Information of the Company

I.

Information of the Company

A. Business Concept Model
Value Proposition
To provide our consumers to smell more putrid than pretty or
Classy Scent. Classy You. as our slogan states, we will give
them choices of perfume. And to make the value that well more
engaging, the packaging will be customized. Well give them
material as accessories such as stickers, ribbons, coloring
materials, etc. that will surely make the customers enjoy and
satisfied.
Target Market Segment
The perfume bottle's personality is just as significant as that of
the fragrance. In order for us to market our product, we will focus
on the requirements of the perfume sector for quality of
decoration, precision and sophistication to fancy our target
audience. We sell perfumes to class B and C markets female
consumers that are ages 16-25 years old and male consumers
that ages 15-35 years old. We will also cater events such as
birthdays, weddings or thanksgiving using our perfume as their
giveaways and/or table centerpieces.

Segmentation

Targeting

Positioning

Male and

Male and Female

Female

Class B and C

most

of

the

Class B and C

Hygienic Person

people

go

and

Customize

Feeling

perfume
packaging
can

fresh

where

such as malls and

department

that

stores.

be

the customers.

place

spend their time,

all

the time

personalized by

place

where

there are lot of

customers
coming, such as
the urban areas.

Elements in the Value Chain

The four

elements in the Value Chain Proposition are as follows:

Perfumes
Customization
Art Materials
Creativity

Perfume is the core product of the business, where in the

packaging of the perfume is customize depending on what the
customer wants. Creativity should be applied in making designs

and styles, throuhg the use of different kinds of art materials

depending on the preference of the customer.
Define Cost and Profit
Startup Capital: Php300,000.00
Perfume cost (250ml) is estimated to be Php600 per bottle plus
the art materials used to customized the packaging that costs
(Php50). Our markup per bottle is 50%, so our prices range per
bottle is Php150-500 obtaining an income of Php75 (the income
per bottle varies from the bottle sizes 100ml, 200ml & 250ml).
Net Production Cost

Php165,000.00

Rent Expense per month

Php20,000.00

Raw Materials (Bulk Buying)

Php25,000.00

Utility Expense (per month)

Php30,000.00

Other Expenses

Php15,000

Total Cost:

Php255,000.00

Position in the value network

To increase the value we give with our customers, we will
coordinate with a skilled chemist. This can help us make our own
identity, we can make perfumes mixed from other materials and
experiment it.

Since there are lots of perfume brands in the

Philippines, we want to create something new.

B. Mission, Vision, Objectives and Tagline

Vision-Mission
Our vision is to be the leading retailer of customized perfume
and fragrances products in the Philippines.
Our mission is to distribute quality customized perfumes and
fragrances products that will satisfy our customers.
Business Objectives
The companys objective is to increase it sales up to 10% on its
first year of operating.
Tagline
Classy Scent. Classy You.

II.

Information on the Industry and Business

Environment
A. Market Industry and Background
There has always been a trade in scents and by the year 2008 perfume
had become a $10 billion industry. Today women have fragrance
wardrobes of at least six different perfumes, rather than a single
signature

perfume,

keeping

one

special

perfume

for

occasion

moments.
People have used perfume, oils and unguents on their bodies for
thousands of years in lesser or greater amounts dependent on fashion
whims.
Fragrances today has declined by 5% in its current retail value terms to
Ps 7.2 billion in 2013. Fragrances are challenged by the presence of
lower-priced imitation products sold in mall kiosks. Increases in levels
of disposable income coupled with Filipino consumers interest to new
scents and fragrances are expected to stimulate demand for these
products. Those imitators are perfume wholesalers who have suppliers
of impure perfumes.

They tend to mix the pure ones with water solution to increase the
volume and production. Dior, Yves St. Laurent, Nina Ricci, Channel and
Boss are some renowned perfume lines that are booming today. They
are high end perfumes which accommodate those in the class A and B
market trailed and famed by its sophistication, femininity/masculinity
and the abstract feeling it gives to the customers.

The perfume bottle's personality is just as significant as that of the

fragrance. In order for us to market our product, we will focus on the
requirements of the perfume sector for quality of decoration, precision
and sophistication to fancy our target audience. We sell perfumes to
class B and C markets female consumers that are ages 16-25 years
old and male consumers that ages 15-35 years old. We will also cater
events such as birthdays, weddings or thanksgiving using our perfume
as their giveaways and/or table centerpieces.
Major Player and Brief History
Throughout the 1960s ordinary people began to buy perfume in
quantity. People who had never been abroad before began to spend
time browsing in perfume stores and buy perfume in duty free shops.
They came home with bottles of Madame Rochas, Worth's Je Reviens,
Carven's Ma Griffe, Arpge by Lanvin, Houbigant's Chantilly, Guerlain's
Mitsouko and L'Heure Bleu, Calche by Hermes, Sortilege, Ecusson and
Estee Lauder's Youth Dew.
Yves St. Laurent launched Y in 1964, Rive Gauche in 1968. Guy
Laroche presented Fidji in 1966. Those old favourites Chanel No.5 and
Miss Dior were still best sellers with considerable competition from
products like Avon's perfume's such as Topaze, Coty's Imprevu and in
total contrast, Faberge's earthy daytime Woodhue.
Swiss Fragrance Companies is a successful one; they offer the biggest
flavor and fragrances in the world, dominating a 30-40 per cent of
market.
Key to creating innovative scented products and giving Swiss
companies an edge over their competitors is the fact that both industry
and academia such as the Federal Institute of Technology Zurich, often

in collaboration, have focused on the structural elucidation and

synthesis of new fragrance molecules. Thats according to Cornelius
Nussbaumer, president of the Swiss Flavour and Fragrance Industry
Association and fragrance safety manager at Swiss fragrance company
Luzi.
Firmenich perfumer behind best-selling fragrances including ck1 and
Flower by Kenzo Alberto Morillas told swissinfo.ch: The quality of
ingredients is essential, whether its about the best natural extracts or
really innovative synthetic molecules, some of which he says are
reserved exclusively for Firmenichs own perfumers.
It is the dual activity of developing both molecules for sale as
ingredients to other companies and for exclusive use in made-to-order
products for specific clients that Givaudan and Firmenich have made
an art form out of.

Customers

Micro-Macro Environmental Factors

Micro Environmental Factors
Media

Employe
es

GRANJ

Company

Competit
ors

Supplie
rs

Customers The company aims to attract and gain customer

loyalty through products that meets their "wants and needs" and
excellent customer service.
Employees - Employing staff with relevant skills and experience
is essential. This process begins at recruitment stage and
continues throughout an employee's employment via ongoing
training and promotion opportunities. Training and development
play a critical role in achieving a competitive edge.
Suppliers It provide businesses with the materials they need to
carry out their business activities. A supplier's behavior will
directly

impact

the

business

it

supplies.

Close

supplier

relationships are an effective way to remain competitive and

secure quality products.
Media - Positive media attention can make the company (or its
products) and negative media

attention

can

break

the

company. Employing a public relations (PR) consultants to help

them manage a particular event or incident.
Competitors

The

name

of

the

game

in

marketing

is

differentiation. There are lot of competitors in the fragrance

industry, which make it challenging.
Macro Environmental Factors: PESTLE ANALYSIS

Political Changes in the decision and laws by the administration

can affect the business operation.
Economy Increase of demand and supply can affect the price of
supplies, materials, and other fixed investments connected to
the business.
Social The product can let the customer, customize on what
preference they want. This can add satisfaction to the customers,
especially to those perfume enthusiast and collectors.
Technology The use of technology might help the business
grow, through extensive marketing advertisements on mobile,
internet and many more. Graphic designs and arts to be printed,
through the use of softwares are very helpful in the business.
Legal - It serves to define what organizations can and cannot do
at a particular point in time.
Environment Climate change can affect the production of
fragrances or scents of the perfume, specifically the scents that
came from flowers and plants.

MICRO MACRO- HOW WILL THE COMPANY AFFECT THE

MICRO-MACRO ENIVIRONMENT
Organizational Structure

Board of Directors

President/Manager

Head Baker

Assistant
Assistant
Baker/Delivery
Baker/Delivery
Assistant Baker
Person
Person
General Manager - A major part involves leading and directing employees. She
delegates administrative tasks, such as accounting, paperwork and payroll, while giving
you the freedom to deal with other issues. In doing so, she ensures administrative
efficiency, proper procedure, implementation of policies and employee morale. The
duties for a general manager of administration may vary slightly from one business to
another, but they can be grouped into general categories.

Marketing and Sales Manager - A sales and marketing manager develops annual sales
strategies for a company. This includes setting sales goals, recommending whether the
company will add or drop products and determining which products the company
emphasizes based on ease of sale or profit margin. The sales and marketing manager
helps the sales team by creating ongoing activities that promote the company and its
products.

Financial Manager Financial Managers are charged with understanding the

unit's financial situation and not allowing unintended deficits to occur. They remain
accountable for the resources entrusted to them, including funding, facilities and
staffing, even if they have delegated budget and accounting responsibilities to their staff.

Operating Manager - Operations managers play a leading role in managing both raw
materials and personnel. Oversight of inventory, purchasing and supplies is central to
the job. Human resources tasks include determining needs, hiring employees,
overseeing assignment of employees and planning staff development.

Production Manager - Production managers undertakes the task of monitoring, and

ensuring smooth functioning of production process, preparing production plans after
making detailed surveys, along with researching and ensuring consistent supply of raw
materials and essentials to facilitate production of goods.

Job Description
In an organization, the people should be effective and efficient. The company is
looking for optimistic, competitive, and hardworking people to work with. This would help
the company build a good organizational culture that would bring a good image to the
company. A person who is a graduate with a degree; depending on what job he/she is
applying for. Exceedingly approachable in addressing customer, and is willing to learn
new things.

Hiring of Personnel & Salaries and Benefit

The company requires our personnel valid IDs and certificates that will identify her
identity, this will eliminate fraud. Valid IDs such as Passport, Voters ID, SSS and any
other IDs that can be used to identify the identity of the person, Certificates such as
diplomas, Medical Certificate, NBI Clearance and Barangay Clear to determine where he
lives. The requirements for application should at least a graduate of a certain degree or
vocational courses.

The company will have sales staff/merchandise after three operating years. And
after five operating years, the company will add some employees listed below, and to
ensure that we have the sufficient income. The following list of personnel needed are
stated below:

Functional Areas

Job Title

No. Of
People
Needed

Monthly
Salary
Rate
(In Peso)

Job Description

Qualification

-Exceedingly
approachable in
addressing customer
inquiries or concerns;
-Knowledgeable with
the products,
services, price,
discounts, etc.;
- Maintains
cleanliness and
removing damaged
or outdated products,
providing optimum
display of products;
- Recording of calls
or reservation of
events.
- Introduce products
to customers different
mediums
- Monitors and

- High School Graduate

- Interpersonal and
communications skills
with the ability to
interact effectively;
- Must excel in multitasking within a fastpaced work;
- Product knowledge;
- Client relationship

MARKETING

Who will sell your

products?

Who will take care

of promotion and
advertising?

Sales Staff
or
Representative

3 (max. per
store)

Advertising
Specialist
(optional)

Advertising
Agency/
Company

10,000
(ave.
monthly
salary)

31,270

- Graduate of Marketing
or Advertising;
- Organized, detailoriented;

Who will deliver

products to
customers or
distributors?

Who will be
working with the
perfumes
designs?

Delivery Agent

Graphic Artist

9,000

19,000
(average
monthly
salary)

analyze the results

and feedbacks of
clients
- Liaise between
advertising and
marketing teams and
external clients to
ensure business
efficiency and growth;
- Always be informed
on trends,
innovations, and
changes that affect
media planning
- Delivers product to
customers at the right
time and quantity;
- Ensures that the
products are carried
with care, all
functioned perfectly
and with extra/excess
product for
replacement of any
defected products;
- Should be
knowledgeable with
routes within the
designated vicinity
- They are
responsible for
creating design
solutions that have a
high visual impact.
- listens to clients and
understanding their
wants/needs before
making design
decisions of the
perfumes
- develop creative
ideas and concepts
to make different,
unique and beautiful
designs.

- Prior sales experience

in an ad agency (print
and/or online)
preferred;
- Strong attention to
details;

- Sets up advertising
displays or arranges
merchandise on

- Graduate of any
degree course or fresh
graduates

- Can drive any vehicle

for at least 3 years are
preferred;
- Knowledgeable with
basic math;
- Good in interpersonal
communication;
- No traffic or road
offensive records

- Experienced graphic
designer is a must
- Knowledge in Adobe
Photoshop
- Knowledge in
Microsoft Offices
- Knowledge in Web
Design

PRODUCTION
**Refer to your
Technical Plan

Sales Clerk

10,000

(Process Flow
Chart)

Who will make

our perfumes?

(average
monthly
salary)

Chemist

33,000
(average
monthly
salary)

Accounts
Officer or
Bookkeeper

2 (max. per
store)

8,000 (min.
for fresh
grad/1 yr.
of
experience
as an
employee)

counters or tables to
promote sales.
Maintaining
cleanliness in the
store.
- Stamps, marks, or
tags price on
merchandise.
- Answers
customer's questions
concerning location,
price, and use of
merchandise.
- Accepts payment
and makes change.
- Wraps or bags
merchandise for
customers.
- May keep record of
sales, prepare
inventory of stock, or
order merchandise.
- In charge of making
perfumes
- who will know the
customers preferred
perfume
- maintain reports,
documents and files
regarding testing of
perfumes
- the one who will test
a current perfume or
examine a
laboratory's current
means of testing to
find out if they can be
improved in scent

- Speak both Filipino

and English languages
- Must excel in multitasking within a fastpaced work;
- Product knowledge;
- In-depth knowledge of
maintaining cleanliness
- Proven record of
communicating
information to
customers in
professional manner
-Able to give accurate
and detailed
information to
customers regarding
products

- Maintains the
growth targets of
finance in a
company; - Helps in
solving due accounts
of the past;
- Helps in improving
pricing of item and of
sales;
- Reviews all the

- Comfortable with
computer handling.
Should know how to
handle accounts
through computer
systems.
- Must have booking
and financial
accounting skills.
- Problem solving skills

- Graduate of BS
Chemist
- Two years of
experience
- Interpersonal and
communications skills
with the ability to
interact effectively;
- Expertise

FINANCE
Who will keep
records?
Who will do
accounts?

necessary
documents to avoid
disputes;
- Looks for areas to
cut the cost of the
company

Who will prepare

the payroll? Who
will collect
receivables and
settle payments?

Payroll
Clerk/AR
Personnel

1 (per
store)

14,400/10,
500
(average
monthly
salary)

- Collect and
summarize
timekeeping
information, obtain
overtime approvals,
calculate
commissions,
process employee
advances and
paybacks, process
and close periodic
payrolls, print and
issue paychecks,
process direct
deposit payments,
process paycard
payments, calculate
and deposit payroll
taxes, process
employment
verifications, process
and issue annual W-2
forms to employees
- Prepare bills and
invoices for sales or
services rendered;
Collect on accounts
by sending bill
reminders and
communicating with
customers via phone,
email, fax or mail;
- Record payments
by entering them into
a ledger or
accounting software;
Prepare cash and
check payments for

are necessary.
- Professionalism is a
must in every account
officers.
- Time management is
compulsory.
- Able to work with
teams and lead during
crisis.
- Should work as office
administrator.
- Degree holder of
Accountancy or other
related courses
pertinent to a job of
accounts receivable or
payroll is a must
- Applicants with
experience in the said
field is preferred
- Detail oriented and
good in interpersonal
communication
- Ethical and honest

bank deposit;
Reconcile the
accounts receivable
ledger to ensure that
all payments are
accounted for and
properly posted;
- Generate monthly,
quarterly or annual
financial statements
and reports detailing
paid and unpaid
invoices and other
accounts receivable
activity
ADMINISTRATIVE

Who will take care

of purchasing,
preparing
contracts,
renewing
permits?

Who will take care

of personnel
matters?

Purchaser

HR
Recruitment
Officer

2 (max.)

3 (max.)

9,000
(average
monthly
salary)

15,000
(average
monthly
salary)

- Collects purchase
orders and
requisitions in order
to order materials,
goods and supplies.
- Review and track
inventories and order
as required and
againsts order.
- Interact with the
suppliers on a day to
day basis.
- Deal with non
supplied, under
orders, over orders
and damaged goods.
- Produce and
maintain all reports.
- Manage any
procurement
activities including
RFPs (Request For
Proposals).
- Helping draw up
plans for future
personnel needs
- Counselling staff
about any problems
they may have, either
at work or personally
- Oversee employee
services such as
health and safety as

- Candidate must
possess at least a
Degree in Business
Studies/Administration/
Management,
Commerce,
Economics,
Finance/Accountancy,
Banking, Marketing or
equivalent
- With experience on
the same field
- Good communication
skills
- Team oriented
- Good time
management and
organization skills
- Customer service
oriented

- Graduate of any 4yr.

Course
- At least 2 yrs. of
working experience
specializing in HR is
preferred
- With excellent
communication skills
both in written and
verbal

Who will handle

business
communications?

Communication
Specialist

15,000
(average
monthly
salary)

well as sports and

social facilities
- Developing and
implementing policies
on issues like
working conditions,
performance
management, equal
opportunities,
disciplinary
procedures and
absence
management
- Coordinate
conference, trade
shows, and press
interviews.
- Create company
literature and other
forms of
communication.
- Create marketing
and promotional
materials, both print
and electronic.
- Copyedit, proofread,
and revise
communications.
- Recommend,
implement and
maintain site design
and operation.
- Create and deliver
press releases,
media relations
content, case studies,
white papers,
executive bios,
corporate newsletter
content, social media
content, and
speaking proposals.
- Identify, develop
and execute
communications
strategy for key
media contacts and
customer references.

- Know how to deal with

different people with
tact and diplomacy
- Flexible in work and
detail oriented

- A degree in public
relations, journalism or
another relevant field is
typically a requirement
of an entry-level
Communications
Specialist position.
- Excellent verbal,
written and
presentational skills
- Ability to juggle
different priorities and
meet deadlines
- Flexible in work and
detail oriented
- Awareness of current
affairs and a passion
for finding out new
information.
- Creativity
- Self-confident and
sociable ability to
network effectively
- Attention to detail
- Stamina, energy and
drive
-Ability to handle
pressure

Performance Appraisal
To ensure sustainability the company will hire and train employees. Employee requires
the following:

All staff must be a degree graduate; experience on the same field is an

advantage.
Financial must be an accounting or financial graduate

The company should be update with the new trends in the industry, to be able to
compete with other competitive companies. Innovating, re-inventing and making a new
product will meet the demand of the customers.