Business School

Information Systems, Technology and Management

INFS1602
INFORMATION SYSTEMS IN BUSINESS
Week 3
Enabling Commerce using the Internet

ANNOUNCEMENTS
q ASSIGNMENT PART A RELEASED TODAY AFTER THE
LECTURE
q Recommend scheduling a meeting with your group members right
away
q Groups are being finalised this week due to changes in class
numbers FINAL GROUP LIST WILL BE RELEASED THURSDAY
11 AUG
q If you havent joined a group please contact your tutor ASAP

Week 4 Workshop
q Whos Going Mobile: Mobile Payments (pp. 93 of the textbook) +
Conduct some additional research on current state of Mobile Payment.
(some examples include www.paym.co.uk, www.zapp.co.uk,
www.bitpesa.co, www.coinjar.com, www.dropletpay.com)
What are the differences between traditional payment systems (e.g.
Credit Cards, Debit, Cash, Cheques, etc.) versus mobile payment
systems?
How is/are the value proposition(s) of Mobile different from that/those
of other payment methods (e.g. Credit Cards, Debit, Cash, Cheques,
etc.) i.e. what additional business value could Mobile Payment bring
to businesses?

Quiz 01 Week 4

Quiz 01, 10 MCQs with 4 choices each Covers Chapter 1, Chapter 2

and Chapter 3.

Quiz 01 will open on Moodle on Monday 15 August 2016 at 0900hrs and

close on Friday, 19 August 2016 at 1700hrs

No supplementary quiz allowed after the quiz closes

3 attempts allowed for Quiz 01: Only the highest score will be recorded
and revealed when the quiz closes on Friday.

Questions are randomized for each attempt

Your highest score for the quiz attempts will be revealed when quiz closes

Note: We license the quiz questions, and our license does not allow us to
share the answers to the quizzes with students

MOCK QUIZ FOR PRACTICE WILL BE OPEN THURSDAY 11 AUGUST

TEST TO MAKE SURE YOU ARE ABLE TO DO IT WITH NO
PROBLEMS

Recap from Last Week

q Information Systems, Organizations, and Strategy
Concepts of Strategy, Core Competency and Competitive
Advantage
Organizations internal activities (VALUE CHAIN)
Environmental turbulence (PORTERS 5 FORCES)
Technological solutions to improve internal efficiencies and
buffer against turbulence from the environment
Platform and Ecosystem

Agenda for this Lecture

q Enabling Commerce using the Internet
E-Business Strategies
Business Model Canvas
Key components of a Business Model Value Proposition and
Revenue Model/Streams
Technology as driver of new Value Propositions and Revenue
Streams
Last weeks focus was on technologys impact on organizational
internal operations and buffer against external turbulence
For this week, the focus is on firms ability for creation and
innovation: Essentially we are looking at how technology
drives new business models

E- BUSINESS STRATEGIES
BRICK & MORTAR Physical Store Only
CLICK ONLY (PURE PLAY) Online Online
CLICK & MORTAR (BRICKS & CLICKS) Both Physical
Store & Online

Osterwalders Business Model Canvas

A business model describes the rationale of how an
organization creates, delivers, and captures value.
It is the logic that connects strategy and operations

http://www.businessmodelgeneration.com/canvas
http://blogs.hbr.org/2013/05/a-better-way-to-think-about-yo/

Business Model Generation: A Handbook for Visionaries, Game Changers, and Challengers by
Alexander Osterwalder and Yves Pigneur

Osterwalders Business Model Canvas - Pillars

Business Model Generation: A Handbook for Visionaries, Game Changers, and Challengers by
Alexander Osterwalder and Yves Pigneur

Technology and Business Model

Using technology to pursue strategies and develop
business models that could not be pursued in a
traditional environment
Power of technology shines in two important aspects of
the business model
Innovating on value proposition
Innovating on revenue model/stream

10

Most Obvious Strength of Technology in E-Commerce

The long tail refers to the tail of a
typical sales curve

11

ebay A Celebration of Hoarding

Value Proposition
Traditional auction format brought online
Connection of millions of buyers and sellers
Tracking of reputation of buyers and sellers
Revenue Model
Commission from each successful auction
Charges for extra auction services
Charges from customization of auction services

12

How to Get Through College with Google

Value Proposition
Traditional search for information
Revenue Model
Payment for advertisements
Payment for association with popular key words
Business intelligence to internet businesses

13

Questions
Can you think of new value propositions made possible
by technology?
Can you think of new revenue models made possible by
technology?

14

M-Commerce
Main distinguishing features of Mobile Technology
Portability and mobility i.e. invasion of space,
situations and time where traditional E-Business could
not reach
Additional contextual tagging of location based
information
More accurate identification of Mobile Technology user
e.g. phone number, finger print, social network, user
habit etc.

15

Business School
Information Systems, Technology and Management

Thank You
and
Have a Good Week!