World-class Products: Gardenias Steadfast Commitment to Quality

Gardenia Philippines offers a wide array of superior bakery products including white,
wheat and health breads, flavored loaves, pandesal and snack items like snack cakes,
muffins and toasts.
Gardenia breads are known for their good taste, freshness, softness, oven-baked aroma
and nutritive value.
Gardenia, being a consumer-focused and branded food company, is singularly driven in
delivering superior consumer value through providing consumers with superior products.
The Gardenia trademark means value and is respected all over Asia.

Gardenia has been awarded with:

1. International Organization for Standardization ISO 9001: 2000 certifications from
2003 to 2009 and has now upgradedto ISO 9001:2008 in compliance with Quality
Management System and certification for product quality excellence.
2. HACCP (Hazard Analysis and Critical Control Point) certified since 2003 to present.
3. From 2004-2010, Gardenia was accorded Superbrands status by Superbrands Ltd., an
independent authority and arbiter on branding.
4. Annual National Consumers Award (ANCA) as the Outstanding Bread
Manufacturer for five straight years.
These are some testaments which prove that Gardenia provides only the best products for
Filipino consumers.
Moving to the Future: Paving the way for Gardenias Continued Success
Gardenia Philippines pioneered a unique distribution system, ensuring that only fresh breads
reach consumers every day. Gardenia strictly follows its international policy of keeping only
fresh stocks on the store shelves.
Gardenia is now considered as the most widely distributed loaf brand in Metro Manila to as far
as Isabela, Abra, Cagayan and Ilocos provinces in the North, Bicol and Sorsogon in the South,
and Negros, Samar, Antique, Aklan, Iloilo and Leyte in the Visayas region. Increasing demand
led Gardenia to reach Cebu, Bohol, Butuan City, Iligan City, Misamis Oriental, Bukidnon and
Davao City in Mindanao.

From Gardenis establishment in 1998, the brands success has been starkly evident with its
continuous and rapid sales growth.
Our Vision
Our vision is to become the premier company in the baking industry and the related food and
beverage industry, known and emulated for our best quality products that delight the consumer. It
is the pride of every employee, investor, trade partner and stakeholder.
Our Mission
Our mission is to serve consumers with the best quality assortment of great-tasting bakery and
related food and beverage products, with world-class manufacturing facilities and an efficient
nationwide distribution network, thereby providing a fair return on shareholder investments.
Our Core Values
Customer Driven- We always put the customer first in everything we do.
Innovation- We constantly initiate change and encourage creativity
Teamwork and Professionalism- We are one company, one team working together
professionally.
Integrity- We uphold honesty and objectivity in the things that we do.
Excellence- We relentlessly pursue continuous improvement and aim for the highest standard in
our work.
Stewardship (Malasakit)- We treat company resources with pride as if they are our own.
Food Safety Policy
We, at Gardenia Bakeries Philippines, are committed to assure customers and consumers that our
products are produced with superior quality ingredients and according to strict safety and
hygienic standards that comply with statutory and regulatory requirements.
Our Quality Policy
We, at Gardenia Bakeries Philippines, are committed to delight consumers by providing best
quality bakery products.We aim for excellence through innovation and continuous improvement
of our processes, products and services, ensuring compliance with our customers and applicable
statutory and regulatory requirements.
We are steadfast in our commitment that quality begins with each and every one of us.

Gardenia Quality

Gardenia

Assurance

Gardenia believes strongly in making sure that our consumers always get the finest
quality and freshest bread. Gardenia's freshly baked bread can be found around
the clock, from provision shops and convenience stores to supermarkets, hypermarkets
and even hospitals and schools. Our efficient sales and delivery teams ensure
daily bread delivery to some 3000 retail outlets in Singapore come rain or shine.

Faced with the challenge of

and continuing growth in demand
greater consumer sophistication,
constantly strives to come up
rigorous adaptation and trial with

an increasingly competitive bread market and a steady

for healthy bread due to lifestyle preferences and
Gardenia's Research & Development team
with new products through a careful process of
in-depth taste testing and feedback from the public.

Gardenia will continue to propel the bread market forward by setting new standards in
being the first in the industry to introduce better products and refreshing ideas to enjoy
bread. Gardenia also prides itself on its Quality Control team who helps ensure
that only the best quality and freshest bread goes to our consumers daily. Consumers
can always be assured of Gardenia's commitment to quality and freshness.