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Nurturing Excellence
Certificate
I, Mr/Ms_______________________________, Roll No. ________________ certify
that the Minor Project Report/Dissertation (Paper Code BBA-209) entitled
Medical Tourism In India: A case study of Narayan healthcare is
completed by me by collecting the material from the referenced sources.
The matter embodied in this has not been submitted earlier for the award
of any degree or diploma to the best of my knowledge and belief.
Certified that the Minor Project Report (Paper Code BBA-209) entitled Medical
Tourism
In
India:
case
study
of
Narayan
healthcare
done
by
Director/Project Coordinator
Annexure-III
CONTENTS
S No
1
2
3
4
5
6
7
8
9
10
11
Topic
Certificate
Acknowledgement
Assignment Directive
List of Tables
List of Figures
List of Symbols
List of Abbreviations
Executive Summary
Introduction
12
13
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18
References/Bibliography
Appendices
Page No
-
Title
Sales Figures of ABC Company for 2002-2006
Page No
LIST OF SYMBOLS
S No
1
2
S No
1
2
Symbol
Abbreviated Name
Full Name
CRM
Customer Relationship Management
EPS
Earning Per Share
LIST OF ABBREVIATIONS
EXECUTIVE SUMMARY
Medical tourism can be defined as the process of traveling outside the country of residence for
the purpose of receiving medical care. Growth in the popularity of medical tourism has captured
the attention of policy-makers, researchers and the media. Originally, the term referred to the
travel of patients from less-developed countries to developed nations in pursuit of the treatments
not available in their homeland.
Today we are experiencing both qualitative and quantitative shifts in patient mobility, as people
travel from richer to less-developed countries in order to access health services. Such shift is
mostly driven by the relative low-cost of treatments in less developed nations, the availability of
inexpensive flights and increased marketing and online consumer information about the
availability of medical services.
Medical tourism represents a worldwide, multibillion-dollar phenomenon that is expected to
grow considerably in the next decade. For the individual interested in health services, cost is the
key factor involved in the decision to receive medical care abroad.
As healthcare costs in the US and other parts of the world are excessively soaring, many
employers and insurance companies started to view medical tourism as a way to lower them.
More and more countries around the globe start to see the financial benefits from this emerging
market, so they offer premium medical services at notably lower prices.