SANTHOSH B.K.

Mobile: 0091 - 9884448957

santhoshbk1984@gmail.com

E-Mail:

Market research and strategy professional with 8+ years of experience in

Research, Analytics and Strategy management.
Employers (Industry)

Function

Tenure

Renault India Pvt. Ltd (Automotive)

Product Planning

~4 months (Since
Sep. 15)

Nissan Motor India Pvt. Ltd.

(Automotive)
Frost & Sullivan India Pvt. Ltd.
(Consulting)

Corporate Planning / Market

Intelligence
Market Research and Strategy
Consulting

Ladbrokes Plc. (Entertainment)

Retail Management

~4 years
3 years
1.5 years

CAREER CONTOUR

Renault India Private Limited: Product Planner for LODGY

Assistant Manager - September 2015 - Present
Assignments: Product Planning and Lifecycle Management of RENAULT
LODGY
Product evolution strategy Content and Timing management
Data Insights and Trends Analysis Customer Behavior, requirement patterns
and Market movements
Product performance analysis and Competition studies
Innovation and Strategy proposals for improving competitiveness
Project Milestone planning Entire Lifecycle

Nissan Motors, India: Corporate Planning and Market Intelligence

Assistant Manager December 2011 - September 2015
Assignments: (pertaining to Nissan + Datsun India Business)
Business Plan Creation Forecast modelling, Volume Planning, Profit simulation
and Revenue optimization
Research and Analytics Analyze for issues from data sets for product, pricing
and communication optimization
Market research Product and Pricing Clinics, Customer Surveys planning and
execution
Strategy Market Positioning and Communication platform
SIGNIFICANT HIGHLIGHTS:
Introduced New and influential reporting and market monitoring activities
Awarded Star Award twice for identifying root cause for KEY product marketing issues
Gained Two Spot awards for project executions

Frost & Sullivan, India: Market Research and Consulting

Senior Research Analyst December 2008 - December 2011
Assignments: (Consulting for South Asia and Middle East Markets)
Consulting for Electronics and Security industries Investment promotion
requirements, Market estimation, Manufacturing Ecosystem health checks,
Semiconductor application studies and Industrial development policies

 Business Planning researches including Demand Mapping, Estimating and Forecasting subject market.
Quantitative and Qualitative assessments of clients interest areas.

SIGNIFICANT HIGHLIGHTS:
Indian Semiconductor Market Analysis (2009, 2010 & 2011) for Indian Semiconductor Association.
Supported development of Electronics R&D promotion scheme by Confederation of Indian Industries (CII)
Best practices study on semiconductor IC design layout registration in India for Department of Information

Technology (DIT), India

Recognised for efficiency and nominated for Employee Recognition Program 2009.

Ladbrokes Plc., UK: Retail Management

Deputy Manager - April 2006 - September 2008
Assignments
Target Marketing and Managing Marketing Campaigns
New Product Roll out and Business Development (Identifying and Utilizing
sales channels)
Managing P&L of designated locations, responsible for improving top line
business.
Training and Mentoring New hires
SIGNIFICANT HIGHLIGHTS:
Achieved 12% market share increase in county over 14 months.
Sales targets always achieved and recognized for performance
SCHOLASTICS

Education Degree

Specialization

M.B.A.

Project Management

B.E.

Electronics and
Instrumentation

University (Country)
University of Wales, Cardiff
(UK)
Anna University; St. Peters
Engineering College (India)

Grade
61%
68%

PERSONAL VITAE
Date of Birth :
15 June 1984
Address
:
F1, A-Block, Mountain View Meadows, Krishnasami Street, Off P.V.V Road, Zamin Pallavaram,
Chennai - 600043

REFERENCES : AVAILABLE ON REQUEST (from Renault India, Nissan GHQ and AMI region,
Frost& Sullivan India)