An overview of the existing organization

A description of the new product or service

An explanation of the importance of marketing to your selected

A SWOTT (strengths, weaknesses, opportunities, threats, and trends)

Identify the areas where additional market research is needed.

Analyze the importance of competitive intelligence and analysis regarding

Identify your target market.

Describe the organizational buyers and consumers of your product or service

Identify your target market.

Describe the organizational buyers and consumers of your product or service

Write a 1,050- to 1,400-word paper in which you justify the importance of

Identify the areas where additional market research is needed.

Analyze the importance of competitive intelligence and analysis regarding

Your recommended solutions, including why

Summarize the different marketing components addressed in this simulation by

What is the relationship between differentiation and positioning of products

Describe the attributes of your product or service in detail.

Identify the positioning and differentiation strategies for the product or

MKT 421 - Week 4 - DQ 2

Describe the attributes of your product or service in detail.

Identify the positioning and differentiation strategies for the product or

Describe the attributes of your product or service in detail.

Identify the positioning and differentiation strategies for the product or

Describe the attributes of your product or service in detail.

Identify the positioning and differentiation strategies for the product or

Describe the attributes of your product or service in detail.

Identify the positioning and differentiation strategies for the product or

Describe the attributes of your product or service in detail.

Identify the positioning and differentiation strategies for the product or

Describe the attributes of your product or service in detail.

Identify the positioning and differentiation strategies for the product or

Describe the attributes of your product or service in detail.

Identify the positioning and differentiation strategies for the product or

Complete the simulation, Using Perceptual Maps in Marketing, located on the

Your recommended solutions, including why