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15)
Reasons why print media are number one with public relations
professionals include
A. decreased opportunities for network radio and TV placements
B. about 50 percent of the public considers them accurate
C. many journalists at newspapers and magazines still use news
releases
D. they are publishing 24/7
16)
A.
B.
C.
D.
17)
Which of the following is good advice for public relations people
who want to know how to deal effectively and ethically with people
representing the various types of media?
A. Treat them first and foremost professionally and with respect
B. Treat them like all other journalists in any medium
C. Treat their skepticism with skepticism
D. Treat them like a salesperson selling a product to a customer
18)
To achieve placement of a written release, which of the following
should you avoid?
A. Directing a release to a specific beat reporter
B. Frequently using exclusives
C. Determining how best to contact a reporter or editor by asking them
for their preference
D. Calling a reporter or editor yourself, rather than have an assistant
make the call
19)
A.
B.
C.
D.
20)
Like corporate public interest advertising, the public service
announcement (PSA) is aimed at providing an important message.
However, a key distinction is that the PSA
A. can only be used by government organizations
B. can only be used in emergency situations
C. is strictly reserved for nonprofit organizations
26)
A.
B.
C.
D.
27)
Which of the following pertain to CEO Blogs?
A. They have received rave reviews from various publics.
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